1
Technical Specifications Digital
Desktop
page 1- 5
Mobile
page 6
WebTV
page 7
Pixel formats, standard banners Aller sites
The campaign material must be delivered at least 2 working days before the campaign start date. Send campaign
material to [email protected] Site Elle.se, Elledecoaration.se, Ellematovin.se, Chic.se, Cafe.se, Mabra.com, Svenskdam.se
Femina.se Hant.se Recept.se Allas.se
Allers.se Hemmetsveckotidning.se
Aretrunt.se
For more detailed information see section D es kt op Panorama 980x120 / 980x240 / 980x300 / 980x400 980x120 / 980x240 / 980x300 / 980x400 980x120 / 980x240 / 980x300 / 980x400 980x120 / 980x240 / 980x300 / 980x400 980x120 / 980x240 / 980x300 / 980x400 Section General specifications D es kt op
MPU Large N/A N/A
650x120 / 650x240 / 650x360 / 650x400 /650x500 / 650x600
N/A N/A Section General
specifications
D
es
kt
op
MPU 430x250 N/A N/A 430x250 430x250 Section General
specifications
D
es
kt
op
Insider N/A N/A 300x250 / 300x350 /
300x450 / 300x650 N/A N/A Section General specifications D es kt op Widescreen 250x240 / 250x360 / 250x480 / 250x600 / 250x800 N/A N/A 250x240 / 250x360 / 250x480 / 250x600 / 250x800 250x240 / 250x360 / 250x480 / 250x600 / 250x800 Section General specifications D es kt op
Wallpaper Top 990x120, left and
right 550x1200
Top 990x120, left and right 550x1200
Top 990x120, left and
right 550x1200 N/A N/A
Section Wallpaper and General specifications D es kt op
Interstitial 990x720 990x720 990x720 N/A N/A Section Interstitial and General spec.
M
ob
ile
Rectangle 320x320 320x320 320x320 N/A N/A Section Mobile spec.
N ew sl et te r
Newsletter 430x120 475x120 N/A N/A N/A Section Newsletter
and General spec.
2
Banner positions Aller network
All Aller sites follow the same template, see example to the right.
Example of an interstitial banner, see example below.
Example: All Aller media sites except femina.se and hant.se
Example: Interstitial/Overlay
3
Desktop General Specifications
- Deliver banner material as 3rd party script, Flash file or image file (gif, jpg, png). Newsletter banners only image files (gif, jpg, png).
- Max file size 95 kb when Flash or image file hosted by the Aller ad serving system.
- If banner delivered as a Flash always include a fall back banner (gif, jpg) - Flash version: Flash 10.1 or lower.
Aller Media is using DFP (DoubleClick for Publisher Premium) as ad serving system.
Currently, Flash 11 SWF files can't be played in Flash Player 10, which is still the standard. DFP don't accept Flash 11 SWF files because most users can't yet view them. Additionally, DFP doesn't currently support Flash 10.2 SWF files, which can only be displayed in Flash Player 11. When Flash 11 is out of beta and compatible players are widely used, DFP plan to support Flash 11 creatives. Until then, produce creatives files in Flash 10.1 or lower SWF files. Keep in mind that in the latest version of the Flash developer tool, Flash CS 5.5, Flash 10.2 is the default SWF file type. Make sure to save files as Flash 10.1 or lower, not the default Flash 10.2. -DFP is fully compatible with ActionScript 3.0.
- Don’t forget landing page URL for Flash files and image files
- FPS (frames per second): Aller follow Adobe recommendations of 15-18 FPS for all Flash formats
- Rich Media: Because of the 95 kb limitation Rich Media assets must be hosted by the Advertiser. Rich media banner are displayed through a 3rd party scripts or flash container banner. Max length of streaming video is 30 sec. Video start on mouse-over action.
-Animation looping max 3
- Audio must be user-initiated with an on/off button.
Click action in Flash
About ActionScript 2
The click action must be triggered with an on release getURL() action and a click variable must be inserted (the advertiser’s destination URL should not be inserted in the creative. Where applicable, attention must be given to the path (_level0, _root, _parent, etc.) of the click tracking variable. Example of an AS2 clickTAG
on (release) {
getURL (_level0.clickTag, "_blank"); }
About ActionScript 3
Adobe has not yet set a standard for how to code such buttons in
ActionScript 3, so it ActionScript 3 clickTAGs are not guaranteed to work in every situation.
