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READ THIS CAREFULLY

In document Successful Search Engine Marketing (Page 172-179)

Please read this agreement carefully before installing Internet Business Promoter (IBP). By installing and using our software, you acknowledge that you have read this agreement, understand it and agree to be bound by its terms and conditions.

This Internet Business Promoter (IBP) End-User License Agreement ("Agreement") is a legal agreement between you (either an individual or a single entity known as "Customer") and Axandra GmbH, which owns a proprietary computer software and "on-line" or electronic documentation (collectively known as "Internet Business Promoter (IBP)" or "Software"). By installing, copying, or otherwise using the Software or any Software Updates, Customer agrees to be bound by the terms of this Agreement. If Customer does not agree to the terms of this Agreement, do not install, copy, or use the Software, including all Software Updates that Customer received as part of the Software (each, an "Update").

By installing, copying, or otherwise using an Update, Customer agrees to be bound by the additional license terms that accompany such Update. If Customer does not agree to the terms of the additional license terms that accompany the Update, disregard the Update and the additional license terms that accompany the Update. In this event, Customer's rights to use the Software shall continue to be governed by the then-existing Agreement.

1. Copyright

All title and copyrights in and to the Software (including but not limited to any software components, product documentation and associated media, sample files, extension files, tools and utilities,

miscellaneous technical information, collectively referred to herein as the "Software"), and any copies of the Software, are owned by Axandra GmbH. The Software is protected by German copyright laws and international treaty provisions. Therefore, you must treat the Software like any other copyrighted material, except that Customer may either (i) make one copy of the Software solely for backup or archival purposes, provided Customer reproduces and includes Axandra GmbH's copyright and trademark notices contained on the original disk labels on such backup copy, or (ii) transfer the Software to a hard disk, provided Customer keeps the original solely for backup and archival purposes. The Software is licensed, not sold.

2. Grant of License

a. Axandra GmbH grants Customer use of the Software only if Customer has purchased an unlock code for the Software.

b. Axandra GmbH grants Customer a non- exclusive license to use Axandra GmbH's Internet Business Promoter (IBP) computer software (the "Software")

c. Acceptance: Internet Business Promoter shall be deemed accepted by Customer upon payment of the Software by Customer.

3. Other Restrictions

a. The Software is the sole and exclusive property of Axandra GmbH, including all applicable rights to patents, copyrights, trademarks and trade secrets and is provided for Customer's exclusive use for the purposes of this Agreement and will be held in confidence.

b. Customer will not remove any designation mark from any supplied material that identifies such material as belonging to or developed by Axandra GmbH. Customer agrees not to disassemble, decompile, reverse engineer or otherwise reduce the Software to perceptible form.

c. Customer may not rent, lease, or sub license the Software.

d. Customer may permanently transfer all of Customer's rights under this Agreement, provided Customer retains no copies, Customer transfers all of the Software (including all component parts, the media and printed materials, any upgrades, and this Agreement), Customer provides Axandra GmbH notice of Customer's name, company, and address and the name, company, and address of the person to whom Customer is transferring the rights granted herein, and the recipient agrees to the terms of this Agreement and pays to Axandra GmbH a transfer fee in an amount to be determined by Axandra GmbH and in effect at the time in question. If the Software is an upgrade, any transfer must include all prior versions of the Software. If the Software is received as part of a subscription, any transfer must include all prior deliverables of Software and all other subscription deliverables. Upon such transfer, Customer's license under this Agreement is automatically terminated.

e. Customer may use or transfer the Updates to the Software only in conjunction with Customer's then-existing Software. The Software and all Updates are licensed as a single product and the Updates may not be separated from the Software for use at any time.

f. Customer must be 18 years or older and an adult in his/her jurisdiction.

g. We cannot guarantee that the Software will work for all times. If you change your operating system, or if you install a new web browser version, the software may not work anymore. We cannot guarantee the support of certain search engines in the Software. The removal of one or more search engines is explicitly no reason for a refund.

h. All title and intellectual property rights in and to the content which may be accessed through use of the Software are the property of the respective content owner and may be protected by applicable copyright or other intellectual property laws and treaties. This Agreement grants you no rights to use such content.

i. Customer must make sure that it is legal to use the software in Customer's country or jurisdiction with the supported search engines. It is the Customer's responsibility to make sure that Customer is allowed to use the software with the supported search engines. The Software provides a list of all supported search engines. Search engines might change their terms and conditions. It is the

Customer's responsibility to make sure that the Customer is allowed to use IBP with a special search engine.

j. Customer must not use the software for sending unsolicited email messages (so-called "spamming").

k. Some search engines or search engine servers may not allow the access through automated software. Customer must read the terms and conditions of those search engines that Customer intends to use with the Software prior to using them with the Software. If the search engine does not

4. Termination

Without prejudice to any other rights, Axandra GmbH may terminate this Agreement if Customer fails to comply with the terms and conditions of this Agreement. In such event, Customer must destroy all copies of the Software in any form and all of its component parts.

