Further reading

The biggest mistakes logo designers make Logo design: 5 questions to ask about the brand The 10 biggest logo redesigns of 2012

Words: Paul Wyatt, Aaron Kitney and Tom May

Award winning creative director, author and film maker Paul Wyatt is a part of the production collective '3 Men & a camera' and regular columnist for .net magazine.

Aaron Kitney is a freelance graphic designer and art director based in London and Vancouver. He specialises in branding, identity, web design, publication design, packaging and book design.

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peteyagmin July 27, 2012 at 19:52

I'm sorry but, 'Will it animate well?' - are you serious? When was this chart created? Circa 1991? Let me dig out my copy of ULead Web Razor...

tmxd August 25, 2012 at 06:22

Your flowchart is a sharping tool to stir up the brain in the right direction. Thank you very much!

Yusuf November 03, 2012 at 04:51

I love always logo design and i found always experiences logo design.

BlogClerks November 03, 2012 at 22:28

This is a great set of guidelines for proper logo design. There are so many traps that people fall into when trying to design a logo. With social media in play, I think variants are a must these days.

Alex at BlogClerks.com

lydia December 19, 2012 at 07:25

These are really ultimate tips for LOGO designers,im gonna share with our Witmart freelance designers.

logodesignteam January 26, 2013 at 17:22

I loved the tips. Very nicely written post. Yes, most people do get confused between 'logo'and 'brand'. I would like to add one more thing, that we at http://www.LogoDesignTeam.com give a lot of importance to - colours should be choosen wisely so that reproducing the EXACT SAME colour in all the countries does not become a challenge.

robinthebs February 04, 2013 at 07:57

Well compiled article. Re: logo design is one of the hardest and most aspect part of design, its a good well explained article.

inkspot February 15, 2013 at 20:28

Loved this post. I have a series of complimentary items that you have covered very well. I warn clients that designing their brand identity will take from 2-3 weeks and that it is a process. I also explain that it is a choreographed dance (collaboration) between my client and myself. You have to get them involved so that they understand the story behind their logo & business model. They then will take all that information and share it with their community and target market.

To see more of my thoughts on branding for my clients, see my blog at www.inkspotgraphics.com/blog thank you for sharing.

Mike Johnson

HatimZS February 16, 2013 at 06:25

This is one of the most ideal guide for logo designers!

LeeYoungCreativeDesign February 20, 2013 at 08:03

Great post, it's easy to lose sight of the key points sometimes when creating a new logo or refreshing an old design, this is a handy guide to keep you focused and on-track.

betterwebads March 03, 2013 at 11:52

Great post! Looking forward for more posts like this. Great help to my site - http://www.betterwebads.com Thanks!

Cardography March 07, 2013 at 07:15

The Fedex logo is indeed a good example of how to use negative space on logo design. I never thought the arrow was intentionally created until I saw the logo featured here: http://designandprint.wordpress.com/2013/02/10/using-negative-space-to-h...

colorguide March 09, 2013 at 17:34

Eventually the Logos tend to be too simple or supplied or are made with common sense about what they represent, with which also represents the color .

Designsift March 12, 2013 at 13:12

When creating a logo design, it‟s better to get good ideas & practice and more can find at http://designsift.com/

igepe March 14, 2013 at 23:27

Very useful article since I do a lot logo designing for online competition. And the step by step creative flow chart could be adapted for my other graphic design work at http://igepeworks.wordpress.com/

michael403 March 22, 2013 at 06:31

These 30 tips are the key salient features to keep in mind when you are involved in a professional logo design. Like these tips, all the designers should try to create their logos from every aspect so that customer satisfies from the designer.

http://www.infinitylogodesign.co.uk/logo-design/

LogoDesignLondon March 23, 2013 at 14:41

Great guide! For more tips on professional logo design also visit our website: http://www.logodesignlondon.co.uk and our blog for more information. Professional design and branding is crucial to get right.

48hourslogo March 26, 2013 at 16:26

Excellent post! I will say that this is probably the most complete article I've seen about logo designs. I'm sure many of our designers at http://www.48hourslogo.com will find it very useful! Thanks!

blendmarketing March 28, 2013 at 16:03

Great post. The main thing I take away from it however is how far behind the times the current Google brand is. We must be due for an exciting reveal some time soon?

