Testing your Campaign is an important precaution to take, especially if using a new template. Campaign Manager allows you to perform preview tests, Spam tests, and Litmus tests prior to sending your Campaigns, during the process of creating a Campaign (specifically during the
summary stage of Campaign creation OR during editing).
To perform a design test or Spam test, select
Test Design & Spam with Litmus. Litmus
tests are an Add-on (module) that allow you to visually test your Campaign in all major email clients. Litmus also allows you to test your Campaign against all major Spam traps to prevent being tagged as Spam.
Select Run a New Test in the right hand
corner. Campaign Manager will tell you a new test has been run successfully, and your results will be displayed (the goal is to ensure your Campaign has a spam score below 5.0). If you have already run a test and wish to
check the results, select Test Design &
Spam with Litmus and you will see a list of all past tests and results.
*Litmus Testing is an add-on module, which can be purchased and installed within Marketplace (see page 53).
To preview a Campaign by sending a
test, select Send Test Email. Campaign
Manager will send your Campaign as a test to a designated email address(es) which you will provide. This will allow you to view the Campaign exactly how your recipients will view it.
Enter the email address you would like to send a test Campaign to and select
Add Recipient. After you have added
all desired recipients, select Send Test
to complete the process.
Note: Another form of testing is against W3C
(http://validator.w3.org/). You can certify your
website by adhering to standard industry practices.
HELPFUL HNT
Try using different subject lines or sender
names for A and B groups to test the effectiveness of each
Create an A/B Split Campaign
Apart from creating a Regular, Autoresponder, or Recurring Campaign, you can also create an A/B Split Campaign. This campaign is used to test various components of your message (subject line, from name/email address, content) to test the effectiveness of your messages. An A/B Split Campaign sends two variations of a Campaign, one to group A and one to group B – the Campaign that receives the most engagement or interaction (clicks, opens, etc.) is considered to be the winning Campaign, and will be sent to the remaining recipients.
To create an A/B Split Campaign, first select Campaigns from the main toolbar of Campaign Manager, and then select Create a Campaign icon located next to A/B Split Campaign.
Step 1: Name and Contact List
Name your Campaign for future reference (for internal purposes only; your subscribers will not see this). Select which Contact List you would like this Campaign to be delivered to by selecting the appropriate radio button then select Next Step.
Step 2: Campaign Details
Enter the Campaign details for both groups, A and B. In the first textbox, enter the subject line of your Campaign which will be viewable by all recipients.
In the second and third textboxes, enter the from name and email address (sender) of your Campaign which will be
viewable in all email clients – ensure that this name is recognizable to increase open rates. In the four textbox, enter a reply email address in which all Campaign replies will be sent. Select any Advanced Options
(refer to section below) you would like to apply to your Campaign by placing a
checkmark in the
appropriate boxes. Once complete, select Next Step.
Step 3: A/B Split Settings
First, specify which percentage of the Contact List you would like to test by adjusting the grey slider (move left for a smaller test percentage, move right for a larger test percentage). Second, specify the winning condition.
The winning Campaign will be delivered to the remaining recipients. Identify the “winning condition,” either highest click-rate or highest open-rate by selecting the appropriate radio button.
Third, specify how long you would like the test to run before Campaign Manager decides the winning version. Select a time frame between 1 – 30 hours or 1 – 30 days (we recommend setting this value to 6 hours). Once complete, select Next Step.
Step 4: Visual/Content
Choose a template for your Campaign. Use a default template, or use a template from your Library, both of which you can browse by category, or start with a blank template. To upload a new template, refer to “Add a New Template” found on page 15 of this guide.
Advanced Options (Tracking Tools and Social Media)
Advanced options are located below the Campaign Information textboxes in Step 2.
Should you not wish to track your campaigns, you have the ability to disable tracking (place a checkmark in the checkbox of items you wish to disable) and choose specifically what you do not want to track – HTML clicks, Plain Text clicks, and/or opens.
If you would like Campaign Manager to track your Campaign (recommended), DO NOT place a checkmark in these checkboxes, as this will disable tracking features.
You can also choose to apply additional tracking tools using Google Analytics, such as WebTrends, to track the traffic of your Campaign (place a checkmark in the checkbox). You can also insert a Social Media toolbar into your Campaign which allows recipients to forward or share this Campaign with their friend’s via social networks such as Facebook and Twitter.
QUICK TIP
For detailed editing
instructions, refer to
“Edit a Campaign” found on
page 49 of this guide. Click on the template’s icon to preview it as a larger image, or to select it for use. By selecting a template to use for your Campaign, you are prompted to customize your campaign and add your desired content using Campaign Manager’s editor.
Remember, you must create Version A of your Campaign and Version B. Once you complete Version A, select Version B (centre of the toolbar at the top of the page). Your content from Version A is automatically duplicated for Version B – change this version of your Campaign as desired.
Once you are completely satisfied with both Campaigns, select Preview and Schedule from the top right corner of the toolbar. You can choose a recipient from the drop-down in order to preview your Campaign exactly as your recipients will view it.
If you wish to return to the editor, select Go Back to the Editor from the top left corner of the toolbar. If you are ready to send your Campaign, select Schedule and Send from the top right corner of the toolbar and you will be directed to the final step of creating your Campaign. Step 5: Summary
Campaign Manager provides you with an overview of your Campaign before delivering it to your recipients. Verify the sender’s name/address, subject line, and recipients (Contact List).
Specify the delivery time of your Campaign; send your Campaign immediately or schedule delivery for a
later date by selecting the appropriate radio button. Should you choose to Schedule this Campaign for Later, you will be prompted to enter the specific time and date you would like Campaign Manager to send your Campaign). Once complete, select Schedule.
Note: Upon sending your campaign immediately, you are redirected to the Campaign detail view. At this time you have the option to suspend the delivery (refer to “Suspend/Resume
the Delivery of a Campaign In Progress” found on page 47 of this guide). Upon scheduling
your campaign for a later date, you are also redirected to this view, of which you have the option or rescheduling, unscheduling, or modifying the campaign (refer to “Reschedule,
Also during this step, Campaign Manager allows you to perform visual tests, spam tests, or Litmus tests before sending your Campaign (refer to section below).
Testing a Campaign
Testing your Campaign is an important precaution to take, especially if using a new template. Campaign Manager allows you to perform preview tests, Spam tests, and Litmus tests prior to sending your Campaigns, during the process of creating a Campaign (specifically during the
summary stage of Campaign creation OR during editing).
To perform a design test or Spam test, select
Test Design & Spam with Litmus. Litmus
tests are an Add-on (module) that allow you to visually test your Campaign in all major email clients. Litmus also allows you to test your Campaign against all major Spam traps to prevent being tagged as Spam.
Select Run a New Test in the right hand
corner. Campaign Manager will tell you a new test has been run successfully, and your results will be displayed (the goal is to ensure your Campaign has a spam score below 5.0). *Litmus Testing is an add-on module, which can be purchased and installed within Marketplace (see page 53).
To preview a Campaign by sending a
test, select Send Test Email.
Campaign Manager will send your Campaign as a test to a designated email address(es) which you will provide. This will allow you to view the Campaign exactly how your recipients will view it.
Enter the email address you would like to send a test Campaign to and select
Add Recipient. After you have added
all desired recipients, select Send Test
to complete the process.
Note: Another form of testing is against W3C
(http://validator.w3.org/). You can certify
your website by adhering to standard industry practices.