Write an essay on one of the below given topics:

(a) Internet marketing. Bear in mind the characteristics, such as communication

style, social presence, consumer control of contact, consumer control of con- tent, etc., of the Internet as a marketing tool.

(b) Marketing ethics. What role does marketing ethics play in business?

Consider Coca Cola or McDonald’s, which has been accused of misus- ing children for advertising, unhealthy food promotion, exploitation of its employees, environmental issues, bad treatment of animals, etc. Do these examples show that Machiavelli’s motto ‘The aim justi es the end’ is more often than not applied in business?

2. Write a summary of one of the below given passages:

(a) The Internet and commercial on-line services (p. 132); (b) Nestlé Pure Life (p. 134);

3. Prepare a 15-minute presentation on one of the below given topics:

(a) Brands as friends, or, in other words, can people fall in love with products? (b) Give your suggestions as to what banks might do to improve the relationship

they have with their customers.

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Odlukom Senata Univerziteta “Singidunum”, Beogrаd, broj 636/08 od 12.06.2008, ovaj udžbenik je odobren kao osnovno nastavno sredstvo na studijskim programima koji se realizuju na integrisanim studijama Univerziteta “Singidunum”.

CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 811.111`276.6:33(075.8)

МИТРОВИЋ, Силва, 1955-

Fourth Year English / Silva Mitrović. - 4th ed. - Beograd : Univerzitet Singidunum, 2009 (Loznica : Mladost Grup). - V, 139 str. ; 24 cm Tiraž 250. - Bibliografija: str. 137 - 139.

ISBN 948-86-7912-213-1

а) Енглески језик - Економска терминологија COBISS.SR - ID 169532684

© 2009.

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