For the Children’s Tumour Foundation
VALENTINES DAY
SUNDAY February 14, 2016
ST KILDA FESTIVAL SYDNEY • MELBOURNE • GOLD COAST
WHAT IS CUPID’S
UNDIE RUN?
IT’S A FUN RUN AND PARTY WITH A TWIST!
Everyone is running in fancy dress undies and being
fabulous! It’s all about love...
This unique fundraising event is a combination of a pre-race
party, a 1.5ish km Undie run, and a return to the party bash to
celebrate everyone’s efforts. It is an event that puts the hilarity
into charity, and the fun in to February. 100% of the funds
raised go to benefit the Children’s Tumour Foundation
of Australia.
OUR MESSAGE
OF LOVE
•
Started in Washington DC – now in 41 cities around the
world
•
$5 million raised, with nearly half a million dollars in Australia
•
8 million + page views
•
30,000 scantily clad runners
•
100% of the funds go to the Children’s Tumour Foundation
•
In Australia, hundreds participated in last years run
•
In 2015, Cupids Undie Run in Australia raised a whopping
$216,000.
•
Average age: 32 years comprising of 37% male and
63% female
ALL THE COOL KIDS LOVE CUPID’S
Leo - Big Brother 2014
Chris Nayna - Cleo Magazine’s
Bachelor of The Year
Gamble Breaux - The Real Housewives of Melbourne
Leo - Big Brother 2014
Dolly Diamond - Australia’s most fabulous cabaret performer
Melina & Angela - My Kitchen Rules
Pia Moon - Actress “Winners and Losers”
WE ALSO HAVE
A CRUSH ON...
•
Supporting healthy Aussies
•
Promoting a positive body image
•
Equal love
•
The spirit of giving and helping others
•
Having a good time
CUPID’S UNDIE RUN 2016
How do we raise funds for the Children’s Tumour Foundation?
•
Corporate Sponsorship (covers the cost to stage the three city event)
“We have the arrow, you give us the bow so we can hit our target”
•
$60 rego per runner: for goodies and a good time
•
Our target is 1000+ runners
•
Cupid’s Undie Run is held simultaneously across three cities.
Sydney - Bondi Pavillion / Melbourne - St Kilda Festival /
Gold Coast - Burleigh Heads SLSC
Cupid’s Undie Run offers a unique opportunity for the
Children’s Tumour Foundation and sponsors alike. Our strategic
marketing has created what we call a ‘PG-13’ environment.
Slightly risque`, but good at heart, and something the
community have embraced. In terms of brand power, Cupid’s
Undie Run has been recognised as one of the fastest growing
and effective children’s health community media campaigns on
the calendar.
While Cupid’s promotes expression, it also maintains a level of
regulation that creates a “family friendly” environment.
Our mission is to provide a win-win-win scenario for all
involved: A great event for participants, stellar coverage for
partners, and generous giving to the Foundation.
•
Health and wellbeing trends
•
Creating community engagement
WE ARE GREAT IN A
SOCIAL SITUATION
WE INVITE YOU TO BECOME A
CUPID’S UNDIE RUN PARTNER!
“Partnering a campaign such as Cupid’s Undie Run has many
benefits, not least that its shows all Australians that your business
and brand really cares about families who live with NF”
THE BENEFITS
OF BEING A
CUPID PARTNER
•
Creating a fun and cheeky atmosphere around your brand
•
From January, a national and local publicity machine with full PR
with access to Cupids celebrity ambassadors.
•
Valentine’s and Cupid’s theming in-store and online
•
Staff involvement and engagement
CUPID’S PARTNERSHIP PACKAGE
CUPID’S GOLD
National $20,000 + GST
Category Exclusive
•
Company name and brand logo prominently acknowledged for all national advertising and promotional purposes, including print, email, web & social media advertising and brandedpartnership video.
