WHAT IS THE PERFECT ADVERTISING NEEDED?

After doing the study on advertising, I think that the perfect advertising is the advertising which should atleast contains the following things after planning and doing research on the customer preference:-

8.2.1.1 Jingle and signature tune: -

Jingles are like a song therefore it is more likeable by Indians. It is easy to remember the product which has jingle in its advertising and it sounds nice. Most of advertisings that have signature tunes are successful in the market so it is useful. And also signature tunes are now used as a ring tones which makes other people also aware about the product. (Jingle- Cadbury and signature tune-Airtel)

8.2.1.2 Use different modes of advertising: -

Using different modes of advertising makes chances of aware of products in a large scale. Modes like online, TV serials and show, billboards, standard newspaper, magazines, word of mouth, etc give a desired publicity to a product. More use of modes may increase initial cost but it gives good return to new product.

8.2.1.3 Location:-

If advertising has to be made within the home than its condition should well enough because its reflect the company image. Its environment should look comfortable. If the advertising has to shoots at outdoor then city or foreign frames is a good option because it

8.2.1.4 Advertising in sports:-

The FIFA and the Cricket are the medium through which the millions of people are connected to the advertising. The advertising shown at the time of India and Australia match has a same effect as the advertising shown during FIFA. In India cricket is much liked as compared to other sports so it is to be used for promotion. (Ford fiesta-MOM, Nike, etc.)

8.2.1.5 Brand ambassador:-

Shahrukh, Amitabh, Aishwarya, Aamir, Sachin, Dravid, Sania, Dhoni and John are the brand ambassadors who are popular and make the product sale through their advertising. The personality other than this had not make good effect on their own. The survey by TAM Media says that this above mentioned personality has a good effect not only on men but also on women and kids. In the Promo Survey 2006, which analysed buying behaviour, said 52% of respondents or consumers think that celebrities make brands popular. 40% changed their buying behaviour based on the celebrity endorsement. 52% customers believe that a brand should always have a brand ambassador.

8.2.1.6 Innovation in advertising:-

Advertising should also be published through innovative media like outdoor campaign, advertisings in the serials and show (Kit Kat), use of that product in a movie (Virudh-Calcium Sandoz, Bournvita-Koi mil gaya, Motorola-Don, etc), streets play (Airtel), give advertising on the another product (‘rang de basanti’ printed on the coke bottles), advertise through SMS or Free Promos, neon, etc because it attract the target people at cheaper cost.

8.2.1.7 Different advertising for rural areas:-

Rural people are more attentive towards the advertisings which are non-traditional. The word of mouth particularly by the main person in that particular area is one of the best methods in rural areas. Many company had use different strategies for expanding their market in rural (Mortein, Asian paints, Fevicol, Cadbury, etc)

8.2.1.8 Animation or icon:-

Animation in advertisings has given a positive response to an advertising industry. Many advertising with an animation character or icon are known on the basis of animation character or icon (Eveready- ‘billi chaap’, Energizer-‘bunny’, Scrat in Horlicks etc.)

8.2.1.9 Colour theme:-

A particular colour should be used as a theme for the product so that whenever a person see that colour he get a click in his mind about the product feature (scooty - pink, bike- black fear, etc.).

8.2.1.10 Different advertisings for different regions:-

The advertising shown in south and west should be with their culture and with rocking sound, whereas the advertising in north and east should be of soft theme. In south their local hero should be used and in north and west bollywood star should be used and in east tellywood star should be taken.

CHAPTER 8:- CONCLUSION

In todays competitive and a globalised economy the need and importance of advertising is increasing day by day, as the development in all fields is taking place rapidly. Advertising is really a very interesting and a very important topic related to marketing as marketing depends a lot on advertising. Advertising helps the advertiser to communicate the message to the consumer in a proper manner. Everyone needs advertising for promoting its products or services in this competitive market. Advertising acts a tool for the companies to inform the consumers about the latest product in the market and also to give reminder to the consumers for already existing products in the market. Advertising is useful for both the advertiser and the consumer, as the companies boost their sales through it and consumer get the knowledge of the product or service in the market. Advertising has really changed from past to present, today advertising is done in a totally different and in an extra ordinary manner from the previous years, its appeal and impact is more as compare to past, this is because of globalization and development and in future we may see more different type of advertising as compare to today’s advertising.

In todays India which is fast moving & dynamic, people’s wants, need and desires are changing; it’s very important to know them and give them what they want. This is the main objective of advertising where ad agency plays major role in market research, making of creative, launching it in the market, taking the feedback of consumer and making any product famous and acceptable among consumers. Ad agencies are playing an important role in shaping present and future of not just selected brand but of entire company.

There is no one -- sure-fire -- best way to advertise your product or service. It is important to explore the various advertising media and select those which will most effectively convey your message to your customers in a cost-efficient manner. Always remember, advertising is an investment in the future of your business.