Chapter 5: Research Design and Methodology
5.6 Pilot Study
5.6.1 Pilot Study Report
The questionnaire was designed to answer both of the research questions
at the collective level for each resource (financial, human, information and
knowledge and training and education). To answer the first question, which
was to explore the role of entrepreneurs’ social networks at the collective
level in enabling resource access, three variables were needed on each
level and for each resource. First, resource access was measured by asking
entrepreneurs whether they had accessed each resource via a private or
government institution. Second, network size was measured by asking
entrepreneurs about the number of institutions in private and government
sector that can help them gain access to each resource. Third, network
density was measured by asking the entrepreneurs about the frequency of
communications with ‘weak ties’, to access each resource. This was
measured on a scale of 0-4.
To answer the second question, which was to explore the relationship
between resource access along with other factors (entrepreneurs’
characteristics, firms’ characteristics and other environmental factors) and
SME growth, five variables needed to be measured. First, resource access
characteristics were measured based on four items on a scale (1-3),
including self-confidence, the need for achievement, risk-taking and
education level. Third, a firm’s characteristics were measured based on six
items on a scale (1-3) as well, including the marketing strategy, training,
competition, R&D, technology adoption and firm age. Fourth, other
environmental factors, including cultural, political, economic and
technological factors, were also measured on a scale (1-3). Finally, SME
growth was measured by the percentage change in the employment level
and annual revenue level. The pilot questionnaire was sent to 40
entrepreneurs via email and had 25 respondents. No missing data were
found for any questions, and some feedback was received from
entrepreneurs and academic researchers at the same time. In general, their
feedback was on the following points:
1. Change some question wording, to make it clearer
2. Adding a Likert scale to some questions, to increase reliability
3. Change some open questions to multiple choice
4. Add further choices to some questions
5. Delete irrelevant questions
6. Change the order of some questions
Accordingly, several changes were made to the survey design based on the
results and feedback, to increase the validity and reliability of the survey and
measurements. These changes included changing the wording on network
respondents. Second, we added a scale of 1-5 to answer questions on
entrepreneurs’ characteristics, firm characteristics and environmental
factors. Third, we added items to measure entrepreneurs’ characteristics
such as education and experience, innovativeness and locus of control.
Table 5-4 summaries the pilot test, along with all variables and how to
measure each one in the survey. Reliability and validity changes are
Table 5-2 Summary of the Pilot Test
The variable How to measure it in the questionnaire Reliability and validity Changes
Network Size (collective level)
How many institutions in the private and government sectors give you access to the following resources? The total number of these contacts represents the network size on the collective level.
Based on the feedback suggestions, it is better to clarify the question.
Change in the question wording.
Network density
(collective level) On a scale of 1-5, how frequently do you contact your family and friends to access the following resources, where 1=never, 2=rarely, 3=sometimes, 4=mostly and 5 always? Then
divide the frequency by the number of resources (4) to calculate the average.
Reliability test on SPSS shows that the
measurement is reliable, as the
Cronbach’s Alpha value was more than .7.
No change.
Resource access (collective level)
Have you accessed any of the following resources via institutions in the private and government sector, yes=1 and no=0? The total represents resource access.
Entrepreneurs’ characteristics
Ask entrepreneurs to scale themselves on the following items (1-3), where 1 is low and 3 is high (need for achievements, self-confidence and risk-taking).
Add experience,
innovativeness and locus of control. Scale (1-5). Firm’s
Characteristics Ask entrepreneurs: what is the importance of the following items regarding the time and money spent (marketing, training and development, competition, R&D, adopting new
technology) on a scale of 1-3, where 1 is not important and 3 is important?
Change the scale (1-5) for better explanations. Other
Environmental factors
Ask entrepreneurs: how would you describe the influence of the following factors (political, economic, regulations, local culture and technology), (negative, no influence, and positive)?
The reliability test shows that this measurement was not reliable.
Add Score (1-5) to increase reliability of the
measurement.
SME growth Ask entrepreneurs: what was the level of employment when you started the business and
what is the level now? Then calculate the growth average. These levels are based on the SME definition.
The reliability test shows that
measurements were reliable.
No change. Another measurement: what was the level of annual revenues in your business when you
5.7 Conclusion
This chapter addressed the ontological, epistemological and methodological
issues that govern this research, to address the following questions:
1. What is the role of entrepreneurs’ social networks at the collective level in enabling resource access?
2. What is the role of resource access, along with other factors, in SME growth?
A positivist approach was adopted in this research, assuming knowledge is
developed through meticulous observation as well as measurements of existent
objective reality. Thus, it involves statistical and numerical measurements that
are in turn used to verify, test or refine theories linked logically to precise
measurements of the social world. Therefore, this research conducted a survey
method to collect data and apply statistical measurement to analyse the data.
This chapter started by reviewing the debates in SME research and social
science regarding the philosophical stances and approaches adopted by
researchers. Thereafter, it explored how a positivist stance cold help in
answering the research questions, following which it explained in more detail
the data collection plan, namely the survey method, by explaining its design
and how data would be analysed. The survey method was the most appropriate
understand two matters: first, analysing the role of social network at the
collective level in enabling resource access, and second, analysing the
relationship between resource access, along with other factors, and SME
growth. Accordingly, this research will address these matters based on the
theoretical and empirical framework explained in the third chapter. Finally, this
chapter explained how this research meets the ethics, reliability and validity of