performance and its dealership sales
were the biggest in Turkey.
Making its debut in 1995, Posta, with its innovative and original news reporting style, quickly became one of Turkey’s most popular newspapers.
Posta continued to be clearly ahead of competitors in 2010 in terms of performance and its dealership sales were the biggest in Turkey. In the period December 2009 - November 2010, results from the Turkish National Readership Survey coordinated by the Turkish Joint Industry Committee for National Readership Survey (BİAK) confirm that Posta is the newspaper with the highest number of readers in Turkey with a 2,825,000 daily circulation. Posta’s undisputed leadership is better understood by the difference in circulation with its nearest competitor is 695,000 readers. Another striking outcome of the study is that Posta is at the top in reach figures for both male and female readers. Posta has the highest circulation figures in the ABC1 group, with 814,000 readers, and holds second place in the AB group, with 788,000 readers. Posta has the highest net number of readers in Turkey. The net number of readers representing those reading only Posta was 1,181,000 in 2010. Net readers of Posta account for 42% of the newspaper’s
daily circulation.
With its supplements, Cumartesi Postası (Saturday Post), Pazar Postası (Sunday Post), Posta Ege (Aegean), Posta Akdeniz (Mediterranean), Posta Çukurova, Posta Eskişehir, Posta Bursa, Posta Anadolu (Anatolia) and Maxi Bulmaca (Puzzle), Posta can meet the expectations of its broad customer base.
Posta aims to be the number one selling newspaper in Turkey in future years as well with distinguishing itself by its scope of news content, easy-to-read style and price advantage. Increasing its advertising revenue in 2010 by 22% from this
perspective, Posta’s main challenge is to increase its advertising revenue in the print media in the coming years.
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SUPPLEMENTS
PAZAR POSTASI
Pazar Postası (Sunday Post) is an entertaining supplement offering colorful highlights over the weekend, which is distributed free of charge on Sundays with Posta. It tracks events in the entertainment world, provides travel information and reviews various restaurants.
CUMARTESİ POSTASI
“Looking at life through women’s eyes,” Cumartesi Postası (Saturday Post) comes free of charge with Posta on Saturdays. New products, special interviews, fashion, decoration, food, mother-and-child issues and beauty are this supplement’s features.
POSTA ÇUKUROVA-GAP
Distributed on Sundays together with Posta, Posta Çukurova- GAP is the Çukurova region’s “weekend newspaper.” Besides its travel recommendations and food suggestions, the supplement provides regional news, offering readers a pleasant weekend surprise with a different guest interview every week.
POSTA AKDENİZ
Posta Akdeniz keeps watch over the Mediterranean Region, particularly over the region’s tourism, providing entertainment, feature stories and the latest on social life. Published as a free supplement to Posta on Sundays, Posta includes a variety of columns to light up the weekend, from health to food and drink, from fashion to entertainment. The interview page provides a voice for guests and covers topics that interest the region.
POSTA EGE
Distributed to readers every day with Posta, this supplement for the Aegean Region is a clear-cut leader both in the region and within the Izmir metropolis, according to circulation reports. Informing readers about new investments, new projects in the Aegean Region and Izmir, the supplement is also a guide to news from the markets and the shop windows.
The most popular newspaper in the region according to BİAK data, Posta Ege offers its readers various alternatives to following up on the news and becoming informed in every field, from politics to everyday life, from the arts to sports.
POSTA BURSA
Posta Bursa is delivered as a supplement to Posta on Saturdays and Sundays in the city of Bursa, the delightful touristic location with its many historical sites and natural wonders. Posta Bursa was only offered on Saturdays in the past but now the newspaper, with its enriched content, is available to readers, free of charge, on both days of the weekend. Posta Bursa provides information on a range of topics, from health to urban investments, from art to current events of human interest.
Introduction Management
Operations
Corporate Governance Financial Data
DOĞAN GAZETECİLİK 2010 Annual Report 40
SUPPLEMENTS
POSTA ESKİŞEHİR
Reaching readers in Eskişehir, Anatolia’s rising star, every Saturday along with Posta, Posta Eskişehir features every topic that may interest the city’s inhabitants. Reviewing the events of the week through a critical lens, Posta Eskişehir also offers content pages on activities in arts and culture.
POSTA ANADOLU
Distributed as a free supplement to Posta every Sunday, Posta Anadolu reaches readers in Central Anatolia, offering news on a range of topics, from politics to tourism, as well as reviewing the past week’s events. With its columnists and commentary writers, Posta Anadolu informs readers about the city they live in.
MAxİ BULMACA
Distributed every day with Posta free of charge, this puzzle supplement is the puzzle lover’s favorite pastime.
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