Using HP AppPulse Mobile

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HP Software: Apps meet Ops 2015

Using HP AppPulse Mobile

How to achieve a 5-star rated mobile app

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The mobile revolution is here!

25%

By 2017, 25% enterprises will

have their own enterprise app store

64B

Projected 64.1 billion

downloads of game apps to

mobile devices in 2017.

4:1

By 2016, mobile app projects will

outnumber traditional app projects

Forrester: Tablets will become the

primary personal computing device

2016

In 2015, 60% of mobile apps delivered

will be native.

60%

3M+

Apps in app stores and counting. 1.5M

for Google Play alone.

80%

80% of mobile users

surveyed are using native

mobile apps 15 times a day.

18% are using mobile apps

up to 50 times per day!

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Managing Mobile Moments: The consumer of now!

*Mobile Moments Transform Customer Experience

• Mobility breeds expectations of immediacy

• Consumers expect to find what they want when they want it

• Mobile apps are the frontline of customer experience

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A lousy user experience – kills your brand & business!

• Everyone wants a 5-star mobile app

• Apps are selected on peer feedback

• App performance and stability issues

erode brands – placing your existing

revenue stream and future pipeline at risk

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Give users what they want – or you’ll get the finger!

• Today’s customer has little patience for

slow performing, battery hogging,

crashing mobile apps.

• Fix these problematic issues or they will

delete you.

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User experience stands between you and a 5-star rating

Performance

Stability

Resource Usage

• Slow Performance

• Slow Start-up

• Crashes

• Error Messages

• Battery Hogging

• Cellular Data Hogging

Failure in any of these results in:

Poor App Ratings

Lost Revenue

End-User Churn

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If it’s all about delivering the best user experience?

• Know how your users actually experience your

mobile app

• Pinpoint issues impacting the greatest number

of users

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The best user experience results in…

Increased app adoption

and revenue

$

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The winning strategy for a 5-star app

Measure

Focus

Improve

Measure what matters

–

all aspects of end user

experience (performance,

stability, & resource

usage)

Focus in context of users

– number of users

impacted, by which

action, on which device,

OS and app version

Improve where it matters

most

– prioritize fixes

having the most impact

on the UX and the

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Measure

what matters

Measure all aspects of the end user experience

• Capture response times as perceived by the user

• Automatically discover and classify all user

actions

• Segment by actions, device type, operating

system (OS), and application version

• Connect performance, crashes & errors directly

to user actions

• Measure the percentage of battery life consumed

per minute of app usage by device type and app

version

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Focus

on the most important issues

Identify the performance, stability &

resource issues having the most user impact:

• How many users are impacted?

• What are the devices, OS, and app versions being

impacted?

• Which user actions result in performance and

stability issues?

• Which user actions consume the most cellular

data?

• Where did your users exit or abandon your mobile

app – and why? What was the journey your users

took through your mobile app screen by screen?

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Improve

where it matters most

Continuously improve user experience

• Rate your own app—performance,

stability, resource usage, usability

• Repair performance issues affecting

most users, devices, OS, app versions

• Analyze and repair the most impactful

crashes

• Fix battery and cellular data hogging

apps

• Guide development with actionable

information

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HP AppPulse Mobile –

Redefining the user experience

• Measures everything that impacts

the user experience

• Self-service SaaS

• Codeless and tagless

• Quick time to value

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FunDex –

the first mobile app user experience score

Summary Score

Performance

Stability

FunDex

History

App version

specific

Community link

• Launch times

• Action times

• Crashes

_Resource

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Measure –

what most impacts mobile users

Auto

discover

and

classify

user actions

Summary

details

App launch and

resume times

Reports by

app version

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How many

users are

impacted?

Which

user

action?

Focus on

specific

device, OS,

and app

version

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Improve –

prioritize efforts to improve the user experience

Fix performance of user actions

considering popular user flows

Segment crashes by type:

actions, backend, device, OS

Analyze & prioritize crashes that

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Battery Usage – From the Users Point of View

• Percentage of battery

consumed per minute of use

• Measure by device type &

app version

• Minimize battery drainage

to improve user experience

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Cellular Data Consumption

• Which user actions consume

most data

• Measure KBs of cellular data

consumed per minute of use

• Breakdown of cellular

consumption by service

• Cellular data consumption by

app version

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User Flow – Screen by Screen Customer Journey

• Measure total number of

sessions & most popular

user actions

• Know where users exited or

abandoned your mobile app

and why

• Determine how to optimize

user experience to keep

them engaged

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Why HP AppPulse Mobile?

• Measure the

REAL user experience

based on

actual

user flow

• Focus in

context of user action & impact

for

performance, stability & resource usage

• Leverage

Big Data for actionable insights

that

improve user experience

• Codeless and tagless

for both iOS and Android

• FunDex

- first mobile app

user experience

score

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What Customers Are Saying?

Gaining Actionable Insights

“We went from a low-star to a 5-star app rating with HP

AppPulse Mobile. Its use of Big Data

analytics helped us

shape our development roadmap by giving us actionable

insights

into what our customers were really experiencing

and how many of our customers were being affected.”

“The FunDex Score helped us understand where our mobile

app was lacking and it had a direct correlation to the app

store ratings.”

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What customers are saying about HP AppPulse

Mobile

“HP AppPulse Mobile

has already given us

valuable information in

QA environments. The

tool UI was

self-explanatory with

necessary graphs

and statistics.”

IT specialist, Standard Bank of South Africa

TVID: 369-806-BA5

“Using the FunDex scoring system in the new

HP AppPulse Mobile will allow our team to

quickly get to problematic areas and improve

the adoption of our app.”

Executive, Globe Testing

TVID: 50D-DOB-434

“86% of surveyed IT organizations would recommend HP

AppPulse Mobile because it captures application crash details

along with the mobile app user action that caused it.”

“HP AppPulse Mobile assisted us to identify performance

concerns early in development, saving us costs, and is now

part of our build process to improve overall quality.”

IT manager, large enterprise banking company

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What Next?

Contact Us!

1

2

3 Experience the demo

Instrument your mobile app for

personalized metrics

Free trial of HP AppPulse Mobile

saas.hp.com/try/AppPulse-mobile

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HP Software: Apps meet Ops 2015