S ELECTION M ETHODOLOGY

In developing the Notice Program, KM used information provided by the Debtors relating to its manufacturing of asbestos-containing products and asbestos claims history. KM was provided with:

• Extensive briefings by counsel to the Debtors regarding the asbestos history of Garlock.

• The “Information Brief of Garlock Sealing Technologies LLC.”

• Information on Garlock’s asbestos-containing products.

• Statistics regarding age and gender of past and current asbestos personal injury claimants.

• Information regarding occupations and industries where Garlock products were used.

• The manufacturing location for Garlock asbestos products.

In addition to the above, KM relied on research previously conducted in other asbestos-related cases with respect to the history of asbestos usage in the United States; occupations most likely to have asbestos exposure; types and usage of asbestos products; types of asbestos health injuries; and the like.

For the purpose of designing the paid media segment of the Notice Program, KM selected demographics that encompass the characteristics of the target audiences. Media vehicles were then analyzed and selected for their strength and efficiency in reaching the demographic targets.

For the purpose of developing profiles of the demographics and media habits of Claimants, KM analyzed syndicated data available from the GfK MRI’s 2013 Doublebase Study¹. GfK MRI is the leading U.S. supplier of multimedia audience research. As a nationally-accredited research firm, it provides information concerning magazines, television, radio, Internet and other media to leading national advertisers and over 450 advertising agencies – including 90 of the top 100 in the U.S. GfK MRI’s nationally-syndicated data is widely used by these companies as the basis for the majority of the media and marketing plans written for advertised brands in the U.S.

1 Since 1979, GfK MRI’s Survey of the American Consumer has conducted detailed polling of a large sample of U.S. adults about the media they see and hear and about the products they use. Participants in the survey are identified by age, occupation, income, education and by where they live, among other things. They are asked what magazines and newspapers they read, what TV shows and cable channels they watch, and are asked questions about Internet access and radio formats. Survey data indicate the brands and products they use from among 500 categories and 6000 consumer brands. The data from this survey is used by media practitioners industry-wide to characterize media and product users by demographics and to account for and compare the size and make-up of media audiences. The Doublebase Study consists of two years of Survey of the American Consumer data. (GfK MRI was known until mid-2010 as Mediamark Research & Intelligence, or MRI.)

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Specifically, GfK MRI presents a single-source measurement of major media, products, services, and in-depth consumer demographic and lifestyle characteristics. GfK MRI provides data on media usage, audience composition, and other relevant factors pertaining to all major media types as well as the readership of print vehicles.

KM analyzed and considered the historical, industrial, demographic, and geographic information cited above to determine the most appropriate target audience(s).

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TARGET AUDIENCES:

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Since all media is purchased based on demographics, it is important to determine age, gender, and other demographic characteristics in order to design a media-based notice program to adequately reach the Asbestos Claimants.

Historically, men who were occupationally exposed to asbestos over a protracted period of time during the 1930s up until the mid-1970s filed the vast majority of asbestos claims. Latency periods for asbestos-related diseases differ and can extend for decades after exposure. The latency period for asbestosis and lung cancer is a minimum of 15 years with an average of 20 to 25 years. Pleural and peritoneal mesotheliomas have a minimum latency period of 15 years with an average of 30 to 40 years.

It is difficult to pinpoint when, or if, an exposure will result in an illness.

A review of claims data with date of birth information indicates that the vast majority of Asbestos Claimants who have claims filed through 2012 are 65 years of age and older.

Age information was included in about 32% of the approximately 696,123 claims. Approximately 98.1% percent of the individuals who filed claims currently would be 65 years of age and older as illustrated by the following chart:

CLAIMS 34-49 50-64 65-74 75-84 84-95 96-104 105+

223,006 0.03% 1.86% 10.68% 25.93% 40.90% 18.37% 2.23%

KM also considered the identifiable time periods that Garlock asbestos-containing products were used in the marketplace and when they were eliminated.

Based on these considerations and the fact that claims are based on occupational exposure to asbestos and asbestos-containing products, the primary target is men aged 65 years of age and older (“Men 65+”) who are blue collar workers in, among other things, industrial and construction-related occupations where high-temperature asbestos insulation and other asbestos-containing products were used.

Although the Notice Program is designed to primarily reach Men 65+, the communications and media vehicles selected will also provide significant reach of a secondary target of Adults 65 years of age and older (“Adults 65+”), a tertiary target of adults 45 years of age and older (“Adults 45+”), and a quaternary target of adults 35 years of age and older (“Adults 35+) in order to ensure comprehensive notice to individuals who could potentially be Asbestos Claimants entitled to participate in the bankruptcy proceedings.

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TARGET AUDIENCES

While characteristics such as occupation were considered for directional purposes, a broader age and gender target is required for purposes of buying and measuring media. KM examined the demographics of affected claimants and selected the following target audiences:

• Primary Target – Men 65+, encompassing Asbestos Claimants.

• Secondary Target – Adults 65+, encompassing Asbestos Claimants.

• Tertiary Target – Adults 45+, encompassing Asbestos Claimants.

• Quaternary Target – Adults 35+, encompassing Asbestos Claimants.

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TARGET AUDIENCES: