6. Program Content Standard
6.3 Program Level Learning Outcomes
Program Level Learning Outcomes Courses, Course Segments or Workplace Requirements that Contribute to this
Outcome 1. Analyze economic, political, social,
cultural, environmental, ethical, and technological factors which affect
Canadian tourism businesses, destinations and the economy.
• Tourism/Hospitality Industries
• Macroeconomics
• Global Tourism Economics
• E-Commerce: Concepts and Principles
• Structure of Canadian Tourism 2. Outline and interpret the historical
development of and current trends in tourism as they apply to planning and management.
• Tourism/Hospitality Industries
• Global Tourism Economics
• Tourism Planning
• Global Tourism Geography
• Structure of Canadian Tourism 3. Evaluate and apply business concepts
associated with the operational and strategic management of financial, human and physical resources and the allocation of those resources with a special emphasis on the various tourism sectors.
• Organizational Behaviour
• Human Resource Management
• Financial Management
• Accounting 1 & 2
• E-Commerce: Concepts & Principles
• Strategic Management
• Event Management
• Revenue Management
• Food & Beverage Management
• Hotel Operations Management
• Gaming & Casino Operations Management
4. Analyze the products, structure, operations and interactions within the tourism sector and describe the managerial dynamics of specific sectors/organizations as they exist in a global context.
• Tourism/Hospitality Industries
• Event Management
• Global Geography
• Structure of Canadian Tourism
• Canadian Tourism Marketing
• Food & Beverage Management
• Hotel Operations Management
• Gaming & Casino Operations Management
• Specialty Tourism 5. Apply technological tools (including
business systems, computer and Internet technologies, research and statistical methods) to manage in a rapidly changing business environment.
• Microeconomics
• Business Information Systems
• E-Commerce: Concepts & Perspectives
• E-Tourism Management
• Revenue Management 6. Evaluate the growth and patterns of
international tourism and the factors
• Tourism/Hospitality Industries
• Global Tourism Geography
Program Level Learning Outcomes Courses, Course Segments or Workplace Requirements that Contribute to this
Outcome 7. Evaluate the significance of various
economic and business theories and constructs, with a special emphasis on their application to the tourism industry.
• Organizational Behaviour
• Microeconomics
• Macroeconomics
• Financial Management
• Revenue Management
• Global Tourism Economics 8. Identify the key elements of formulating
and executing a business strategy.
• Canadian Tourism Marketing
• Entrepreneurship
• E-Tourism Marketing
• Strategic Management
• Applied Business Project 9. Develop a business plan, with specific
application to the tourism sector.
• Research Methods
• Business Statistics
• Entrepreneurship
• Applied Business Project 10. Interpret and prepare financial reports and
assess the overall financial performance of an organization and the impact of
management decisions, with special emphasis on the tourism sector.
• Accounting 1 & 2
• Financial Management
• Business Communications
11. Select strategies to optimize the use of human resources and apply HR strategies to human resource functions.
• Human Resources Management
12. Summarize the elements of the Canadian legal system that apply to Canadian businesses and to the tourism industry.
• Business Law
• Human Resources Management
• Risk Management 13. Evaluate and apply marketing strategies to
promote products and services, with a special emphasis on tourism products, services and destinations.
• Marketing
• Consumer Behaviour
• Event Management
• Canadian Tourism Marketing
• E-Tourism Marketing
• Specialty Tourism 14. Explain concepts, principles and practices
associated with tourism destination
management, including proactive, strategic and sustainable development approaches.
• Tourism Planning
• Ecotourism: Planning, Practice and Sustainability
• Impact Assessment & Management in Tourism
• Tourism Destination Management 15. Evaluate the impacts of tourism on society,
culture, environment and politics.
• Ecotourism: Planning, Practice, and Sustainability
• Impact Assessment & Management in
Program Level Learning Outcomes Courses, Course Segments or Workplace Requirements that Contribute to this
Outcome 16. Identify the long-range global challenges
facing the tourism industry.
• Risk Management
• Structure of Canadian Tourism 17. Analyze, select and recommend the use of
software for the management of product research and development, marketing, sales, accounting/financial, product and process design, human resources, operations and customer service in an e-business environment, with a special focus on tourism organizations.
• Consumer Behaviour
• Accounting 1 & 2
• Financial Management
• Revenue Management
• Business Information Systems
• Marketing
• E-Tourism Strategy & Marketing
• Human Resources Management 18. Apply appropriate management techniques
(ROI, cost/benefit analysis, etc.) to assess costs, benefits, risks and opportunities for courses of action and recommend means to accomplish organizational goals.
• Accounting 2
• Financial Management
• E-Strategy and Marketing
• Applied Business Project
19. Acquire, interpret, analyze, evaluate and employ data, both primary and secondary.
• Marketing
• Business Statistics
• Canadian Tourism Marketing
• Financial Management
• Revenue Management
• Global Tourism Economics
• Applied Business Project
• Breadth Electives 20. Employ a variety of business models to
analyze, interpret and extrapolate data relevant to achieving business goals.
• Business Information Systems
• Business Statistics
21. Apply analytical and creative approaches to develop strategies to address a variety of business-related problems, using independent judgement and critical self-awareness.
• Organizational Behaviour
• Business Communications
• Applied Business Project
• Work Experience
22. Adhere to professional, ethical and legal codes of conduct.
• Business Law
• Work Experience
• All courses 23. Communicate ideas and information to
audiences in a variety of situations, verbally and in writing, using a range of professional business formats.
• Business Communications
• All courses
24. Conduct an academically structured, sustained and well-supported argument around a business or tourism issue.
• Tutorial and in-class discussions for all courses with increased emphasis in years 3 and 4.
Program Level Learning Outcomes Courses, Course Segments or Workplace Requirements that Contribute to this
Outcome 25. Identify and use resources and work
effectively in groups or teams to plan for and attain work related goals.
• All courses