01-A: Interferences in Competitive Sponsorship Clutter: The Influence of Congruence and Articulation on Attitude . . . . 787 Benjamin Boeuf, HEC Montreal, Canada
François A. Carrillat, HEC Montreal, Canada Alain d'Astous, HEC Montreal, Canada
01-B: The Role of Social Context on Attitudes Towards Product Placement in Children’s Films . . . . 787 Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Nikoletta Siamagka, University of Reading, UK Amandeep Takhar, University of Bedfordshire, UK Evelyn Derera, University of KwaZulu-Natal, South Africa Francesca Evans, UK
01-C: The Role of Emotional Intelligence as a Moderator of the Effectiveness of Advertising Disclaimers on
Digitally Enhanced Images . . . . 787 Paula Peter, San Diego State University, USA
Steven Shyne, San Diego State University, USA Anjala Krishen, University of Nevada Las Vegas, USA
01-D: This Ad is Funny, But Will I Share It? . . . . 787 Yeuseung Kim, DePaul University, USA
Hye Jin Yoon, Southern Methodist University, USA
01-E: Does a Parent’s Social Economic Status Affect the Effects of Television Advertising Directed to
Children? Findings from Field Experiments of Kindergarten Samples in South Korea . . . . 787 Seung (Seung-Chul) Yoo, Loyola University Chicago, USA
Eunji Cho, University of Wisconsin - Madison, USA
01-F: How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages . . . . 788 Keith Coulter, Clark University, USA
Anne Roggeveen, Babson College, USA Dhruv Grewal, Babson College, USA
01-G: Effects of Highly Attentive Services: Role of Relationship Dynamics and Norms . . . . 788 Maggie Wenjing Liu, Tsinghua University, China
Lijun Zhang, Peking University, China
Hean Tat Keh, University of Queensland, Australia
01-H: Responses to Comedic Violence Advertising: Norm Beliefs and Age Effects . . . . 788 Hye Jin Yoon, Southern Methodist University, USA
Yeuseung Kim, DePaul University, USA
02-A: Get Rid of Your Pennies If You’re Looking for Relaxation: The Role of Money in Psychological Tension . . . . 788 Mehdi Akhgari, University of Manitoba, Canada
Hamed Aghakhani, University of Manitoba, Canada Kelley Main, University of Manitoba, Canada
02-B: The Warmth of Our Regrets . . . . 788 Seung Hwan (Mark) Lee, Colorado State University, USA
Jeff D. Rotman, Ivey Business School, Western University, Canada Andrew W. Perkins, Ivey Business School, Western University, Canada
02-C: Emotional Value of Co-creation: Can Co-creation of a Service Recovery Defuse Customers’ Anger? . . . . 789 Joohyung Park, University of South Carolina, USA
Sejin Ha, University of Tennessee, USA
02-D: The Effect of an Abstract vs . Concrete Mindset on Coping Behavior in Negative Emotion-Laden Trade-offs . . . . 789 David L. Alexander, University of St. Thomas, USA
John Sailors, University of St. Thomas, USA
02-E: How Embarrassment Affects Consumer Evaluation of Conspicuous Products . . . . 789 Xiaobing Song, Dalian University of Technology, China
Feifei Huang, Chinese University of Hong Kong, Hong Kong, China Xiuping Li, National University of Singapore, Singapore
02-F: What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior . . . . 789 Inga Wobker, Zeppelin University, Germany
Isabella Maria Kopton, Zeppelin University, Germany Peter Kenning, Zeppelin University, Germany
02-G: Coping With Disgusting Consumption: Managing Threats From Self And Others . . . . 789 Kivy Weeks, University of Connecticut, USA
02-H: Hiding the Food from your Customers: Use of Surprise in Food Presentation . . . . 789 Hua (Olivia) Lian, University of Alberta, Canada
Jennifer J. Argo, University of Alberta, Canada
03-A: Goal-Orientation Theory and Elderly Consumers’ Intentions to Use Mobile Applications for
Entertainment Purposes . . . . 790 Annie Chen, University of Westminster, UK
Norman Peng, University of Westminster, UK
03-B: What Prevents Older Adult from Travelling as Much as They Wish They Would and Thus Reap the Benefits of
