The researcher made use of descriptive statistics to summarize the demographic information and the research questions in this study while the hypotheses were tested using multiple regression analysis.
Table 4.2.1
Gender Of the Respondent
Frequency Percent Valid Percent Cumulative Percent Valid
Male 240 70.6 70.6 70.6
Female 100 29.4 29.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2 1. Showed the gender distribution of the respondents. From the result, it could be ascertained that 240(70.6%) of the respondents were male, while 100 (29.4%) of the respondents were female. Hence we concluded that majority of the respondents were male.
Table 4.2.2
Age Of the Respondent
Frequency Percent Valid Percent Cumulative Percent
Valid
18-27years 60 17.6 17.6 17.6
28-37years 100 29.4 29.4 47.1
38-47years 81 23.8 23.8 70.9
48-57years 69 20.3 20.3 91.2
50years above 30 8.8 8.8 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table descriptive values showed that out of the age bracket, 60 (17.6%) of the respondents are18 - 27years, 100 (29.4%) of the respondents are 28 – 37 years, 81 (23.8%) of the respondents are 38 – 47 years, whereas 69 (20.3%) of the respondents are 48 – 57, 30 (8.8%) of the respondents are 58 years above. It could be firmly ascertained that majority of the respondents are 28 – 37 years.
Table 4.2.3
Marital Status Of the Respondent
Frequency Percent Valid Percent Cumulative Percent
Valid
Single 109 32.1 32.1 32.1
Married 91 26.8 26.8 58.8
Divorced 19 5.6 5.6 64.4
Separated 24 7.1 7.1 71.5
Widow 37 10.9 10.9 82.4
Widower 60 17.6 17.6 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table which is descriptive table of values showed the Marital Status of the respondents, from the result, it can be ascertained that single respondents were 109(32.1%), Married respondents were 91(26.8%), divorced respondents were19(5.6%), separated respondents were 24(7.1%) while widow respondent were 37(10.9%) and Widower respondents were 60(17.6%). Hence we concluded that majority of the respondents were Single.
Table 4.2.4
Academic Qualification Of the Respondent
Frequency Percent Valid Percent Cumulative Percent
Valid
SSCE 64 18.8 18.8 18.8
ND/NCE 106 31.2 31.2 50.0
HND/B.Sc./B.Ed./BA 130 38.2 38.2 88.2
M.Sc./MBA/MA 25 7.4 7.4 95.6
Ph.D. 15 4.4 4.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed that 64(18.8%) respondents are SSCE holder 106(31.2%) respondents are OND/NCE holder, 130(38.2%) respondents are HND/B.Sc. /BA/B.Ed. holder, and 25(7.4%) respondents are M.Sc./MA/MBA holder while 25 (4.4%) respondents are Ph.D. holders. From the result, majority of respondents are HND/B.Sc. /BA/B.Ed. holders.
Table 4.2.5
Choice Brand
Frequency Percent Valid Percent Cumulative Percent
Valid
Heineken 22 6.5 6.5 6.5
Life 75 22.1 22.1 28.5
Hero 100 29.4 29.4 57.9
Gulder 43 12.6 12.6 70.6
Star 21 6.2 6.2 76.8
33 20 5.9 5.9 82.6
Harp 19 5.6 5.6 88.2
Star Raddler 26 7.6 7.6 95.9
Others 14 4.1 4.1 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above described the responses of the respondents on the choice of brand. 22(6.5%) went for Heineken, 75(22.1%) went for Life, 100(29.4%) went for Hero, 43(12.6%) went for Gulder, 21(6.2%) went for Star, 20(5.9%) went for 33, 19(5.6%) went for Harp and 26(7.6%) went for Star-Raddler while 14(4.1%) went for other brands. From the result of the table, we concluded that majority went for Hero making it their choice of brand.
