PART I: Overview of the Dissertation
Appendix 2: Semi-structured observation questionnaire
INFORMATION SEARCH INTERVIEW Data of one pupil
Name_____________________________________________________
sex female male
Age years
Have you internet at home yes no
How many hours you use internet in a week? hours
Have you used a search engine before ? yes no
How many times per month/week/day you use search engine? __________________________________
Have you bought in the internet? yes no
How often you buy in the internet? (times per month/week/day) __________________________________
Have you compared prices in the internet? yes no
How often you compare prices in the internet? (times per outh/week/day) _________________________________
How many music internet-sites you know? pcs
How many search engines you know? pcs
How many internet music stores you know? pcs
How many music bands or singers home sites you know? pcs
How well do you think you can use the search engines? The scale is from 4 to 10
How well do you think you can search music information in the internet?
Measurements:
NSS: Number of different stores shopped
NBC: number of different brands/alternatives considered in the appliance purchase
Trade: number of trade sources consulted AST: actual shopping time
Price
Number of attributes
76
Task 1: seek a christmas present for your grandmother (What kind of music-cd would your grandmother really like?)
Where he/she begins?
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________
How he/she goes forward?
search engine site internet portal internet store band home site
search agent other name/address of the
site______________________________________________
IF pupil have a problem to go forward …
he/she is in a right internet site, but can´t use the service He/she can´t go forward and you give her/him a hint, which one
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________
How many commercial places he/she visits? Number of trade sources
consulted pcs
Number of different brands/alternatives considered in the appliance
purchase pcs
How many attributes he or she compares altogether
Price pcs brand name pcs
availability pcs listening pcs
list of CD-records pcs else, what pcs
singles pcs _________________________
Where to buy
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________ The name of the CD:___________________________________
Ask pupil: What is the price of the purchase euros
The real price inc. tax and delivery costs euros
Did he/she notice the difference? yes no
Search process was
simultaneous sequential iterative
Used time per task?
Appendices
77
Task 2 Buy a Red Hot Chili Peppers “By the way”-cd for your friendWhere he/she begins?
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________
How he/she goes forward?
search engine site internet portal internet store band home site
search agent other name/address of the
site______________________________________________
IF pupil have a problem to go forward …
he/she is in a right internet site, but can´t use the service He/she can´t go forward and you give her/him a hint, which one
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________
How many commercial places he/she visits? Number of trade sources
consulted pcs
Number of different brands/alternatives considered in the appliance
purchase pcs
How many attributes he or she compares altogether
Price pcs brand name pcs
availability pcs listening pcs
list of CD-records pcs else, what pcs
singles pcs _________________________
Where to buy
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________ The name of the CD:___________________________________
Ask pupil: What is the price of the purchase euros
The real price inc. tax and delivery costs euros
Did he/she notice the difference? yes no
Search process was
simultaneous sequential iterative
Used time per task?
78
Task 3: Buy a CD you like for your self Where he/she begins?
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________
How he/she goes forward?
search engine site internet portal internet store band home site
search agent other name/address of the
site______________________________________________
IF pupil have a problem to go forward …
he/she is in a right internet site, but can´t use the service He/she can´t go forward and you give her/him a hint, which one
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________
How many commercial places he/she visits?
Number of trade sources consulted pcs
Number of different brands/alternatives considered in the appliance
purchase pcs
How many attributes he or she compares altogether
Price pcs brand name pcs
availability pcs listening pcs
list of CD-records pcs else, what pcs
singles pcs _________________________
Where to buy
search engine site internet portal internet store band homesite search agent other name/address of the site
_________________________________________________ The name of the CD:___________________________________
Ask pupil: What is the price of the purchase euros
The real price inc. tax and delivery costs euros
Did he/she notice the difference? yes no
Search process was
simultaneous sequential iterative
Used time per task?
AST: actual shopping time minutes second
After three tasks:
NSS: Number of different stores shopped altogether
Price of the basket altogether euro
At the end of search process, where there iterative parts yes no How much time he/she used altogether AST: actual shopping time
Helsinki School of Economics and Business Administration
Information System Sciences
Travel services survey questionnaire
We thank you beforehand for answering. Every response is really important for us! After having answered the questions, please return this form using the reply envelope.
Answer the questions by ticking the response that best suits you [ ], additionally you may provide further details in the_____spaces. thank you!
Every respondent are able to participate the lottery for the travel services gift certificate.
If you are willing to participate the lottery, please write your contact information to cover letter and attach it to the reply envelope. All contact information handles separately from the survey questionnaire. The information will not be used to any other purpose than the lottery.
Appendices