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What we need to know about e-mail’s impact in the workplace

Yochanan Altman London Metropolitan University

7. What we need to know about e-mail’s impact in the workplace

The rapid development of electronic technology and its deployment has led to an understandable lag in the body of research examining its character-istics, usage and impact. We propose a number of areas of particular promise for further research.

Much of the evidence to date concentrates on e-mail as a communica-tion tool, but we need to know a great deal more. To help organisacommunica-tions in formulating policies regarding organisational use of e-mail, further evi-dence is needed to demonstrate how communication practices interact

Negative personal and E-mail characteristics Anticipated impact organisational consequences Speed and convenience Increased number of messages Work overload, errors

and increased expectation of response speed

Recordability Increased control potential Resentment, reduced autonomy Multiple addressability, Communication manipulation Potential harassment; possible

processing, routing litigation

Lack of social cues (facial Weakened interpersonal, bonds; More misunderstandings, lower expression, feedback) lowered commitment decision quality, context;

escalation of disputes Lack of conversational Focus of attention on internal Greater susceptibility to negative

cues (turn-taking, colour, (negative) states affect (mood) and negative

clarification, tone) evaluations

Table 1. E-mail characteristics and their negative effects on personal and organisational outcomes.

with the features of e-mail to produce outcomes such as work overload and lack of control. We need to know what communication compositions will yield the best communication results in a collegial work environment.

At the micro (individual) level, of high relevance are the effects of specific words, phrases and tonal signifiers such as font, message structure and emphasis (Boje, Oswick and Ford 2004). We need to know, firstly, whether and how such message characteristics affect the message recipient.

Secondly, we need to know how these relate to important organisational outcome variables of employee well-being, health and productivity, as well as mediating variables, such as interpersonal trust.

Morris et al.’s (2002) study of e-mail negotiations is an example of how research findings could be used to improve the outcomes of e-mail-based communication. The study examines the process of negotiating deals and interpersonal disputes via e-mail. Overcoming obstacles such as initial mistrust and interpersonal friction is achieved through a series of, largely automatic, verbal and non-verbal behaviours. E-mail inhibits the process of exchanging personal information through which negotiators establish rapport. The results showed that the liabilities of e-mail communications could be minimised by a brief, pre-negotiation, personal telephone call.

At the organisational level, we need to discover how organisations with different communication styles, and different levels of trust and reciproc-ity, differ on outcome variables relating to productivity and well-being. It is possible that records of e-mail messages could be used by organisations to develop communication policies. Such policies may help organisations to change and develop into more effective and, dare we say, more humane workplaces by changing the corporate and personal communication styles of their managers and workers.

And while there is some evidence on the communicative effects of e-mail, we know next to nothing on its organising qualities (Weick 1995) in a work context. What are e-mail’s effects on work processes, structures, power distribution, relationships, motivation, commitment, organisational citizenship behaviour, to mention but a few. At the meta organisational level we may want to find out how organisational clusters (sectors, indus-tries) differ in their ‘e-mail behaviour’ and how, in turn, this shapes dis-tinctive organisational cultures.

As Sutherland and Cooper (2000) point out, interpersonal skills train-ing is usually a key issue in leadership traintrain-ing programs. It may now be time to include e-mail communication skills as a key part of the interper-sonal skills training for all managers and assess its impact on developing a constructive e-mail culture at the workplace.

Finally, its potential to facilitate industrial democracy may be a liberat-ing quality of electronic communications. Its effect in facilitatliberat-ing political democracy is well recognised (Smith 2004; Holmes and Grieco 2002).

Realising the full potential of electronic communication in the workplace may add an important course to organisational citizenship. We would benefit from longitudinal studies of e-mail communication policies and ‘best practice’ case studies. However, as studies on e-democracy have shown,

168 Howard Taylor, George Fieldman and Yochanan Altman

there are potential dangers in opening up policy making to the will of the majority – we may not like the direction the majority want to take.

Acknowledgement

We gratefully acknowledge the help of Frank Bournois, Jacques Rojot and two anonymous reviewers. All the authors contributed equally to this work.

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Suggested citation

Taylor, H., Fieldman, G., & Altman, Y. (2008), ‘E-mail at work: A cause for concern? The implications of the new communication technologies for health, wellbeing and productivity at work’, Journal of Organisational Transformation and Social Change 5: 2, pp. 159–173, doi: 10.1386/jots.5.2.159/1

Contributor details

Yochanan Altman is Research Professor of International HRM and Comparative Management at London Metropolitan University and Visiting Professor of International HRM with CIFFOP, University of Paris (Panthéon-Assas). Educated in occupational psychology and organisational anthropology he is also a trained psychotherapist.

Yochanan is Founding Editor of the Journal of Management, Spirituality and Religion, European Editor of the journal Human Resource Planning and past Editor of Journal of Managerial Psychology. Yochanan’s research interests are in international human resource management, careers, gender, change management, creativity and organisa-tional spirituality. Contact: 262 Shakespeare Tower, Barbican, London EC2Y 8DR, UK.

E-mail: [email protected]

Dr. George Fieldman is Principal Lecturer in Psychology at Buckinghamshire New University. He obtained his BSc and PhD degrees from King’s College London. His research interests are in Health and Evolutionary Psychology. He has various entries on BBC News online regarding his own research and invited commentary upon the research of others. He is a qualified Cognitive Behavioural Psychotherapist in practice in London. Contact: Buckinghamshire New University is High Wycombe, HP11 2JZ, UK.

E-mail: [email protected]

Howard Taylor’s PhD research is titled ‘The effects of communication style on task performance and well being’. Howard is a Senior Lecturer in Psychology at Buckinghamshire New University. He has presented papers relating to the negative effects of certain communication styles and is involved in ongoing research into effective communications, especially electronic communication. Contact:

Buckinghamshire New University, High Wycombe, HP11 2JZ, UK.

E-mail: [email protected]

Journal of Organisational Transformation and Social Change Volume 5 Number 2

© 2008 Intellect Ltd

Article. English language. doi: 10.1386/jots.5.2.175/1