•
Opportunity for your CEO or elected representative to be front and centre promoting your involvement in the national media through the campaigns PR efforts.•
Prominent top tier placement in promotional posters/postcards including the Cupid’s partner’s photo wall.•
Premium front and centre placement at the event on all signage Maximum of 10 Large banners / signage placed around event site, including indoor & outdoor (partner to provide)•
Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid’s Gold Partnership with live link to your website and Logo on Facebook Cover Image•
Representative to start/lead Cupid’s Undie Run in a selected city.•
Cupid’s Gold Partner placement on event t-shirt – logo will be white print on red.•
Exclusively branded secondary event section (e.g: Warm-up, mid race turnaround & post run party)•
VIP wristband access for 15 guests to Cupid’s Cloud (VIP Hospitality Area)•
Your representative to present a winners medal at the winners podium in either the Highest Individual Fundraiser, Highest Team Fundraiser & Most Outrageous Cupid.•
1 x Promotional Electronic Database Mail out Campaign announcing your partnership and Cupid’s Gold partnership status•
A Cupids Undie Run press release for internal and external communications announcing your support and partnership•
Dedicated Cupids Undie Run Campaign Manager to further develop PR opportunities as the campaign evolves.•
Company name and brand logo prominently acknowledged for all national advertising and promotional purposes,including print, email, web & social media advertising.
•
Prominent second tier placement in promotional posters/ postcards including the Cupid’s Partnership photo wall.•
Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid’s Silver Partner with live link to your website.•
Logo on Facebook Cover Image•
VIP wristband access for 8 guests to Cupid’s Cloud (VIP Hospitality Area)•
Maximum of 4 Large banners/signage placed around event site, outdoor only (Partner to provide)•
1 x Promotional Electronic Database Mail out Campaign announcing your support and Cupid’s Silver Partnership status•
A Cupids Undie Run press release for internal and external communications announcing your support and partnership.CUPID’S PARTNERSHIP PACKAGE
CUPID’S SILVER
National $10,000 + GST
CUPID’S PARTNERSHIP PACKAGE
CUPID’S ARROW
St Kilda Melbourne Partnership
$5,000 + GST
•
Hosted by the St Kilda Festival, Cupid’s Undie Run offers your business a unique opportunity to be front and centre of a unique fun-raising charity event.PROGRAM OF EVENT:
•
Valentines Day, Sunday February 14 2016•
Onsite Registration - 10.30am•
Meet and Mingle - 11.00am (O’Donnell Gardens)•
Marshalling - 12.15pm•
Cupid’s Undie Run - 12.30pm•
Cupid’s Post Race Party - 1.00 pm•
Presentations for Highest fundraisers - 1.15pm•
End event/explore St Kilda Fest - 2.00pmAs a partner, you’ll receive the following benefits:
•
Company name and brand logo acknowledged for all Local advertising and promotional purposes, including print, email, web and social media advertising.•
Opportunity for your elected representative to promote yourinvolvement in the local media through the campaign’s PR efforts.
•
An invitation to field a team in your own company or business team to help fundraise.•
Second tier placement “in applicable city” in promotional posters/postcards including the Cupid’s Partner’s photo wall•
Maximum of 4 large banners/signage placed around event site, outdoor only (Partner to provide)•
Your logo displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid’s Arrow Partner with live link to your website.•
VIP wristband access for 6 guests to Cupid’s Cloud incl. drinks & nibbles.•
Logo on Facebook Cover Image•
The provision of a company branded social media marketing kit•
A Cupids Undie Run press release for internal and external communications announcing your support and partnership.Exit
Exit
Entrance
Start / Finish Sta ge Reg o Cupid’s VIP TentWILL YOU BE MY V
ALENTINE?
We love the same things
……. We both lo
ve people in their undies and
supporting the local c
ommunity.
You’re our soul ma
te…… we have the ar
row and you ha
ve the market.
MELBOURNE
Adam Samuel
Cupid’s Undie Run Melbourne Event Director MWC Media Marketing Manager
M: + 61 424 679 687
CONTACT
NATIONAL
Mike Chapman
Cupid’s Undie Run Campaign Director
M: + 61 438 533 304
