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1.

Abstract

To the best of our knowledge, there is no literature at this point in time which indicates how heavily the physician considers the evolving story of clinical support behind each off-label use of a drug. According to previous studies, off-label prescriptions, or any FDA unapproved use for an approved drug, comprise over 30% of all prescriptions by physicians in the United States. Though the FDA currently bans promotion of drugs for off-label uses, a physician is free to prescribe the choice that maximizes their patient’s health. In this paper, we use prescription level data from the Medical Expenditure Panel Survey (MEPS) from 2007 to 2011. We first determine

whether each prescription was an on-label or off-label, and then match the off-label indications

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2.

Acknowledgements

I’d like to first thank my advisor, Dr. Jonathan Wallace Williams, for helping me through

every step of the journey that is the senior’s honors thesis. As a student with little knowledge of

econometrics prior to this year, I had much to learn about statistics, programming, and their

applications to the discipline of economics. Dr. Williams’s brilliance, limitless patience, and

dedication to his research have been both grounding and inspiring, and I am incredibly thankful

for his guidance during the writing of this paper. His ability to answer the most complex

questions with simple and powerful models has demonstrated to me the scope of econometrics

and its applicability to whatever I choose to study in the future. His mentorship has left me with

a deep respect for academia and an enthusiasm to continue studying the healthcare sector after

the completion of this thesis.

I’d also like to thank Dr. Klara Peter, our faculty advisor, for her unending support over

the course of the year and desire to push us to our limits through the thesis class. It has been truly

humbling to learn advanced econometric approaches from an experienced researcher and

academic such as herself. I especially appreciate and am grateful for her willingness to take time

outside class and sit down with us to troubleshoot data or econometric issues at any given point

of this year. Last but not least, it has been an honor to undertake this research project along with

my classmates in the department, who are not only driven and bright, but also collegial and kind.

I feel very fortunate to have been able to expand my knowledge and research experience with the

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3.

Introduction

Currently, the Food and Drug Administration (FDA) bans the promotion of off-label uses

of approved drugs as “misbranding” and has restricted marketing to only “on label” indications.

An off-label indication is essentially any use of a drug for which it did not receive FDA

approval, and has varying degrees of support in clinical studies (Shapiro 2016). Though off-label

promotion is prohibited by the FDA, physicians are permitted to prescribe patients any drug that

they deem most effective, given that it is FDA-approved for some indication. In this thesis, we

took prescription level data, determined whether an observation was on-label or off-label, and

then matched the off-label indications to their associated clinical support. We then used an

alternative-specific conditional logit model to evaluate the marginal effects of clinical support

variables on off-label prescribing behaviors, while controlling for other determinants of the

physician’s choice. Our results found that physicians favor off-labelled indications with greater

clinical support, specifically indications with randomized/controlled studies, efficacy, and

supporting publications.

1.1 Welfare Implications of Off-label Prescriptions

Due to the ambiguous effects of off-label drug use in the past, the prohibition of off-label

promotion is strictly enforced by the United States Department of Justice (DOJ) through the

Federal False Claims Act (FCA) (CMS 2015). Unlawful off-label promotion is a controversial

topic due to two main challenges these type of prescriptions pose. Firstly, they provide drug

manufacturers with an additional channel to make claims for payments from Medicaid, possibly

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off-label drugs could actually pose as potentially harmful to the health of the patients they are

prescribed to.

Despite all the stringent legislation on off-label promotion, the physician has complete

legal say over what is actually being prescribed to the patient, with the expectation that he/she

will choose the health-maximizing option. However, the literature has shown mixed results in the

clinical practice of off-label uses. An example of a positive outcome is beta-blockers which were

traditionally used as drugs for hypertension among other cardiovascular diseases. Medical

professionals eventually realized that these drugs could also be used to curb anxiety and thus

prescribed them off-label. In fact, 52% of prescriptions for beta-blockers were off-label from

1999 to 2002 (Williams et al. 2014). That said, there have been cases where off-label use has led

to harmful results for patients. In the 1990s, an off-label combination of weight loss drugs, which

were individually safe, led to heart-valve damage for several of its users.

