CP3 (CP86)
Specifies how district will engage parents or community to meet district wellness goals
(e.g., through website, email, parent conferences, or events)
0 Not mentioned
1
Any of the following: • Methods are vague
• Specific methods are mentioned but not required
• Specific methods are mentioned but it is unclear if school will engage parents or community
Examples:
• “Nutrition information should be provided to parents and staff through newsletters, publications, health fairs, and other activities…”
• “Nutrition education may be provided in the form of handouts, the school website, articles and information provided in district or school newsletters, presentations that focus on nutrition and healthy lifestyles, a communication sent home, and through any other appropriate means available to reach parents.” (See NOTE in “2” coding below)
2
Clear that the district or schools will engage parents or community, and specific methods are listed. Even if it is unclear that each method listed will be used, as long as engaging parents or community is required, code as a “2”
Example:
• “Nutrition education will be provided to parents. Nutrition education may be provided in the form of handouts, the school website, articles and information provided in district or school newsletters, presentations that focus on nutrition and healthy lifestyles, a communication sent home, and through any other appropriate means available to reach parents.” (NOTE: It is the combination
of the two sentences that warrant the “2” coding. The second sentence by itself would only warrant a “1” coding)
UIC v. 2: Updated 7-20-10 for use in Year 3
Copyright © 2010 The Board of Trustees of the University of Illinois
44
Section 8. Messaging, Marketing, & Promotion
MP1 (CP84)
Specifies district using Centers for Disease Control and Prevention’s (CDC) Coordinated School Health Program (CSHP) model or other coordinated/comprehensive method The CSHP model consists of 8 interactive components: (1) health education, (2) family/community involvement, (3) health promotion for staff, (4) healthy school environment, (5) counseling, psychological and social services, (6) physical
education, (7) health services, and (8) nutrition services
0
Not mentioned OR components of CSHP are included in the policy but there is no mention of the CSHP by name in any way. Must say “coordinated school health” to at least get a “1”
1
Mentions that district is considering use or working toward use of a coordinated school health model
Example: • “We will strive toward integrating nutrition into a coordinated school health
approach.”
2
Includes language to institutionalize a coordinated school health model
Examples:
• “Schools will link nutrition education activities with the coordinated school health program.”
• “The coordinated school health council will develop, monitor, and implement administrative guidelines and improvement plans in the following eight areas [lists 8 CSHP areas]…”
MP2 (CP88)
Specifies marketing (including social marketing/PSAs) to promote healthy choices/strategies to encourage healthy choices
0
Any of the following: • Not mentioned
• Indication that food and beverages sold by the food service program must be sold at “reasonable prices”
• Only addresses restricting marketing of unhealthy choices (code MP3 [CP89]) • The food service staff will coordinate the promotion of nutrition messages in the
cafeteria, the classroom, and other appropriate settings
1
Vague and/or suggested
Examples:
• “It is recommended that organizations operating concessions at school functions market healthy food choices at a lower profit margin to encourage student selection.”
• “Nutrition education materials, such as the Food Guide Pyramid, will be displayed where appropriate.”
• “Healthy food options should be comparably priced.”
• “Nutrition education will be conducted in the cafeteria through posters, campaigns, etc.”
2
Specific (posters, pricing structures, etc.) and required
Examples:
• “Schools shall label/mark healthy food items available so students know
which are healthy items.”
• "Snacks and beverages that meet the nutritional parameters for Balanced Choices are prominently identified with the signature Balanced Choices icon on menu signs and serving lines, in snack bars, and in vending machines. Balanced Choices snack and beverage signage is placed at eye-level as a strategy to encourage students to choose these items."
• “The healthiest choices, such as salads and fruit, will be prominently displayed in the cafeterias to encourage students to make healthy choices.”
• “Healthy food options will be comparably priced.”
MP3 (CP89)
Specifies restricting marketing/ advertising of unhealthful choices
0
Not mentioned or policy only addresses marketing of healthy choices
Example: • “Advertising associated with product and vending shall be limited to signage on equipment, paper cups, and a banner at booster sale locations.”
1
Restrictions are suggested, time- or location-specific, subject to principal’s discretion, or weakened by other exceptions
Examples:
• “Display and advertising of FMNVs is strongly discouraged on school grounds.” • “School-based marketing will follow district nutrition standards.” (but the
standards are not detailed)
• “…requires food service providers to be sensitive to the nutrition environment when displaying logos/trademarks on school grounds by encouraging healthy eating.”
2
Required
Examples:
• “Education materials shall be free of brands and illustrations of unhealthful foods.”
• “Soft drink logos are not allowed on school materials or school property.” • “No vending machine front may display any product that does not contain fruit
juice or water.”
• “School-based marketing will be limited to the promotion of healthy items.” • “School-based marketing shall be consistent with the district’s nutrition