Open Source Software
And Collaborative Projects
Models, Value Chain, Strategy
Cédric Thomas, OW2
Net Futures 2016 Brussels, April 21, 2016
Apr 21, 2016 2
2016, Cedric Thomas
Agenda
Three Free software and opensource models
Four lessons from the software value chain
Five recommendations for a proactive OSS strategy for Collaborative Projects
Apr 21, 2016 3 2016, Cedric Thomas Developers Entrepreneurs Co-Innovators
Three Models
Apr 21, 2016 6
Apr 21, 2016 7
Apr 21, 2016 8
Apr 21, 2016 9
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2016, Cedric Thomas
→ Technical Efficiency
Access to R&D resourcesTechnical excellence Peer Review
State of the art Global debugging
←
www.ow2.org
© OW2 2015 15
Commercial Open Source Free Software
How do you make money
How do you make money
with free software?!?
with free software?!?
I'm not in the charity business.
I'm not in the charity business.
Why should I care?
Why should I care?
Systems Systems Integration Integration Training Consulting Consulting Add-ons Add-ons Solutions Solutions Certification Certification Support Support On-Line On-Line Services Services Suites Suites Packaging Packaging Expertise Expertise
Product
Insurance
Service
Updates Updates21
2015, Cedric Thomas
→ Business Efficiency
Reduced marketing costsFree community expertise Market share
Profitability
€
←
www.ow2.org
25 2016, Cedric Thomas Private, Integrated platform
Business powered
by open source
26 2016, Cedric Thomas Private, Integrated platform Open Source Commons
Business powered
by open source
Ecosystem-based
innovation
Android Chrome Bootstrap Kafka Open Compute Future Internet hadoop27 © OW2 Consortium 2014 www.ow2.org
28
2015, Cedric Thomas
→ Strategic Efficiency
Time to marketShared R&D costs Joint market definition Reduced contract costs
←
1983 1997 2010
Apr 21, 2016 30
2016, Cedric Thomas
Code vs Product
Research not market ready Open source governance IT industry support
Four lessons
from the Software
Value Chain
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2016, Cedric Thomas
Software is Code
Apr 21, 2016 32
2016, Cedric Thomas
What is a Software
Product*
?
Developer Customer
Apr 21, 2016 33
2016, Cedric Thomas
What is a Software
Product*
?
Developer Customer
Documentation
Upgrades
Roadmap Training Etc.
Pricing Contracts Support Expertise Packaging
34
2016, Cedric Thomas
Research & Development
Software Market Value
Code POCs Use-cases Demonstrators Documentation Roadmap Upgrades Bug-fixing Training Support Packaging Case studies Collateral Pricing Contracts Early adopters Etc. Predictability Quality Sustainability
Product & Marketing
Open Source Governance
Without the code, the rest does not exist,but it's the rest that gives market value to the code
35
2015, Cedric Thomas
Research & Development
Software Market Value
Code POCs Use-cases Demonstrators Documentation Roadmap Upgrades Bug-fixing Training Support Packaging Case studies Collateral Pricing Contracts Early adopters Etc. Predictability Quality
Sustainability Without the code, the rest does not exist,but it's the rest that gives market value to the code
Delivery Challenge
36
2016, Cedric Thomas
Code is only a fraction of
the software value-chain
that delivers
market-ready offerings.
Users expect market-ready
offerings, i.e. code complemented by: packaging, services, training,
maintenance, support, etc.
Users want a full business proposal, not just bare code.
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2016, Cedric Thomas
Research projects do not
deliver market-ready
offerings.
Collaborative R&D projects are expected to deliver POCs
demonstrations and components. Open source developers natural bias is to concentrate on core code functionalities.
43
2016, Cedric Thomas
Successful projects
implement flawless open
source governance.
Open source governance best practices help build sustainable communities.
Code complementers more likely to contribute to trustworthy OSS
projects.
Non-Profit open source
organizations provide neutral support and sustainability.
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2016, Cedric Thomas
Successful open source
projects are supported
by IT companies.
Corporate support ensures roadmap consistency and long-term
sustainability.
Corporate support develops
industry-grade distributions and market-ready offerings.
Corporate support helps grow market outreach, sign-up early
adopters and provide use cases for mainstream market.
45
2016, Cedric Thomas
Enforce OSS Governance
Develop technology commons Engage with EU OSS orgs. Create business opportunities Grow OSS marketplace
Five Recommendations
for a Proactive OSS
2016, Cedric Thomas
IT Industry
Collab.
Projects Delivery MainstreamMarket
2016, Cedric Thomas
Enforce Open Source
Governance best
practices
Require OSS projects to implement OSS project management best
practices
Proper OSS governance as a project evaluation criteria
Add OSS Manager to Exploitation and Innovation managers
IT Industry
OSS Governance Collab.
2015, Cedric Thomas
Engage with
EU-driven OSS
communities
Involve EU-centric communities, such asOW2, LibreOffice, in EU industry engagement mechanisms
Incentivate industry to support global EU-centric communities
Require OSS projects to join and comply with OSS communities.
IT Industry
OSS
Governance SupportOSS
Collab.
2015, Cedric Thomas
Create business
opportunities for OSS
Use EC and Govt IT buying power to grow OSS market attractiveness
Develop user-side policy guidelines supporting OSS
Do not be just a consumer, be a co-producer, be responsible, contribute!
IT Industry
OSS
Governance SupportOSS OpportunitesBusiness
Collab.
2016, Cedric Thomas
Pay to develop OSS
technology commons
Establish financial support for project contributors
Develop market-ready technology commons
Implement selection process of high-potential OSS projects
IT Industry
OSS
Governance SupportOSS
Collab.
ProjectsCollab. GovernanceOSS OpportunitesBusiness TechnologyCommons MainstreamMarket
2015, Cedric Thomas
Support the EU OSS
shopping mall
(AppHub ;-)
Marketplace for selected open source technology commons.
Facilitate connexion between projects and market
Technology commons are ''pre-competition''
IT Industry
OSS
Governance SupportOSS OpportunitesBusiness TechnologyCommons MarketplaceOSS
Collab.
2016, Cedric Thomas
Support the EU OSS shopping mall Pay to develop technology commons Create business opportunities Support EU-driven OSS organizations Enforce OSS governance IT Industry OSS
Governance SupportOSS OpportunitesBusiness TechnologyCommons MarketplaceOSS
Collab.
53 2015, Cedric Thomas FLOSS Models Industry Rationale Proactive Strategy
Summary
2016, Cedric Thomas
Summary
Three free software and OSSModels
Developers Entrepreneurs Ecosystems
Four lessons from the software value chain
Code vs Product Delivery Challenge
Governance makes the Difference Industry support
55 2015, Cedric Thomas Questions Disagreements Complements Feedback etc.