17-18 June 2014, London
Two day conference with tangible solutions to make your business truly patient centric
The Patients Summit 2014
Build trust:
redesign your business
around a better patient experience
Expert Speakers:
> Your business’ strategy for genuine
patient centricity: understand what this really
means and get the tools to structure your company
around a workable patient centricity strategy
> Understand what is important to your
patients: improve your offering with a sophisticated
understanding of patient need and work with all
relevant stakeholders to provide this
> Do more for your patients: go beyond the pill
to engage your patients through support programmes
for patients and their families
> A valuable partner: get the tools to fully engage
patients with their treatment and develop a reciprocal
relationship
> Revealing case studies and the chance to
meet your patients: the only conference with
practical, tangible solutions for pharma and medtech
companies shaped by the patients and HCPs
themselves
Soren Skovlund
Global Director, Patient Research and Engagement, Novo Nordisk
Ian Talmage
SVP Global Marketing, General Medicine, Bayer
Keith Allan
Head of Medical Advocacy,
Novartis
Matthias Borst
Vice-President/General Manager Diabetes Care Europe & EMA,
Beckton Dickinson
Hannah Gagen
Patient Engagement and External Affairs Manager,
Boehringer Ingelheim
Werner Bleilevens
Head of Patient Centricity,
Grünenthal
Paul Humphrey
Head of Patient Advocacy,
Genzyme
Esther Broer
Global Medical Affairs Manager,
Nutricia
Jacqueline Allan
Director,
Diabetes with Eating Disorders
Diana Vegh NHS Partnership Manager, ABPI John Church CEO, Arthritis Ireland
Lidia Rota Vender
President,
Italian Thrombosis and Cardiovascular Association Media Partners: Sponsor:
SAVE
600
Register before 28th March 2014Dear Colleagues,
At eyeforpharma, we have been running The Patient Summit for 10 years, however, now more than ever, it's gratifying to see the patient experience reach the top of company agendas.
During my research, one need became clear - the ability to bring your patients to the forefront of everything. Pharma knows that patients are important, but is looking for practical structural solutions and effective and compliant ways to communicate and engage its patients to ensure compliant, proactive patients. In essence, patient centricity just means a consistent focus on the patient. If pharma can succeed in this, better relations with stakeholders, increased adherence and above all, trust in the industry, will be the natural result.
But, it’s clear, a lot of work still needs to be done before we can say that we are truly succeeding achieving real patient
centricity. There is still more pharma can do to cater for its patients and ensure its good reputation.
That’s why The Patient Summit EU 2014 focuses on just that. The agenda will cover a focus on real health solutions, not just medicine, as well as practical ways you can communicate with your patients and understand what real value means. With case studies from Novo Nordisk, Bayer, Grünenthal, Boehringer Ingelheim, Genzyme, Beckton Dickinson, GSK, Novartis and MSD and representatives from UCB, Nutricia, The Belgian Heart League, Diabetes with Eating Disorders, The Italian Thrombosis and Cardiovascular Association, The Romanian Heart Foundation as well as patients, payers and HCPs, you’ll see how everyone involved in the patient journey can integrate to maximise the interactions you have with your patients and truly achieve your aims of adding value and
building trust in healthcare.
You’ll also get an an in-depth look the changing roles and relationships within your organisation and you’ll come away with a clear idea of the requirements needed to adapt.
This event will be the only meeting place to discuss the future of your patients and I’m delighted that the speakers – both from pharma and elsewhere in healthcare – are eager to be forming your strategy for the future.
