rap7i2al analysis %rap7i2al analysis

%rap7i2al analysis

ANA!$S#S AN" #NTERPRETAT#ON O( "ATA ANA!$S#S AN" #NTERPRETAT#ON O( "ATA

I. h'ch c$-#!&y> d!'ry #r$d*c" y$* *e

#nterpretation3

;; #erce&" c$&*-er *e A-* J <0 #er ce&" *ed $"her !&d

II. h'ch $/ "he #r$d*c" -$"y y$* $ /$r

#nterpretation3

A-* Dhee *ed c$&*-er <=C5 P!r! Dhee *ed =0C !&d

$"her 48C. M', *ed by c$&*-er =8C A-*5 =;C P!r! !&d $"her

47C. B*""er *ed by c$&*-er <8C A-*5 =C P!r! !&d 40C

$"her.

III. Are y$* !"'/'ed +'"h y$*r #r$d*c"

#nterpretation3

80C @$&*-er !"'/'ed +'"h "he'r #r$d*c" !&d =0 C c$&*-er

&$" !"'/'ed "he'r #r$d*c".

IV. hy !re y$* '&c'&ed "$ y$*r #r$d*c"

#nterpretation3

A-* *!'"y '&c'&ed "$ #r$d*c" by c$&*-er 60C5 P!r!

!"'/'ed 40C. Br!&d #re/erred by c$&*-er e.. 68C A-* !&d <=C P!r!. Pr'ce !"'/!c"'$& +'"h c$&*-er 70C A-* !&d <0C P!r!.

V. ?$ y$* ',e !&y ch!&e '& #r$d*c"

#nterpretation3

! consumers satisfied 6ith their product and some consumer chan"e product (aste #y consumer !mu :0> and no20> and Para" 6ith satisfied 4> and not satisfied 4>. Price #y consumer !mu 30> and no50> and Para" 6ith satisfied 40> and not satisfied 0>. Pac8in" #y consumer !mu 2> and no5> and Para" 6ith satisfied 5>

and not satisfied 2>. /uaity 6ise !mu 1> and no :> and Para" 6ith satisfied 0>

and not satisfied 40>.

RETA#!ER ANA!$S#S RETA#!ER ANA!$S#S

I. I& d!'ry #r$d*c"5 +h'ch c$-#!&y #r$d*c" de-!&d '

h'her

#nterpretation3

;0#er ce&" c$&*-er de-!&d /$r A-* d!'ry #r$d*c" J <0 #er ce&" c$&*-er #re/erred $"her br!&ded #r$d*c" !&d !" =0 #erce&"

c$&*-er #re/erred P!r! d!'ry #r$d*c".

II. Re!$&

#nterpretation3

!mu dairy products Pac8in" Stye 6ise #y consumer :0>- Para" preferred 20>.

rand preferred #y consumer e.". 50> !mu  and 30> Para". (aste preferred #y consumer :> !mu and 32> Para". Price 6ise #y consumer 0> !mu and 40> Para".

III. h'ch #r$d*c" $/ A-* ' #re/erred by c*"$-er

#nterpretation3

! consumers Preferred 6ith their product and some consumer chan"e product (aste #y consumer !mu :0> and no20> and Para" 6ith Preferred 4> and not Preferred 4>. Price #y consumer !mu 30> and no50> and Para" 6ith Preferred 40>

and not Preferred 0>. Pac8in" #y consumer !mu 2> and no5> and Para" 6ith Preferred 5> and not Preferred 2>. /uaity 6ise !mu 1> and no :> and Para"

6ith Preferred 0> and not Preferred 40>.

C7apter B C7apter B

'&d'&5

e"'$& J c$&c'$&

(#N"#N%S

1. (he company caters to the Indian paate- 6hich is its primary driver of success.

In i"ht of this statement- criticay examine the mar8etin" strate"ies adopted #y

!mu  Para" Dairy to capture a si?ea#e mar8et share of the or"ani?ed Dairy #ased food Product in India.

2. In the modern competitive scenario- promotion is a 8ey eement in the mar8etin"

mix of a company. Criticay anay?e the promotion strate"ies adopted #y !mu

India Pvt. *td. hat other efforts must the company ta8e to effectivey promote its productsT

3. Dairy #ased Products contri#ute a ma'or share of the revenues of !mu. +iven the competitive scenario in the Dairy Products in India- 6here competitors such as Para" Dairy are introducin" severa innovative products- 6hat measures must

!mu ta8e to remain competitiveT Expain in detai.

RECOMMENDATIONS RECOMMENDATIONS

1. Company shoud have feed #ac8 from mar8et and consumer a#out the Dairy #ased Products.

2. (he more ,avors of !mu  Para" Dairy Products shoud #ecome in the %ar8et.

3. (he company provided some sma schemes for retaier aso.

4. (he company "ives some "ifts for customer aso.

. (he c ompany s houd a ssociate i tsef 6 ith s ome " ames o r tournaments i8e foot#a- cric8et and so on.

. Company s houd p rovide s ponsored s eminar m ar8et i ntei"ence;

Company shoud maintain the heathy reationship 6ith mar8et distri#ution channe i.e. 6hoe seer- distri#utor- retaiers 6hich 6i #oost the #rand ima"e.

5. Company shoud chec8 the mar8et rea position hep the trainees and other survey or"ani?ations.

:. Company s houd  aunch i ts 6 e#site a nd u se n e6 a dvertisin"

channes@ i.e.

X (raier in cinema has X <oardin"s

X Spencer any education schoarship or "ames.

C&'CLUI&' C&'CLUI&'

I have studied and anay?ed the Dairy #ased food Product %ar8et of Amul &

Parag Dairy Products at Agra on different aspects of the mar8ets- outets- distri#ution  consumers. (he survey 6as conducted in various areas of !"ra city 6ith "reat

enthusiasm. (his pro'ect report Concudes that Amul  Para" Dairy are easiy avaia#e in various parts of !"ra.The Parag distribution channel of the Amul is much strong the most important thin"- 6hich I fee to improve is Ythe avaia#iity to retaiers  consumersU.

(he retaiers  consumers #oth promotes either Amul or Para" Dairy of its #rands for coud #e 6ith re"ard to order processin"- 6arehousin"- inventory mana"ement  transportation@ #esides that shop coverin"- exit from the mar8et #y the saesmen

"o6 shine #oard- schemes- incentives- pri?es- "ifts- discount- returnin" of defective

"oods- proper suppy shoud #e improved.

%y 'o# 6as to ma8e mar8etin" mana"ers a6are of a the pro#ems so that a proper course of action is re)uired to #e underta8en.

In document 130717203 Project Report on Comparative Analysis of Amul With Other Brands (Page 98-112)