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2.2 Sources of Data and Construction of the Data Set

2.2.4 Variables

In this part the variables that are used in the empirical chapters, Chapter 3, proactive detection of collusion, and Chapter 5, estimation of the overcharge are presented. Naturally, since the empirical objectives of the two chapters differ, empirical strategy and methodology differs; consequently the variables employed in the estimation also differs. However, at this point, to understand the intuition behind the variables used in these two chapters with different empirical strategy and methodology, it is sufficient to consider the commonality in two different empirical objectives at the very general level: This isanalysing firm pricing decisions, and particularly relation of these decisions with measures of local market power measures, in a spatial setting,. In both empirical chapters, where necessary I am revisiting the intuition of these variables.

The relation between pricing and local market power is at the centre of the analysis. Local market power variations are captured by ∆jl, the relative proximity of the provider and its closest rival at each location, and ∆jl2. The intuition is, after controlling for observables, ∆jl = min(dkl)−djl approximates to χkl−χjl, the cost

difference between potential competitor and dominant competitor at each location. The pricing behaviour when competing with a single rival vs. multiple rivals, should differ. Therefore, in the literature, it is common to include the number of rivals in a defined radius to capture the impact of non-local competition. Some examples in this fashion are: Thomadsen (2005) and the number of fast food restaurants within 2 miles, Harrington et al. (2015) and the number of cement providers within 150 km, Dafny (2009) and the number of hospitals within 5 miles, and finally Houde (2012) and the number of gasoline stations within 5 miles. In this study, number of rivals in a defined radius (N BRjlc) is used as a control variable as well19.

19The radius chosen is, volume weighted average provider distance or formally ¯d= P P

ljvidi NtV¯t .

One important source of heterogeneity is supply side factors. Nature of the data makes it possible to associate transactions with production facilities. Therefore, any heterogeneity in cost structures that are constant over time is captured by facility fixed effects.

Another time invariant supply feature put forward in the literature relates to multiplant ownership. In assessing the risk of vertical foreclosure in concrete and cement markets in US,Horta¸csu and Syverson(2007) find that multiplant ownership is efficiency enhancing in distribution of products: “...deliveries ... typically ordered on very short notice by consumers at different locations, can be made more efficiently, by having a dispatch office that substitutes production and delivery among firm‘s several local plants (p. 252)”. This improvement in efficiency should be more pronounced when scale matters also in production; providers may also switch production from one plant to another to rationalize production. To account for such distribution and/or production related efficiencies, I employ an indicator variable; it marks the presence of a nearby additionalX facility owned by the same undertaking within a defined radius20.

Time varying supply side features do not constitute a major concern. The reason is the nature of variation in the data. Measures of local market power and price vary over customer/location/provider/month basis, thus, has considerable variation within each month. On the other hand, capacity utilization or cost realizations (i.e. wages, energy, and other inputs) vary over provider/month basis and has similar trends across undertakings. This limits the size of any potential omitted variable bias on the coefficients of market power measures. However, some specifications employ energy price and capacity utilization as controls, while some others use month fixed effects to control for time varying factors.

Turning to the demand side, main source of heterogeneity suggested in the literature is the brand related effects. Nevo (2000a,b, 2001) suggests that brand fixed effects go a long way in controlling for factors (like quality) that are observable to the consumer/producer but not observable to the researcher. Similarly, Lewis (2008) favours a high/low quality division which captures brand recognition of the firm and loyalty of customers in gasoline markets. Studying bottled water, Bonnet and Dubois(2010) find evidence for strong brand effects on top of manufacturer effect. In our setting, via employing facility fixed effects, manufacturer effects are controlled. Any brand effect on top of manufacturer effect is assumed to be negligible. This should be a reasonable assumption; as, homogeneity of products limits returns for further brand making.

In incorporating demand fluctuations into the analysis there are three options. First is using transaction volume directly as a control21. This is only legitimate

if quantity is exogenous. An illustration of this would be Houde (2012) with the assumption of “consumer has inelastic demand for gasoline. In this representation consumption is split between heterogeneous consumption needs and a common fixed

20Radius is the same as it is in number of rivals. See, Footnote 19. 21This issue is thoroughly examined in Chapter 3.

quantity (p.2156).”. Another example is Harrington et al. (2015), analysing the collusive patterns in cement. Building on procurement data, in which, list price, and discounts are separately observed, empirical strategy involves using volume as a control. Naturally, in assessing exogeneity, nature of the available data should also be taken into account. Nevo(2000b) points that when transaction level data is concerned, strategy might involve an explicit assumption of exogeneity. Baum(2006) suggests that, transaction data may imply a price taking consumer (p.186). However, as data gets more aggregated, endogeneity issue becomes more problematic.

