Chapter Three
Web 2.0 is a term that was first used in 2004 to describe a new way in which software developers and end-users started to utilize the World Wide Web; that is, as a platform
whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion.
Wi-Fi is a facility allowing computers, smartphones, or other devices to connect to the Internet or communicate with one another wirelessly within a particular area.
A wiki is a web page - or set of pages - that can be edited collaboratively. The best known example is wikipedia, an encyclopedia created by thousands of contributors across the world.
Once people have appropriate permissions - set by the wiki owner - they can create pages and/or add to and alter existing pages.
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.
59
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Appendix I
Staff interview questions
1. What is your role at Te Papa and your background?
2. What experience have you had using social media?
[Prompt: previous experience? Both personally and in other working roles?]
3. How do you use social media in your current job?
[Ask for examples of specific projects, things that worked, things that didn’t. In the case of user-generated content ask what the museum does with these contributions.]
4. What do you think are some of the advantages of using this technology?
5. What have been some of the disadvantages?
[I.e. negative implications/feedback/interactions, barriers to access, internal conflicts.]
6. How do you measure the success of social media projects at your organisation?
[I.e. formal reporting or more informal qualitative feedback?]
7. What do you see as areas for potential development?
[Prompt: is there anything that you are not currently doing that you would like to be doing? Anything you would like to try in the realm of social media? What do you see as social media’s potential?]
8. Do you have any concluding comments about social media and museums?
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Appendix II
Focus group questions
I. Introduction
What is your name? How old are you? And what do you do for a living?
II. Opening questions to introduce the topic
Tell us about the last time you visited a museum or gallery, and what motivated you to go?
Tell us about the last time you visited a museum or gallery website, and what motivated you to do so?
III. Transition questions moving conversation to key questions that drive the study
Do you use social media? What social media channels do you use?
Do you have a smartphone? Do you use different applications on your smartphone?
IV. Key questions which drive the study
How do you engage with museums and art galleries?
How do you engage with social media?
How would you like to see museums and galleries using social media?
V. Ending questions
Is there anything else important that we didn’t bring up?
65 All things considered, how do think that museums and galleries could most effectively engage with you through social media channels and do you think that this is appropriate?