7.5. Further research
7.5.4. The value of a data source
With big data analytics, due to improved technologies capable of storing and handling unstructured and multi-structured data, and the increased capacity, more data sources can be analyzed (Burgel, 2012). Yet, which data sources are most valuable and how can we identify whether it is constantly improving the quality of the outcomes of the analysis?
Hence, studying the value of a data source is interested as it gives organizations the ability to decide if investing in the implementation of a particular data source is worth the effort. A good starting point is Boyd & Crawford’s (2011) article arguing that bigger data is not aways better data when analyzing data sets classified as big data.
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