Travelling at Old Age? . . . . 790 Gaelle Moal-Ulvoas, France Business School, France
03-C: How to Make Your Grandma Exercise: The Activation of Goals and the Availability of Plans . . . . 790 Jaeyeon Chung, Columbia University, USA
Donald R. Lehmann, Columbia University, USA
03-D: Valuing Your Group Leads to Relative Derogation of Group Offenders . . . . 790 Yunhui Huang, Nanjing University, China
03-E: Relative National Identification, Oneness and Product Evaluations: A Conceptual Framework . . . . 790 Aditi Grover, Plymouth State University, USA
Phil Ramsey, University of New Hampshire, USA Jeff Foreman, Penn State Harrisburg University, USA
03-F: An Exploratory Study of the Role of Employee Skin Tone on Customer Evaluations . . . . 790 Kelly Cowart, Grand Valley State University, USA
Carolyn Massiah, University of Central Florida, USA Kevin Lehnert, Grand Valley State University, USA
03-G: Gender Differences in Purchase Attachment Resulting From Loneliness . . . . 791 Sarah Roche, University of Texas at San Antonio, USA
David H. Silvera, University of Texas at San Antonio, USA
04-A: Consumer Incompetence and the Motivation to Avoid Consumption . . . . 791 Matthew Philp, Queen's University, Canada
Andrew T. Stephen, University of Pittsburgh, USA Laurence Ashworth, Queen's University, Canada
04-B: Understanding Global Impact and Voluntary Simplifier Lifestyles: A Value-Orientation Perspective of
Anti-Consumption . . . . 791 Sadia Yaqub Khan, Cardiff University, UK
Mirella Yani-de-Soriano, Cardiff University, UK
04-C: Let Me Skip the Ads! Revisiting Reactance Theory in an Advertising Context . . . . 791 Yoo Jin Song, University of Illinois at Urbana-Champaign, USA
Brittany Duff, University of Illinois at Urbana-Champaign, USA
04-D: Who Washes a Rental Car? Contamination as a Barrier to Renting . . . . 791 Leslie Koppenhafer, University of Oregon, USA
04-E: Making Me Feel Bad Will Make You Pay: Defensive Responses to Self-Threat Based Marketing Communications . . . . 791 Pingping Qiu, Monash University, Australia
Fang Wan, University of Manitoba, Canada Amitava Chattopadhyay, INSEAD, Singapore
04-F: The Not So Simple Life: Naturecultures of Voluntary Simplicity . . . . 792 Shona Bettany, University of Westminster, UK
Ben Kerrane, University of Manchester, UK
04-G: Negativity Bias in the Product Prevention Ad Claim . . . . 792 Jihye Park, Hankuk University of Foreign Studies, Republic of Korea
H. Rao Unnava, Ohio State University, USA
04-H: Strategies to Resist Advertising . . . . 792 Marieke Fransen, University of Amsterdam, The Netherlands
Claartje ter Hoeven, University of Amsterdam, The Netherlands Peeter W.J. Verlegh, University of Amsterdam, The Netherlands
05-A: Let’s Break Up: The Action of Tearing Decreases Relationship Bonding . . . . 792 Chun-Ming Yang, Ming Chuan University, Taiwan
Zengxiang Chen, Nankai University, China
05-B: The Influence of the Types of Brand Crisis on Consumer's Response: the Moderating Role of Brand Association and
Brand-Customer Relationship Strength . . . . 792 Jung Ok Jeon, Pukyong National University, Republic of Korea
Sunmee Baeck, Pukyong National University, Republic of Korea Eun Mi Lee, Ross School of Business, University of Michigan, USA
05-C: How Could You Do This To Me? Brand Betrayal and Its Consumer Behavior Implications . . . . 792 Arianna Uhalde, University of Southern California, USA
Deborah MacInnis, University of Southern California, USA
05-D: The Added Value of Contextual Motivations on the Consumer-Brand Relationship . . . . 793 Marina Carnevale, Fordham University, USA
Lauren Block, Baruch College, USA
Ozge Yucel-Aybat, Pennsylvania State University-Harrisburg, USA
05-E: An Empirical Investigation of the Dynamics of Relationship Development in Brand Community . . . . 793 Miri Chung, University of Rhode Island, USA
Seung Kyoon Shin, University of Rhode Island, USA Hillary Leonard, University of Rhode Island, USA
