BUSINESS SCHOOL
Marketing &
Public Relations
INTRODUCTION START HERE!
Your guide to careers in Marketing and Public Relations
INTEC COURSES
Marketing Management
CertificateHigher Certificate Diploma
Sales and Marketing
Certificate in Sales and Marketing
PUBLIC RELATIONS
Public Relations (PRISA Endorsed)
CertificateHigher Certificate Diploma
IAC RECOGNISED MANAGEMENT
Marketing Management
Certificate Higher Certificate DiplomaPublic Relations
Certificate Higher Certificate DiplomaINTEC LEADERSHIP SHORT COURSES
2
CONTENTS
5 5 6 15 7 11 9 11 12 3 9 10 13 13 14Take a product from the hands of a producer and get
it into the hands of consumers – that’s your goal as a
marketer! To do this you’ll need a firm grasp of the
principles of marketing. There are a great number
of opportunities within this field and a variety of
activities – marketing is a sought-after
skill the world over. As a successful
marketer you will have a powerful
influence over the decisions
consumers make, but you
need to begin your career
by having a powerful
influence over potential
employers!
Want to make your mark in the
marketing world? Here’s how
Programme Type
INTEC offers three types of programmes, namely National Qualifications, Provider Programmes, and Agent Programmes:
National Qualifications are credit bearing qualifications registered on the NQF and accredited by a Quality Assurance Body.
Provider Programmes are unique to INTEC and are designed to increase and enhance your skills and knowledge within your chosen field.
Agent Programmes are programmes and qualifications for which INTEC offers tuition, but where INTEC does not issue the final certificate (the agent body issues the final certificate). For more information about the types of programmes that INTEC offers, please see the INTEC General Brochure.
* Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access.
Grade 12 (Std. 10) OR its equivalent*
INTEC Certifi cate: Marketing Management Page 5 INTEC Higher Certifi cate: Marketing Management Page 5 INTEC Diploma Marketing Management Page 6 MARKETING ASSISTANT JUNIOR MARKETING MANAGER SENIOR MARKETING MANAGER
MARKETING MANAGEMENT COURSES
ENTRANCEREQUIREMENTS
THE COURSE
THE JOB
Grade 12 (Std. 10) OR its equivalent*
INTEC Certifi cate: Sales and Marketing Page 7 SALES AND MARKETING ASSISTANT
SALES AND MARKETING COURSE
ENTRANCE REQUIREMENTS
THE COURSE
Grade 12 (Std. 10) OR its equivalent*
INTEC Certifi cate: Public Relations Page 9 PUBLIC RELATIONS ASSISTANT INTEC Higher Certifi cate: Public Relations Page 9 INTEC Diploma Public Relations Page 10 JUNIOR PUBLIC RELATIONS MANAGER SENIOR PUBLIC RELATIONS MANAGER
PUBLIC RELATIONS INSTITUTE OF SOUTH AFRICA
ENTRANCE REQUIREMENTS
THE COURSE
THE JOB
IAC RECOGNISED COURSES
ENTRANCEREQUIREMENTS
THE COURSE
Grade 12 (Std. 10) OR an IAC Preliminary Certifi cate*
INTEC Certifi cate: Marketing Management
Page 11
INTEC Higher Certifi cate: Marketing Management
Page 11
INTEC Diploma: Marketing Management
Page 12
INTEC Certifi cate: Public Relations
Page 13
INTEC Higher Certifi cate: Public Relations
Page 13
INTEC Diploma: Public Relations Page 14 The Institute of Administration and Commerce (IAC) is a professional management institute. The IAC offers a range of courses for which it designs and develops curricula and syllabi. The Institute for Public Relations and Communication Management was founded in 1957 by a handful of public relations practitioners. Membership grew over the years - today
membership stands at 3510 including students. The institute represents senior practitioners and consultants as well as
student members. It is dedicated to delivering dynamic, value-added services to members and to ensure continued
growth and professionalisation of the industry.
You are the product. How are you going
to sell yourself to an employer? You
could be living your dream as a Market
Researcher, New Product Developer,
Marketing Strategist, Export Marketer or an
Advertising Executive. The fi rst step you need to
take is to choose one of the following courses:
Programme Type
Marketing Management programme is a Provider Programme.
INTEC
Marketing Management
Entrance Requirements:
Grade 12 (Std. 10) or an equivalent.*Course Duration:
You should be able to complete this course within 18 months.Course Content:
• Communication • Management I • Economics• Principles of Business Law
• Financial Accounting I OR Accounting and Finance • Marketing Management I
PLEASE SEE PAGE 6 FOR ASSESSMENT INFORMATION.
