SEC 15-5-7 GENERAL PHYSICAL REQUIREMENTS.

All business signs shall be considered to be pylon signs, wall signs, awning/canopy signs, projecting signs, or freestanding/ground signs which are located on or attached to a structure on the premises being served or on established easements of record and are subject to the conditions set forth in this Chapter.

(a) Pylon Signs. Pylon signs shall not exceed twenty (20) feet in height including any type of base. For determining permissible sign height, pylon signs shall be set back one (1) foot from the property line for each one (1) foot of the sign's height, and located entirely on private property.

(b) Wall Signs. Wall signs shall be limited to one (1) (thirty-two (32) square foot maximum) per building side and shall be allowed only when the property line on said side of the building is contiguous to and faces a public street or alley right-of-way.

(c) Projecting Signs. Projecting signs shall be limited to the requirements of the applicable zoning district, as prescribed in Section 15-5-14. Projecting signs shall in no case be closer than five (5) feet to a curb or have less than eight (8) feet clearance, measured from grade level to the bottom of the sign. Projecting signs providing less than eight (8) feet from grade level to the bottom of the sign may be permitted at the discretion of the Building Inspector, or

Landmarks Commission if the sign is located in the Historic Preservation District. Signs must be mounted firmly, and no component may swing, rotate, or move freely.

(d) Freestanding/Ground Signs. Freestanding signs shall be less than eight (8) feet in total height.

(e) Awning/Canopy Signs. Awning/canopy signs shall provide no less than eight (8) feet vertical clearance between the bottom of the sign and the ground (finished surface) directly beneath the awning/canopy. Canopies installed over a public right-of-way must also be approved by the Plan Commission. Landmarks Commission approval is also required if located in a historic district.

(f) Signs Above Roofs. No sign shall be located on nor extend above the roof, wall, mansard or parapet of the building or structure to which it is attached.

(g) Signs by Intersection. Any ground sign or projecting sign within twenty-five (25) feet of an intersection or fifteen (15) feet of a driveway, measured from the point of intersection within a right-of-way, shall either maintain a minimum clearance of eight (8) feet between the bottom of the sign and the elevation of the top of curb nearest the sign, or shall be not more than three (3) feet in height above the finished ground level.

(h) Intersection Vision Setback. Vision setback lines at the intersections of public streets, or of a street with a railroad, where the grade therefore is not separated, shall be established as defined in Section 13-1-80 (a) of the City Zoning Code and all zoning districts.

(i) No Right-of-Way Location. No sign may extend closer than five (5) feet from the vertical plane of the street curb or, if no curb exists, not more than six (6) feet beyond the vertical plane of the property line. No private sign structure may be located in the right-of-way, except as otherwise provided.

(j) Gross Surface Area.

(1) For all signs, the surface area shall include the area within a single continuous perimeter enclosing the extreme outer limits of its display area.

(2) The total gross surface area shall include each sign face or display area used for advertising or identification purposes. The maximum allowed gross surface area is described under the restrictions listed in Section 15-5-14 according to each zoning district.

(k) Illuminated Signs.

(1) Externally illuminated signs, including flood lighting and internally illuminated signs, shall illuminate only the immediate area of the sign, concentrating light upon the sign without radiating light upon adjacent public or private property.

(2) The Building Inspector or his authorized agent shall have the power to alter or readjust the illumination intensity of any sign lighting after installation.

(3) Where signs face a residential zone, the illumination should cease at 11:00 p.m. or after business closing, whichever comes first.

(4) The use of unshielded lighting, including exposed incandescent light bulbs hung or strung on poles, wires or any other type of support intended to illuminate a sign or other advertising device is expressly prohibited. All sign lighting shall be so

designed located, shielded or hooded so as to prevent the casting of glare or direct light upon adjacent roadways, surrounding properties or into the sky.

(5) Neon window signs or other exterior neon displays may be permitted in cases where they are custom designed to be compatible with the building's architectural character and where their color has been selected to harmonize with the building’s exterior colors. Such lighting shall be subject to review and approval of the Building Inspector, or the Landmarks Commission if the sign is located in the Historic Preservation District.

(l) Directional Signs. Directional signs for use of nonprofit organizations shall be twelve (12) inches wide and eighteen (18) inches high, with white Goudy Old Style lettering on a gray background, and may be posted at no more than two (2) intersections upon approval of the Building Inspector, or the Landmarks Commission if the sign is located in the Historic Preservation District. Multiple directional signs at an intersection shall be made to conform to one another.

(m) Customer Parking Signs. Customer parking signs, which identify privately owned off- street parking lots, shall conform to the City's master design and may be mounted to utility poles as designed by the Building Inspector or his authorized agent, if authorized also by the Cedarburg Light and Water Commission.

(n) Directional and Instructional Non-Electric Signs. Directional and non-electric signs which provide instruction or direction do not exceed (8) square feet in area and do not in any way advertise a business. This includes, but is not limited to, such signs as those identifying restrooms, telephones, entrances and exits, and parking areas [except as may be identified by "Customer Parking" signs as more fully described and regulated in Sections 15-5-7(m) and (n)].

(o) Design and Placement. Signs shall not resemble, imitate or approximate the shape, size, form or color of railroad or traffic signs, signals or devices. Signs shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals or devices. No sign shall be erected, relocated or maintained so as to prevent free ingress to and egress from any door, window or fire escape, and no sign shall be attached to a standpipe or fire escape.

(p) Landscaping Standards.

(1) In the case of any pole or ground mounted freestanding signs, a landscape area shall extend a minimum of five (5) feet from the base of the sign in all directions. (2) Where any sign is proposed to be externally illuminated using ground mounted

fixtures (i.e. floodlight), landscape plantings shall be installed in such a manner as will entirely shield the light source from the surrounding view. Landscape plantings shall be of the type as will ensure effective year-long screening.