3 Methodology) 3.1 Introduction)
3.3.2 Procedures)
As! stated! above! the! data! will! be! collected! through! interviews.! The! interviews! will! be! audiotaped!to!ensure!that!no!data!will!be!lost!and!the!researcher!can!fully!concentrate!on! conducting!the!interview.!Before!the!start!of!the!interview,!permission!will!be!asked!if!the! interview!may!be!audiotaped.!The!selection!of!the!respondents!is!done!with!the!cooperation! of!the!first!supervisor.!The!selection!was!focussed!on!valuators!that!valuated!SME’s.!In!the! research!design!it!is!stated!that!the!number!of!interviews!is!depended!on!the!response!of! the! interviews.! After! four! interviews! it! became! clear! that! there! were! not! any! new! things! mentioned.! Thus! enough! data! was! gathered! to! give! an! indication! whether! the! issues! in! theory!are!perceived!the!same!as!in!practice.!All!the!interviews!were!conducted!in!a!setting! where! the! respondent! and! researcher! could! speak! freely! and! where! not! disturbed.! Three! interviews!took!about!one!hour!to!finish,!one!interview!had!a!duration!of!1,5!hour.!In!the! table!below!(Table!6!Respondents)!the!names!of!the!respondents!are!given.!
!
Name) Organizations) Function) Duration)
Mark!Westerhof! Westerhof!Advies! Owner! 1,5!hour!
Piet!Hein!Sluiter! Hogeschool!van!Amsterdam! Teacher! 1!hour!
Jeroen!Weimer! KPMG! Head!corporate!finance! 1!hour!
Theo!de!Cock! De!Jong!&!Laan! Partner! 1!hour!
Table)6)Respondents)
!
3.4
Data)analysis)
In!this!paragraph!the!data!analysis!of!this!thesis!will!be!discussed.!The!paragraph!will!first! focus!on!the!method!of!analysing.!After!this!is!clear,!the!paragraph!will!elaborate!more!on! the!structuring!of!the!codes!that!are!used!in!coding!the!transcribed!interviews!! In! order! to! analyse! the! qualitative! data,! the! data! will! first! have! to! be! coded! and! categorized.!This!will!be!done!through!the!program!Atlas.Ti.!Before!this!process!can!begin,! all! the! interviews! will! be! transcribed.! After! the! interviews! are! coded,! the! analysis! process! will!start.!When!all!the!data!is!analysed,!the!results!can!be!compared!with!findings!in!the! theoretical!framework.!So!it!is!possible!to!see!if!there!are!any!similarities!with!the!theory! and/or! if! there! are! new! issues! found.! The! analysis! of! the! data! will! follow! the! ‘Noticing’,! ‘Collecting’! and! ‘Thinking! about! things’! model! (NCT! model).! This! model! will! be! used! to! ensure!a!structured!approach!in!analysing!the!data!(Friese,!2014).!The!first!part,!‘Noticing’,!
implies! the! finding! of! interesting! things! in! the! data.! The! second! step! is! ‘Collecting’! all! the! interesting!things!that!are!noticed.!The!last!step,!‘Thinking’,!is!analysing!the!data.!!
! The! NCT! model! has! two! main! phases! in! analysing! the! data:! the! descriptivehlevel! analysis!and!the!conceptualhlevel!analysis!(Friese,!2014).!In!this!thesis,!these!two!phases!can! also!be!identified.!The!descriptivehlevel!analysis!can!be!seen!as!the!Noticing!things!and!the! Collecting!things!part!of!the!NCT!model,!while!the!conceptualhlevel!analysis!is!focusing!on! the! Thinking! about! things.! The! descriptivehlevel! analysis! focus! on! the! coding! of! the! data,! where!the!coding!is!done!in!two!stages!(Friese,!2014).!The!first!stage!is!aiming!at!developing! the!codes!for!the!qualitative!data!and!the!second!stage!is!aimed!at!coding!the!whole!data! according! to! that! coding! scheme.! In! this! thesis,! this! process! is! somewhat! different.! The! codes!are!already!developed!before!conducting!the!interviews,!because!for!some!question! there! are! limited! options! of! answers! available! (e.g.! the! question! whether! the! valuator! deviates!from!the!DCF!method).!Other!questions!can!have!a!broad!variety!of!answers,!(e.g.! the!reasons!of!valuators!for!diverging!from!the!DCF!method).!In!this!case,!all!the!reasons!are! first!coded!under!one!code.!In!the!second!stage,!these!codes!are!further!categorized.!Then,! the!second!main!phase!will!take!place:!the!conceptualhlevel!analysis.!In!this!phase!the!coded! data!is!analysed.!The!analysis!of!qualitative!data!can!be!done!by!looking!at!different!aspects! in! the! data.! These! different! aspects! are! frequencies,! magnitudes,! structures,! processes,! causes!and!consequences!(Babbie,!2010).!!! ! The!NCT!method!does!not!prescribe!a!specific!way!of!coding!(e.g.!initial!coding!of! axial!coding).!The!way!of!coding!depends!on!the!aim!of!the!research,!research!questions!and! overall!methodology!(Friese,!2014).!As!said!above,!this!thesis!has!some!question!that!have!a! limited!category!of!answers,!though!other!question!can!have!a!broad!category!of!answers.! Therefore!an!initial!coding!scheme!is!made.!In!order!to!develop!a!structured!initial!coding! scheme,! the! layout! of! the! interviews! is! used.! Therefore,! this! scheme! is! also! divided! into! three!sections.!The!first!section!focuses!on!the!topic!of!diverging,!the!second!section!focuses! on!the!issues!and!the! third!section! focuses!on!the! incorporation.! Finally,!there! is! added! a! fourth!section,!which!captures!interesting!quotes!that!may!be!used!in!data!analysis.!This!last! section!is!also!used!when!new!issues!are!mentioned,!and!when!issues!are!mentioned!that! are!perceived!in!this!research!as!majorhminor!or!minor!issue.!In!the!appendix!(appendix!C)! the!actually!coding!scheme!can!be!found.!There,!it!is!also!mentioned!that!some!codes!need! some!further!categorizing!(last!column).!This!is!due!to!the!fact!that!it!is!not!known!which! answers! will! be! given.! So! these! answers! are! firstly! collected! in! one! code! and! can! then! be! categorized!when!the!coding!is!finished.! This!chapter!will!now!end!with!the!conclusion!of! this!chapter.!