I look forward to seeing you in London! Kind regards,
Sophie Akister
VP Patient Engagement Global Event Director eyeforpharma +44(0)207 422 4322
Our Expert Speakers Include:
Pharma Speakers
Out of Industry Speakers
Soren Skovlund
Global Director, Patient Research and Engagement
Novo Nordisk Ian Talmage SVP Global Marketing, General Medicine Bayer Keith Allan Head of Medical Advocacy Novartis Hannah Gagen
Patient Engagement and External Affairs Manager
Boehringer Ingelheim
Werner Bleilevens
Head of Patient Centricity
Grünenthal
Paul Humphrey
Head of Patient Advocacy
Genzyme Esther Broer Global Medical Affairs Manager Nutricia Sameer Mistry
Regional Medical Director
Johnson & Johnson
Keir Woods
Director, Oncology
GlaxoSmithKline
Matthias Borst,
Vice-President/General Manager Diabetes Care Europe & EMA,
Beckton Dickinson
Katia Baeke
Patient Champion
UCB
Maciej Gajewski
Director European Government Relations & Public Policy
Shire
Jack Whelan
Cancer Survivor, ePatient, Patient Research Advocate
Debi Bhattacharya
Senior Lecturer in Pharmacy Practice
University of East Anglia
Freddy Van de Casseye
President-General Manager,
Belgium Heart League
Jacqueline Allan
Director, Diabetes with Eating Disorders
Lidia Rota Vender
President, Italian Thrombosis and
Cardiovascular Association
Professor Dan Gaita
FESC President
Romanian Heart Foundation
Detlev Parow, Head of Department of Care Management Development,
DAK Gesundheit
Diana Vegh
NHS Partnership Manager,ABPI
John Church
CEO, Arthritis Ireland
Rob Hicks
GP, NHS
Stephen Head
Your conference at a glance
DAY 1
17 June 2014
THE TRUE VALUE IN BECOMING PATIENT
CENTRIC
• Understand what patient centricity means for you and
your business
• Realistically assess where the industry is, how has it
moved forward and how can it do more
• Implement the right organisational changes in your
company to ensure an integrated approach across your
business
• With case studies from Novo Nordisk, Bayer, Johnson &
Johnson and Grünenthal, learn how to transform your
organisation into something truly patient centric
UNDERSTAND YOUR PATIENTS AND WHAT
THEY CARE ABOUT
• Get the tools to assess what is important to your patients
and how your company can reflect this
• Offer patients the information they need to stay up to
date with their treatment plan
• Differentiate your company in the eyes of your payers
and physicians by offering them solutions which reflect
the needs of patients
Networking Drinks
DAY 2
18 June 2014
HOLISTIC HEALTHCARE FOR YOUR
PATIENTS, GOING BEYOND THE PILL
• How your company can do more, support programmes
for patients and their families to ensure a better patient
experience
• Personalise your patients’ treatment through involvement
in clinical trials
• Benchmark your support programmes against others in
the industry and get feedback from patients and patient
associations, physicians and payers
AN EFFECTIVE AND COMPLIANT
COMMUNICATION STRATEGY
• Guarantee you’re making the most of your communication
opportunities and working in-line with the regulations
• Understand where the patients are talking and capitalise
on new forms of data
• Engage the patients with their treatment and improve
your relationship and ensure a fruitful partnership and
patient adherence
Need more?
UPGRADE TO A
DIAMOND PASS AND
RECEIVE YOUR VALUE
ADDED SERVICES
REPORT, WHICH
INCLUDES:
• Understand the roadmap that
it is necessary to follow in
order for companies to truly
redefine the way they operate
so services can be fully
integrated.
• Understand how to build trust
between pharma and other
stakeholders, and achieve
senior management buy in
from those who have helped
shaped the progression of
services within their company.
• Detailed interviews with all
stakeholders, pharma, payers,
physicians, regulators and
patient advocacy groups.
