TEXT OF THE AD

Stanford engineer brings Einstein’s discoveries to psychotherapy

New doors open as free and “almost free” materials provide quality training in Emotional Freedom Techniques (EFT).

(It often works where nothing else will)

www.emofree.com

Dear Professional,

There has been a major oversight in the field of emotional healing.

Over 70 years ago Einstein brought us his famous equation E=mc2.. Simply stated this means that everything (including our bodies) is composed of energy. This is so widely accepted that not one scientist on the planet disagrees with it.

Until recently, however, it has gone unnoticed by the psychotherapy profession. This is true even though energy

related procedures have now been clinically demonstrated thousands of times to dramatically reduce the sting of

traumatic memories, grief, anger, phobias and almost any emotional ailment you can name (see

www.emofree.com). Further, it is usually rapid, long lasting and relatively gentle. It often works where nothing else

will.

Success rates

Let me hasten to add that these new procedures don’t do everything for everyone. Unless you truly master them, you will fail at least 20% of the time. However, newcomers that use only the “mechanics” of the process achieve either noticeable improvement or complete cessation of the problem about 50% of the time. Those who master the “art of delivery” enjoy this type of success over 80% of the time—even on such intense issues as PTSD, phobias, rape and grief.

The underlying idea here is that your clients aren’t “mentally blocked”. Rather they are “energy blocked”. This refreshing way of viewing the human system suggests that an important cause of emotional problems can be found in the disruption of the subtle energies that are known to circulate throughout our bodies. We find repeatedly that properly stimulating these subtle energies (by tapping on them with our fingertips) results in new levels of emotional freedom. That’s why we call the procedure Emotional Freedom Techniques (EFT for short).

Interestingly, our results aren’t limited to emotional issues. As you can appreciate, bringing relief to someone’s anger, fear or trauma also brings relief to physical ailments

Along these lines, I have personally used these techniques to relieve people’s headaches (even migraines), carpal tunnel, lactose intolerance, joint pain, stomach disorders, Irritable Bowel Syndrome, heart arrhythmia, high blood pressure, asthma and over 100 other physical ailments. Visit our web site at www.emofree.com and you will find an endless list of successes ranging from back pain to fibromyalgia. They are written mostly by your professional peers and their clients

We also have successes with anxiety, depression and abuse. In addition, the true masters of EFT report impressive results with addictions, overweight and even psychotic problems.

EFT is affordable to learn

Fortunately, it is both easy and low cost to add EFT to your “people helping toolbox.” Go to our web site and you will find a list of “free and almost free stuff”. This includes the completely free 79 page EFT Manual that you can download. It contains all the theory and the mechanics of EFT. You can also listen in on our free EFT email

support list and receive recent case histories, tips, hints, how-to’s and other useful support.

The above will get you started. After that, if you want complete professional training you can order our low-cost advanced training videos. Workshops are also available around the world. You can view listings for them on our web site and you can even list your own. No charge.

Mission

As should be clear by now, this ad is part of a mission to bring these procedures to your attention. That is why there is so much free info on our web site and it is also why learning EFT in a quality way is so affordable. It is satisfying beyond words to know that thousands are getting impressive relief every day by using these procedures. It’s what makes my motor run nowadays.

With great respect for all that you do, Gary Craig, Founder, EFT

www.emofree.com

P.S. If you choose to use EFT you can list yourself for free on the “Find an EFT Practitioner” section of our

web site (it is visited over 6,000 times per month by prospective clients).

Building a Thriving Practice--Part XIV

How to generate referrals for EFT

Hi Everyone,

When it comes to marketing your EFT services, your most valuable asset is NOT your fancy office or your personal good looks. Neither is it the frequency or quality of your advertising. Instead...

....it is your list of satisfied customers.

This is common sense, of course, because (1) these folks already know you, (2) you have rapport with them ... AND ... (3) they have experienced EFT for themselves. They also know boatloads of people who could use your services and their hearty recommendation carries far more weight than the best advertisement you could possibly create.

