1.3 Theoretical Foundation
1.3.2 Rising connectivity
of India’s online buying is crossing the overall global averages.
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1.3.3 Few Factors That Boost Online Shopping in India
Rapid growth of cybercafés across India
Access to Information
The increase in number of computer users
Reach to net services through broadband
Middle-class population with spending power is growing.
There are about 200 million of middle-class population good spending powers. These people have very little time to spend for shopping. Many of them have started to depend on internet to satisfy their shopping desires
1.3.4 Few Facts about Online Shopping
The figures from IAMAI show that the internet users in India will grow to 200 million by 2010. Around 25% of regular shoppers in India are in the 18 -25 age groups, and 46% are in the 26 -3 5 year range.
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Ticketing, travel bookings and even books and movies seem fine to buy online. Knowing that in India sizes vary from brand to brand and quality is inconsistent, even of some electronic items, how is it that there are people buying these items online? In India there are some segments of people who have not yet tried purchasing over internet.
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1.3.6 The Increase of Internet Shopping
Internet shopping is shaping up. However today, internet shopping is a really significant part of the retail sector. Internet shopping is the new shopping experience of the future. Of course the other major hurdle for internet shopping is shipping charges, sometimesthey are to expensive. The growth rate for Internet shopping is growing. Secure internet shopping is secure using encryption and ssl techniques. Internet shopping is easier, safer, and more convenient than at any point in its history. Internet shopping is fast becoming one of the easiest ways to buy almost anything you want. Internet shopping is a way of shopping that allows shopping for required products without going to the store physically. The Internet is great because people are able to shop 24 hours a day without having to leave their home or work.
The Internet is changing the wholesale/retail landscape daily. In today's market the shopping sector is taking about a tenth of all retail shopping sales in the US, and the percentage in other countries is not as high. One reason we use the internet is to buy merchandise at a discount to retail.
One of the biggest benefits of shopping online is the convenience
and access to more products and information 24 hours a day 7
days a week. Note that blocking all cookies prevents some online
services from working, so you must allow cookies on your
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browser.
Nearly 40 percent of remote workers said they use their work computers for Internet shopping. Be a smart shopper and use common sense when online shopping and just go ahead and enjoy your Internet shopping experience today. The more people that shop online, the bigger their expectations. The supermarket industry now services many customers through online food shopping over the Internet. We understand that shopping online can feel risky and uncertain.
The following tips will help ensure a safe Internet shopping.
If you follow this advice on safe Internet shopping, this should
not be a problem. All purchases are made through safeand secure servers.
It's safe to say SSL is extremely sophisticated software and
safe.
Always know where your cards are and keep them in a safe place.
The phenomenal success of online retailers such as Amazon
and Expedia is proof that internet shopping is practiced - and
trusted - by millions.
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Of course the other major hurdle for internet shopping is
shipping charges, sometimes shipping is much more than the product. Whether we love it or hate it, Internet shopping is convenient, provides a wide
choice and competitive prices.
Internet shopping is a big time-saver. As mentioned above,
Internet shopping is very much like conventional in-home shopping from catalogs or mail orders.
Despite the toughening competition, Internet shopping is likely to continue to grow.
Chris O'neill and David Marc Fishman are the owners of
priceriot.com. Priceriot is a new online auction where prices drop as people shop for computers
Incredible Online Shopping Trends Among The Shoppers
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Online shopping has become a craze not only in India but also in various Western Europe cities and if experts are to be believed, the rave is a steady phenomenon for the five years down the line. Before sinking in the surveys andstatistics, let we get an idea that why online shopping is getting popular by each passing day in the global continents. Emerging prevalence of internet, growing economies and improved purchasing power of people have made online shopping a household phenomenon. All you have to do here is to select a product here of your choice, place your order, pay your amount via debit or credit card and within a week time that item will be your doorstep.
In the status report of several authorities, the trend of online shopping and integrated sales has been increased by an incredible amount of 123.1 billion Euros in the coming three years. In the same foray, a combined annual online shopping growth rate is improved by a huge percentage of 9.6%-11% all across.
A number of factors have accelerated the growth of online shopping growth in the countries including:-
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America and Western Europe are probably the biggest ever markets where a huge population of its youth buys goods and objects with online mode
regularly. The percentage and ratio of the items purchase differ from person to person and depends upon one’s personal choice and preferences. Below
mentioned is the number of items in percent unit that buyers love to buy via the online mode of shopping.
CDs/tapes/records (17%)
Videos/DVDs (17%)
Event tickets (20%)
Printer supplies (12%)
Books (30%)
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Leisure travel (23%)
Clothing (21%)
Computer software/video games (11%)
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Online Shopping in India Gives You Enticing Experience
It is a very simple and easy way to buy a lot of products through online shopping in India. In fact, these stores offer various payment options as per the customer's suitability. Simultaneously, you can compare the product's price and features from among products being offered at several online shopping stores in India.
