CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
4.7 Preferred Payment Plan
Table 4.8: For buying a property , what payment plan do you prefer ?
Frequency Percent Valid Percent
Cumulative Percent
Valid Down payment Plan 23 19.2 19.2 19.2
Flexi Plan 40 33.3 33.3 52.5
Construction linked plan 57 47.5 47.5 100.0
Total 120 100.0 100.0
Figure 4.7): For buying a property , what payment plan do you prefer ?
Its clearly seen above that almost half of the Respondents prefer to buy a property with the construction linked plan where the payment is made in instalments according to the progress in construction of the property. 33.3% People prefer the flexi plan which is a mix of
construction linked and down payment plan. Down payment plan gets the lowest preference with 19.1%.
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4.8 : Respondent‟s awareness of Big real estate developers.
Table 4.8 Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc. ?
Frequency Percent Valid Percent
Cumulative Percent
Valid Yes 104 86.7 86.7 86.7
No 16 13.3 13.3 100.0
Total 120 100.0 100.0
Figure4.8: Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc.?
It‟s seen above that a very high percentage (86.67%) of Respondents have heard about the renowned real estate developers such as DLF, Unitech ,Amrapali etc.
30 Figure4.9 : Would you like to buy a property from a renowned real estate company (DLF, unitech etc) at an additional cost , if a similar property is available at a lesser price?
From the above data it can be interpreted that people do have a brand preference in the real estate Industry as more than half i.e. 57.5% Respondents are ready to pay an additional cost to buy a property from a renowned real estate company such as DLF, Unitech etc.
Table 4.9 : Would you like to buy a property from a renowned real estate company (DLF, unitech etc) at an additional cost , if a similar property is available at a lesser price?
Frequency Percent Valid Percent
Cumulative Percent
Valid Yes 69 57.5 57.5 57.5
No 51 42.5 42.5 100.0
Total 120 100.0 100.0
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4.10 : Real Estate Company Preference
Table 4.10 : Please tick the Real estate company‟s name you would prefer buying a Property from.
Frequency Percent Valid Percent
Cumulative Percent
Valid DLF 42 35.0 35.0 35.0
Unitech 23 19.2 19.2 54.2
Supertech 18 15.0 15.0 69.2
Amrapali 5 4.2 4.2 73.3
BPTP 11 9.2 9.2 82.5
Emaar MGF 11 9.2 9.2 91.7
Ansal API 10 8.3 8.3 100.0
Total 120 100.0 100.0
Figure 4.10 : Please tick the Real estate company‟s name you would prefer buying a Property from.
Dlf has got the maximum preference for buying a property from with 35% i.e more than 1/3rd of the sample,followed by unitech with 19.17% and Supertech with 15% preference.
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Table 4.11 Please tick the options that you take into consideration while choosing a real estate company to buy a property from :-
Frequency Percent Valid Percent Cumulative Percent
Valid Market Reliability 48 40.0 40.0 40.0
Financial Stability 23 19.2 19.2 59.2
Word of Mouth 6 5.0 5.0 64.2
Customer Service 17 14.2 14.2 78.3
Earlier completed Projects 15 12.5 12.5 90.8
Any other 11 9.2 9.2 100.0
Total 120 100.0 100.0
Figure 4.11: Please tick the options that you take into consideration while choosing a real estate company to buy a property from.
Most people choose market reliability(40%) as the main consideration before buying a property from a real estate company followed by , financial stability with 19.17% , customer service with 14.17% and success of earlier completed projects with 12.5% .
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4.12: Ratings of key factors while making buying decision
Table 4.12a) : Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making a buying decision for a residential property:- a)Price
Frequency Percent Valid Percent Cumulative Percent
Valid Least Important 17 14.2 14.2 14.2
Somewhat Important 22 18.3 18.3 32.5
Neutral 11 9.2 9.2 41.7
Important 28 23.3 23.3 65.0
Most Important 42 35.0 35.0 100.0
Total 120 100.0 100.0
Figure 4.12a): Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making a buying decision for a residential property:- a)Price
Almost 35% respondents have given Price the most Important rating, that means price is the most crucial variable which highly affects the buying decision of the buyer.
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Table 4.13b : Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making a buying decision for a residential property:- b)Privacy
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 16 13.3 13.3 13.3
Somewhat Important 30 25.0 25.0 38.3
Neutral 23 19.2 19.2 57.5
Important 33 27.5 27.5 85.0
Most Important 18 15.0 15.0 100.0
Total 120 100.0 100.0
Figure 4.12 b) Privacy
Privacy gets the maximum rating as Important with 27.5%.
35 Table 4.12 c) : Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a residential property:- c)Location
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 22 18.3 18.3 18.3
Somewhat Important 23 19.2 19.2 37.5
Neutral 11 9.2 9.2 46.7
Important 40 33.3 33.3 80.0
Most Important 24 20.0 20.0 100.0
Total 120 100.0 100.0
Figure 5 : c) Location
Location also gets the maximum rating as Important with 33.33% , followed by most Important with 20% .
36 Table 4.12 d :Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a residential property:- d)Neighbourhood
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 28 23.3 23.3 23.3
Somewhat Important 17 14.2 14.2 37.5
Neutral 35 29.2 29.2 66.7
Important 23 19.2 19.2 85.8
Most Important 17 14.2 14.2 100.0
Total 120 100.0 100.0
Figure 4.12 d) : Neighborhood
37 Table 4.12e :Please rate the following key factors on a scale of 1 to 5
that you take into consideration while making a buying decision for a residential property:- e)Area/size of the property
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 40 33.3 33.3 33.3
Somewhat Important 16 13.3 13.3 46.7
Neutral 10 8.3 8.3 55.0
Important 36 30.0 30.0 85.0
Most Important 18 15.0 15.0 100.0
Total 120 100.0 100.0
Figure 4.12e) : Area/size of the property
Area/size of a property gets maximum rating as least important with 33.33%.
38 Table 4.13 f) : Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a residential property:- f) Parking facility
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 23 19.2 19.2 19.2
Somewhat Important 29 24.2 24.2 43.3
Neutral 22 18.3 18.3 61.7
Important 29 24.2 24.2 85.8
Most Important 17 14.2 14.2 100.0
Total 120 100.0 100.0
Figure 4.12 f) : Parking facility
Parking facility gets equal ratings of Somewhat important and important with 24.17%.
39 Figure 4.13 g) : Please rate the following key factors on a scale of 1 to 5
that you take into consideration while making a buying decision for a residential property:- g) Proximity to workplace
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 17 14.2 14.2 14.2
Somewhat Important 22 18.3 18.3 32.5
Neutral 24 20.0 20.0 52.5
Important 22 18.3 18.3 70.8
Most Important 35 29.2 29.2 100.0
Total 120 100.0 100.0
Figure 4.12 g) : Proximity to workplace
Proximity to workplace also gets the maximum rating of most important with 29.17%.
40 Table 4.13 h) :Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a residential property:- h) Interiors
Frequency Percent Valid Percent
Cumulative Percent
Valid Least Important 17 14.2 14.2 14.2
Somewhat Important 41 34.2 34.2 48.3
Neutral 23 19.2 19.2 67.5
Important 28 23.3 23.3 90.8
Most Important 11 9.2 9.2 100.0
Total 120 100.0 100.0
Figure 4.12 h): Interiors
Interiors get maximum rating as somewhat important with 28.5%.