Chapter 3 Theoretical Framework and Methodology
3.2 Methodology
PROPÓSITO DEL ESTUDIO:
• Entender tanto el mercado y al cliente que hace viajes internacionales a otros países para detectar oportunidades de crecimiento
TEMA PREGUNTAS: ¿QUÉ QUEREMOS CONSEGUIR? 1. Presentación de dinámica
• Agradecimiento por aceptar la invitación. • Presentación de moderador.
• Presentación de la dinámica y de los roles. • En esta oportunidad quisiéramos
pedirles su opinión sobre distintos temas que trataremos a lo largo de la reunión. Por favor, siéntanse libres de dar cualquier opinión ya sea buena o mala.
• La información que nos proporcione es confidencial y para uso profesional. Sus datos no serán revelados sin
autorización.
• Como ya contamos con su autorización, la sesión será grabada en video.
• Colocar celulares en modo de vibración. • Presentación:
• Nombre, edad, dónde vive, • Ocupación
Se utiliza para crear confianza y
romper el hielo, para hacer sentir
cómodos a los participantes 2. Conociendo a la persona que utiliza TripAdvisor
Vamos a iniciar esta conversación de la siguiente manera. Yo les voy a decir una frase y ustedes van a escribir todo los que se les viene a la mente en estos post it. La frase es
“TRIPADVISOR”
-Leer las anotaciones y discutir con los participantes el sentido de cada una de las asociaciones.
▪ ¿Desde cuándo es usuario de TripAdvisor?
▪ ¿Qué ventajas tiene el uso de TripAdvisor frente a otras plataformas orientadas a viajeros? Entender sus necesidades, motivaciones, hábitos de uso, actitudes
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▪ ¿Consideras que TripAdvisor tiene alguna desventaja en comparación a las
plataformas ya mencionadas? 3. Explorar la experiencia del usuario en el Cusco y su relación con TripAdvisor
¿Cuándo acudió a un restaurant en el Cusco, ¿por qué decidió acudir a uno de comida peruana?
¿Qué te motivo a compartir tu experiencia como consumidor en TripAdvisor? Entender su visita y valoración en TripAdvisor 4. Explorar los aspectos vinculados al modelo propiamente dicho
¿Considera que la puntuación que asigno al restaurante tiene relación con las emociones o sentimiento que expreso en su comentario? ¿Por qué?
¿Considera que la puntuación que asigno al restaurante tiene relación con la extensión de su comentario? ¿Por qué?
¿Considera que la escritura que emplea al
realizar comentarios en TripAdvisor está acorde a su formación académica? ¿Por qué?
Considera que el estilo que usa para escribir comentarios en TripAdvisor acerca de
restaurantes puede llegar a variar si califica un servicio diferente como aerolíneas u hoteles Suele valorar servicios en otras plataformas de viajes o redes sociales (NO: Terminar Entrevista, Si: Pasar a la siguiente)
¿Considera que el estilo que usar para escribir comentarios acerca de servicios puede llegar a variar si es que usa otra plataforma como Facebook, Google Reviews, Twitter o similares? Muchas gracias por su participación
Si cumple con lo analizado en la
82 TRANSCRIPCIÓN EN INGLES
ENTREVISTADO 1: Name: Joshua Gardetto Nacionality: american Age: 26
Work: English Teacher
• Since when are you a tripadvisor user?
Im been using Tripadvisor to 2014 or 2013 maybe. so five years.
• What advantages does the use of TripAdvisor have over other passenger- oriented platforms?
I think I use more Trip Advisor because you can use it online. I like to read other comments and reviews. I like it because you get directions to places.
• Do you think that TripAdvisor has a disadvantage compared to the afore mentioned platforms?
I do not think so.
• When he went to a restaurant in Cusco, why did he decide to go to a Peruvian restaurant?
Yes, of course. Lomo Saltado, ceviche.
• What motivates you to share your experience as a TripAdvisor consumer?
I didn't really share or coments or post.
• Do you think that the score I assign to the restaurant is related to the emotions or feeling expressed in your comment? Why?
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• Do you think that the score assigned to the restaurant is related to the length of your comment? Why?
Usually, the comments or the answers are given in the restaurant and, in general, it is done with the feelings I feel for those places.
• Do you consider that the writing you use when making comments on TripAdvisor is in accordance with your academic background? Why?
