• No results found

What could be learned from retail and municipalities?

4 Comparing housing associations with the public and

4.5 Comparison of sectors

4.5.8 What could be learned from retail and municipalities?

From retail, aspects of the principle of category management could function as an inspiration for housing associations. By improving the performance of an entire category rather than of separate products, improved performance might be delivered overall. Comparably, maintenance performance as a whole could be improved by integrating decision-making for reactive maintenance, planned maintenance and void repairs. Currently, separate departments of housing associations are often responsible for these three maintenance types, despite the links between the three, which may well hamper the achieve- ment of optimal outcomes. For instance, structural maintenance could be aligned with installation maintenance in order to improve energy quality and to decrease energy bills. Integration could, in addition, be achieved for main- tenance and (small) improvements. For instance, maintenance workers that visit tenants for reactive maintenance could also install new police-approved locks, if so desired by tenants.

Unlike municipalities, the situation of retailers is one of competing for cus- tomer favour. Public accountability and transparency function as incentives for rational decision-making by municipalities and effective spending. With regard to the immobile housing services market, competition is very restrict- ed. In order to stimulate effectiveness in spending, there seems some need for public monitoring and transparency, at any rate regarding investment in public services. Unlike the activities performed in a competitive setting, there is limited incentive for efficient investment. Nonetheless, public, and in par- ticular European, procurement rules are not being applied, and actual trans- parency is thus limited. Given this, it would be advisable to apply transparent procedures enabling fair competition among candidate suppliers.

For collective choices, when the direct benefit principle cannot be applied, residents have access to democratic tools in order to influence their munici- pality’s decisions. For housing associations, planned maintenance can be per- ceived as a form of collective choice. Tenants can thus use tenants’ organi- sations to empower themselves. However, it appears that currently, the fact

that decisions are taken at a business (instead of local) level, affecting many aspects including the price and quality of services, is seldom contested. Giv- ing stakeholders (e.g. tenants) a strong position vis-à-vis the internal deci- sion-making structure of housing associations (e.g. supervisory bodies) could improve debate, allowing accountability to follow transparency. This could include paying attention to the representativeness of tenants’ organisations. Increased accountability for tenants’ interests would probably lead to an in- creased focus on the customer. It would be logical, for instance, for the pur- chasing department to become accountable for its performance from the ten- ant’s perspective. Inadequate service delivery would have consequences for the housing association’s decision-makers.

At the level of the housing block, for collective maintenance choices, i.e. planned maintenance, tenants’ opinions could be collected and used for maintenance priority setting. For reactive maintenance, the individual tenant might be offered certain product or delivery process upgrades in exchange for a fee. In any case, it is important to keep tenants well-informed about expect- ed maintenance works.

An adapted version of this chapter was also included in the Habiforum report Inkoop van onderhoud en goede dienstverlening (Van Mossel and Straub, 2007).

References

Aizerman, M. & F. Aleskerov, 1995, Theory of Choice, New York (North-Holland

Publishing Company).

Alford, J., 2002, Defining the client in the public sector: A social-exchange per- spective, in: Public Administration Review, 62 (3), pp. 337-346.

Bardach, E. & R. Kagan, 1982, Going by the problem of regulator unreasona- bleness, Philadelphia, PA (Temple University Press).

Bell, D., & J. Lattin, 1998, Shopping behavior and consumer preference for store price format: why “large basket” shoppers prefer EDLP, in: Marketing Science, 17, pp. 66-88.

Brown, T., 2007, Coercion versus Choice: citizen Evaluations of Public Service Quality across Methods of Consumption, in: Public Administration Review, 67

(3), pp. 559-572.

Carroll, J., 1995, The rhetoric of reform and political reality in the national performance review, in: Public Administration Review, 55 (3), pp. 302-313.

Commissie Zeggenschap en Versterking positie huurders(-organisaties), 2005,

Verbetering positie en zeggenschap huurders, Amsterdam (Cebeon).

De Boer, L. & J. Telgen, 1998, Purchasing practice in Dutch municipalities, in:

International Journal of Purchasing and Materials Management, 34 (2), pp.

31-36.

Diver, C., 1980, A theory of regulatory enforcement, in: Public Policy, 28 (3), pp.

257-299.

Edelenbos, J. & R. Monnikhof, (eds.), 2001, Lokale interactieve beleidsvorming,

Utrecht (Lemma B.V).

