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Executive Education
Supply Chain
Management
Supply Chain
Management
Driving value, alignment and sustainabilitySupply Chain Management is a
multi-disciplinary programme designed to help you conceive innovative strategies and deploy differentiated solutions that can help your organisation serve customers in an optimal fashion. With greater customer sophistication, increasing network fragmentation, and fast-paced globalisation, the primary role of supply chain management, along with the coordination of material, information and cash flows, has become complex. The five-day programme is designed to address these issues through key concepts that underpin supply chain
development. These are supported by three guiding principles: value, alignment and sustainability.
Value
A manager’s primary responsibility is to create value and the supply chain manager is no exception. In managing inventory, determining batch sizes, granting payment terms on a sales contract, negotiating a procurement contract or investing in a new technology, he or she must undertake only value-creating initiatives. A value-based management approach is therefore crucial in defining value in an unambiguous fashion and in cascading it throughout the organisation to make it consistent with a manager’s daily responsibilities and performance targets.
Alignment
While value creation is necessary, it does not automatically lead to value capture. To ensure that each member of a supply chain receives rewards that are commensurate with his or her contribution to the network, alignment is a must for all members. Given that modern supply chains are decentralised ecosystems with no clear command-and-control structures, alignment does not happen naturally.
In the short run, managers must design effective economic incentives while working towards the establishment of trust-based win-win solutions.
Sustainability
Like products and processes, supply chain solutions have finite lifetimes. It is therefore necessary to continuously assess the validity of the current supply chain solution and to monitor the evolution of markets and technologies, as well as actively measuring and managing risk to ensure not just one but a series of
competitive advantages. Judicious choices in product, process and supply chain design must then be made to ensure a smooth transition as markets evolve.
Key benefits
— Adopt value as a guiding principle to deliver superior managerial performance with significant business impact
— Discover tools to align core processes resulting in the achievement of operational excellence
— Understand frameworks to manage risks and opportunities for sustainable supply chain management on a global scale
Faculty
Programme Director
Enver Yücesan
Professor of Operations Management Other teaching faculty
Shantanu Bhattacharya
Programme content
The Supply Chain Management programme
focuses on improving the key flows in the supply chain by optimising business processes, organisational structures and enabling technologies. It gives managers a range of skills and frameworks, helping them, for example, to understand how product and process development can be integrated into the supply chain or to figure out what really drives financial performance. It is also clear that there are many new opportunities emerging with technological breakthroughs and global manufacturing, making new sorts of partnerships along the supply chain possible. Knowing how to deploy enabling technologies rapidly and effectively can vastly increase both the efficiency of network operations and the effectiveness of customer service.
Core processes
This section examines the different physical and market mediation roles of the supply chain. Physically, the supply chain links the activities of production, storage and transportation. As a market mediation tool, it ensures that products reaching the marketplace match customer expectations. Different corporate strategies can be adopted to fulfil both of these roles while satisfying all of the stakeholders concerned. New organisational forms
Having gained an understanding of basic flows, the next step in building supply chain excellence is to focus on the organisational forms that enable it. Participants will have understood the necessity of moving from a functional organisation to a process-oriented one, so they will learn how to collaborate across functions, organisations and continents, and how this can become a source of competitive advantage.
Emerging infrastructure technologies It is clear that new information technologies have decisively changed supply chain relationships. This section focuses on how they can be used to bring about new partnerships and ways of working. Enterprise Services Architecture and other infrastructure technologies, including the Internet, are discussed.
Crucially, the focus is on implementation challenges, both in terms of the organisation and technology.
Complementary topics
— Logistics infrastructure
— Decision support tools
— Service parts logistics
— Risk management in a global context
— Procurement
— Outsourcing strategies
— Service supply chains
— Environmental factors
— Best practice
— Network optimisation
— Simulation tools Participant profile
This programme is designed for managers involved in creating, optimising or redesigning a supply chain. Participants should have experience in one of the following areas: operations, manufacturing, logistics, procurement, information technology management, marketing, new product
development or distribution. They should also either be responsible for, or contribute to, the supply chain decision-making process in their company.
In addition to the areas outlined above, participants are typically from the following industries: — Automobile — Agribusiness — Electronics — Consumer goods — Cosmetics
— Food and drinks
— Heavy industry
— Industrial chemical
Some of our past participants have included
Contract Manager Petroleo Brasileiro Brazil
Director Supply Chain Frieslandcampina Foods Domo The Netherlands
Group Technical Director Coca-Cola
Hong Kong
Head of Business Operations Alcatel-Lucent
France
General Manager – Operations CBH Group
Australia
Distribution Director Carlsberg
Denmark
Division Manager & Business Intelligence National Paper Company
Saudi Arabia
Purchasing and Supply Chain Director AGC Automotive Europe
Belgium
President Director PT. Ecco
Indonesia
Associate Vice President Manufacturing Europe
Infosys Technologies Switzerland
Business Consultant – Supply Chain Management
Accenture Services India
New Products Director Astrazeneca
The United Kingdom
Lubricants Supply Chain Planning Manager Shell
China
Director Client Service Operations E-business & Resilience Centre Luxembourg
Industrial Operations & Supply Chain Director
Bayer Cropscience Republic of Korea
Assistant General Manager Ulusoy Uluslararasi Nakliyat Turkey
Materials Director Abbott Manufacturing Singapore
Recycle Business Manager The Siam Cement
Thailand
Senior Director Supply Chain Philips Lumileds Lighting The United States
National Key Accounts Manager Plzensky Prazdroj
Czech Republic
“Typically, symptoms arise in materials management, in order fulfilment or in increased cost to serve. The solutions,
however, range from new inter-organisational relationships to technology adoption, from the design of new incentive mechanisms to change management. This is why supply chain management is such an exciting field.”
