ARE YOU SATISFIED WITH THE DELIVERY?

RELIANCE FRESH

B. TWICE A WEEK

4. ARE YOU SATISFIED WITH THE DELIVERY?

A. YES

B. NO

5. Please explain your views on how to make buying of milk products and home delivery services a perfect shopping experience:

Important factors for the success of milk products and home delivery business in the Organized Retail

Particulars Strongly Agree Agree Moderately Agree Neither Agree nor Disagree Moderately Disagree Disagree Strongly Disagree Price Quality Promotional Scheme Place and Location No. of SKU’s Availability of Exotic Varieties Ambience of the store Behavior of Front line staff Billing Time

No. Reliance Fresh Stores In Rajasthan

District No. Of Stores

JAIPUR 27 JODHPUR 5 AJMER 4 UDAIPUR 3 BIKANER 3 TOTAL 32

Toll free number for HOME DELIVERY*: 0141-4005555 (* free delivery in 3Km. Area)

Rates of milk products of reliance and other competitors Name of milk product Rate (in

Rs.) Dairy pure double tonned (1 ltr.) 19

Dairy pure full cream (1ltr.) 25 Dairy pure tonned (1ltr.) 21 Dairy pure tonned (500ml.) 10.5

Dairy pure double tonned (500ml.)

9.5

Dairy pure full cream (500ml.) 13 Amul tonned (500ml.) 10.5 Amul double tonned (500ml.) 9.5

Amul gold (500ml.) 13 Amul gold full cream 25 Saras tonned (500ml.) 10.5 Saras double tonned (500ml.) 9.5

Saras gold (500ml.) 13

MARKET RESEARCH FOR RELIANCE DAIRY PURE & HOME DELIVERY Vijay Path, Mansarover Reliance Fresh Store

Dairy pure Tonned 500ml milk 12 Litre Saras Tonned 500ml. milk 12 Litre

Saras gold 500ml. 12 Litres

TOTAL 36 Litres

Delivery Van Come at 5:40a.M. Home Delivery 14 liter milk Comments:-

• The sell of milk is not good in this store. • The home delivery is not good in this area. • The staff is not active.

Shiprapath, Mansarover Reliance Fresh Store Saras Tonned milk 500ml 24 liter

Total 24 liter

Home Delivery = 8 Litre

Delivery Van Come at 7:00 A.M.

Ramganj Reliance Fresh Store

Saras tonned milk500ml. 12 liter Amul tonned milk500ml. 12 liter Saras tonned milk 1 liter 12 liters Dairy pure full cream milk 500ml. 12 liter Dairy pure tonned milk 500 ml. 32 Litres Dairy pure double tonned milk 500 ml. 24 Litre

TOTAL 132 Litres

Home Delivery 17 Litre

Kalian Malviya Nagar Reliance Fresh Store Dairy pure tonned milk 500ml. 12 liter

Saras tonned 12 liter

Saras double tonned 12 liter

TOTAL 36 Litres

Home Delivery = 6 Litre

Home Delivery Van Come at 6:00 A.M. Comments:-

• The smell of milk is this store is low.

• The manager is so much tried to increase the sell. He concern with all juice centre & tea stall nearest the store.

• The delivery boy is the main problem of milk sell.

Haldiya Plaza Malviya Nagar Reliance Fresh Store

Saras tonned 500 ml. 48 liter

Amul tonned 500 ml. 24 liter

Amul double tonned 500 ml. 12 liter

Saras tonned 1 liter 12 liter

Saras gold 1 liter 24 liter

TOTAL 120 Litres

Home Delivery = 48 Litre

Delivery Van Come at 6:30 A.M.

Comments:-

• The sell of milk in this store is good.

• The home delivery of milk is also very good in this area. • A separate delivery boy is for the milk delivery.

Malpura Gate

Saras tonned milk 500 ml. 36 liter Saras tonned milk 1 liter 12 liters Saras gold 500 ml. 12 liter Saras double tonned 1 liter 12 liters

TOTAL 72 Litres

Home Delivery 28 Litre

Home Delivery Van Come at 6:00 A.M. Comments:-

• The sell of milk is increase in this area because there are two or three hostels in this area.