India has been a dominating power in the world of online shopping in the recent times and is widely known for its niche reputation in the global arena. It is all due to its far reaching excellence in the field of online marketing that has managed it to gain a competitive edge over its close competitors. Alongside, it is also heavily responsible for bringing about an unprecedented boom in the field of online marketing. Online shopping in India is a very simple and easy way as whatever you like to buy, you can order online and receive at your doorsteps.
While opting for online shopping in India, you can seek valuable advices and suggestions from your family and friends. Alternatively, you can simply ascertain your requirements, look out for the product over the Internet that caters best to your requirements and buy the one that is available at the most reasonable cost. Online shopping India is highly preferred by countless people, since it not only enables them to shop in the comfort of their homes, but it also gives them due value for their money along with safe and secure payment
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modes such as PayPal, credit card and more.
Information related to costs, features and specifications of numerous items including baby products, jewelry, health equipments, mobile phones, computer and myriad of other electronic devices are provided on various websites. For making your online shopping experience the best and most satisfying one, you can browse through innumerable websites that offer all these and many more products. You can compare products from multiple online shops and buy the one or more that suit your requirements at the most competitive rate. If you want to make any query, there is nothing to worry about as some reputed online shops may also offer 24X7 online support to their customers to solve their queries.
Other Advantages of Online Shopping India Include
:- You can read other users' reviews and take ideas about the product you want to buy
- You can save a lot of your time and money as you are not moving outside your home
Thousands of websites related to online shopping in India have been designed to fulfill the needs of different customers. The manifold benefits that you get are simply incredible. Many leading online stores are offering products at discounted rates in order to promote their products among people across the world.
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India Online: How the Fastest Growing Economy is Powering the Fastest Growing Communications Industry
In the heart of the Himalayas lies Leh, a small mountain town cut off by snow most of the year and only accessible in summer via a precarious cliff road.
Despite Leh’s isolation every shop front, garage door and spare wall is adorned with Vodaphone and Airtel logos. In India it is difficult to move without seeing an advert for a telecommunications company. To say that the
telecommunications industry is booming in India is very nearly an
understatement. Since 2000 the industry has attracted $10 billion dollars of foreign investment and now employs over 9 and a half million people.
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The isolated town of Leh. Photo by Ben Semens
In India the number of users online remained below 10 million until relatively recently. To put things in perspective the number of Indians online surpassed the 10 million mark back in 2003, whilst the US stormed ahead with the same number in 1995 and the UK in late 1998. These are very different economies, but it shows how far India has come. From an economy stunted by
inefficiencies and lack of competition, India has removed constraints and now more customers than ever are coming online. Within five years the industry is expected to be worth $100 billion and it’s not showing any sign of slowing. The sub-continent’s economy is weathering the economic storm well and thanks to a strong export market it’s expected grow a further 8% this year, allowing
telecommunications to prosper.
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However India still has a steep climb out of poverty. In India at the moment only 1% of the population have broadband access, a few million more users than in the UK despite the fact that the UK has a population a fraction of the size of India. But the situation is not quite as severe as these figures may
suggest because any of India’s Internet users connect via mobile phones. There are nearly 800 Million wireless subscribers compared to only 11 million wired users, this significantly boosts India’s online population.
But India’s users may also be holding growth back. Few Indians have credit cards, which makes it difficult for online shopping to function. That said,
advertisers don’t have this problem and services such as YepMe, India’s answer to local search, appear to be flourishing. Given time and room to expand the sector will surely find ways to innovate around the payment issue.
Over the next five years the government is planning on rolling out its National Broadband Strategy that will see fibre optic cables laid across the nation.
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Deregulation if boosting competition incentives are being given to green technologies. So despite the challenges India faces the telecommunications industry is poised undergo huge growth over the next decade and if it can
innovate around the payment problem the customer base is practically limitless.
When India truly comes online the Internet will swell to nearly twice the size and will be a strikingly different place. No longer dominated by western-based companies the Internet will be reshaped as Indians create their own web to suit their own needs.
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CHAPTER-2
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Review of
Literature
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2.1 Review of literature
Petrovic Dejan (2006) in his study on Analysis of consumer behavior online explained that the most relevant behavioral characteristics of online consumers and examine the ways they find, compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behavior theory resulted in detection of a number of issues related to a specific consumer group.
The purpose of this report is to translate these finding s into a set of implementation activities on strategic and technological level.
Execution of these recommendations will result in better conversion of visitor s into customers and encourage customer loyalty and referrals .The focus group of this study will be young adults aged between eighteen and thirty -four interested in buying a mobile phone or a
related product .
Page | 50 consumer groups with different intention s an d motivation :
Exploration behavioral theory in a parallel fashion divided into two main research topics: having easily accessible information that does not meet the consumer's expectations
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Anders Hasslinger ; Selma Hodzic ; Claudio Opazo (2008-02-01) in their study they showed that developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases.