Build trust in your business through continued patient centricity after the drug is on the market
>Learn why patient centricity can make dramatic improvements to pharmacovigiliance
>Improve your offering through consistently putting the patient at the forefront of the decision making process through capitalising on new forms of data
>Continue to work with HCPs to ensure trust in your company and your product
Sameer Mistry, Regional Medical Director,
Johnson & Johnson
HOW TO BE VALUED BY
YOUR PATIENTS
Understand the outcomes which are important to patients
>Get the tools to effectively collect and use evidence as to what patients need and find important
>Shift your value proposition from the physician to the patient
>Effectively measure the outcomes and effectiveness of various forms of treatment through sustained partnership with patients
Paul Humphrey, Head of Patient Advocacy,
Genzyme
Implement a ‘Patient Centric Selling Approach’
>Learn effective methods to gauge what patients want and need from products and services and recognise where there is unmet need
>Case study on Beckton Dickinson’s ‘Patient Centric Selling Approach’: learn how to implement knowledge of what patients want to build solutions which are meaningful and relevant to patients
>Support and educate HCPs in delivering this service
Matthias Borst, Vice-President/General Manager Diabetes Care Europe & EMA,
Beckton Dickinson
Understand the patient journey throughout and post-treatment to ensure you’re providing a positive patient experience
>Get the tools to get real insight into the patient pathway and their families and those that care for them
>Remove the ‘delay in the system’ for patients; keep the patients in the loop to avoid the feeling of being left in limbo
>Continue to monitor the patient journey post prescription to tell if you’re delivering on your brand promise
Keir Woods, Director of Oncology, GSK
PANEL: Learn how understanding patient and behaviour customer insight can help your business
> Understand what customer insight means and the tools to get it
> Ensure your patients are willing to listen to you by offering the sort of information they really need
> Know what patients are saying about their treatments through study of their behaviour on and engagement with social media sites and online forums
Katia Baeke, UCB
Keir Woods, Director of Oncology, GSK
Freddy Van de Casseye, President, Belgian Health League
PANEL: How to use your knowledge of patient need to attract the attention of physicians and payers
> Understand what will be persuasive to the physician and how to effectively collect this information
> Ensure reimbursement by providing treatment packages which have been developed in accordance with patient need
> Learn what payers think the role of pharma is with regard to patient centricity in the healthcare industry
Detlev Parow, Head of Care Management, DAK
Maciej Gajewski, Director European Public Policy,
Shire
Sameer Mistry, Regional Head Medical Affairs,
Johnson & Johnson
FOCUS ON HEALTH NOT
MEDICINE
A superior service: do more for your patients with continued support beyond the pill
> Recognise how each patient has unique physical and emotional needs beyond mere medicine
> Develop treatment plans and services for patients and their families to cater for their needs and problems post treatment
> Case study: Diabetes with Eating Disorders, learn how to reach out to those patients who are disillusioned with their treatment and not complying with their medication
Jacqueline Allan, Managing Director,
Diabetes with Eating Disorders A better relationship with patients:
recognise where patients see the gaps your company could fill
> Learn about the type of role the patients expect and want your company to play in their lives
> Bridge the gap between pharma and the patients: understand how you can effectively use and build upon customer feedback
> Ensure future feedback and advice by building long term partnerships with patients
Dr Lidia Rota Vender, Physician and Chairman,
Italian Thrombosis and Cardiovascular Association
THE REAL PATIENT CENTRIC
COMPANY
Differentiate your business with a strategy built around the patient experience
> Implement a consistent approach across all departments focussed on putting the patient at the centre of your company
> Understand the business case for putting the patient at the centre: what are you hoping to achieve and what practical changes are needed
> Learn how, through working with patient associations, you can involve the patient in all of your company’s global projects
Soren Skovlund, Global Director, Patient Research and Engagement, Novo Nordisk ‘Patient centricity’: learn how to move beyond the buzzword with a realistic assessment of the industry and your company
> Establish what has been achieved as a result of pharma moving away from the physician and towards patients: and what this evolution means for your own future plans
> Understand what is practically achievable within the political and bureaucratic environment for your company, are there ways to overcome certain obstacles?
