print something beyond the edge of a page
bleep out to efface an offensive word or phrase uttered on radio or television
blind booking practice of renting films to exhibitors without letting them view the films beforehand blind certificate type of online
cookie used to track which web sites have been visited by an individual by identifying the computer system used blink ad television commercial last-ing just one second
blitz intensive, short-term marketing campaign
block-booking early movie studio tactic of getting theaters to accept marginal or inferior films in order to obtain access to major films with the most popular stars
block printing technique of printing from carved blocks of wood or other materials
blockbuster film or book that gains widespread popularity and achieves enormous sales
blockbuster era period from the 1970s onward, when movie studios started making relatively inexpensive movies for large audiences. These
BlackBerry
BLoCKBUSTer MeNTALITY movies came packaged with cable
deals, video/dVd products, etc.
blockbuster mentality movie- making philosophy characterized by the taking of reduced risks by producing movies with blockbuster potential blog [abbreviation of weblog] web site with a regularly updated list of commentary and links to information on the Internet. A blog often serves as a publicly accessible journal for an individual or community of individu-als, and tends to reflect the distinct character and personality of the site’s users. Blogs are set up with easy-to-use authoring tools.
blogosphere parts of the world wide web where bloggers communicate with each other
blogware software designed to help people set up blogging sites
blowup enlargement of a photograph, or part of a photograph, so that its details can be seen more clearly blue-eyed soul soul music performed by white musicians, rather than Afri-can AmeriAfri-can musicians
bluegrass music type of folk music originating in the southern United States, typically played on banjos and guitars and characterized by rapid tempos and jazzlike improvisations blues style of music that evolved from southern African American
secular songs in the early 1900s, distinguished by slow tempo and sorrowful melodies and lyrics and played on simple instruments. After 1950 some blues musicians, includ-ing B.B. Kinclud-ing and ray Charles, used electric guitars and louder electric basses. record companies applied the terms rhythm and blues and soul to music in these styles.
Bluetooth trade name for a technol-ogy that enables portable electronic devices to connect with each other and the Internet
Blumler, Jay g. (1924–) one of the founders of usesandgratifica
-tionstheory. Among his key works are Television in Politics (with d.
McQuail; 1968) and The Uses of Mass Communication (as editor, with e. Katz; 1974).
blurb short complimentary text, of-ten writof-ten about a book on its cover or jacket
Bmi [see Broadcast music inc.]
Boas, franz (1858–1942) German-born American anthropologist who laid the foundations for modern theories about the effects of culture on human behavior and develop-ment. Boas argued that differences in human behavior are determined primarily by environment, not genetics. He was among the first to emphasize field research—studying a people by living among them. His books include The Mind of Primitive
BooM Man (1911) and Race, Language, and Culture (1940).
body double actor whose job is to substitute for a starring actor for some reason during filming (for stunts, for specific action sequences, etc.)
body language set of manner-isms, gestures, postures, and facial expressions that represent or com-municate something. The elements of body language are divided into witting (gestures, expressions, etc., used intentionally to communicate something) and unwitting (gestures, expressions, etc., used instinctively to reveal an emotional or affective state).
Bollywood name (mimicking “Holly-wood”) that refers to India’s prolific movie industry
book collection or assemblage of pages held together in some way and containing verbal text and (some-times) figures and illustrations. The clay tablets of ancient Mesopotamia and the scrolls of ancient egypt, Greece, and rome were the earliest books (or proto-books). By the fourth century c.e., a ringed assemblage, called a codex, became popular as a book form. It was made with wooden tablets covered with wax. In the early Middle Ages scribes in monasteries used quill pens to copy books. As a result of this costly process, books were rare objects, read primarily by clerics and aristocrats. The Chinese
had invented printing on paper from movable type in the eleventh cen-tury. Paper was introduced to europe in the fifteenth century by Islamic scholars. The technology for mov-able metal type was perfected by the German printer Johannes Gutenberg, making the production of paper-based books rapid and much more affordable. The first book printed with such technology was the Bible in 1455. The mass-produced book encouraged literacy among all classes of people.
book club 1. organization that sells books to members, generally at reduced rates, such as Book-of-the-Month Club and Literary Guild; 2.
informal group formed to read and discuss books
book superstores large book chains, such as Barnes & Noble and Borders, that sell not only books but also other products (videos, records, etc.) and usually include a coffee shop and other amenities
bookmark address of a web site that is stored in a computer’s memory so that it can be revisited easily
books on tape audiotape books that generally feature actors or authors as narrators of entire or abridged versions of popular fiction and trade books
boom long, adjustable stand or pole used to suspend a microphone or camera
BooMerANG reSPoNSe boomerang response any audience
response to a media text that is the opposite of the one intended boosted sample used primarily for marketing purposes; to sample from a portion of a population, rather than the whole
bootlegging illegal pirating of Cds, dVds, etc., that are produced and sold without permission from the original copyright holder
borderless world common reference to the global economy in the age of the Internet
Bourdieu, Pierre (1930–2002) french sociologist, well-known for his treatment of the notion of cul
-turalcaPital. Among his key works are Sens pratique (1980; The Logic of Practice, 1990) and La dis-tinction (1979).
boutique agencies in advertis-ing, small regional advertising agencies that offer personalized services
bowdlerize to eliminate from a piece of writing whatever is construed as being obscene or offensive. The term was coined from the surname of dr.
Thomas Bowdler, the english editor who, in 1818, published Shake-speare’s plays in an edition, titled The Family Shakespeare, from which he excised “those words and expressions which cannot with propriety be read aloud in a family.”
box office 1. booth in a theater where tickets can be purchased; 2. income from ticket sales for a movie or enter-tainment event
brainwashing 1. severe, forcible