Second option is using instruments. In this case, demand shifters might be employed in identifying the coefficients of transaction volume in pricing equation within an instrumental variables framework using 2SLS or GMM. Third option is employing demand shifters directly in a reduced form setting using OLS.

In this study, some specifications take on the assumption of exogeneity of transaction volume (vjltc), and employ transaction volume (and other volume related controls)

directly in identifying the regime switch (Chapter 3). However, despite the inelasticity of demand for product X, and nature of data set (consumer level transaction data) in line with Nevo (2000b), these estimates are interpreted with caution. In identifying regime switch, regional demand indices building on seasonally adjusted T license data are used as instruments (tnplt), tnpl(t−1)

, tnpl(t−2) , tnpl(t−3) , tnpl(t−4)

for transaction volume within an IV framework, which allows exploring the impact of exogeneity assumption. In estimating the overcharge, regional demand indices are directly employed in reduced form setting as controls. Two other demand side controls are (i) contractual obligations (vertical agreements), (ii) size of the consumer. Providers might be willing to offer more favourable conditions to the buyer, if the buyer is vertically related. This effect is controlled by an indicator variable marking the presence of a contractual relation between each buyer-provider pair. There are two variables indicating buyer size. First is an indicator variable (γclarge) marking the buyers in top 5 %22. Second one is aggregated volume of all purchases in 18 months ( ¯Vlc) for each buyer/location pair. Like

transaction volume, this variable suffers from potential endogeneity issues. Similarly, in some specifications, ¯Vlcis employed directly as a control; in some others, aggregate

T license information, tnptl is used as an instrument for ¯Vlc in an IV framework; in

some otherstnptl, is employed directly in reduced form setting as a control. To summarize, following is the list of variables used:

Price(pjltc): Price of commercial sales (excludes transactions within an undertaking

or across undertakings) for the transaction between provider j, to customer c, at location l, in month t. Price is calculated using pjltc =

REVjltc

vjltc 100

¯

p where REVjltc

is total revenue; vjltc is the transaction volume. In some cases, providers or

buyers prefer mill sales. To homogenize the type of sales, mill sales have been converted to delivered sales via Equation 2.2. Also to give the coefficients more

intuitive interpretation, price is normalized by the quantity weighted average price in competitive period, ¯p23.

Local market power indicator, as a measure of relative proximity ∆jl:

Calculated as the difference between driving distance from the rival closest to locationl and driving distance from provider j to location l24

Delta squared ∆jl2: Square of ∆jl to capture nonlinearities.

Number of rivals in a defined radius (N BRjlc): Total number of rivals in a

defined radius. The radius chosen is the ‘volume weighted average provider distance’. It captures the impact of deviations from localized competition on market power.

Volume (vjltc): Volume of transaction.

Buyer size V¯lc

: Total volume ofX transactions for each buyer, over 18 months.

Facility fixed effects(γj): To control for time-invariant unobservable features at

facility level, each facility is identified with an indicator variable.

Large buyer γlarge

c

: Indicator variable marking top 5 % of the buyers in terms of total volume of purchases.

Collusion γcoll

: It is a dummy variable indicating collusive regime. It is equal to 1 for the first 7 months.

Competition(γcomp): It is a dummy variable indicating competitive regime. It is

equal to 1 for the months 8 to 18.

Own facility nearby γown

jl

: An indicator variable marking presence of one (or more) nearby extra production facilities controlled by the provider.

Vertical relations γvertical

jc

: An indicator variable marking vertical relation between provider and buyer.

Energy index(EIjt): Index value that bases on the reports of undertakings about

their monthly unit energy price for the most commonly used form of energy.

Capacity Utilization (Ujt): Capacity utilization of facilityj at time t.

T license tnptl, tnplt

: Seasonally adjusted volume of new T licenses at district level. In some specifications monthly level (and its lagged values), in others 18 months aggregated volume is used.

23p¯=P l P j P c P18 t=8 pjltcvjltc P l P j P c P18 t=8vjltc

24To ensure visibility of coefficient estimate forj l

2

in four digits after the decimal sign, in empirical chapters instead of ∆jl, and ∆jl

2

, I use 0.1∗∆jl, and consequently, 0.01∗∆jl 2

as covariates.