SHARED VALUES :

Are the values shared by the members of an organization, shared values means that the employees share the same guiding values. Values are things that you would strive for even if they were demonstrably not profitable. Values act as an organization’s role in the larger community in which it functions.

The organizations main values are stated in its VISION & MISSION STATEMENTS.

So it is the responsibility of every employee of the organization to share these values, so that every employee of the organization can give their best for the achievements of these values.

➢ STAFF :

Staff means that the company has hired able people, trains them well as per the job specifications & assign them the right jobs. It is also observed that staff is given adequate trainings to get exposed to recent techniques in their respective areas. The staff members are also often job rotated to get exposed to various new tasks. Selection, training, reward, recognition, retention, motivation & assignment to appropriate work are all key issues. So it means how an organization effectively recruits, trains their people & assigns them the right job.

Human capital is very important at HSBC; the numbers of employees are increasing rapidly. HSBC BANK had just 445 employees in 1997, but in year 2002 the figures stood at 7700, &presently the strength has increased to 14000 employees. Training is a big thing at HSBC; each employee spends at least 69 hours during the year recharging himself.

As a rapidly growing organization HSBC BANK gives opportunities to induct PG students from various graded business schools across the country. HSBC is very proud of its ability to nurture the individuals & to develop in them new talents which they possess. “If we are in the verge of completing the management education and believe that the amazing world of banking is for us, there is no better place to start OUR CAREER IN HSBC BANK”

(1) Receiving Teller's Department (Teller) - Receives, receipts for and proves deposits, distributes checks to bookkeepers and other departments, prepares exchanges for clearing houses, and turns cash over to the paying teller at end of day.

(2) Collection Department (Teller) - Collects notes, drafts and other "time" items when payable out of town, and credits accounts of depositors when collections are advised paid.

(3) General Ledger Department (Bookkeepers) - Keeps the general or control accounts of the bank, and makes up the bank's statement of condition.

(4) Auditor's Department (Executive) - This department is responsible for the settlement of the various departments, reconciles the accounts with other banks, and certifies interest calculations.

(5) Loan or Discount Department (Executive) - Receives notes submitted for discount or makes loans, figures discount and interest, and has charge of collateral securing loans.

➢ SKILLS :

Skills refer to the fact that employees have the skills needed to carry out the company’s strategy. Training and development help employees to do their jobs to perfection and also helps in getting acquainted with latest techniques. The skill required in HSBC BANK depends on the nature of work, their grades and designation.

4. SWOT analysis :

A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation requiring a decision. It involves monitoring the marketing environment internal and external to the company. The technique is credited to Albert

Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.

• Strengths: attributes of the organization that is helpful to achieving the objective.

• Weaknesses: attributes of the organization that is harmful to achieving the objective.

• Opportunities: external conditions those are helpful to achieving the objective.

• Threats: external conditions those are harmful to achieving the objective.

The aim of any SWOT analysis is to isolate the key environmental factors that are important to the marketing plans of the organization. SWOT groups key pieces of information into two main categories:

• Internal factors - The 'strengths' and 'weaknesses' internal to the organization, i.e., its strategies and its position in relation to its competitors.

• External factors - The 'opportunities' and 'threats' presented by the external environment and the competition.

Strengths and Weaknesses: financial, intellectual, locational, Customer service, Efficiency Competitive advantages, Infrastructure, Quality, Staff, Management, rice Delivery time, Cost Capacity etc,.

Opportunities and Threats: Economic condition, Expectations of stakeholders, Technology, Public expectations etc,.

STRENGTHS:-1. Brand Name:

The biggest strength is the tag of HSBC is going to be the largest group of MNC’s.

2. Compatible Price:

Prices of different schemes of HSBC are much more compatible than others.

3. Diversified Schemes:

We have diversified schemes, which is an exception case of HSBC.

4. Less Risk:

Our debt schemes are 100% free form market risk. Even as our portfolio is that diversified so equities are also less risky than others.

5. Easy procedures for account opening too:

We have an easy system for opening the account as it includes investment & being named as saving account for the costumer future benefits.

6. Debit cum ATM card facility:

The main advantage of HSBC’s Debit cum ATM card is that you can access this card through any VISA supported ATM’s & withdraw your amount, without any single charge to be paid.

WEAKNESS:-1 Prone to Market Risk:

Mutual Funds depend on overall macroeconomic condition and market scenario.

2 Tough Competitions:

There is a very tough competition because of large number of Asset Management Companies.

3 Incapability of Customers:

HSBC only provides 2 types of account opening of which one is PVA (Power Vantage Account) under which an aqb of 1 lakh is to be maintained & the second one is Premier Account, under which an aqb of 25 lakh is to be maintained. This is sometimes beyond the reach of a middle class person.