Example of an AS3 clickTAG
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) { navigateToURL(new
URLRequest(sURL), "_blank"); } }
4
Interstitial / Overlay / Floating element
Format: 3rd party scripts or Flash
Interstitial/Overlay delivered as 3rd party script:
-Include a CLOSE BUTTON.
-Set the duration of the Interstitial to 15 sec. -Centre the interstitial in browser window.
-Optional: Advertisers are allowed to add a grey translucent background covering browser window around the interstitial banner.
- If interstitial asset is part of a Gatefold (Wallpaper + Interstitial) swap the grey translucent background covering browser window to an image/photo covering the whole browser window area.
Interstitial/overlay delivered as Flash:
- Include a standard click action script, see section Click action in Flash above.
- Include a CLOSE BUTTON. For close button add close action script describe below.
- Don’t forget the click url to landing page. - No fall back image needed
A close action must be triggered with an on release getURL() action and a Javascript functionmust be called, see example below, to control the duration of the flash overlay.
Other requirements: Insert a click action script as above and a close
button
The function will be called by the HTML/Javascript code that will serve the Flash.
on (release) {
getURL(“javascript:close_overlay();”) }
Expandable banners
Format: 3rd party scripts or Flash
Asset delivered as 3rd party script or Flash.
A flash file is always delivered together with a fall back banner (gif, jpg, png) and a click url.
See Desktop General Specification for detailed information.
Panorama/panorama/top banner:
Expand only on click
980x120 expanding to 980x360, expanding down
Wide screen:
Expand on mouse over.
250x240 expanding to 500x240, expanding to the left 250x360 expanding to 500X360, expanding to the left 250x480 expanding to 500X480, expanding to the left 250x600 expanding to 500X600, expanding to the left 250x800 expanding to 500X800, expanding to the left
Rectangle / mpu:
Expand on mouse over.
5
Newsletter
Format: Static image (gif, jpg, png) File size: max 95 kb
Static banner delivered together with a click url Animated gif banners are not supported.
Wallpaper
File size: max 95 kb per asset
Format: 3rd party scripts, Flash or images (gif, jpg, png)
The wallpaper banner delivered as 3rd party scripts, Flash or image banners (gif, jpg, png).
Flash files are always delivered together with a fall back banner (gif. jpg) and a click url.
See Desktop General Specification for detailed information.
IMPORTANT: The size of the wallpaper left and right banners are
fixed/sticky and banners will not scale depending on the user’s browser window size. One side and bottom of the wallpaper side banners will not be visible for users with a lap top screens (see screen area marked in pink below). Only users with a larger external screen will be able to view the complete wallpaper assets. Take this information into consideration when placing content in the wallpaper left and right banners, see image with pixel size guidelines below.
Place content close to the top and close to the editorial content in left and right banners. (Content: photo, text message, logo etc.).
Red square: Users with a large external screen
6
Mobile General Specifications
Format
Panorama Square 320x320
General specifications
- Deliver banner material as 3rd party script, html5 or image file (gif, jpg, png). For html5 follow the IAB guidelines:
http://www.iab.net/media/file/HTML5DAv101.pdf - Max file size 75 kb
- Loading of external files, in 3rd party script, heavier than the maximum weight specified is allowed only if activated by click. The banner must contain a stop/pause button.
- The banner content must be customized to a mobile device. - Deliverer a URL to a customized mobile landing page. - Max length of streaming video is 30 sec.
- All audio ads must have on /off button. Sound is only allowed to start on click.
- Aller Media is using DFP (DoubleClick for Publisher Premium) as ad serving system.
Image banner
Delivered as gif, jpg, png. Animation allowed if maximum weight specified not exceeded.
Deliver the landing page url together with image banner.
Mobile banner delivered as 3rd party
DoubleClick for Publishers has a API to enable mobile publishers to work with ad networks and rich media vendors. Any third-party mobile ad network or rich media vendor can implement this API.
Down load the DoubleClick Mobile API document at:
7
Aller Web TV
General Specifications
Pre-rolls and post-rolls
- Aller Media use DFP Mobile for ad serving. - Delivered material must be VAST compliant - Aspect ratio: 16:9
- We accept most of the common file formats, preferable format is mp4/h264, example of excepted file formats: MOV, MP4, MPG or WMV
- We will convert file to .flv or h264 format. Since files are converted it’s important to deliver movies with high resolution quality.
- Bitrates: 800 - 2400 kbps (1200 - 2400 kbps for the highest quality) - Movie Length: Max 20 sec
- Recommended Resolution: 1280x720
If pre- or post-roll delivered as 3rd party script test script in VAST Inspector:
