Affiliate programs is where you sell other people’s stuff.
For instance, on my website I’ve got an affiliate program. When people sell my stuff, I pay them.
When attendees go to some of my advanced expensive seminars, then the people who are affiliates that brought those attendees to me, I pay them handsomely for that. But there are thousands of affiliate programs on the internet. You go to
affiliates.com, associate-it.com, that’s the directory of associate programs.
For instance, the amazon.com website, if you put their link on your website and somebody clicks through from your website to them, then they’ll pay you a royalty or a fee for that. In other words, you
end up selling other people’s stuff and making money from it.
So, it should be part or one of the streams of income that you’re making from your website. There are six of them. #1 you should be doing joint
ventures with other people on your product. #2 you should be doing affiliate programs on other people’s products. #3 you should have your own bookstore where you’re selling information on your website. #4 you should be selling advertising on your website.
Eventually you’re going to have enough eyeballs come by your website where people will pay you for the privilege. If you have an ezine that goes out on a regular basis, you can charge people money for including their advertising in your ezine. #5 you should have ways of making money from what I call the infrastructure of the internet or another way of saying picks and shovels. You want to attract people who are neophytes to the internet business and show them how to become successful at it. This is where you can market information or services on your website about that. And #6 you should have your own auction. Auctions are wild! They’re incredible! Auctions are an excellent way for you to drive traffic to your website. You should be going to ebay and a lot of the other auction sites, putting up your information, your ideas, your products online available on auction. Give people the option to go to your website rather than waiting out three or four day auction. A lot of people just want what you have.
They’ll go right from there to your website and buy what you have.
Those are the six major ways you are going to make money from your website.
The most important way, obviously, is to have an ezine where you send out regular information.
One guy that I interviewed for the book, lives in Mississippi. 10 years ago he’s in a mental institution for manic depression. Today he makes about
$15,000 to $20,000 a month. He works out of his home. He sells information on how to do wire
sculpture. That’s his website, wire-sculpture.com.
He sells a kit for $1500 on how he took 10 years to become successful selling wire sculpture. People buy his kits. Then he sends out a regular ezine on a weekly basis and makes thousands of thousands of dollars a week as a result of that.
OK, let’s stay here. Let me bring this together. We’re talking about finding your passion. Finding things you enjoy.
Putting it together. Starting a basic website. Accumulating information you can give for free. Getting the opt-in list going. And then communicating value to your list to people that are ‘maybes’. Over time they’ll become ‘yes’s’. It’s a process and we’re giving you the information more deeply, more thoroughly. Multiple Streams of Internet Income will walk you through it.
We’ve got about 7 minutes to go, Robert. I want to touch here. There are people out there that want to start simple websites. And I want to give them the best advantage
possible in making it work. Talk about the power of the USP, what it is, and why it is so critical especially for the ordinary business’s success?
Well, you have to be different somehow.
Let’s take some of the greatest names in business. Let’s take Volvo for instance. What are they famous for? When you think of Volvo there’s a word that just pops in there automatically. It’s
“safety”.
What do you think of when you think of Domino’s pizza? Of course those of you outside the U.S.
wouldn’t think of this. But Domino’s Pizza’s “fast, hot pizza”.
When you think of something like Federal Express, what do they think of? You think
“overnight”. You think “the very next day”.
What do they think of when they think of your product or your service?
When they think of me, most people think of
“making money”. You’re the guy that’s going to show
them how to make money. Traditionally, originally, they thought of “real estate”. That was my specialty.
But I branched out into the stock market and the internet and making money lots of different ways. So it’s, “making money fast. Becoming a fast
millionaire.”
You have to have a hook. Something that’s your niche. The word “USP” stands for unique selling proposition. I’ve taken the word “USP” and I’ve made it into another USP word.
The U in the USP, for me, stands for an Ultimate advantage, why is your product, service or
information that much better? What advantage does somebody get out of you than anybody else that they can go through on the internet?
The S in the USP is, what’s your offer? You need to have a Sensational offer. My offer for my
newsletter for my protégé program that I teach is you’re going to be working with millionaires. ”At the end of the year, we want you to be well on your way to becoming a millionaire.” That’s a sensational offer.
The P stands for Powerful promise. The promise of this internet book is you’re going to be making money in 60 minutes. That’s a powerful promise. The powerful promise of my Nothing Down book is you’re going to be making money starting with nothing.
And I did these challenges where I’d go, ”Send me to any city. Take away my wallet. Give me a
$100 bill and in 72 hours I’ll buy an excellent piece of real estate using none of my own money.” That was my promise. We did it. We bought 7 properties within 72 hours with an L.A. Times reporter by my side.
So what do you have as your Ultimate advantage as your Sensational offer and as your Powerful promise?