4.5 Main Study 126
4.5.5 Method 2 – Online Observation 145
The online observation method of data gathering in this main study was entirely observation, conducted on respondents with open Facebook profiles and those who have given me access to their Facebook as Friend and the groups created by students for students who are studying in the United Kingdom. I did not take note of the time spent online but I was logged in everyday checking Facebook from time to time, staying logged on observing for at least an hour each time. The persistence of data and the asynchronous feature it has, made observation outside the time respondents use their Facebook possible as these affordances allowed respondents updates to be accessed later. This is another affordance Facebook can provide when use as a research tool. Observation was conducted on 5 active groups I searched and found on Facebook: Durham University Malaysian Society (DUMAS); Durham My ++; CK + UG Cardiff; Malaysian Students’ Society of Manchester (MSSM); and Malaysians Students Society of Glamorgan (MSSG) 2011/2012. I was interested to seek the students’ experiences, the use of Facebook groups and its effect on their sense of self and belonging while away from home. The first 2 groups are not only for Malaysian students, they are open to students from other southeast Asian countries. As a student from Brunei, I was already a member of the 2 groups. I sent a request to join the other 3 groups for the purpose of observing the activities and interactions involved. I also used these groups to post recruitment
messages (I did not get any responses from this). My level of involvement in these groups was minimal. These groups were created for the purpose of bringing students together, keeping them posted with updates and to arrange for activities. These groups basically act as event coordinators; however the development and purposes of the groups evolved over time (depending on the members). Members of the groups increase every academic year with new students coming to study at these cities. Active members are always those students who are currently studying at the universities, while the previous members who have left the country became silent readers or have a very limited involvement.
Before commencing with the formal online observation, I created a list of points and questions I have on cosmopolitanism (as listed in section 4.3, Page 121) to take note when doing the observation whilst remaining vigilant of the actions that I might not have covered in the list. Who the members are, the topics they discussed or posted in the group, and the types of events they created were included in the list. These allowed me to see the types of activities that directly and indirectly affect Malaysian students in the United Kingdom. Through observation of these groups I was able to see the kinds of activities these students shared and the potential they have in strengthening their identity as Malaysian students, while overseas and regardless of their ethnicity. Although identity strengthening might not be one of the purposes for creating the groups, several of my respondents told me of their experience with some of the Facebook groups they are members of, and that they experienced reinforcement of their ascribed identities through communal activities
online and offline; an issue which I will discuss in the empirical chapters of this thesis.
Observation on the respondents’ Facebook profiles was focused on their status updates, interactions and comments made on their page, the photos uploaded, the types of photo album they have, what they “Like”, cover photos and profile photos. Cover photos are only for those profiles that were recently updated to the new Timeline format. Observation here is limited to their profile page because I could not monitor their interactions on their friends’ pages. It would be a daunting task considering the limited time I had to complete the fieldwork, thus I limited the observation of their presentation of cosmopolitan self on their own profile and only visited other profiles when the topic of discussions or some matters are significant to this study, and therefore needed to be followed up. This vast pool of information to work with highlights the potential of the site as a research location/tool as well as highlighting the need to limit research according to the research questions and to factor in the time constraints. Similarly, if I were to employ social network analyses/quantitative analysis, the data gathering would provide a spread of information but would not allow for deeper analyses to be conducted as the data would be too huge and general to work with. There is always a limit to a research project’s scope (Hine, 2009) and it should be defined by the research interests/questions themselves, partially in order to avoid doing unnecessary research activities.
The observations conducted were valuable in getting more than a glimpse of respondents’ likes, dislikes, taste, and behaviour. Even though a user’s personality could not be thoroughly read from their profile we could still have a glimpse of their life as Markham (2004: 147) has written “we give others a glimpse of the frames we use to view the world and reveal some of the masks we consciously or unconsciously think are important in the presentation of self”. Online observation and interviews employed together provide this research with rich data as findings from both methods can be validated and critically assessed. As Kendall (1999: 62) endorses “(r)esearching understandings of participants’ sense of self and of the meanings they give to their on-‐line participation requires spending time with participants to observe what they do on-‐line as well as what they say about what they do” and that “comparing participants’ descriptions of their on-‐line behaviour with actual examples of that behaviour, enables researchers to critically evaluate statements by participants concerning the effects of their on-‐line participation” (1999: 71). As openness is never fixed and is contextualised, temporalised, spatialised and individualised, observation allows me to see the discrepancies in the information a respondent shared during their interview and to see other possible context in which his/her openness is expressed. I went back and forth recalling what have been said in interviews while observing their Facebook activities. Due to Facebook affordances (persistence and searchability), I was able to revisit what they did in the past and to take note of the traces or trail of activities they left on their profile. It is difficult to know the process they went through before posting such as self-‐censorship, self-‐negotiation, and dilemmas, thus data obtained from observation are supported by interview data. Referring back to their actions on
Facebook what was said during the interviews allowed for more understanding of the users’ specific actions (comments, discussions). Coming back to the point made earlier about an overabundance of information, such data are limited to a researcher’s ability to study them. The limitation of online observation is reduced by incorporating other research data.