> Is it solely the industry’s responsibility? Build an accurate picture of the other stakeholders – and create a system which enables payers, HCPs and others to help your company
Ian Talmage, SVP Global Marketing, General Medicine, Bayer
Put the patient at the centre through collaboration: the pharma company as a partner of the patient associations
> Learn how you can establish a mutually beneficial partnership with patient associations
> Learn how your company can be a real player in promoting health not just medicine promotion
> Case study: see how Arthritis Ireland and Pfizer harnessed relationships to effectively succeed in early intervention
John Church, CEO, Arthritis Ireland Ensure organisational cohesion and smooth relations between departments when shifting away from the physician and towards the patient
> Learn to balance the objective of each department against the overall important aim of becoming more patient centric
> Play your part: understand and implement what each function within the organisation must actually do to create the cohesive patient centric whole
> Determine whether to create/ improve a patient centricity business unit or whether patient representatives are needed in each department
Werner Bleilevens, Head of Patient Centricity,
ROUNDTABLE COMPETITION: Design your own patient support programme
> Learn how your company can deliver a superior service through understanding what patients look for from a support programme
> Examine your own techniques: benchmark your ideas against your peers and learn how to persuade those in your company and stakeholders of the merits of your programme
> Get feedback from HCPs, patients and patient associations as to the sort of services which will be valuable in providing extra support
Involve patients in clinical trials and ensure superior, personalised care and a closer relationship
> Learn how pharma can do more to inform patients about the opportunities: how targeted agents can be safer and more effective than traditional therapies
> Learn how and why the patient can be your most valuable partner and how both pharma and patients can profit from the relationship
> Ensure patient adherence and engagement through a personalised service
Jack Whelan, Cancer Survivor, ePatient, Patient Research Advocate
Ensure all those involved in the patient journey are completely integrated and working together to implement a patient centric strategy and provide a fuller service
> Emphasise the importance of patient centricity to your stakeholders so everyone has the same goals
> Establish internal advocates within your company who are working to actively serve the needs of your patients
> Achieve a better standard of care and facilitate business relationships through better connections with all customers - including payers and hospital account managers
Detlev Parow, Head of Care Management, DAK
PANEL: Work through HCPs: ensure your physicians and nurses are properly informed and adequately translating the benefits of your product to the patients
> Establish ways in which medical affairs teams can actively serve the needs of HCPs and establish an effective reciprocal partnership
> Make the most of your products: ensure HCPs are educated about the drugs and treatment patterns to effectively apply them to patients
> Your representative to the patients: receive continued and useful feedback from HCPs on the effectiveness of the drug
Esther Broer, Global Medical Affairs, Nutricia
Dr Lidia Rota Vender, Physician and Chairman,
Italian Thrombosis and Cardiovascular Association
Diana Vegh NHS Partnership Manager, ABPI
Stephen Head, GP, Nottinghamshire NHS Trust
Rob Hicks, Practising GP
Support patients’ choice and
independence through home treatments
> Involve patients with their treatment and ensure a shared care plan
> Provide patients with effective near home care and minimise dependence on HCPs by using IT and telehealth to improve decision making and care monitoring
> Hear about examples End of Life treatments which successfully managed to improve quality of life, provide tailored solutions and cater for unmet need
Stephen Head, Clinical Director, County Health Partnerships, Notts Healthcare Trust
GO FROM COMMUNICATION
AND ENGAGEMENT TO TRUST
Equip yourself to do more for patients: understand them, their families and those that care for them
> Understand how you can interact with patients: realise the difference between marketing to them and opening up a dialogue to better understand their needs
> Use effective and compliant communication techniques to truly meet patient needs and find better solutions
> Improve your relationship with those around the patient: how you can support their families and those who deliver their care
Hannah Gagen, Patient Engagement and External Affairs Manager, Boehringer Ingelheim
The Patient Voice: understand and work with the growth of the multi stakeholder coalition to represent patient views
> Principles and case studies from Novartis, understand how and why coalitions of patients themselves, are forming
> Learn what these coalitions want to achieve and how you can help them to build trust and a reciprocal partnership
> Capitalise on the benefits of working with disease area coalitions to influence how the physicians view your products
Keith Allan, Head of Medical Advocacy,
Novartis
How to empower an active patient community through a multichannel approach
> Understand the spectrum of online media able to engage patient communities and learn how your company can use them
> Ways to establish an informed dialogue between the patients and the HCPs
> Capitalise on the existence of online forums and other channels to understand patients’ needs and how you can provide support and therapy beyond the pill
Speaker to be revealed
Develop an effective working relationship with patient groups
> Understand the benefits of working effectively with patient groups
> Practical tips on how to develop a reciprocal relationship
> Offer practical solutions and support for groups helping patients manage lifelong conditions
Speaker to be revealed
Engender a generation of healthy patients through the promotion of active engagement in healthcare
> Understand how socio-economic factors can affect patient behaviour and how background can determine whether or not the patient is compliant with treatment
> Work with all stakeholders and political and economic players to ensure the optimum conditions for engaged patients
> The natural result: learn how engaged patients will also be compliant patients and give patients the tools to directly engage with their health
Dan Gaita, President, Romanian Heart Foundation
PANEL: Ensure patient adherence through engagement
> Get the tools to establish the patient as an effective player in their treatment to ensure better health outcomes and a supportive, compliant partner
> Use technological advances to deliver personalised care and build value and trust
> Come to effective solutions to ensure patients are more likely to persevere with their treatment based on understanding behaviour and providing fuller care services
> Create models which enable HCPs to flag when there are patterns of non-compliance with drug treatment
Debi Bhattacharya, Adherence Lecturer and Researcher, University of East Anglia
Jacqueline Allan, Managing Director,
Diabetes with Eating Disorders
Freddy Van de Casseye, President, Belgian Health League
Dan Gaita, President, Romanian Heart Foundation
Select a Diamond Pass today to ensure you benefit from this exclusive eyeforpharma report and save on your registration!