Table 4.2.6
Income Level
Frequency Percent Valid Percent Cumulative Percent
Valid
N500 - N15000 47 13.8 13.8 13.8
N18000 - N27000 73 21.5 21.5 35.3
N36000 - N44000 69 20.3 20.3 55.6
N52000 - N60,000 81 23.8 23.8 79.4
N69000 - N77000 and
above 70 20.6 20.6 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
This table was used to show the responses of the respondents on their income level. Respondents earning N5000 - N 15,000 are 47(13.8%), respondents earning N 18,000 - N 27,000 are
73(21.5%), respondents earning N 36, 000 - N 44,000 are 69(20.3%) and respondents earning N 52, 000 - N 60,000 are 81(23.8%) while respondents earning N 69, 000 - N 77, 000 and Above are 70(20.6%). From the result, the majority of the respondents are earning N 52, 000 - N 60,000 Table 4.2.7
I buy beer always
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 70 20.6 20.6 20.6
Disagree 90 26.5 26.5 47.1
Undecided 60 17.6 17.6 64.7
Agree 60 17.6 17.6 82.4
Strongly Agree 60 17.6 17.6 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed the result of the respondents 70 (20.6%) respondents strongly Disagree, 90(26.6%) of the respondents disagree, 60 (17.6%) of the respondents undecided while 60(17.6%) of the respondents agree, whereas 60 (17.6%) of the respondents strongly agree. From the result, majority of the respondents disagree. Therefore, there is a strong indication that people don’t buy beer always.
Table 4.2.8
I encourage friends to buy beer for me when i have no money
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 50 14.7 14.7 14.7
Disagree 61 17.9 17.9 32.6
Undecided 86 25.3 25.3 57.9
Agree 69 20.3 20.3 78.2
Strongly Agree 74 21.8 21.8 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.8 which is descriptive table of values showed the responses of the respondents. It could be ascertained that 50 (14.7%) affirmed strongly disagree, 61 (17.9%) of the respondents affirmed disagree, 86 (25.3%) affirmed undecided 69(20.3%) of the respondents affirmed agree,
whereas 74 (21.8%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed undecided; hence we concluded that most people encouraged friends to buy beer for them when they had no money.
Table 4.2.9
I buy beer more than other drink
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 50 14.7 14.7 14.7
Disagree 60 17.6 17.6 32.4
Undecided 76 22.4 22.4 54.7
Agree 84 24.7 24.7 79.4
Strongly Agree 70 20.6 20.6 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
From the result of the table above, it could be ascertained that 50 (14.7%) respondents strongly Disagree, 60(17.6%) of the respondents disagree, 76 (22.4%) of the respondents undecided while 84(24.7%)of the respondents agree, whereas 70 (20.6%) of the respondents strongly agree. From the result, majority of the respondents agree. Hence we concluded that respondents buy beer more than any other drink.
Table 4.2.10
I buy beer because of the company' s image is widely known
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 65 19.1 19.1 19.1
Disagree 73 21.5 21.5 40.6
Undecided 58 17.1 17.1 57.6
Agree 83 24.4 24.4 82.1
Strongly Agree 61 17.9 17.9 100.0
Total 340 100.0 100.0
Table 4.2.10 which is descriptive table of values showed the responses of the respondents. It could be ascertained that 65 (19.1%) affirmed strongly disagree, 73 (21.5%) of the respondents affirmed disagree, 58 (17.1%) affirmed undecided 83(24.4%) of the respondents affirmed agree, whereas 61 (17.9%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that people bought beer because of the company’s image and is widely known.
Table 4.2.11
Beer drink should be natural
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 40 11.8 11.8 11.8
Disagree 51 15.0 15.0 26.8
Undecided 59 17.4 17.4 44.1
Agree 100 29.4 29.4 73.5
Strongly Agree 90 26.5 26.5 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
From the result of the table above, it can be ascertained that 40 (11.8%) respondents strongly Disagree, 51(15.0%) of the respondents disagree, 59 (17.4%)of the respondents undecided while 100(29.4%)of the respondent agree, whereas 90 (25.5%) of the respondents strongly agree. From the result, majority of the respondents agree. Hence we concluded that beer drink should be natural.
Table 4.2.12
Beer drink packaging should not be harmful
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 60 17.6 17.6 17.6
Disagree 65 19.1 19.1 36.8
Undecided 55 16.2 16.2 52.9
Agree 87 25.6 25.6 78.5
Strongly Agree 73 21.5 21.5 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.12 which is descriptive table of values showed the responses of the respondents. It can be ascertained that 60 (17.6%) affirmed strongly disagree, 65 (19.1%) of the respondents affirmed disagree, 55 (16.2%) affirmed undecided 87(25.6%) of the respondents affirmed agree, whereas 73(21.5%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that beer packaging should not be harmful.