Elsinga, M., M. Haffner & H. van der Heijden, 2006, EU-proof social housing in the Netherlands? Paper presented at the European Network of Housing Re-

search, International Housing Conference on Housing in an expanding Europe. Ljubljana, Slovenia, 2–5 July.

Erridge, A., 1996, Innovations in public sector and regulated procurement, in: A. Cox (ed.), Innovations in procurement management, Boston UK (Earlsgate

Freedman, P.M., M. Reyner & T. Tochtermann, 1997, European category man- agement: look before you leap, in: The McKinsey Quarterly, Winter, pp. 156-65.

Grabosky, P., 1995, Counterproductive regulation, in: International Journal of the Sociology of Law, 23 (4), pp. 347-369.

Harland, C.M., 1996, Supply chain management: relationships, chains and networks, in: British Academy of Management, 7 (Special Issue), pp. S63-S80.

Hirschman, A.O., 1970, Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States, Cambridge, MA (Harvard University Press).

Hogarth-Scott, S., 1999, Retailer-supplier partnerships: hostages to fortune or the way forward for the millennium?, in: British Food Journal, 101 (9), pp.

668-682.

Hogarth-Scott, S. & P.G. Dapiran, 1997, Shifting category management re- lationships in the food distribution channels in the UK and Australia, in: Man- agement Decision, 35 (4), pp. 310-318.

Hyde, A.C., 1991, Feedback from Customers, Clients and Captives, in: The Bureaucrat, 20 (4), pp. 49-53.

Kelly, J.M., 2005, The dilemma of the unsatisfied customer in a market model of public administration, in: Public Administration Review, 65 (1), pp. 76-84.

Kornai, J., 1971, Anti-equilibrium, Amsterdam-London (North-Holland Publish-

ing Company).

Kurt Salmon Associates Inc., 1993, Efficient Consumer Response: Enhancing Consumer Value in the Grocery Industry, Washington, DC (Food Marketing

Institute).

Lynch, R. & A. Markusen, 1994, Can markets govern? in: American Prospect, 16 (5), pp. 125-134.

McGoldrick, P.J., 2002, Retail Marketing, Maidenhead (McGraw-Hill).

Patterson, P., 1998, Market metaphors and political vocabularies, in: Public Productivity and Management Review, 22 (2), pp. 220-231.

Pegnato, J., 1997, Is a citizen a customer?, in: Public Productivity and Manage- ment Review, 20 (4), pp. 387-394.

Priemus, H., 1984, Volkshuisvestingssysteem en woningmarkt, Delft (DUP).

Sparks, L., 1998, The retail logistics transformation, in: Fernie, J. & L. Sparks (eds.), Logistics and Retail Management, 1st ed., London (Kegan Page), pp. 1-

23.

Telgen, J., C.M. Harland & L.A. Knight, 2007, Public Procurement in Perspective, in: Knight, L.A., C.M. Harland, J. Telgen, G. Callender. K.V. Thai & K.E. McKen (eds.), Public Procurement: International Cases and Commentary, London UK

(Routledge), pp. 16-24.

Thai, K.V., 2001, Public procurement re-examined, in: Journal of Public pro- curement, 1 (1), pp. 9-50.

Thai, K.V., A. Araujo, R.Y. Carter, G. Callender, D. Drabkin, R. Grimm, K.R. Ejlskov Jensen, R.E. Lloyd, C.P. McCue & J. Telgen, 2004, Challenges in Public Procurement, Boca Raton, Florida USA (Academic Press).

Van der Vlist, A.J., C. Gorter, P. Nijkamp & P. Rietveld, 2002, Residential mobility and local housing-market differences, in: Environment and Planning A, 34 (7),

pp. 1147-1164

Varley, R., 1999, An exploratory study of buyer-supplier relationship develop- ment in fashion retailing, Proceedings of the 10th International Conference

on Research in the Distributive Trades, Institute for Retail Studies, Stirling. Varley, R., 2001, Retail Product Management: Buying and Merchandising, Lon-

don (Routledge).

Verdult, L.J.M., 1996, Een andere financiële organisatie, W89, Wetenschappe-

lijke Raad voor het Regeringsbeleid, Den Haag (WRR).

Vereniging Nederlandse Woonbond, 2006, Jaarverslag 2006, Amsterdam

(Woonbond).

http://www.capgemini.com, 31-6-2007, Global Commerce Initiative, Capgemi- ni, Intel, 25-10-2006, 2016: The future value chain.

http://www.overheid.nl, 14-6-2007. http://www.vrom.nl, 4-7-2007.

5 Impact of maintenance