Yes I think so.
• Consider that the style you use to write reviews on TripAdvisor about
restaurants may vary if you rate a different service such as airlines or hotels?
I think it's the same, since probably the service is the same. So I think it's the same as the performance rating.
• Usually assess services in other travel platforms or social networks (NO: End Interview, Yes: Go to the next)
Not really.
84 ENTREVISTADO 2:
Name: Michael Pippen Nacionality: american Age: 27
Work: Student
• Since when are you a tripadvisor user?
If I use it since 2010.
• What advantages does the use of TripAdvisor have over other passenger- oriented platforms?
I like TripAdivor because it is more detailed for the comments and they are usually more detailed than other pages since it shows you the place and has comments.
• Do you think that TripAdvisor has a disadvantage compared to the afore mentioned platforms?
If I say yes because there are more details, it has more advantages. sometimes I use yelp but I like more trip.
• When he went to a restaurant in Cusco, why did he decide to go to a Peruvian restaurant?
Because my friend told me to eat lomo saltado and cuy. Then I started looking for food restaurants restaurants where they make those dishes.
• What motivates you to share your experience as a TripAdvisor consumer?
I will say yes, because I leave comments as I felt in the place. And it also encourages me to go to a place according to the experiences of other people.
• Do you think that the score I assign to the restaurant is related to the emotions or feeling expressed in your comment? Why?
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Because the information is real and at the same time I have received opinions from another person and it helps me to choose.
• Do you think that the score assigned to the restaurant is related to the length of your comment? Why?
I'm going to say that if as I say to you, the level of punctuation is close to the comment I leave in one place and so I also see comments from other people.
• Do you consider that the writing you use when making comments on TripAdvisor is in accordance with your academic background? Why?
I'll say that it's a little less depends on my level of background because I try to make it easy to read for other people understand
• Consider that the style you use to write reviews on TripAdvisor about
restaurants may vary if you rate a different service such as airlines or hotels?
I only use Tripadvisor for tour to places. I never use tripadvisor for hotels or other things.
• Usually assess services in other travel platforms or social networks (NO: End Interview, Yes: Go to the next)
Yes.
• Do you think that the style you use to write comments about services can vary if you use another platform such as Facebook, Google Reviews, Twitter or
similar?
I believe that style can change, as I told you I like more TripAdvisor for travel only. I almost do not use on Twitter or Facebook.
Thank you for your participation
86 ENTREVISTADO 3:
Name: Katherine Monserrat
Nacionality: Denver Colorado, american Age: 33
Work: Restaurant
• Since when are you a tripadvisor user?
For 4 years ago.
• What advantages does the use of TripAdvisor have over other passenger- oriented platforms?
When I travel I look for hotels and restaurants for where to stay and I use Tripadvisor.
• Do you think that TripAdvisor has a disadvantage compared to the afore mentioned platforms?
Yes, other platforms such as Facebook and Google. But I use more Tripadvisor since I can see people who have traveled around the world. It is the most popular to find information about countries and lodging, since I can see the comments of the people.
• When he went to a restaurant in Cusco, why did he decide to go to a Peruvian restaurant?
Because we were Peru, Peruvian food is amazing. I went to Cusco the first time and also went to Aguas Calientes with my friends. And we use Tripadvisor to be able to go to the place and find excellent service at the hotel.
To help other people to choose a good place since it depends on the level of service that was left in the score.
• Do you think that the score I assign to the restaurant is related to the emotions or feeling expressed in your comment? Why?
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Yes, you have to be educated at the time of writing. When you put a score it will depend how you felt in the place with the service.
• Do you think that the score assigned to the restaurant is related to the length of your comment? Why?
He did not understand the question.
• Do you consider that the writing you use when making comments on TripAdvisor is in accordance with your academic background? Why?7
The comments that I write if they are in agreement.
• Consider that the style you use to write reviews on TripAdvisor about
restaurants may vary if you rate a different service such as airlines or hotels?
I only use it for hotels and restaurants.
• Usually assess services in other travel platforms or social networks (NO: End Interview, Yes: Go to the next)
Yes.
• Do you think that the style you use to write comments about services can vary if you use another platform such as Facebook, Google Reviews, Twitter or
similar?
Yes, I also use Google and Trip to see the comments.
Thank you for your participation