Logotypers March 29, 2013 at 23:49

I know this will look like spam, but it is not. Is my honest input to this awesome article. We have built a new way that helps people to do his own creative logo, co-working with designers. It's a very simple method. You can watch it in our site http://www.logotypers.com

cmurray April 03, 2013 at 03:12

Thanks for such a great article. I recently graduated and am in the process of starting my own company, so needless to say I'm far too broke to afford having a logo designed; this helped a bunch!

pickydesigns April 07, 2013 at 04:33

A great writing. Couldn't stop reading until the end.

I helped with designing a logo for yellowcrowd.ca and after reading this article, i'm having doubts about the results we got.

You got me thinking now :(

JackieatWebydo April 07, 2013 at 10:17

I've read a lot of articles on creating logos, but this is one of the most thought out lists I have ever seen. The best advice is asking the right questions to the client and remembering that you are in control. Never ask, ''what do you think about..." because that's when the designer loses all the control. These tips will surely give designers the right tips to create the ultimate logos.

pickydesigns April 08, 2013 at 01:24

Someone willing to give me a feedback on the logo for http://www.yellowcrowd.ca the logo is fairly new and i see no issue getting it revised or completely changed.

Need to know if the logo communicate the right message If the design is executed right

Mind you that the file is in vector so the res is not an issue here.

thanx

ritwick April 14, 2013 at 11:56

I just stumbled onto this article while i was looking for logo designers through google for our innovative website http://www.centpage.com which would be useful for every person browsing the internet.

I must say this is an excellent article covering every aspect of logo design. The Kudwara pharmacy example was convincing. Anyways if you are reading this comment please suggest me a logo designer or design a logo for me if you can and i might pay to have it. Thanks. Bye.

pickydesigns April 15, 2013 at 04:27

We are getting design projects from all over but are still in need of more professional designers to complete our logo and other projects.

If you are a freelancer and are looking to work on Logo, Website and other graphics designs please drop by and register as a designer on http://www.pickydesigns.com

Since we do not have thousands of designers registered with us, your chances of winning projects right of the bat is great.

Thank you!

LeciaAmaral April 15, 2013 at 11:57

Not sure if I'm just blind (in which case I'm sorry ha ha ha) but so wish there was a printer friendly version so I could print it out!

AnilAmrit April 17, 2013 at 18:11

Brilliant article and good reading back to basics tip even as an experienced designer myself. Will be adding 'Responsive Logo Design' to my design process from now on.

socialfaerie April 18, 2013 at 11:39

Really fantastic article, covers a lot. My favourite has to be 17 - Subtract a lot. The company I work for have just had a brand refresh (Check it out and our reasoning here http://ow.ly/kbgzu ) Although we've kept certain elements, to maintain consistency and to show how we've evolved, the key part of our new logo is how stripped down it is. When you look at really good logos, what strikes you is that they don't need any peripheral parts, they are iconic because they are simple and you just get it. This is what I feel we have achieved at 3seven9.

quaverlove April 20, 2013 at 15:37 Very interesting read!

As a beginner in this field, I value good information.

Vignesh April 21, 2013 at 19:13

very useful ..Must read article for the people who are into logo designing..i have recommended this for some of my logo designers..

chrisianoulas April 26, 2013 at 12:57

This article is important for every graphic designers who need to get better on designing skill and handle the clients. At all times, A designer has to put their mind‟s and convince the client and understand him correctly. How to finger a client‟s work and deal with client is also an important impression. Thanks a lot for sharing such a wonderful quantity of information.

AppliedVisual May 01, 2013 at 05:11

This is could easily be turned into a checklist for anyone needing to tighten up their logo skills. For me, subtraction (#22) has worked miracles for me. I take away until I can't remove one more thing without it working. I love minimal design because it communicates volumes and gives the viewer the opportunity to use different parts of the brain which connects them deeper to the logo or brand.

godesigning May 09, 2013 at 11:40

It is very comprehensive article regarding logo designing tips and techniques. All these 40 tips are very important for every designer as well as business owner who wants to get a professional, unique and meaningful logo design for his business. Most important points you shared are

"Seek inspiration" and "Make your design active, not passive". Seek inspiration is one of the most important thing for a designer, i will say without working on this step no one can create a perfect logo design.

AjayRana17 May 10, 2013 at 14:42

I would recommend this post to every every graphic designers who wants to come up with great designs for their clients. We at

www.ideazinc.com too understands the significance of these tips while designing a good logo. Great post admin. Would like to come again for the next post.