05-F: Collector-Brand Relationships: Consumer Engagement via Disney Pin Collecting . . . . 793 Alexander J. Kull, University of South Florida, USA
Barbara A. Lafferty, University of South Florida, USA
05-G: How You Are With Mike Tells Us How You Are With NIKE: Relationship Between Interpersonal Attachment
Styles and Brand Attachment . . . . 793 Hyewon Cho, University of Illinois at Urbana-Champaign, USA
Tiffany White, University of Illinois at Urbana-Champaign, USA
05-H: Self-Brand Connection, Schadenfreude, and Sympathy: A Person-Centered Approach to Understanding
Emotional Reactions to Product Failure . . . . 793 Sarah Roche, University of Texas at San Antonio, USA
Jill Sundie, University of Texas at San Antonio, USA Daniel Beal, University of Texas at San Antonio, USA
Andrew W. Perkins, Ivey Business School, Western University, Canada
06-A: The Creation and Management of Human Brands . . . . 794 Marilyn Giroux, Concordia University, Canada
Bianca Grohmann, Concordia University, Canada
06-B: Selective Revelations: The Brand Backstory and the Creation of the Private Sphere . . . . 794 Vanisha Narsey, University of Auckland, New Zealand
Cristel Antonia Russell, American University, USA
06-C: Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations . . . . 794 Jakob Utgard, BI Norwegian Business School, Norway
Tarje Gaustad, Oslo School of Management, Norway
06-D: Brand Salience for the Visually Impaired: An Exploration on Brand Reception and Experience for Blind and
Low Vision Audiences . . . . 794 Janice Fung, Humber College Institute of Technology and Advanced Learning, Canada
06-E: Disproportionate Positivity and Negativity Biases of Brand Extension Information . . . . 794 Joseph W. Chang, Vancouver Island University, Canada
Yung-Chien Lou, National Chengchi Uniersity, Taiwan You Lin, National Sun Yat-Sen University, Taiwan
06-F: Towards a Higher Generalizability of Brand Personality Scales . . . . 794 Theo Lieven, University of St. Gallen, Switzerland
06-G: “The Perfect Driving Machine”: The Effect of Familiarity and Semantic Similarity on Learning and
Recall of Brand Slogans . . . . 795 Yoo Jin Song, University of Illinois at Urbana-Champaign, USA
Zongyuan Wang, University of Illinois at Urbana-Champaign, USA Brittany Duff, University of Illinois at Urbana-Champaign, USA
06-H: Why We Love Brands: The Roles of Brand Personality and Brand Trust . . . . 795 Nguyen Pham, Arizona State University, USA
Tin Lam, Vietnam National University, Vietnam
07-A: When Bad CSR Happens to ‘Good’ Companies: The Moderating Role of Identification . . . . 795 Bettina Lis, University of Mainz, Germany
Sabine Einwiller, University of Mainz, Germany
07-B: Shiny Happy Chickens Tasting Good: Ethical Company Practices Affect Consumer Experience . . . . 795 Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
07-C: Effect of CSR Attributes of Food Products on Taste Evaluation, Mediation Role of Naturalness . . . . 795 Hajar Fatemi, McGill University, Canada
Laurette Dubé, McGill University, Canada
07-D: I Care When I Feel Like It! The Moderating Role of Emotion Stability in Cause Related Marketing . . . . 796 Ceren Ekebas-Turedi, Old Dominion University, USA
Leona Tam, University of Wollongong, Australia
07-E: But I Deserve It! The Impact of Product Positioning on Consumer Intentions Toward Fair Trade Products . . . . 796 Rhiannon MacDonnell, Cass Business School, City University London, UK
07-F: The Many Shades of CSR – the Interplay of CA and CSR Associations . . . . 796 Xiaoye Chen, North Central College, USA
Rong Huang, Shanghai University of Finance and Economics, China Laurette Dubé, McGill University, Canada
07-G: The Destigmatizing Role of Cause Marketing (CM) Products . . . . 796 Sukhyun Kim, Samsung SDS, Republic of Korea
Kiwan Park, Seoul National University, Republic of Korea Y. Jin Youn, Northwestern University, USA