Table 4.2.13
Source: Field survey 2018 [SPSS
COMPUTATION]
From the result of the table above, it can be ascertained that 40 (11.8%) respondents strongly Disagree, 51(15.0%) of the respondents disagree, 59 (17.4%) of the respondents undecided while 89(26.2%) of the respondent agree, whereas 101 (29.7%) of the respondents strongly agree.
From the result, majority of the respondents strongly agree. Hence we concluded that beer production should not affect the environment.
Beer production should not affect the environment
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 40 11.8 11.8 11.8
Disagree 51 15.0 15.0 26.8
Undecided 59 17.4 17.4 44.1
Agree 89 26.2 26.2 70.3
Strongly Agree 101 29.7 29.7 100.0
Total 340 100.0 100.0
Table 4.2.14
Beer bars should be cool
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 70 20.6 20.6 20.6
Disagree 80 23.5 23.5 44.1
Undecided 24 7.1 7.1 51.2
Agree 90 26.5 26.5 77.6
Strongly Agree 76 22.4 22.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.14 which is descriptive table of values showed the responses of the respondents. It can be ascertained that 70 (20.6%) affirmed strongly disagree, 80 (23.5%) of the respondents affirmed disagree, 24 (7.1%) affirmed undecided 90(26.5%) of the respondents affirmed agree, whereas 76(22.4%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that beer bars should be cool.
Table 4.2.15
I strongly believe that beer drink is the best
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 60 17.6 17.6 17.6
Disagree 64 18.8 18.8 36.5
Undecided 96 28.2 28.2 64.7
Agree 57 16.8 16.8 81.5
Strongly Agree 63 18.5 18.5 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed the result of the respondents 60 (17.6%) respondents strongly Disagree, 64(18.8%) of the respondents disagree, 96 (28.2%) of the respondents undecided while
57(16.8%) of the respondent agree, whereas 63 (18, 5%) of the respondents strongly agree. From the result, majority of the respondents chose undecided. Therefore, there was a strong indication that the statement above is undecided.
Table 4.2.16
I cannot stop buying beer drinks
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 70 20.6 20.6 20.6
Disagree 90 26.5 26.5 47.1
Undecided 50 14.7 14.7 61.8
Agree 67 19.7 19.7 81.5
Strongly Agree 63 18.5 18.5 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
From the result of the table above, it can be ascertained that 70 (20.6%) respondents strongly Disagree, 90(26.5%) of the respondents disagree, 50 (14.7%) of the respondents undecided while 67(14.7%) of the respondent agree, whereas 63 (18.5%) of the respondents strongly agree. From the result, majority of the respondents disagree. Hence we concluded that people cannot stop buying beer drinks.
Table 4.2.17
I have strong attachment to beer drink
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 36 10.6 10.6 10.6
Disagree 44 12.9 12.9 23.5
Undecided 67 19.7 19.7 43.2
Agree 102 30.0 30.0 73.2
Strongly Agree 91 26.8 26.8 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.17 which is descriptive table of values showed the responses of the respondents. It can
affirmed disagree, 67 (19.7%) affirmed undecided 102 (30.0%) of the respondents affirmed agree, whereas 91 (26.8%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that there is strong attachment to beer drink.
Table 4.2.18
Beer firms fulfill their promises
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 50 14.7 14.7 14.7
Disagree 60 17.6 17.6 32.4
Undecided 76 22.4 22.4 54.7
Agree 94 27.6 27.6 82.4
Strongly Agree 60 17.6 17.6 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.18 which is descriptive table of values showed the responses of the respondents. It can be ascertained that 50 (14.7%) affirmed strongly disagree, 60 (17.6%) of the respondents affirmed disagree, 76(22.4%) affirmed undecided 94 (27.6%) of the respondents affirmed agree, whereas 60(17.6%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that beer firms fulfill their promise.