Award:
On successful completion you will receive your INTEC Certifi cate in Marketing Management.Marketing Management Higher Certificate
Entrance Requirements:
Certifi cate in Marketing Management or an equivalent.Course Duration:
You should be able to complete this course within 12 months.Course Content:
• Concepts of Management Computing • Management II
• Marketing Management II • Statistics
PLEASE SEE PAGE 6 FOR ASSESSMENT INFORMATION.
Award:
On successful completion you will receive your INTEC Higher Certifi cate in Marketing Management.Assessment
You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for the next examination.
Receive one year’s FREE subscription to the Executive Business Brief Magazine when you enrol on any INTEC Marketing Management course.
with your course
FREE
* Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access.
Entrance Requirements:
Higher Certifi cate in Marketing Management or an equivalent.Course Duration:
You should be able to complete this course within 12 months.Course Content:
• Marketing Research • Marketing Communication • Management III• Marketing Management III
PLEASE SEE BELOW FOR ASSESSMENT INFORMATION.
Award:
On successful completion you will receive your INTEC Diploma in Marketing Management.INTEC
Sales And Marketing
CertificateDo you see yourself as a self-starter and a
born salesperson? Then this course offers
you the perfect opportunity to hone your
sales techniques and business skills. It will teach
you the basics of personal selling and marketing,
how to advertise your products and services, how to
communicate effectively, and how to start up your own
business. It also deals with general business practices
and outlines the challenges you might face in running
your own business.
Programme Type
Sales and Marketing programme is a Provider Programme.
Entrance Requirements
Grade 12 (Std. 10) or its equivalent. (Should you not meet the minimum entrance requirements and have 3 years’ relevant working experience, please contact the nearest INTEC branch to apply for possible access.)
Course Content
•
English for Business•
Business Practice•
Entrepreneurship•
Sales Practice•
Marketing Management (Module A)•
Marketing Management (Module B)Course Duration
You should be able to complete this course within 18 months.
Assessment
You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for the next examination.
Award
On successful completion of this course you will receive your INTEC Certifi cate in Sales and Marketing.
Be the person who provides information
in a planned and persuasive manner to
promote and publicise a person, product,
production or organisation!
Programme Type
The Public Relations programme is a Provider Programme.
Public Relations
Entrance Requirements:
Grade 12 (Std. 10) or an equivalent.*Course Duration:
You should be able to complete this course within 18 months.Course Content:
• Communication • Management I • Economics
• Principles of Business Law • Public Relations I
• Financial Accounting I or Accounting and Finance PLEASE SEE PAGE 10 FOR ASSESSMENT INFORMATION.
Award:
On successful completion you will receive your INTEC Certifi cate in Public Relations, endorsed by PRISA.Public Relations Higher Certificate
Entrance Requirements:
Certifi cate in Public Relations or an equivalent.Course Duration:
You should be able to complete this course within 12 months.Course Content:
• Concepts of Management Computing • Marketing Management I
• Public Relations II • Management II
PLEASE SEE PAGE 10 FOR ASSESSMENT INFORMATION.
Award:
On successful completion you will receive your INTEC Higher Certifi cate in Public Relations, endorsed by PRISA.Public Relations Certificate
ENDORSED
* Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access.
Assessment
You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination entry fee, before the closing date for the next examination.
Institute Contact Details
P.O. Box 2825 Pinegowrie 2123 Tel: 011 326 1262
Fax: 011 326 1259 E-mail: [email protected]
Entrance Requirements:
Higher Certifi cate in Public Relations or an equivalent.
Course Duration:
You should be able to complete this course within 12 months.Course Content:
• Organisational Behaviour • Marketing Communication • Management III
• Public Relations III
PLEASE SEE BELOW FOR ASSESSMENT INFORMATION.
Award:
On successful completion you will receive your INTEC Diploma in Public Relations, endorsed by PRISA.Public Relations Diploma
The Institute of Administration and Commerce
(IAC) is a professional management institute.
The IAC offers a range of courses for which it
designs and develops curricula and syllabi.
As a Marketing Manager you’ll be responsible for
co-ordinating the 4 Ps (Product, Price, Place and Promotion)
in a way that creates demand. These stages of the
marketing plan cover a broad range of activities such as
identifying opportunities, developing new products,
determining prices, distribution and establishing
communication strategies.
Programme Type
The IAC Recognised Management: Marketing Management programme is a Provider Programme.
Entrance Requirements
A Grade 12 (Std. 10) or an equivalent or IAC Preliminary Certifi cate (Should you not meet the minimum entrance requirements and have 3 years’ relevant working experience, please contact the nearest INTEC branch to apply for possible access.)
Course Duration
You should be able to complete this course within 24 to 36 months.