The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the University of Kristianstad . Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the students. Furthermore three segments were identified, High Spenders, Price Easers and Bargain Seekers.
Through these segments we found a variation of the different factors importance and established implications for online book stores
Harris Interactive ( 2009) in their study of online customer experience. The survey found that online customer experience reached an inflection point in 2009. The percent of consumer s who have experienced problems when conducting transactions online showed its first substantial decrease in five years from approximately 87% in all previous Tealeaf surveys to 80% in 2009. While the percent of consumers experiencing online transaction problems, at 80%, remains high (the potential online shopping dollars impacted by transaction problems rings up at $47.6 billion), this improvement points to a growing business focus on delivering better customer experiences. The survey sheds light on forces driving this accelerated online customer experience focus, including the down economy and increased consumer power due to experience-sharing via social media. It also
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examines consumer behavior when transacting online, call center behavior elated to online issues and mobile commerce. Verticals represented in the findings include retail, insurance, travel and financial services
San Francisco, CA – 6th October 2009 - the leader in online Customer Experience Management software (CEM), today announced the results of the 5th annual survey of on line consumer behavior, commissioned by Tealeaf and conducted by Harris Interactive®
[results available at www.tealeaf.com/Harris]. The survey found that 48%
of U.S. online adults say that they are now conducting more on line online transaction problems, on U.S. shopping websites alone.
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Bikramjit Rishi (2010) in their study on Online shopping is an innovative option of distribution available in the hands of marketers.
It is innovative an d creative because marketers can experiment with
accessibility and convenience are the major motivator factors which motivate the Indian consumer to buy online. Similarly, reluctance and preference are the two decisional factors which in fluence the decision.
Kamali and Loker (2002), in their study Intern et retail sales
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alternative shopping avenues. This essay will examine these issues, arguing that browsers become buyers in cyberspace as perception of safety, product quality, and retailer reliability increase an idea also advanced by Li, Lu o, Lepkowaska-White and Russell .
Atanasov (2001) in their study it is anticipated that the worldwide mark et for business-to-business and business-to-consumer e-commerce will total $3.1 trillion in 2004 as compared to $ 350.4 billion in fiscal sites, represents what researchers believe to be the security concerns of online shoppers and potential shoppers. These researchers and others reported that online buyers are also concerned about security issues when making online purchases. Though many consumer concerns
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Internet shoppers still avoid using credit cards online. Overcoming resistance to this fear is one of the key tasks that must be under taken.
Ogenyi Ejye Omar, Alan Hirst (2006) in their study they evaluates women's attitude as an overall inclination towards apparel shopping online via e-mail questionnaire. Its findings suggest that women generally show positive attitudes towards shopping online for apparel. Women who shop for apparel online are aware of some of the discouraging features of online shopping, but these features do not deter them from buying online. The implication for online retailer s is that they should focus on making the experience of online shopping more accommodating and more user -friendly. This is important because the positive features of online shopping ('convenience', 'usefulness', 'ease of use', and 'efficiency') appear to be more important than the negative features ('lack of security', 'privacy of information' and 'online fraud').
Ruiliang Yan, John Wang (2009) in their research it provides a useful framework to help business marketers identify the effect of consumer firm profits whenever the traditional retail transaction costs and the product web-fit change. We also find that consumer online purchase costs have a greater impact on the retailer's profits in a Stackel berg competitive system than in a Bertrand competitive system. Based on
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our results, managerial implications are discussed and probable paths of future research are identified.
Scott M. Smith, Chad R. Allred, William R. Swinyard(2008) in their research paper they discusses online shopping in context of diffusion of innovation theory. It proposes that online shopping is a discontinuous innovation whose adoption rate is influenced by several of Rogers' (2004) diffusion deterrents. A new 12 -item
'Computer Competence Index' (CCI) is proposed and tested using data from an intern et-administered US probability study of 1800 online users. E-Shoppers are profiled using a tertile split of the CCI . Each textile’s demographics, computer activities, computer-oriented lifestyles, and online purchase activities are reported. Evidence is presented that concepts related to the diffusion of innovation may explain resistance in the growth of online shopping
A.M. Sakkthivel (2009) in their research paper aims to identify the impact of demographics on consumer buying behavior towards online purchase of different products based on the involvement and
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Tomomi Hanai Takashi Oguchi (2009) , in their study to investigate what kind of information contributes to trust formation in online shopping. Twenty-seven female undergraduate students were indicates a type of product made by a particular company.” However, in modern Japanese society it refers to those branded products that are
Page | 58 information contributes to trust formation in online shopping. Female Undergraduate Students Attitudes toward Branded Products First, we introduce several surveys for determining the attitude towards, and ownership of, branded products among female young people, investigated what drives people to search online. The findings reveal
Page | 58 information contributes to trust formation in online shopping. Female Undergraduate Students Attitudes toward Branded Products First, we introduce several surveys for determining the attitude towards, and ownership of, branded products among female young people, investigated what drives people to search online. The findings reveal