Table 4.2.19
I read labels of the beer i take
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly Disagree 30 8.8 8.8 8.8
Disagree 40 11.8 11.8 20.6
Undecided 50 14.7 14.7 35.3
Agree 120 35.3 35.3 70.6
Strongly Agree 100 29.4 29.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed the result of the respondents 30 (8.8%) respondents strongly Disagree, 40(11.8%) of the respondents disagree, 50 (14.7%) of the respondents undecided while 120(35.3%) of the respondent agree, whereas 100 (29.4%) of the respondents strongly agree.
From the result, majority of the respondents agree. Therefore, there is a strong indication that people read labels of the beer they take.
Table 4.2.20
I buy canned beers to save the environment from broken bottle
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 40 11.8 11.8 11.8
Disagree 50 14.7 14.7 26.5
Undecided 50 14.7 14.7 41.2
Agree 116 34.1 34.1 75.3
Strongly Agree 84 24.7 24.7 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.20 which is descriptive table of values showed the responses of the respondents. It can be ascertained that 40 (11.8%) affirmed strongly disagree, 50 (14.7%) of the respondents affirmed disagree, 50 (14.7%) affirmed undecided 116(34.1%) of the respondents affirmed agree, whereas 84(24. 7%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that they buy canned beer to save the environment from broken bottle.
Table 4.2.21
I dispose off my beer Container after my drink
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 37 10.9 10.9 10.9
Disagree 42 12.4 12.4 23.2
Undecided 54 15.9 15.9 39.1
Agree 108 31.8 31.8 70.9
Strongly Agree 99 29.1 29.1 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed the result of the respondents 37 (10.9%) respondents strongly Disagree, 42(12.4%) of the respondents disagree, 54(15.9%) of the respondents undecided while 108(31.8%) of the respondent agree, whereas 99 (29.1%) of the respondents strongly agree.
From the result, majority of the respondents agree. Therefore, there is a strong indication that people disposed off beer container after drinking.
Table 4.2.22
I advise others to drink responsibly
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 35 10.3 10.3 10.3
Disagree 55 16.2 16.2 26.5
Undecided 44 12.9 12.9 39.4
Agree 100 29.4 29.4 68.8
Strongly Agree 106 31.2 31.2 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.22 which is descriptive table of values showed the responses of the respondents. It can be ascertained that 35 (10.3%) affirmed strongly disagree, 55 (16.2%) of the respondents affirmed disagree, 44 (13.9%) affirmed undecided 100(29.4%) of the respondents affirmed agree, whereas 106(31.2%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed strongly agree; hence we strongly agree with the statement above.
Table 4.2.23
I do not cause trouble after taking beer drinks
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 35 10.3 10.3 ss10.3
Disagree 45 13.2 13.2 23.5
Undecided 44 12.9 12.9 36.5
Agree 99 29.1 29.1 65.6
Strongly Agree 117 34.4 34.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.23 which is descriptive table of values showed the response of the respondents. It can be ascertain that 35 (10.3%) affirmed strongly disagree, 45 (13.2%) of the respondents affirmed disagree, 44 (12.9%) affirmed undecided 99(29.1%) of the respondents affirmed agree, whereas 117 (34.4%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed strongly agree; hence we strongly agreed with the statement above.
Table 4.2.24
I take full responsibility of my actions after taking beer drinks
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 57 16.8 16.8 16.8
Disagree 74 21.8 21.8 38.5
Undecided 62 18.2 18.2 56.8
Agree 81 23.8 23.8 80.6
Strongly Agree 66 19.4 19.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
Table 4.2.24 which is descriptive table of values showed the responses of the respondents. it can be ascertain that 57 (16.8%) affirmed strongly disagree, 74 (21.8%) of the respondents affirmed disagree, 62 (18.2%) affirmed undecided 81(23.8%) of the respondents affirmed agree, whereas 66(19.4%) of the respondents affirmed strongly agree. From the result, majority of the respondents affirmed agree; hence we concluded that they take full responsibility of my actions after taking beer drinks.
Table 4.2.25
Drinking of beer does not stop me from doing my work
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 49 14.4 14.4 14.4
Disagree 51 15.0 15.0 29.4
Undecided 100 29.4 29.4 58.8
Agree 71 20.9 20.9 79.7
Strongly Agree 69 20.3 20.3 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed the result of the respondents 49 (14.4%) respondents strongly Disagree, 51(15.0%) of the respondents disagree, 100 (29.4%) of the respondents undecided while 71(20.9%) of the respondent agree, whereas 69 (20.9%) of the respondents strongly agree. From the result, majority of the respondents undecided. Therefore, there is a strong indication that the statement above is undecided.