• The manager is not concern with the hostels & nearest tea stall to increase sell. • The customer is not so aware of home delivery concept is this area.

Gopalpura Bypass

Saras gold 500 ml. 12 liter

Saras double tonned 500 ml. 12 liter

Saras tonned 1 liter 12 liter

Dairy pure tonned milk 500 ml. 12 liters TOTAL 48 LITRES

Home Delivery 10 Litre

Delivery Van Come at 6:30 A.M.

Comments:-

So much old stock are there & the detail are

Saras milk 20 liter

Amul milk 12 liter

Dairy pure milk 7 liter TOTAL 39 liter

• The Staff is not so much concentrate on the milk product. The markdown is not properly.

• The customer is not so much familiar with home delivery concept. • The staff is not making aware customer to this concept.

• The home delivery is increase in this area because so much people are educated in this area

Vidyadyar Nagar

Dairy pure tonned 500 ml. 12 liter Dairy pure double tonned 500 ml. 12 liter

Saras tonned 500 ml. 12 liter

Saras gold 500 ml. 12 liter

Saras double tonned 500 ml. 12 liter

Amul tonned 500 ml. 12 liter

Amul gold 500 ml. 12 liter

TOTAL 84 liter Home Delivery 15 Litre

Home Delivery Van Come at 7:00 A.M. Comments:-

• Some more work to increase the sale of milk.

• Manager is doing good work to increase sell. Manager is talk with juice centre & tea stale to increase sell.

Barkat Nagar

Saras tonned milk 500 ml. 24 liter Saras gold milk 500 ml. 12 liter TOTAL 48 liter Home Delivery 12 Litres

Home Delivery Van Come at 6:50 A.M. Comments:-

• Delivery boy is not available so the home delivery is not proper.

• The manager is not so much concentrate on home delivery & milk product. • The customer is not aware of home delivery concept.

Katipura Reliance Store

Dairy pure full cream 500 ml. 12 liter Dairy pure tonned 500 ml. 12 liter Dairy pure tonned 1 liter 12 liters Dairy pure double tonned 500 ml. 12 liter Saras tonned milk 500 ml. 12 liter Saras tonned milk 1 lit. 12 liter Saras gold milk 1 liter 12 liter TOTAL 84 liter Home Delivery 27 Litres

Home Delivery Van Come at 6:45 A.M. Comments:-

• The manager is not going to juice centre & tea stall.

• In this area so much juice centre & tea stall if we make them the customer of our store then the sell in increase.

• The home delivery is increase in this area because so much people are educated in this area.

Raja park Reliance Store

Saras tonned milk 500 ml. 12 liter Dairy pure tonned milk 500 ml. 24 liters Dairy pure double tonned 500 ml. 12 liter Saras tonned milk 1 liter 24 liters

Saras double tonned milk 1 liter 12 liters Saras gold milk 1 liter 12 liter TOTAL 96 liter Home Delivery 28 Litres

Home Delivery Van Come at 6:50 A.M.

Comments:-

• The home delivery of milk is low it should me increase.

• The home delivery is increase in this area because so much people are educated in this area.

• The manager is not so much interacting with nearest juice centre & hotel.

Kisanpole Reliance Fresh Store Dairy pure tonned milk 36 liters Saras tonned milk 24 liter

Saras gold milk 24 liter

TOTAL 84 liter Home Delivery 6 Litre

Home Delivery Van Come at 6:25 A.M. Comments:-

• The behave of manager is not good. He is not concern to increase the sell of milk product.

• The staff is so lazy.

• The manager is not so much concern about the customers.

• The customers are not so much happy with the staff & manager behavior. • The home delivery boy is not in the store.

• The staff members are doing the home delivery.

Findings:

• No proper advertising strategy of dairy pure.

• Unskilled staff because of laziness and no interaction with customers.

• Lack of knowledge about the home delivery facility and staff is also not telling to customers.

• Non availability of milk champions (delivery boys).

• No credit facility to customers as compare to local milkmen.

Suggestions:

• Proper advertising about reliance milk products.

• Credit facility to major consumers like juice stores, tea hotels, and restaurant. • Try to communicate with college canteen.

• Training to the respective staff and store manager.

References

In document A comprehensive analysis of Reliance Home Delivery & Milk Product (Page 65-76)