08-A: Role of Transactional vs. Relational Requests in Influencing Donation Intention . . . . 796 Mehdi Tanzeeb Hossain, University of Texas at Arlington, USA
Zhiyong Yang, University of Texas at Arlington, USA
08-B: Ingroup-Outgroup Asymmetry for Donations of Time versus Money . . . . 796 Frank May, University of South Carolina, USA
Ashwani Monga, University of South Carolina, USA
08-C: For Others' Benefit Only: The Impact of Individuals’ Beliefs in Karma on Charitable Giving . . . . 797 Katina Kulow, University of South Carolina, USA
Thomas Kramer, University of South Carolina, USA
08-D: Why Sometimes Recognizing Obligations Can’t Help - The Effects of Signing One’s Name on Donation Behaviors . . . . 797 Canice M.C. Kwan, Chinese University of Hong Kong, Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, Hong Kong, China
08-E: The Importance of Different Information in Donation Requests: An Eye-Tracking Analysis . . . . 797 Janet Kleber, University of Vienna, Austria
Sophie Süssenbach, Vienna University of Economics and Business, Austria Stephan Dickert, Vienna University of Economics and Business, Austria Arnd Florack, University of Vienna, Austria
08-F: Is Doing Better Always Good? The Impact of Perceived Nonprofit Competence on Altruistic Donation Motivations . . . . 797 Katina Kulow, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA
Stefanie Robinson, North Carolina State University, USA
08-G: The Effect of Color Harmony on Processing Disfluency of Pro-Social Advertisement . . . . 797 Nara Youn, Hongik University, Republic of Korea
Chang Yeop Shin, Hongik University, Republic of Korea Myungwoo Nam, Sungkyunkwan University, Republic of Korea
08-H: The Effect of Competitive Labeling on Charitable Donation . . . . 798 Zachary Mendenhall, McGill University, Canada
Ashesh Mukherjee, McGill University, Canada
09-A: Not Like Everyone Else: The Role of Consumer Cause-Related Identity and Uniqueness in
Consumer Donation Intentions and Behavior . . . . 798 Rhiannon MacDonnell, Cass Business School, City University London, UK
Bonnie Simpson, Ivey Business School, Western University, Canada Jennifer J. Argo, University of Alberta, Canada
09-B: Mine and Mine Only: The Influence of Gifts on Their Replacement and Subsequent Brand Evaluation . . . . 798 Y. Jin Youn, Northwestern University, USA
Kiwan Park, Seoul National University, Republic of Korea
09-C: Touch Me: Does Touching a Victim’s Photo Affect Donation Amount? . . . . 798 Chun-Ming Yang, Ming Chuan University, Taiwan
Xiaoyu Zhou, Peking University, China
09-D: The Role of Beneficiaries' Group Identity in Charitable Giving . . . . 798 Kiwan Park, Seoul National University, Republic of Korea
Seojin Stacey Lee, Seoul National University, Republic of Korea
09-E: Happy Faces, Sad Faces: The Interactive Effects of Affective Displays and Donation Types on Charitable Giving . . . . . 798 Fan Liu, University of Central Florida, USA
Xin He, University of Central Florida, USA Ze Wang, University of Central Florida, USA
09-F: Regifting Redefined: The Giver’s and the Receiver’s Perspective . . . . 799 Burcak Ertimur, Fairleigh Dickinson University, USA
Caroline Lego Munoz, Fairleigh Dickinson University, USA James Hutton, Fairleigh Dickinson University, USA
09-G: If You Think I'm Picky, What Gift Will You Give Me? . . . . 799 Andong Cheng, Pennsylvania State University, USA
Margaret G. Meloy, Pennsylvania State University, USA
09-H: Temporal Reframing of Prices and Offer Attractiveness in a Cause-Related Marketing Context . . . . 799 Mazen Jaber, Saginaw Valley State University, USA
Ronald W. Niedrich, Louisiana State University, USA Danny Weathers, Clemson University, USA
10-A: “The Bad Guys is Tasty”: How Visual Packaging Cues and Nutrition Knowledge Influence Pre-School Children’s
Perceptions and Selections of Snacks . . . . 799 Michelle Nelson, University of Illinois at Urbana-Champaign, USA
