as “Vestel Follow Me”,
which transfers digital TV
broadcasts to the tablet
PC to free the consumer
from sitting in front of
the television set, as well
as applications that allow
making phone calls via the
TV screen.
Company has developed the electronic card designs requested by Vestel Beyaz Eşya, strengthened its test and design team dedicated to this operation, and created a significant competitive edge. TÜRKAK accreditation efforts for these design activities, EMC and safety tests were expanded to include white goods testing.
Projects Based on Informational Technologies
As a result of efforts to enhance digital signage technologies to provide information to a mass audience or to promote products, as well as digital boards used for entertainment, informational and advertising purposes, Vestel Elektronik developed products such as the IP-based Interactive Hotel TV and Plasma Videowall System in 2012. These products allow for the operation of the information screens from a single center, connection to the internet to watch TV broadcasts, and transfer data in an interactive fashion. Thanks to these efforts, Vestel has established videowall systems of its own design shopping malls, airports, hospitals, hotels, theaters and conference halls in Turkey and abroad.
Tablet PC
Designed by the Vestel R&D units and manufactured in the Company’s plants, a new 10.1 inch tablet PC was rolled out in 2012. Equipped with a capacitive touchscreen, perception capabilities from 10 different points, with usage functions of a finger or stylus and the property of discerning the palm of the hand, the Vestel tablets, which have a double-core processor and 32 GB memory, also feature Wireless and Bluetooth access. Thanks to its compatibility qualities, this tablet PC can be used in interaction with other smart and interactive Vestel products such as Smart Center and smart boards.
FATİH Project and Smart Board
For Vestel, 2012 was a year that the Company won the first phase of the digital interactive board tender for 85 thousand units, under the FATİH Project launched by the Ministry of National Education, and the Company continued to gear up its development efforts in this area.
The Vestel smart boards with 65-inch touchscreens allow users to print, organize video conferences and send e-mail. A PC card attached on the back of the LED touchscreen enables interactive education with the students. Additionally, the device can transform handwriting into a digital format, communicate with student PCs via the screen, control computers, record the classes and send the recordings to student PCs. Vestel also developed 80- and 65-inch Office Boards with similar capabilities for the business world and showcased these innovative offerings at prestigious events in Turkey and abroad.
In the final quarter of 2012, Vestel Elektronik won the tender for a pilot program under the FATİH Project for the manufacture of 49 thousand tablet PCs. In December 2012, the Company signed an agreement with the Ministry of Transport, Marine Affairs and Communications.
Also during 2012, Vestel and Doğa College joined forces to launch the groundbreaking “Smart School” initiative in Turkey. Under this partnership, numerous campuses of Doğa College will be equipped with Vestel smart boards and Vestel technology labs will be established at new campuses. In addition, the R&D units of Vestel and Doğa College will formulate new solutions to adapt technology for educational purposes.
Vestel Design: Where Technology Meets Aesthetics
With the belief that industrial design adds not only technical and functional qualities but also great value to the product, Vestel’s activites in this area are carried out by a professional team within the Company. With new and distinctive product designs, the Industrial Design Department enables Vestel to address customer demands and needs from all markets, and mainly from abroad, The Department constantly hones the Company’s highly competitive skills base by developing original and target- oriented high quality industrial designs. Almost all of Vestel’s design work is driven by the team, which implemented 25 industrial design projects in 2012. Seeing design as not simply a superficial issue of decoration and trends but an integral part of its product development process, Vestel launches truly original designs, 92 of which were awarded with prestigious prizes from well-known domestic and international competitions.
One of Vestel’s key design efforts in 2012 was the introduction of colorful products in the TV and white goods segments. Produced only by Vestel in Turkey, the For You series of TVs and refrigerators with color frames allows consumers to freely express their personal tastes and thus to change the atmosphere of their home interiors. Vestel’s colorful refrigerators come in four different colors; red, orange, green and beige versions, meanwhile, LCD and LED TVs come in five different color options, including red, light blue, white, purple and pink.
Eco-Friendly Products
Vestel initiated a full-scale eco-mobilization in 2012 by adding new products to its portfolio, implementing innovative campaigns and launching effective communications initiatives.
Designed to slash energy consumption to increase savings at home and across the country, Vestel LED lighting products have a lifetime of over 35 thousand hours. Vestel LED lamps consume up to 80% less energy than white heat lamps and up to 50% less energy than standard energy-efficient lamps.