Course Content
IAC Recognised
Management:
Marketing Management
Certificate • Communication • Management I • Economics• Principles of Business Law
• Financial Accounting I or Accounting and Finance
• Marketing Management I
Higher Certificate • Concepts of Management Computing • Statistics
• Management II
• Marketing Management II Diploma • Marketing Research
• Management III
• Marketing Communication • Marketing Management III
Assessment
You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an IAC examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for next examination.
Call: 0860 31 31 31 for IAC Registrations
Award
On successful completion of this course you will receive your INTEC Management: Marketing Management Certifi cate, Higher Certifi cate or Diploma, recognised by the IAC.
RECOGNISED
Enrol now on the IAC Recognised Full Programme and receive 1 years’ subscription of FinWeek, South Africa’s leading Business and Finance Magazine, absolutely FREE.
If keeping the channels of communication
open is your forté, a position as a public
relations practitioner could be right up your
street. The ongoing success of government,
industry and non-profi t organisations relies on positive
relationships with their audiences. Your goal is to develop
a favourable image and public awareness of your clients,
using the media. The INTEC Certifi cate and Diploma will
prepare you for a dynamic position in this management
fi eld.
Programme Type
The IAC Recognised Management: Public Relations programmes are Provider Programmes.
Entrance Requirements
A Grade 12 (Std. 10) or an equivalent or the IAC Preliminary Certifi cate. (Should you not meet the minimum entrance
requirements and have 3 years’ relevant working experience, please contact the nearest INTEC branch to apply for possible access.)
Course Duration
You should be able to complete this course within 24 to 36 months.
Course Content
IAC Recognised
Management:
Public Relations
Certificate • Communication • Management I • Economics• Principles of Business Law • Financial Accounting I or Accounting and Finance • Public Relations I
Higher Certificate • Concepts of Management Computing • Marketing Management I
• Management II • Public Relations II Diploma • Organisational Behaviour
• Management III
• Marketing Communication • Public Relations III
Assessment
You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an IAC examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for next examination.
Call: 0860 31 31 31 for IAC Registrations
Award
On successful completion of this course you will receive your INTEC Management: Public Relations Certifi cate, Higher Certifi cate or Diploma, recognised by the IAC.
RECOGNISED
Enrol now on the IAC Recognised Full Programme and receive 1 years’ subscription of FinWeek, South Africa’s leading Business and Finance Magazine, absolutely FREE.
INTEC Leadership
Short Courses
You can also take advantage of any of our
short leadership courses to enhance your
current career.
INTEC offers a range of Short Courses in:
• Interpersonal
Skills
• Confl ict Management
• Leading
and
Visioning
• Management and Developing Teams
• Employment Equity and Diversity Management
• Aids
Risk
Management
• Principles of Performance Management
• ISO
9000
Contact our student consultants for more information on any of these short courses.
15704A edition 10-07
INTEC College (PTY) LTD FET 00037 PA is a member of both the National Association of Distance Education Organisations in South Africa (NADEOSA) and the Association of Private Providers of Education, Training and Development (APPETD).
Call a Student Consultant:
JOHANNESBURG Tel: 011 712-2555 Fax: 011 712-2521 CAPE TOWN Tel: 021 426-0626 Fax: 021 426-0771 PORT ELIZABETH Tel: 041 373-3771 Fax: 041 373-3688 DURBAN Tel: 031 374-9700 Fax: 031 301-8184 PRETORIA Tel: 012 352-9000 Fax: 012 322-6369
go to: www.intec.edu.za or email: [email protected]
From the Principal’s desk
Take your next step now!
Follow through on your decision to enhance your life and your future prospects by enrolling in INTEC’s Marketing and Public Relations courses today!
Why study with us?
•
Quality study material designed specifically for home-study.•
The freedom to study at YOUR pace, where and when it suits YOU.•
The widest range of courses for today’s world.•
Free consultations with INTEC’s career counselling and development specialists.•
Free study choice advice from INTEC’s Student Consultants.•
The convenience of online enrolment, contact and advice.•
Affordable, easy payment options.•
Ongoing study support and individual attention from qualified tutors.College Accreditation
INTEC College is committed to meeting legislative requirements regarding accreditation and registration of private education and training providers. We were among the fi rst private education and training providers to receive provisional accreditation from Umalusi, the Council for Quality Assurance in General and Further Education and Training.
INTEC College’s accreditation number is FET 00037 PA. Our Student Consultants are only a phone call away. They are trained to help you choose the course that’s right for you. Call them now, or simply fi ll in the enclosed enrolment form and mail it to INTEC College.
Wishing you every success in your studies and your future!
Dr. Chris Merts
Dean of Distance Education Development
