(Yes) Mean (No) Significance Level In a typical month, how often do you visit downtown
with the intent of making a purchase?
4.10 4.21 .343
How important is it to “buy local”? 4.90 5.20 .013
How would you rate the current selection of retail in downtown?
4.24 3.59 .000
How would you rate the current selection of retail in Guide Meridian?
3.75 3.29 .000
I personally would support increased residential development in downtown
4.09** 3.13** .000
I personally would support increased retail development in downtown
3.06** 2.43** .000
I would support increased mixed-use development in downtown
3.31** 2.81** .000
I am more likely to support a locally owned business than a chain store
2.51** 2.37** .215
How important is convenience of parking in determining where to shop?
5.2036*** 4.0763*** .000
How important is price of goods in determining where to shop?
3.0179*** 3.3081*** .050
How important is selection of stores in determining where to shop?
3.2973*** 3.1494*** .310
How important is atmosphere/environment in determining where to shop?
3.9193*** 3.8861*** .826
How important is the quality of stores/goods in determining where to shop?
3.5067*** 3.2544*** .083
How important is the availability of brand name merchandise in determining where to shop?
6.7671*** 6.4132*** .005
How important is distance from home in determining where to shop?
4.1525*** 5.2386*** .000
How important is safety of the area in determining where to shop?
5.7890*** 5.7590*** .872
I believe that downtown Bellingham is generally a safe, low-crime neighborhood.
3.14** 3.44** .012
Please see Appendix 4i
*Notice that some of the variables are scaled different than others please see below for explanations or see Appendix 4l for raw statistical output.
**Variables rated on a scale of 1= Strongly Agree and 8= Strongly Disagree ***Variables rated on a scale of 1= Most Important and 8=Least Important
• There is a significant difference between mean importance of buying local for students and non-students. On average, non-students report a higher importance of buying local than students (5.20 vs. 4.90).
• There is a significant difference between mean rating of current downtown retail selection
for students and non-students. On average, non-students report a lower rating of current downtown retail selection than students (3.59 vs. 4.24).
• There is a significant difference between mean rating of current retail selection in Guide
Meridian for students and non-students. On average, non-students report a lower rating of current retail selection in Guide Meridian than students (3.29 vs. 3.75).
• There is a significant difference between mean support for residential development
downtown for students and non-students. On average, non-students are more inclined to support residential development downtown than students (3.13 vs. 4.09).
• There is a significant difference between mean support for retail development downtown
for students and non-students. On average, non-students are more inclined to support retail development downtown than students (2.43 vs. 3.06).
• There is a significant difference between mean support for mixed-use development
downtown for students and non-students. On average, non-students are more inclined to support mixed-use development downtown than students (2.81 vs. 3.31).
• There is a significant difference between importance of convenience of parking when
determining where to shop for students and non-students. On average, non-students place more importance on convenience of parking when determining where to shop than students (4.0763 vs. 5.2036).
• There is a significant difference between importance of convenience of parking when
determining where to shop for students and non-students. On average, non-students place more importance on convenience of parking when determining where to shop than students (4.0763 vs. 5.2036).
• There is a significant difference between importance of availability of brand name
merchandise when determining where to shop for students and non-students. On
average, non-students place more importance on availability of brand name merchandise when determining where to shop than students (6.4132 vs. 6.7671).
• There is a significant difference between importance of distance from home when
determining where to shop for students and non-students. On average, non-students place less importance on distance from home when determining where to shop than students (5.2386 vs. 4.1525).
• There is a significant difference between students and non-students concerning the belief
that downtown Bellingham is a low-crime neighborhood. On average, non-students are less likely to believe that downtown Bellingham is a low-crime neighborhood than students (3.44 vs. 3.14).
TARGETING (LENGTH OF RESIDENCE)
Variable* Correlation Significance
Level In a typical month, how often do you visit downtown with the intent of
making a purchase?
-0.035 .381
How important is it to “buy local”? 0.007 .854
How would you rate the current selection of retail in downtown? -0.273 .000
How would you rate the current selection of retail in Guide Meridian? -0.147 .000
I personally would support increased residential development in downtown
-0.226** .000
I personally would support increased retail development in downtown -0.204** .000
I would support increased mixed-use development in downtown -0.154** .000
I am more likely to support a locally owned business than a chain store 0.006** .888
How important is convenience of parking in determining where to shop? -0.222*** .000
How important is price of goods in determining where to shop? 0.014*** .733
How important is selection of stores in determining where to shop? -0.018*** .662
How important is atmosphere/environment in determining where to shop?
0.072*** .079
How important is the quality of stores/goods in determining where to shop?
-0.034*** .407
How important is the availability of brand name merchandise in determining where to shop?
-0.100*** .017
How important is distance from home in determining where to shop? 0.185*** .000
How important is safety of the area in determining where to shop? -0.047*** .262
I believe that downtown Bellingham is generally a safe, low-crime neighborhood.
0.205** .000
Please see Appendix 4l
*Notice that some of the variables are scaled different than others please see below for explanations or see Appendix 4l for raw statistical output.
**Variables rated on a scale of 1= Strongly Agree and 8= Strongly Disagree ***Variables rated on a scale of 1= Most Important and 8=Least Important
• Length of residence in Whatcom County is significantly and negatively correlated with the rating
of current selection of retail downtown, meaning that as respondents live in Whatcom County longer their rating of retail selection downtown becomes poorer. (Strength of Association = Mild)
• Length of residence in Whatcom County is significantly and negatively correlated with the rating
of current selection of retail in Guide Meridian, meaning that as respondents live in Whatcom County longer their rating of retail selection in Guide Meridian becomes poorer. (Strength of Association = Weak)
• Length of residence in Whatcom County is significantly and negatively correlated with level of
support for residential development downtown, meaning that as respondents live in Whatcom County longer they are more likely to support residential development downtown. (Strength of Association = Weak)
• Length of residence in Whatcom County is significantly and negatively correlated with level of support for retail development downtown, meaning that as respondents live in Whatcom County longer they are more likely to support retail development downtown. (Strength of Association = Weak)
• Length of residence in Whatcom County is significantly and negatively correlated with level of
support for mixed-use development downtown, meaning that as respondents live in Whatcom County longer they are more likely to support mixed-use development downtown. (Strength of Association = Weak)
• Length of residence in Whatcom County is significantly and negatively correlated with importance
of convenience of parking in determining where to shop, meaning that as respondents live in Whatcom County longer they place more importance on convenience of parking when determining where to shop. (Strength of Association = Weak)
• Length of residence in Whatcom County is significantly and positively correlated with importance
of distance from home in determining where to shop, meaning that as respondents live in Whatcom County longer they place less importance on distance from home when determining where to shop. (Strength of Association = Weak)
• Length of residence in Whatcom County is significantly and positively correlated with the belief
that downtown Bellingham is a low-crime neighborhood, meaning that as respondents live in Whatcom County longer they decreasingly believe that downtown Bellingham is a low-crime neighborhood. (Strength of Association = Weak)