Brittany Duff, University of Illinois at Urbana-Champaign, USA Da Zheng, University of Illinois at Urbana-Champaign, USA Ningzi Li, University of Illinois at Urbana-Champaign, USA Regina Ahn, University of Illinois at Urbana-Champaign, USA Chuqiao Huang, University of Illinois at Urbana-Champaign, USA
10-B: The Role of Technology in Children’s Food Environment: Exploring Intra-Familial Dynamics across Cultures . . . . 799 Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Amandeep Takhar, University of Bedfordshire, UK Emiko Amano, Kanto-Gakuin University, Japan
Nigel Chiweshe, University of KwaZulu-Natal, South Africa Evelyn Derera, Universityof KwaZulu-Natal, South Africa
10-C: Encouraging Reflexivity in Food Research: Producing Children's Voices . . . . 800 Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Amandeep Takhar, University of Bedfordshire, UK Ziska Fields, University of KwaZulu-Natal, South Africa
10-D: The Influence of Children in Family Decision Making: Perceptions of South African Parents . . . . 800 Mishaal Maikoo, University of KwaZulu-Natal, South Africa
Debbie Vigar-Ellis, University of KwaZulu-Natal, South Africa Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
10-E: Differential Effects of Socialization Agents on Music Piracy . . . . 800 Zhiyong Yang, University of Texas at Arlington, USA
Ahmad Jamal, Cardiff University, UK
Rong Huang, Shanghai University of Finance and Economics, China
10-F: The Extended Parental Self: Gender Differences in Parental Spending on Sons vs . Daughters . . . . 800 Lambrianos Nikiforidis, University of Texas at San Antonio, USA
Ashley Rae, University of Texas at San Antonio, USA Kristina M. Durante, University of Texas at San Antonio, USA
10-G: Self-Esteem Discrepancy and Adolescents’ Self-Connections to Peer Groups' Brands . . . . 800 Burak Tunca, University of Agder, Norway
Sigurd V. Troye, Norwegian School of Economics, Norway
11-A: Consumption-Related Challenges and Consumers’ Accumulation of Field-Specific Forms of Capital . . . . 801 Pierre-Yann Dolbec, York University, Canada
11-B: Does Country Heritage Legitimize the High-end Image of Affordable Fashion Brands? An Analysis of the
Country-of-Origin Appeals of ZARA, UNIQLO, and H&M . . . . 801 Wei-Fen Chen, University of Illinois at Urbana-Champaign, USA
11-C: Experiential Purchases Foster Social Connectedness . . . . 801 Amit Kumar, Cornell University, USA
Thomas Mann, Cornell University, USA Thomas D. Gilovich, Cornell University, USA
11-D: Interpreting Financial Consumption Experiences: The Case of British-Muslims . . . . 801 Ahmad Jamal, Cardiff University, UK
Akmal Hanuk, Islamic Banking and Finance Institute, UK Omer Rana, Cardiff University, UK
11-E: Protections Against Agent Opportunism: Customer Assumptions and Marketplace Realities . . . . 801 Gulnur Tumbat, San Francisco State University, USA
Kent Grayson, Northwestern University, USA
11-F: Mixed Messages: The Variability of Conspicuous Consumption Activity and Interpretations Based on
Audience Familiarity . . . . 801 Daniel Sheehan, Georgia Institute of Technology, USA
Sara Dommer, Georgia Institute of Technology, USA
11-G: The Cyborg Self, the Tethered Life: The Meanings of Virtual Spaces and Portable Devices in Consumer Narratives . . . . . 802 Tifani Wiyanto, Queensland University of Technology, Australia
Edwina Luck, Queensland University of Technology, Australia Shane Mathews, Queensland University of Technology, Australia
11-H: Ambiguity in Heterogeneous Consumption Communities: Confused Consumers? . . . . 802 Anja Simms, University of Wollongong, Australia
Ulrike Gretzel, University of Wollongong, Australia Andrew Whelan, University of Wollongong, Australia
12-A: What’s Funny? A Multicultural Comparison of Humor in Advertising: Apple’s Get a Mac Campaign in the
US and Japan . . . . 802 Milan Pickl Bermejo, ESCP Europe, France
Marcelo V. Nepomuceno, ESCP Europe, France