Enver Yücesan Programme Director
“This is a programme which puts supply chain management within the right framework. It helps you understand the potential of all supply chain people as value enablers and not as cost cutting executives. Add to this an international and broad network of supply chain managers who enrich the learning experience.”
Supply Chain Europe Director Tenaris Dalmine
Region / Country
Asia 19% Benelux 22% Eastern Europe 2% Middle East 4% Northern America 2% Northern Europe 11% Oceania Pacific 2% Southern America 17% Southern Europe 4% Western Europe 17%Industry
Consumer goods 28% Heavy industry 9% Natural resources 17% Pharmaceuticals & Chemicals 13% Services 19% Telecommunications 2% Transport 4% Other 8%Function
Business Dev. &
Corporate Plan. 2%
Finance 7%
General Management 14% Logistics & Purchasing 20% Manufacturing &
Operations 27%
Project Management 4% Sales & Marketing 14% Technology
Management 2%
Europe Campus
Campus Information
As one of the largest of the world’s leading business schools – and certainly the most international – INSEAD is well placed to make an impact on your business. INSEAD is unique in having a three-campus structure – in Europe, Asia and Abu Dhabi. The campuses are equally diverse and all have world-class faculty in residence. Executive programmes run at one, two or even across all three of our main locations. Our Customised Programmes can also be held anywhere in the world.
Europe Campus
Fontainebleau, the home of INSEAD’s Europe Campus, is spread across 8 hectares. Nestled in the vast forest of Fontainebleau, the modern architecture of the campus blends harmoniously with the green and leafy surroundings. Facilities are of the highest standard and include
28 lecture theatres, 2 restaurants, a bar, a bookshop, extensive library resources and a fully equipped gym.
Asia Campus
The Asia Campus is situated in the greenery of the Buona Vista area, the country’s ‘knowledge hub’, and is just 25 minutes from the airport and 10 minutes from the financial district. It occupies a 2.8-hectare site and has 7 amphitheatres with a total capacity of 500 and an 85-room residence.
Abu Dhabi Campus
Abu Dhabi is the home of INSEAD’s third campus, which is just 25 minutes from the airport and 10 minutes from the ‘Corniche’. This new, 12-storey, 6,000 square-metre building, purposely designed for Executive Education, presents a whole new world of possibilities for management education in the Middle East.
Abu Dhabi Campus Asia Campus
Practical information
Programme Date Location Length Fee* Level Supply Chain
Management 30 April–4 May 20125–9 November 2012 FontainebleauSingapore 5 days €7,800 Experienced General Manager New General Manager
Senior Functional Manager Functional Manager
New Manager
Application procedure
Places on the programmes are confirmed on a first-come, first-served basis, taking into consideration the applicant’s level, objectives and the diversity of the classes.
We recommend that you submit your completed application form as early as possible,
preferably 6 weeks prior to programme commencement. The Admissions Committee will review your application and advise you on the outcome as soon as possible. Please do not hesitate to contact us if you have any questions about which programme may best suit your objectives or for any additional information. Note: all our Open-enrolment Programmes are taught in English and participants should be able to exchange complex views, listen and learn through the medium of English. Calendar 2011/2012
Tuition fees*
The programme fee covers tuition, course materials and lunches on working days as well as the closing dinners. It does not include travel, accommodation and other incidentals. Participants will have to settle accommodation expenses and other incidentals before the end of the programme.
*Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.
Contact us
For further information on Supply Chain Management programme, contact:
INSEAD Europe Campus Clément Quessette Tel: +33 (0)1 60 72 40 27 Fax: +33 (0)1 60 74 55 13
E-mail: [email protected] INSEAD Asia Campus
Mitz Ceriales Tel: +65 6799 5275 Fax: +65 6799 5299
E-mail: [email protected]
Visit our website: http://executive.education. insead.edu/supply_chain/
Boulevard de Constance
77305 Fontainebleau Cedex, France Tel: +33 (0)1 60 72 42 90
Fax: +33 (0)1 60 74 55 13
Email: [email protected] INSEAD Asia Campus
1 Ayer Rajah Avenue Singapore 138676 Tel: +65 6799 5288 Fax: +65 6799 5299
Email: [email protected] INSEAD Abu Dhabi Campus
Muroor Road Street N°4, P.O Box 48049 Abu Dhabi, United Arab Emirates Tel: +971 2 651 52 00
Fax: +971 2 443 94 61
Email: [email protected] http://executive.education.insead.edu