Unfortunately, most practitioners (including you?) sit back and assume that satisfied clients are going to enthusiastically beat your drum and shoo armies of people through your door. Not so ... as you've no doubt recognized.

Some clients may do this, of course, but their efforts will likely fade in a short period of time. In practice, they have other things to do than be your overt, unpaid salesperson.

That doesn't mean you can't develop a steady stream of referrals from your satisfied clients. To the contrary, you both can and should.

John Russo from Chesapeake, VA generates these important referrals by the very simple and logical process of following up with clients. Through his techniques, he has developed 4 offices (known as the Feel Better Centers) and a personal client list of 500. Please note that there is nothing unusual or magic about John's method. He is just doing what everyone should do ... but hardly anyone does. Most practitioners allow this valuable resource to wither on the vine.

John provides the details of this and other referral gathering methods in his letter below. I would add that another obvious thing to do is gather each client's email address and send them an informative email newsletter once or twice per month.

Do follow-ups like those suggested here this take time? Of course. But they take less time than trying to scare up new clients from other sources.

Hugs, Gary

By John Russo Dear Gary;

Referrals are the backbone of the Feel Better Center.

We go out into our community with free demonstrations in libraries, senior meetings, anywhere a group function needs a speaker we are there. We also have corporate programs designed to aid in worker morale and ability. We get many new clients from these functions, because they actually see EFT work.

For each group we address, we get an average of four new clients. Our money back guarantee policy eliminates any fear of coming to us. Our policy instills trust and confidence that if we do not help them with their issue, they will not pay. This is an amazing statement to make about our ability to help them.

“How does the Feel Better Center get referrals ?” has been a question asked by many colleagues. If I may, I’d very

much enjoy passing along this simple, yet effective tip. Here is the basic follow up system we use for each client.

1. Contact each client within five days of his or her session. This simple telephone call sets us apart from the traditional health care community. It shows we care.

2. Select calling times. Our greatest success has been to call primarily between 7 and 8:30 p.m. for working people. This time frame, in most cases eliminates the possibility of interfering with mealtime or other activities. If your client is a retired person, a shift worker or you are calling on the weekend the best time to call is between 1:00-3:30 p.m.

The conversation goes basically like this: (After the initial shock of a health practitioner/therapist calling them.)

“Hello (clients name) this is John Russo from the Feel Better Center, I am calling to see how you’re doing.” If the

challenge is resolved you are their hero. The most common response I get is “I don’t know what you did but the

(challenge) is gone. Thank You!”

(If the challenge persists, then I immediately ask on a scale of 0 to 10 where would you say the challenge is? We do EFT right there on the phone.

The Feel Better Center policy is never to charge for working on an unresolved issue already addressed. If a new challenge arises, make an immediate appointment with your client and charge accordingly.

The rewards are great. Everyone has a friend or family member that will benefit from EFT. You are not only their practitioner; you are a friend. You have gained their trust, respect and confidence. Why? Because you are not on an ego trip or caught up in a title, you are easy to relate to. Your client feels comfortable when you ask them if their friends or family have noticed a difference in them.

At this point, inevitably I will be asked “Do you think you can help my ( ) ? They have (challenge) and can’t seem to

get help." At this point I say, "EFT often works when nothing else will, I will be happy to try to help. What is ________'s phone number? Do you know the best time to call them?"

However, Do not be surprised if within a few seconds you are talking with your referral. In most cases it is a family member or a friend that is close to them. At the very least, you will get their number or a phone call from the person referred to you. One out of every three clients has given me a new client simply through a follow up phone call. Why would they call you?

You helped their friend. You cared enough to follow up. In the case of the Feel Better Center’s policy: there is no charge for the initial consultation and if they receive no relief, we honor our Money Back Guarantee.

You are never too busy. No matter how large a client base you have; make the time to follow up on each client. Follow-ups make the difference.

I sincerely hope this basic outline will help each therapist become more aware of just how important follow-up contact can be. I try to contact each of my clients regularly. Some of which are away defending our country against terrorism. I want to stress most emphatically, EFT works. And in most cases the effects are permanent.

Blessings to all, John Russo