5. Disclaimer of Warranty

a. NO WARRANTIES. THE SOFTWARE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, Axandra GmbH

DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY AGAINST INFRINGEMENT, WITH REGARD TO THE SOFTWARE. WE CANNOT GUARANTEE THAT THE SOFTWARE WILL WORK FOR ALL TIMES. IF THE SEARCH ENGINES CHANGE THEIR FORMAT OR IF YOU INSTALL A NEW WEB BROWSER VERSION, THE APPLICATION MAY NOT WORK ANYMORE. THIS LIMITED WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS. YOU MAY HAVE OTHERS, WHICH VARY FROM

STATE/JURISDICTION TO STATE/JURISDICTION.

b. NO LIABILITY FOR DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL Axandra GmbH BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, OR ANY OTHER PECUNIARY LOSS) ARISING OUT OF THE USE OR INABILITY TO USE THE SOFTWARE, EVEN IF Axandra GmbH HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME

STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU.

c. Axandra GmbH shall be relieved of any and all obligations with respect to this section for any portions of the Software that are revised, changed, modified, or maintained by anyone other than Axandra GmbH.

6. Additional copyright information about "WPTools"

Portions of this software are Copyright © Julian Ziersch. "WPTools (C) Julian Ziersch" or "WPTools (C) wpcubed GmbH"

7. Governing Law

This Agreement shall be construed and the legal relation between the parties determined in accordance with German law. Area of jurisdiction is Ransbach-Baumbach, Germany. CUSTOMER ACKNOWLEDGES THAT CUSTOMER HAS READ THIS AGREEMENT,

UNDERSTAND IT AND AGREES TO BE BOUND BY ITS TERMS AND CONDITIONS. CUSTOMER FURTHER AGREES THAT IT IS THE COMPLETE AND EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN CUSTOMER AND Axandra GmbH WHICH SUPERSEDES ANY PROPOSAL OR PRIOR AGREEMENT, ORAL OR WRITTEN, AND ANY OTHER

COMMUNICATIONS BETWEEN CUSTOMER AND Axandra GmbH RELATING TO THE

SOFTWARE. This Agreement may not be modified except by a writing signed by a duly authorized representative of Axandra GmbH.

Index

- A -

accelerate web pages 126 add keywords 26

add your own search engines 70 analyze your competitors 19 automatic

search engine submission tool 63 url submission tool 63

web site submission tool 63 Axandra 140

- B -

backup 105 bot 100 bugs 139

- C -

calculate keyword density 43 ROI 97

check search engine rankings 86 checklist

keywords 30 link popularity 84 optimization 60

pay per click management 99 projects 114

ranking check 94 scheduler 114 submission 75 click through rate 97

CPM 97 crawler 100 create backup 105 trust 128 CTR 97

custom search engines 70 custom submitter 70 customize

reports 108, 122

- D -

decrypt search engine algorithms 5 definition cloaking 43 CPC 97 CPM 97 CTR 97 impression 97 keyword 13 keyword phrase 13 keyword stuffing 5 link popularity 5, 78 project 106 ranking algorithm 5 ROI 97

search engine bot 100 search engine crawler 100 search engine optimization 4 search engine spider 100 SEO 4

user-agent 43

definition, Internet directories 7 definition, search engines 7 demo version 142

detect spam 11 difference

edit

web pages 117 editor 52

keyword list 26

end user license agreement 167 EULA 167 exact match 26, 29

- F -

factors off-page 5 off-site 5 on-page 5 on-site 5 find keywords 26

find the right keywords 13 frequently asked questions 139

- G -

general optimization tips 57 general settings 117 generate keywords 13, 23 get support 139 Google AdWords 29 API 26 bot 60 high rankings 137 optimize for 137 PageRank 83 sandbox 137

