Visitor statistics

Visitor statistics – key figures

In Table 7 a selection of key figures for the 7 months period Sept. 2008 – March 2009 is shown.

Google Analytics was used to track visitors. A tracking code (javascript code) was included in the footer of all blog-layouts which means that visitors with enabled browser feature ‘javascript’ were counted.

In the pages of the admin area no tracking code was included which means that Google Analytics visitor statistics only counted the visitors of the public pages.

By calling their blog or the main page the bloggers themselves induced ‘visits’. For example the keyword combination ‘laxenburg kreativ’ was the most frequently counted keyword combination in Oct. 2008 and Nov. 2008. – Probably these visits were induced by one of the most active bloggers who resided in the village Laxenburg. He published a blog-article with the heading ‘Laxenburg kreativ’ and presumably searched for his own blog-article via Google. As this example shows to prevent drawing the wrong conclusions the figures provided by Google-Analytics as statistics tool should be treated with caution.

The average duration of a visit (7 months period Sept 2008 – March 2009):

 average duration of a visit via direct calls of pages on the pilot blogging

platform: 7 min

 average duration of a visit from linking pages: 3 min 44 sec

The pilot-platform www.wandertipp.at 107

 average duration of a visit by visitors coming from a search engine :

2 min 15 sec

Obviously the differences in the average duration of a visit depended on the way a visitor entered the pilot-platform (via direct call, via a referring link from another website or via a search engine). These differences can be interpreted in the following way:

 Regular visitors and active bloggers typically used ‘direct calls’ to enter the pilot-platform. The very high average duration of visits (7 min) indicates that they were most interested in the content offered.

 Visitors that came via a referring link from another website typically came from other blogs or websites about topics similar to the content offered on the pilot-platform. Therefore an average duration of 3 min 44 sec of visits might indicate that many visitors found the content interesting.

 On the other hand search engines like Google facilitated visits on sometimes strange keyword combinations, bringing also visitors tentatively less interested in the content offered on the pilot-platform. This might have lead to the much shorter average duration per visit of 2 min 15 sec.

Top 15 referrer websites (7 months period Sept. 2008 – March 2009)

14,665 visits came from 315 source-websites. Table 8 shows the top 15 websites referring to the pilot-platform and the number of visits brought.

Top 20 keywords (7 months period Sept. 2008 – March 2009)

Within the 7 months period Sept. 2008 – March 2009 38,279 visits took place of visitors entering the platform via search engines. Those visitors found the pilot-platform via a sum total of 21,153 different keyword combinations.

Table 9 shows the top 15 keywords and the numbers of visits brought to the pilot-platform.

The pilot-platform www.wandertipp.at 108 Table 7 Visitor statistics - www.wandertipp.at (source: Google-Analytics)

period Sep.08 Okt.08 Nov.08 Dez.08 Jan.09 Feb.09 Mar.09

Sept.08 - Mar.09

total visits 5,216 7,366 7,135 8,492 12,177 10,380 12,031 62,527

total visitors 3,358 4,988 4,607 5,822 8,690 7,245 8,507 40,889

clicks / visit 4 4 4 4 4 3 3 4

duration / visit [sec] 240 202 245 215 185 185 169 200

% new visits 62.69% 64.99% 61.39% 65.63% 67.99% 65.24% 65.68% 65.19%

direct calls 1,276 1,283 1,267 1,195 1,291 1,484 1,833 9,595

clicks / visit 5 6 6 8 6 5 4 6

duration / visit [sec] 434 422 432 494 423 389 371 420

% new visits 40.05% 39.59% 37.81% 35.73% 39.66% 33.56% 31.97% 36.64%

linking pages 1,160 1,964 1,728 1,853 2,716 2,297 2,997 14,665

clicks / visit 4 4 5 5 4 4 3 4

duration / visit [sec] 184 237 273 312 215 200 173 224

% new visits 49.57% 40.99% 41.96% 38.26% 45.32% 48.63% 51.12% 45.43%

search engines 2,780 4,119 4,140 5,444 8,170 6,599 7,201 38,279

clicks / visit 3 3 3 3 3 3 3 3

duration / visit [sec] 173 118 176 120 137 135 116 135

% new visits 78.60% 84.39% 76.74% 81.58% 80.02% 78.22% 80.35% 79.97%

number of keywords 1,622 2,637 2,574 3,645 5,010 4,615 5,094 21,153

most frequent keyword

frequency of this keyword 60 93 243 240 356 86 92 483

Austria 4,394 6,149 5,776 6,489 9,789 8,182 9,147 49,718

Gemany 621 959 1,040 1,524 1,769 1,650 2,185 9,699

Switzerland 47 94 100 150 148 139 180 856

The pilot-platform www.wandertipp.at 109 Table 8 Top 15 referrer websites – www.wandertipp.at

website number of visits

Sept ´08 - Mar ´09

remark

gipfeltreffen.at 6,411 online-forum about hiking and mountaineering where 2 bloggers of the pilot platform were active participants

noe.orf.at 1,101 website of the public radio & television of Lower Austria where 1 blogger of the pilot platform regularly published hiking recommendations for the region

senfundkren.wordpress.com 621 blog regularly commented by 1 blogger of the pilot platform mostviertel.info 457 official tourism website of one out of six tourism regions in

Lower Austria

tutgut.at 304 official website of a health initiative of the government of Lower Austria, a selection of hiking trails was part of this initiative and such hiking trails were tested and introduced on the pilot platform

coffetalk.at 278 blog regularly commented by 1 blogger of the pilot platform wvblog.at 250 regional blog regularly commented by 1 blogger of the pilot

platform

salbaba.co.at 225 outdoor homepage of 1 blogger of the pilot platform (static website)

noen.at 156 website of a newspaper where 1 blogger of the pilot platform published hiking recommendations as newspaper articles myfotohome.at 153 regional blog actively commented by 1 blogger of the pilot

platform

weinviertel.net 107 online-forum for a region of lower Austria where 1 blogger of the pilot platform participated

waldviertel.or.at 106 official tourism website of one out of six tourism regions in Lower Austria

mirgehtsdochgutblog.de 100 regional blog regularly commented by 1 blogger of the pilot platform

wienermaedel.blogspot.com 90 regional blog regularly commented by 1 blogger of the pilot platform

oberndorfer.at 80 outdoor blog regularly commented by 1 blogger of the pilot platform

The pilot-platform www.wandertipp.at 110 Table 9 Top 15 keywords – www.wandertipp.at

keyword number of visits

Sept ´08 - Mar ´09

laxenburg kreativ 483

wandertipp 381

laxenburg eislaufen 378

eislaufen laxenburg 299

stockerhütte 209

waxriegelhaus 191

wandertipp maria lanzendorf 190

spaghettikürbis 173

wandertipp.at 158

nikon 18-105 vr 156

taschelbach 142

asperl 140

muskatkürbis 130

stift zwettl herrgott 123

waldviertel 121

Data Collection 111