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Collaborative schemes in rural areas

CRER PROJECT

Creating Businesses in rural areas

ADRIMAG

Praça Brandão Vasconcelos, 10 45340- 110 Arouca | Portugal www.adrimag.com.pt

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Who we are...

ADRIMAG

Association for the rural development of Montemuro, Arada and Gralheira mountains

!  Created in 27th August 1991

! Headquarters located in Arouca

!  Works in three main areas to foster the local development: - Rural development

- Training and education of adults - Business creation and entrepreneurship

!  Oriented for partnerships and institutional cooperation, at national and transnational level

Who we are...

MAGIC MOUNTAINS

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ADRIMAG’s Intervention Area: 7 municipalities: Arouca Castelo de Paiva Castro Daire Cinfães

São Pedro do Sul Sever do Vouga Vale de Cambra

Who we are...

Castelo de Paiva Cinfães Castro Daire São Pedro do Sul Vale de Cambra Sever do Vouga AROUCA

Who we are...

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Since 2003, ADRIMAG has been developing several initiatives and projects which main objective is the development of methodologies and instruments to support entrepreneurs, namely through EQUAL Community Initiative, GRUNDTVIG and LEONARDO DA VINCI

Who we are...

Entrepreneurship promotion experience

July 2005 – October 2007 Promoter:

ADRIMAG

Partners:

!Local Small Companies

!Entrepreneurial Associations

!Training Public and Private Entities

!Aveiro’s University

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Main project objectives:

–  To identify business opportunities in ADRIMAG’s intervention area, linked to the resources and potentialities of the territory: tourism, agriculture and handicraft

–  To promote projects and initiatives for business creation, by providing support, advice and training to potential entrepreneurs, by providing resources and tools that contribute to greater equality of opportunity between men and women and between rural and urban areas

–  To create a structure to test business ideas in the rural area, through the adaptation and incorporation of methodologies and instruments developed abroad, namely by the Couveuses and Boutiques de Gestion

Main results of this project:

! CRER METHODOLOGY - Methodology to support the

enterprises creation and the entrepreneurship

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CRER Methodology

This methodology is the result of the join up of different methodologies: -  Couveuses Methodology (France)

-  Boutiques de Gestion Methodology (France) -  Couveuses d’Entreprise Methodology (Belgium)

-  Entrepreneurial Skills Profile - Syntra Flandres (Belgium) -  Equal Community Initiative (EU)

CRER Methodology

Intervention Fields:

a) Information and Nurturing the entrepreneurship and businesses creation

b) Maturation and Finalization of Business Plans

c) Test and Experimentation of Business Ideas – To test business ideas, before the formal creation of the enterprise

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CRER Methodology

a) Information and Nurturing the entrepreneurship and

businesses creation Thematic Workshops Ideas Incubation Entrepreneurial Skills Business Check Up Awareness Sessions

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CRER Methodology

b) Maturation and Finalization of Business Plans

The entrepreneur became aware of the viability conditions of his own

business Total involvement of the

entrepreneur in the definition of the Business Structure

CRER Methodology

c) Test and Experimentation of Business Ideas

The most innovative part

of the CRER Methodology

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Test and Experimentation

Main Objectives:

! To promote and encourage the entrepreneurial culture at the local level

! To stimulate the creation of new businesses ! To reintegrate people into working life ! To provide continuous monitoring

! To provide a legal and commercial framework to the entrepreneurs

Test and Experimentation

!  It allows the entrepreneurs

9  To analyze the business viability

9  To appropriate skills to the business creation and managing

9  To experience to drive a business o To produce the services/products o To sell the services/products

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Test and Experimentation

Difficulties and Obstacles:

!  Legal and Tax Context

Test and Experimentation

Difficulties and Obstacles:

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Dissemination

Cape Verde 25 Portuguese Institutions Hungary A SUCCESS CASE

promoting the entrepreneurship Study visits from many

countries

ADRIMAG

s Intervention Area

0 5 10 15 20 25 30 2006 2007 2008 2009 2010 2011 2012 2013 Business Check Up Business Plans Companies Employees

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Awards

European Enterprise Awards 2010 Honor Mention “Inclusive and Responsible Entrepreneurial Initiative” SBA

Small Business Act

Best Practice recognized by the

European Commission

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Who?

9  Woman 9  Born in Arouca 9  28 years old

9  Graduate in Journalism by University of Coimbra

Trouble finding a job

9  2/3 of the unemployed are women with qualifications

9  Disappointment with the experiences in journalism

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One idea in development

9  My own newspaper?

The Business Study

9  CRER Support: 9  Business Check Up 9  Entrepreneurial profile 9  Market Study 9  …

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Her own Business

Her own Job

9  The company: “Discurso Perfeito” (Perfect Speech)

9  The News Paper:

Direct Speech

Motivation

“The ambitions will not fall into our laps

just because we want them. We must

build the solution.

References

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