google, ranking algorithm 5 Googlebot 60

guaranteed rankings 10

- H -

help with problems 139 high search engine ranking 33 history 159

how keyword density is calculated 43 how to

accelerate your web pages 126

add your own search engines to IBP 70

analyze web pages 34 analyze your competitors 19 buy 142

check your search engine rankings 86 copy IBP to another computer 105 create a submission report 71 create trust 128

customize reports 108 edit project 106

edit your web pages 52 find cloaked web pages 101 find the right keywords 13 get support 139

improve link popularity 79 make a backup 105 manage projects 107 optimize web pages 32 optimize your order pages 131 order 142

schedule tasks 113 select a project 107 send reports to clients 123

use the automatic submission tool 65 use the semi-automatic submission tool 68 use the spider simulator 101

use Wordtracker 21

write powerful sales copy 129 HTML code validation 59 human emulation 117

- I -

IBP translate 117 impression 97

Internet directories, definition 7 Internet directory

submitter 82 introduction 2

keyword density analyzer 45 keyword generator 13 link popularity improver 79 report customization 108 scheduler 113

search engine ranking checker 86 search engine spider simulator 100 search engine submission 63

introduction 2

web site optimization editor 52

- K -

KEI 26 keyword checklist 30 definition 13 density 43, 45 finding the right 13 generator 13, 23 list 26

list manager 26 settings 26

keyword combination generator 25 keyword combinations 26 keyword tools 18 keywords generate 23 generator 13 types 15

- L -

languages 117, 124 link popularity checklist 84 definition 78 improver 79

list of search engines 115 localization 124

- M -

manage clients 121

pay per click search engines 95

missing search engine 73, 115 misspellings 26

- O -

off-page factors 5 off-site factors 5 on-page factors 5 on-site factors 5 open PPC account 95 optimization details 43 editor 52 general tips 57 HTML code 59 optimize images 126 order pages 131

optimize for multiple keywords 17 options 117

order page design 131 ordering information 142 own search engines 70

- P -

page optimization 33 PageRank 83 pay per click 95

checklist 99 manager 95 open account 95 search engines 95 phrase match 26, 29 position check tips 93 checker 86 PPC 95

projects

checklist 114 manage 107 number of 106

- R -

ranking algorithm, google 5 ranking check tips 93 window 86 ranking checker 86 ranking factors off-page 5 off-site 5 on-page 5 on-site 5

reasons for search engine optimization 4 renewal code 120 report customization 108 customize 122 keyword density 46 optimization 34 submission 71 reports file formats 123 in your language 124 translate 124 requirements 141 return on investment 97 ROI calculator 97

- S -

sales copy 129 sandbox 137 definition 137 schedule tasks 113 scheduler 113 checklist 114 search engine crawler 100 crawler simulator 100 descriptions 120 list 115 script renewals 120 spider 100 spider simulator 100 statistics 2

search engine algorithm decrypt 5

definition 5

search engine friendly 117 search engine optimization

checklist 60 definition 4 editor 52 general tips 57 Google 137 reasons 4 strategy 3 tips 104 unethical 9 valid HTML code 59

search engine placement checker 86 search engine ranking

checker 86 Google 137 quick help 133 scheduler 113 tips 93 top 10 33 troubleshooting 133 search engine ranking checker

checklist 94

search engine rankings guaranteed 10

two important factors 78 search engine spam 11 search engine submission

checklist 75 scheduler 113 tips 73 tool 63 search engines list 115 supported 115

search engines, definition 7 search term

types 15 select

languages 117 project 107

SEO definition 4 seo spam 11 SEO strategy 3 settings 117 site optimization 33 solve problems 139 spam 11 spider 100 splash screen 117 statistics 2 submission report 71 support 139

supported search engines 115 system requirements 141

- T -

the right strategy 3 tips

for high Google rankings 137

manual search engine submission 73 marketing 104

position check 93 ranking check 93

search engine optimization 57, 104 search engine ranking 93, 133 search engine submission 73 top 10

optimizer 33, 34 ranking 33

transfer IBP to another computer 105 translate IBP 117 to your language 124 translation 124 troubleshooting 139 trust 128

- U -

- V -

validation 59

verify search engine rankings 86 version history 153, 159

- W -

wait

before accessing search engines 117 before submitting 117 web page accelarate 126 optimization 33 web site submission tool 63 web site optimization

details 43 editor 52

web surfer statistics 2

which keywords are the right keywords 13 which search engines are supported 115 why is a search engine not listed 73 win-win-win relation 9

Wordtracker 21 API 26

- Y -

In document Successful Search Engine Marketing (Page 172-179)