0-1Mnth 1Mnth
2-5 Mnths 6 Mnths
7-11 Mnths Once a year No Particular Frequency
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Analysis: This pie shows no. of shirts bought in single purchase maximum number of people told that they buy 2 shirts at a time followed by 3 to 5 shirts at a time, which replicts huge sales potential Major part of candidates was in favour of random purchases of shirts rather than any special
occasional purchases
Inference : mejority of respondents are not purchase shirt on special occasions
Chart showing do you purchase shirts on special occasions only
Purchase on Speical Occasion
15
35
Yes No
Table No-11: showing where do you usually shop?
Particular No of Respondents Percentages
Exclusive Brand Outlets 9 18%
Multi Brand Outlets 24 48%
Departmental Stores 19 38%
Total 50 100%
Analysis: People usually shop at Multi brands outlet followed by
Departmental stores. The results show the significance of marketing the product from MBO.
Inference: Majority of respondents are usually shop at multi brand outlets.
Chart showing where do you usually shop
Table No-12: showing what do you look in a store where you shop?
Particular No of Respondents Percentages
Shop Ambience 5 10%
Trial Room 7 14%
Proximity From Home 8 16%
Prices Offered 9 18%
Courteous & Helpful Sales Staff 6 12%
0 5 10 15 20 25
No of Respondents 9 24 19
Exclusive Brand Outlets
Multi Brand Outlets
Departmental Stores
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Parking 3 6%
Variety 10 20%
Others 2 4%
Total 50 100%
Analysis: The above diagram shows the important external factors which consumers consider important while purchasing apart from the product to be purchased. Again Variety hits the top of list. This signifies that Company
should have different variety & variants in their product category
Inference: Majority of the respondents are look variety while they went to shop for shopping
Chart showing what do you look in a store where you shop
CHAPTER - 6
Summary of findings
It was found that most of consumer prefer formal wear than casual wear Peter England
Consumer feel Peter England‟s product express their style
It was found that most of the consumer express their dissatisfaction toward the quality of the product
Consumer expressed their that Peter England‟s product are affordable
Repositioning of Peter England to family is accepted by most of the consumer who participated in the survey
In survey it was found that most of consumer feel the product as discounted good and inferior quality product
It was found the place of stores are not in even Suggestion
If proper attention is given then many of the shops in these areas have the capacity & will to become the exclusive Pepsi outlets. In my View those shops which have a good regular sale of 5 to 10 cases per day should be targeted to convert them in exclusive outlets.
We suggest that the product should be extended to the Multi Brand outlets and Large Format store; as these are the Major focus areas of Consumer reach.
As Noting Hill is an upcoming brand from Peter England Apparels the
company should make some efforts to create a Value in mind of Consumers by using the image of Peter England Ltd. for its Uniqueness / Quality
Product. Value that will bring in change in Attitudes / Brand perception of Consumers.
Extending its elements in various product lines uncovered such as
Casuals/Club/Denim wear will increase its reach/value for all requirements.
Shop in shop tie-ups in Shopping malls, Mega retail outlets.
Noting hill can take up a pace in market and can grow at a very speed, as the brand is what the consumers were waiting for. As During our survey we
noticed that people say Park Avenue is a very good brand but its too costly
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so Noting Hill is what the consumer wanted. So this is the place where
Noting Hill has a good market and can be a valuable asset for Peter England.
Brand awareness to be increased through print advertisements, Outdoor hoardings and Direct mailers etc. TV advertisements for improving brand awareness. To improve sales in Mega retail outlets, company should indulge in shop promotions & displays.
CONCLUSION
I would like to conclude my project with a sense of satisfaction that
whatever knowledge I have gained in this semester of my curriculum can be indeed used in the real life situation and enhanced my view at looking
towards things in a wider perspective, of-course the in – depth analysis has to be done in the classrooms, but the report writing gives the student, a chance
to know him about the latest developments in the concerned field. The project not only imparted me the practical knowledge but also gave me an
idea of working in an organization with perfect teamwork. I came to know about a fact that I like to share with the reader
Page | 47
ANNEXURE Dear respondent,
I am a student of final year BBM, ATNCC, Shimoga as a part of my BBM course. I have selected
“
information supplied by you will be kept confidential and will be used for only academic purposes.
Yours sincerely Basavaraj L.H QUESTIONNAIRE
1. Name : ____________________
2. Gander
v) Others Specify ___________________
6. Occupation
i) Profession [ ]
ii) Business [ ]
iii) Govt. service [ ]
iv) Student [ ]
v) Others Specify ___________________
onsumers attitudes towardsSuiting and Shirting”, with special reference to Peter ngland Showroom, Shimoga for my project report kindly fill up the questionnaire and give suggestion for the study. The
7. Monthly income
i) Less than 10000 [ ]
ii) 10000-15000 [ ]
iii) 15000-20000 [ ]
iv) Above 20000 [ ]
8. Which are the brands of shirts you have heard of?
i) Peter England [ ] ii) Park Avenue [ ]
iii) Raymond‟s [ ]
iv) Others [ ]
9. How many formal shirts do you have in your wardrobe?
i) 1 – 5 [ ] 10.What is your frequency of buying shirts?
i) 0 – 1 Month [ ]
vii) No Particular Frequency [ ] 11.How many shirts do you buy at a time?
i) One [ ]
ii) Two [ ]
iii) 3 to 5 [ ]
iv) 5 & More [ ]
v) Depends [ ]
12.Do you purchase shirts on special occasions only?
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ii) No [ ]
13.For how long have you been using this (Respondent‟s preferred) brand?
i) 1 to 6 Months [ ]
ii) 1 Year [ ]
iii) 1 to 2 Years [ ]
iv) 2 or More [ ]
v) No Idea [ ]
14.Where do you usually shop?
i) Exclusive Brand Outlets [ ] ii) Multi Brand Outlets [ ] iii) Departmental Stores [ ] 15.Where do you prefer shopping?
i) Exclusive Brand Outlets [ ] ii) Multi Brand Outlets [ ] iii) Departmental Stores [ ] 16.What do you look in a store where you shop?
i) Shop Ambience [ ]
ii) Trial Room [ ]
iii) Proximity From Home [ ]
iv) Prices Offered [ ]
v) Courteous & Helpful Sales Staff [ ]
vi) Parking [ ]
vii) Variety [ ]
viii) Others [ ]
17.How did you come to know about Peter England?
i) Advertisement [ ]
ii) Friends and relatives [ ] iii) Observation [ ]
iv) Company image [ ]
v) Publicity [ ]
vi) any other ___________________
18.If you have come to know through advertisement please name of the media.
i) News paper [ ]
ii) Radio [ ]
iii) Magazines [ ]
iv) Television [ ]
19.By which media of advertisement have you been introduced to Peter England?
i) Television [ ]
ii) Magazine [ ]
iii) Newspaper [ ] iv) Posters/Stickers [ ]
v) Others [ ]
20.Are you satisfied with the advertisement of your Peter England?
i) Yes [ ]
ii) No [ ]
21.From Past how many years did you know about Peter England?
i) One Year [ ]
ii) Two years [ ]
iii) Three years [ ]
iv) Don‟t know Exactly [ ] 21.What do you expect from this Company?
i) Trust and Care
ii) Professional Quality Service iii) Immediate Response
iv) Other specify ………
22.Any suggestion to Company for providing better service to customers
………
………
Date : ………
Place: ………
(Signature)