PUTTING YOUR PLAN INTO ACTION
BEFORE YOU WRITE: SEVEN STEPS TO CREATING A MONEY-MAKING BOOK
7. Get Started!
At this point there is little additional advice I can provide, except for this: execute your plan, tweak it as needed, and keep going. Successful authors never stop. Your book is a long-term asset for your business. Remember, it really isn’t about marketing your book, but rather, how you use your book to do your marketing. Incorporate your book into your marketing system, and you’ll reap the rewards.
by Dan Kennedy
A
dam Witty and his incredible team at Advantage Media Group know book publishing inside out and do a terrifi c job. I frequently refer my private clients to Advantage. Th ey have a thorough, complete, effi cient process. Th ey work with both fi rst-time and veteran authors. Th ey dramatically shorten the time span involved. Had they existed in my fi rst decade of business life, I could have advanced faster with less diffi culty.If you are reading this, engaged in marketing something, anything, and you do not have your own book or books and a complete strategy for profi ting from them, whether with Advantage or by other means, I urge you to become a published author.
I have been prolifi c and relied heavily on authorship and books, so over the years I’ve been with the biggest publishers including Penguin and Simon & Schuster, very small houses such as Self- Counsel Press and Adams Media, mid-range publishers such as my current, principal home, Entrepreneur Press, and pay-to-publish companies such as Advantage, and, including Advantage, I’ve self- published books. Th ere are diff erent reasons, pros, cons, and diffi cul- ties with each pathway. If being unfettered and free of interference with your content matters and you are publishing primarily as a
means of promoting a business, you are usually best served by a pay- to-publish house, and there is no better than Advantage.
Of course, anybody can merely print a book, just as any monkey can put letters on paper, given a typewriter. But the folks at Advantage have the expertise to guide you in good decisions every step of the way and have everything from cover design to a related website and online video production under one roof.
Regardless of how you do it, though, getting into print as the author of a well-conceived book and using it to promote yourself and your business can be a profoundly important game changer.
Last, a secret: just as the public is impressed by authors of books, would-be authors are intimidated by the prospect of writing a book. But the secret is anybody can do it. No permission from any authority needed. Fiction arguably requires talent, certainly creativity, and can be arduous. But nonfi ction is comprised of what you know and what you are willing to research. You know your “thing”: your business, product, or service; your methods and techniques; what you do. You may take too much of it for granted because it is routine for you. But you know it. Th at’s the only qualifi cation required, plus a useful purpose for your book. Authors are not superior beings—but don’t tell anybody.
a n d N e a r l y F r e e O f f e r s
from Dan Kennedy
1. GKIC, the association of marketing-oriented entrepreneurs, business owners, professionals in private practice and sales profes- sionals off ers a comprehensive portfolio of support, including Dan’s newsletters, monthly audio programs, specialized training seminars, major events, networking, coaching programs and mastermind groups. A nearly free trial membership is available (only shipping & handling required), which includes the No B.S. Marketing Letter, Gold Letter, Marketing Gold audio CD, full access to online resources, and a series of webinars. To get more information and enroll, visit
www.DanKennedy.com/bookofbusiness
2. Th e Information Marketing Association educates, supports and facilitates networking among authors, publishers, speakers, trainers, coaches, and consultants, and publishes Dan Kennedy’s No B.S. Info- Marketing Letter. To learn more, visit www.Info-Marketing.org. 3. Dan Kennedy’s books and information about them can be found at www.NoBSBooks.com. Th e books are available from all booksell- ers, including Amazon.com, Barnes&Noble.com, Barnes & Noble, and 1-800-CEO-BOOKS.
4. To contact Dan Kennedy directly concerning consulting/coaching, direct-response copywriting, ghost writing, coauthorship, speaking engagements, or other matters, please fax to 602-269-3113.
from Adam Witty
1. EMSI Public Relations is a pay-for-performance PR fi rm that we recommend to authors. Th ey can help authors get print coverage, talk radio interviews, and TV appearances. Th ey will take the time to get to know you, your book, and your ultimate business goals and then craft a plan to meet them. Best of all, you don’t pay unless they get results. Learn more at emsincorporated.com or call 1-800-881-7342. 2. Gonzalez & Oberlander LLP is the intellectual property fi rm that we recommend to authors. Carol Desmond, intellectual property specialist at GO is the go-to-gal for authors that want to protect the IP associated with their book. Visit golawny.com or contact Carol directly at [email protected] or call 914-220-5474. 3. Craig Simpson is the master direct mail consultant we recommend to authors. Craig specializes in developing direct mail campaigns to support new customer acquisition and backend profi ts, all while coaching you on how to achieve unheard of ROIs from direct mail. Visit Simpson-Direct.com or contact Craig directly at [email protected] or call 541-956-2160.
4. Advantage Media Group, an international publisher of business, self-improvement and professional development books and online learning, off ers a suite of book writing, book publishing and book marketing services. If you are ready to take the fi rst and most important step toward becoming a published author and reap the benefi ts of authorship for your business, contact us today at advantagefamily.com or call 1-866-775-1696.
R E C E I V E a subscription to the Author Success University™ monthly teleseminars wherein successful authors and book marketing experts reveal their tips and tricks for marketing and growing a business with a book
R E G I S T E R for a webinar led by Adam Witty: “How to Quickly Write, Publish, And Profit From A Book That Will Grow Your Business”
C O M P L E T E Advantage’s Publishing Questionnaire and receive a complimentary Discovery Consultation with an acquisitions editor to help you determine if your ideas, concepts, or manuscript are worth turning into a book
A C C E S S A L L O F T H E A B O V E F R E E R E S O U R C E S B Y R E G I S T E R I N G Y O U R B O O K AT