12-B: Power Distance Belief and Education Advertising Execution . . . . 802 Lingjiang Tu, University of Texas at San Antonio, USA
Yinlong Zhang, University of Texas at San Antonio, USA
12-C: Differential Impact of Interpersonal Engagement Orientations on Customer Satisfaction across Cultures through
Customer Participation in Service Processes: A Structural Equation Modeling-Based Multi-Group Analysis . . . . 802 Satoshi Akutsu, Hitotsubashi University, Japan
Mayomi Haga, Hitotsubashi University, Japan Yoshinori Fujikawa, Hitotsubashi University, Japan Joji Ono, Aoyama Gakuin University, Japan
12-D: Creativity in New Product Development; When Collectivistic Values Outperform Individualistic Values . . . . 803 Jungim Mun, SUNY at Buffalo, USA
Charles D. Lindsey, SUNY at Buffalo, USA
12-E: You Touch it, You Buy it: Cross-cultural Differences in Consumers’ Attitudes Towards Local Food . . . . 803 Wided Batat, University of Lyon 2, France
Marie Lachance, University of Laval, Canada Maryse Côté-Hamel, Concordia University, Canada
12-F: “Following Behind” Versus “Keeping up”: The Effect of Power Distance Belief and Superior’s Consumption on
Consumer’s Preference for Status Related Products . . . . 803 Huachao Gao, University of Texas at San Antonio, USA
Yinlong Zhang, University of Texas at San Antonio, USA
12-G: Shared Decisions in Emotionally Difficult Situations . . . . 803 Tatiana Barakshina, UIC, USA
12-H: Looking for a Cultural Border Condition for the Experiential Recommendation . . . . 803 Ezgi Merdin, Bogazici University, Turkey
Özlem Hesapçı, Bogazici University, Turkey
13-A: The “Right” Side Can’t Be Bad! Getting on the Good Side of the Shelf . . . . 804 Yoon-Na Cho, Villanova University, USA
Katie Kelting, University of Arkansas, USA
13-B: A Touch of Evil: Harmfulness Alters Sensory Characteristics . . . . 804 Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
13-C: Blurring the Line: How Disfluency Begets Similarity . . . . 804 Michael Giblin, University of Florida, USA
Aner Sela, University of Florida, USA
13-D: Embodied and Primed Cleansing Effects on Consumer Indulgence . . . . 804 Chrissy M. Martins, Iona College, USA
Lauren Block, Baruch College, USA
Darren W. Dahl, University of British Columbia, Canada
13-E: “Going Against the Flow” The Metaphorical Effects of Sensorimotor Resistance . . . . 804 Mina Kwon, University of Illinois, USA
Rashmi Adaval, Hong Kong University of Science and Technology, Hong Kong, China
13-F: Losing Control: When Physical Cleansing Intensifies Cheating for High Self-Controls . . . . 804 Tracy Rank-Christman, Rutgers University, USA
Maureen Morrin, Temple University, USA
13-G: Does Heavier Weight Mean More Power? Examining the Moderating Role of Dominance Trait and
Semantic Congruence . . . . 805 Hiroaki Ishii, Chiba University of Commerce, Japan
Jaewoo Park, Chiba University of Commerce, Japan
13-H: Do Not Wash Your Hands When You Eat Junk Food: The Possibility of a Reverse Macbeth Effect in
Consumer Behavior . . . . 805 Jaewoo Park, Chiba University of Commerce, Japan
Hiroaki Ishii, Chiba University of Commerce, Japan
14-A: Mesmerized: How Digital Menu Boards Affect Food Choice . . . . 805 Laura Smarandescu, Iowa State University, USA
Anicia Peters, Iowa State University, USA Brian Mennecke, Iowa State University, USA Andrew Luse, Iowa State University, USA
14-B: Exploring Consumer’s Food Choice: Utilitarian vs . Hedonic Products . . . . 805 Natalia Maehle, Institute for Research in Economics and Business Administration, Norway
Cele C. Otnes, University of Illinois at Urbana-Champaign, USA Nina Iversen, BI Norwegian Business School, Norway
Leif Hem, Norwegian School of Economics, Norway Julian Hartman, Independent Researcher, USA
14-C: The Effects of Assortment Organization and Labeling on Healthy Choice: The Scoop from an
14-C: The Effects of Assortment Organization and Labeling on Healthy Choice: The Scoop from an