© 2015 Survey Sampling Interna6onal | 47 |
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)
Path to Purchase Day in the life of Customer Journey
360° Insights =
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)
Path to Purchase
© 2015 Survey Sampling Interna6onal | 49 |
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)
Path to Purchase Day in the life of Customer Journey
360° Insights =
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)
Path to Purchase
© 2015 Survey Sampling Interna6onal | 51 |
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)
Path to Purchase Day in the life of Customer Journey
360° Insights =
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)
Path to Purchase
© 2015 Survey Sampling Interna6onal | 53 |
Mobile: Needs Based Solu6on
Able to target respondents’ in-‐the-‐past, in-‐the-‐moment and in-‐the-‐future
Mobile Panel
QuestTest™
Mobile Smart Surveys
Loca6on-‐Based Surveys
Diary Meter
Recruitment
Basic Data/Insights
Rich Data/Deeper insights
Mobile diaries allow the con6nual collec6on of data Mobile-‐op6mized templates created specifically to produce the best survey user experience
Rapidly growing asset consis6ng of younger, higher income, tech-‐savvy, on-‐the-‐go respondents
Diagnos6c tool for scoring and improving the mobile-‐
friendliness of surveys
Understand how consumers use their smartphones and tablets (e.g., the apps they use, search terms, sites, etc.)