> We are dedicated to providing a forum where our attendees can learn about the most advanced and tailored solutions available on the market. > There are a limited number of spaces available for
companies with an innovative solution in the areas of emerging markets, global brand and pricing strategies and economic analysis.
This event offers you a unique opportunity to build new prospects and strengthen current business relationships.
Business Opportunities for Solution Providers
Opportunities available include:
> 1 to 1 meetings with key decision makers
> Take a speaking slot and address 200+ executives
> Show off your latest products and services in our exhibition hall > Build your brand with exclusive promotional opportunities > Host interactive workshops with core clients and prospects… > and much more!
If you want to meet with senior decision makers from
pharmaceutical and biotech companies across Europe then contact Richard Ellis on +44 (0) 207 375 7170
YOUR DIAMOND PASS
INCLUDES:
EX
CL
USIVE
Industry buzz around
last year’s event
❝
Great event with great speakers
and networking opportunities. Great
to have a combination of industry,
physicians and patient groups speaking
at same meeting.
❞
Manager Patient Group Relations –
Genzyme
❝
Valuable, inspiring event with
shared practices.
Capabilities and Communications Lead
–GSK
❝
Good to see the patient voice
gaining some momentum!
❞
Senior Consultant - Complete Clarity
The exclusive eyeforpharma
Value Added Services report
Prepare your organisation for the
future with 'Beyond the Pill' services.
> REDEFINE YOUR BUSINESS MODEL:A step-by-step guide in order for your company to truly redefine the way you operate so services can be fully integrated. > CASE STUDIES FROM THE LEADERS:
We look at real examples from Janssen Connect, AstraZeneca, GSK and Fresenius Medical Care.
> 360 DEGREE VIEW OF VALUE ADDED SERVICES: Detailed interviews with all stakeholders, pharma, payors, physicians, regulators and patient advocacy groups
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17-18 June 2014, London
Two day conference with tangible solutions to make your business truly patient centric
The Patients Summit 2014
Build trust:
redesign your business
around a better patient experience
Expert Speakers:
Soren Skovlund
Global Director, Patient Research and Engagement, Novo Nordisk
Ian Talmage
SVP Global Marketing, General Medicine, Bayer
Keith Allan
Head of Medical Advocacy,
Novartis
Matthias Borst
Vice-President/General Manager Diabetes Care Europe & EMA,
Beckton Dickinson
Hannah Gagen
Patient Engagement and External Affairs Manager,
Boehringer Ingelheim
Werner Bleilevens
Head of Patient Centricity,
Grünenthal
Paul Humphrey
Head of Patient Advocacy,
Genzyme
Esther Broer
Global Medical Affairs Manager,
Nutricia
Jacqueline Allan
Director,
Diabetes with Eating Disorders
Diana Vegh NHS Partnership Manager, ABPI John Church CEO, Arthritis Ireland
Lidia Rota Vender
President,
Italian Thrombosis and Cardiovascular Association Media Partners: Sponsor:
SAVE
600
Register before 28th March 2014> Your business’ strategy for genuine
patient centricity: understand what this really
means and get the tools to structure your company
around a workable patient centricity strategy
> Understand what is important to your
patients: improve your offering with a sophisticated
understanding of patient need and work with all
relevant stakeholders to provide this
> Do more for your patients: go beyond the pill
to engage your patients through support programmes
for patients and their families
> A valuable partner: get the tools to fully engage
patients with their treatment and develop a reciprocal
relationship
> Revealing case studies and the chance to
meet your patients: the only conference with
practical, tangible solutions for pharma and medtech
companies shaped by the patients and HCPs