Table 4.2.26
I treat others with respect and honour even when i had taken beer drink
Frequency Percent Valid Percent Cumulative Percent
Valid
Strongly Disagree 45 13.2 13.2 13.2
Disagree 45 13.2 13.2 26.5
Undecided 43 12.6 12.6 39.1
Agree 107 31.5 31.5 70.6
Strongly Agree 100 29.4 29.4 100.0
Total 340 100.0 100.0
Source: Field survey 2018 [SPSS COMPUTATION]
The table above showed the result of the respondents 45 (13.2%) respondents strongly Disagree, 45(13.2%) of the respondents disagree, 43 (12.6%) of the respondents undecided while 107(31.5%) of the respondent agree, whereas 100 (29.4%) of the respondents strongly agree.
From the result, majority of the respondents disagree. Therefore, there is a strong indication that people treat others with respect and honour even when they have taken beer drink.
HYPOTHESES TEST
Hypotheses of the study were tested using multiple regression analysis. The condition of accepting Ho is justified when the probability value of the regression output is greater than 0.05 level of significance, if not H1 will be accepted.
REGRESSION RESULT
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Prob. 95.0% Confidence Interval for B
B Std. Error Beta Lower Bound Upper Bound
1
(Constant)
-1982336955.0 64
38592367253.
889
-.051 .960
-86923564573.
681
82958890663.
553
Green disposition 49.273 3955.025 .021 .012 .013 -8655.678 8754.224
Relationship marketing 751.112 26439.584 .048 .028 .008 -58944.244 57442.020 Environmental
friendliness .998 1.229 .281 .812 .434 -1.708 3.703
Ethical disposition 1220.990 10175.446 .085 .120 .017 -21175.017 23616.996
a. Dependent Variable: Customer patronage
HYPOTHESES ONE
Ho: Green disposition as a dimension of social marketing does not significantly affect the level of customer patronage of beer brands in Enugu North, L.G.A.
From the regression result above, the unstandardized coefficient for green disposition is positive (49.273), indicating increase in consumer’s patronage as a result of increase in green disposition, also the probability value is (0.013) which is less than the 0.05% level of significance; hence we accept H1 and conclude that green disposition as a dimension of social marketing significantly affects the level of customer patronage of beer brands in Enugu North, L.G.A.
HYPOTHESES TWO
HO: Relationship marketing as a dimension of social marketing does not significantly affect the level of customer patronage of beer brands in Enugu North, L.G.A.
Also, from the regression result above, the unstandardized coefficient for relationship marketing is positive (751.112), indicating increase in consumer’s patronage as a result of increase in relationship marketing, also the probability value is (0.008) which is less than the 0.05% level of significance; hence we accept H1 and conclude that relationship marketing as a dimension of social marketing significantly affects the level of customer patronage of beer brands in Enugu North, L.G.A.
HYPOTHESES THREE
Ho: Environmental friendliness as a dimension of social marketing does not significantly affect the level of customer patronage of beer brands in Enugu North, L.G.A.
More so, from the regression result above, the unstandardized coefficient for environmental friendliness is positive (0.998), indicating increase in consumer’s patronage as a result of increase in environmental friendliness, also the probability value is (0.434) which is greater than the 0.05% level of significance; hence we accept Ho and conclude that Environmental friendliness as a dimension of social marketing does not significantly affect the level of customer patronage of beer brands in Enugu North, L.G.A.
HYPOTHESES FOUR
Ho: Ethical disposition as a dimension of social marketing does not significantly affect the level of customer patronage of beer brands in Enugu North, L.G.A.
More so, from the regression result above, the unstandardized coefficient for environmental friendliness is positive (1220.990), indicating increase in consumer’s patronage as a result of increase in ethical disposition, also the probability value is (0.017) which is less than the 0.05%
level of significance; hence we accept H1 and conclude that ethical disposition as a dimension of social marketing significantly affects the level of customer patronage of beer brands in Enugu North, L.G.A.