Action will be required, but it will be “inspired action” that occurs at the right time, and the right place. The right thing at the wrong time is the wrong thing.
I have an incredible story that relates to this. Wait until you hear this one!
It was 2012, somewhere in the month of March. I had been in and out of the Emergency Room over a dozen times. It was my fault.
Let me take you back a bit…
I entered the hospital for some “help” because of a 10-day headache that wouldn’t go away. The young, hotshot resident-doctor-student wanted to be aggressive about the pain I was experiencing.
So, the nurse hooked up the IV and they administered six drugs into my right arm. Within a few minutes, I was going in and out of consciousness. I lost the ability to use my legs.
I freaked out. The doc ordered some more drugs to try to reverse my complaint. To make a long story short, I
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was screwed; big time. My mom had to help me walk out of the hospital. The worst part was that a female doctor laughed at me and said it was just “anxiety”.
For months, I would go back into shock. I couldn’t walk right. I could barely stand up. This was worse than anything I had ever been through – it made the Lyme Disease I had look tolerable. My body was poisoned and my motor functions weren’t working properly.
I had severe pain. Intense muscle spasms. I couldn’t sit still without being in complete agony. Months went by and I’d talk to healers every day to help me cope. At least once a week, I’d return to the E.R. again.
Then, after a prolonged detox protocol and some amazing health products, I started making rapid improvement. The only problem was that my mind was doing something called ‘somatization illness’. This is when you lose control of your body and shake uncontrollably. In my case, it was for hours.
I had to have a caretaker. My wife couldn’t be there all the time to help me with all of the emotional and physical support I needed. I could barely run my company!
Yet, I had to push through and maintain my life.
One day, when I asked my caretaker for a trip to the
E.R. – due to the shaking – she decided to hold me, like someone would hold a loved one.
An amazing thing happened. Within about three minutes, my uncontrollable shaking began calming down and I felt more in control. This action diverted the E.R. visit and saved me thousands of dollars.
Here’s where the story point comes along…
A woman on Facebook was featured for a business she had started, called The Snuggery. Her name was Jackie. It was a cuddling business. I immediately saw the benefit from the vantage point of a potential client.
I remembered the day that being held worked for me and I knew that many people in the world had nobody to turn to for this type of support. Of course, the society at large is ignorant about anything touch-related that is not sexually touch-related, so the cuddling industry is by-and-large ‘taboo’.
I decided to run a marketing experiment. I tested the market to see if there was a demand for cuddling and one for cuddlers to fulfill. This started a media frenzy!
I purported that we’d open up and be called – ‘The Snuggle House’ – for therapeutic cuddling.
The City Attorney’s Office was soon to visit, and out of their scrutiny, I developed a 300-page franchise manual. This idea was exciting to me!
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Here’s where I messed up…
I consulted my advisor and mentor at the time. He said, “Drop the business idea, it’s no good.”
I IGNORED HIM. BAD MISTAKE.
The film-makers came along and did two documentaries. Along the way, I met some amazing people. There was some good that transpired.
But overall, it was a bad idea. It was the wrong time.
My passion died out almost overnight. It became a legal battle, like I wanted to prove something. I wanted to win, at all costs.
I ignored the fact that my passion had left the building and my advisor had told me to walk away and fold the cards. I knew my idea would help people!
Yet, I plummeted emotionally as the weeks went by, arguing with the City about opening our doors. By getting attached to the idea, it quickly became expensive.
My mentor was right. I signed a lease and invested about $50,000.00 into the business and it all came to naught. I closed the doors after being open for only two weeks.
Every day there was a reporter there, scaring away the clients. The locals either loved us or they hated us.
Meanwhile, the City ran up my attorney’s fees. All it took was one look at the financials and I finally folded, immediately.
I still feel in my heart that touch therapy in the form of therapeutic cuddling might one day be accepted.
Maybe in a clinical setting, with strict controls to appease uptight bureaucrats; who knows?
The point is… It was the WRONG TIME. Even if the idea was right, at least in my mind.
By looking outside of myself, the mentor’s advice came through, but it fell on deaf ears.
An instruction ignored can be devastating.
Since then, I have never ignored the counsel of a wise mentor.
The movie Cuddle: A Documentary, by filmmaker Jason O’Brien, features The Snuggle House story and I’m proud of the staff. I met some amazing people who truly loved human beings.
It gave me hope that not everyone is detached within the modern world we live in today.
Fortunately, a mistake like that usually happens only once. Most people, including myself, learn quickly when the losses pile up.
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The mistake I made was in not listening to someone who could see things from a different vantage point. That’s why you must have a strategic partner and mentor in the first place.
The good news is that you can get so rich that affording the luxury of a dive-bombing business will not be the stress that does you in.
I moved on just fine. I considered it my charitable bonus contribution for that year. I ended up giving away thousands of dollars in furniture to people who needed it and the media reach for the cause spread worldwide, which helped me in other ways!