The variable effects of off-label prescriptions are what make the physician’s choice an

interesting one to investigate. If the off-label alternative is only slightly more effective than an

on-label medication, prescribing it may be considered an unnecessary risk. On the other hand, if

the off-label treatment has been proven to be much more effective than any existing

FDA-approved options, then the physician’s prescription of it could provide significant benefit to the

patient. To the best of our knowledge, there is no literature at this point in time which indicates

how heavily the physician considers the evolving story of clinical support behind each off-label

use. Through our research, we make a number of contributions towards quantifying the clinical

support of off-label indications and determining whether prescribing practices are actually

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1.2 Regulatory Environment and Recent Settlements

The dual standard of the off-label promotion ban coupled with the freedom the physician

has to choose any prescription has been a source of controversy between pharmaceutical

companies and regulatory bodies. From 1993 to 2008, the proportion of off-label prescriptions

rose from 30.2% to 39.1% (Williams et al. 2014). Likewise, since 2004, the FDA has pursued

over 30 cases with pharmaceutical companies, who have paid over $12 billion of fines over

off-label promotion activities (Shapiro 2016). As the frequency of off-off-label prescribing increased

over the past few decades, so has the stringency of FDA regulation on off-label drug promotion.

However, since the early 2000s, the FDA has faced a string of legal setbacks over

off-label promotion, among which the most publicized case has been Amarin Pharma, Inc. v. FDA

(2014). The FDA charged Amarin, the drug manufacturer of the cardiovascular drug, Vascepa,

for promoting the drug’s off-label use of targeting blood lipids. This was a use that was well

supported by clinical evidence and accredited by the physician community. Thus, Amarin’s

conviction was dropped by the Supreme Court citing the First Amendment, that “the government

may not prohibit or criminalize truthful off-label speech.” In other words, Amarin and other

manufacturers whom the FDA has lost settlements to have legal jurisdiction to promote off-label

uses of their drugs, as long as they have valid clinical support.

This landmark settlement, though not technically setting legal precedent, has paved the

way for other well-supported off-label uses to be promoted openly by manufacturers. Many

believe the outcomes of these cases can change how rigorously the DOJ will now pursue

regulatory action against off-label promotion, since clinical evidence has been central to the

arguments of both sides of the debate. This could alter not only the promotional activities of

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increase in off-label prescribing took place over the period characterized by several settlements

between the Department of Justice (DOJ) and drug manufacturers (Williams et al. 2014). Given

the change in the regulatory environment, our research on how well supported off-label

prescriptions are becomes even more pertinent and hopes to contribute to the ongoing discussion.

1.3 Policy Implications for Off-Label Promotion

Needless to say, the controversy around off-label promotion has been at the forefront of

the discussion for policymakers and regulators. Currently, the FDA is entertaining the possibility

of changing its regulatory policy and is holding public hearings on the topic of off-label

promotion (National Law Review 2016). Accordingly, as part of creating an open forum for

discussion, the agency is requesting any input from national stakeholders on the issue. They are

calling for research addressing several broad questions, among which two are potential areas of

contribution for our work, specifically:

(i) “How increased off-label promotions could impact public health”

(ii) “Factors the agency should consider in evaluating whether off-label promotions are

truthful or misleading.”

In order to answer these questions, we have constructed different measures that indicate

clinical support, through comprehensive study of the off-labelled indications described in the

online medical textbook, Merck Manual Professional Version. These measures include, but are

not limited, to the characteristics of the clinical studies, the safety and efficacy of the drug use

for the indication, and the level of publication in papers and guidelines. Our research thus gives

important insight for regulatory bodies into current off-label prescribing behavior, by

determining whether or not physicians are prescribing drugs in a manner that improves public

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regulatory environment need to be prescribing alternatives that maximize patient utility.

Secondly, our research will be helpful in understanding and detecting for any potential

risks in usage. In addition to evaluating a drug’s efficacy, we have also encoded variables for

adverse drug reactions (ADRs) or boxed warnings as well as risk factors into our dataset, which

will flag for any safety hazards. Thus, our data provides a preliminary list of risky off-labeled

indications to go through for any regulatory agency seeking to check for untruthful or misleading

off-label promotion.

Overall, our thesis hopes to further the policy discussion started by the FDA by

investigating physician choices in a novel way and addressing a question that has previously

never been raised in the literature. Through this study, we have gained enormous insight into the

gains in public health by establishing a casual effect between clinical support for an indication

and off-label prescribing behavior. Given the relevance of this research in the current regulatory

climate and the significant welfare implications it could pose, our results could possibly even

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4.

Literature Review

The literature on off-label prescriptions has been primarily anecdotal and comprises of

case-by-case reports of the usage for different indications. Of greater interest have been the

papers that model the factors affecting physician’s prescription choice. The current literature

looks at the relationship between marketing/promotion, adverse drug reactions (ADRs), and –

directly or indirectly – off-label prescriptions. These papers have been helpful in building the

conceptual framework for this model. However, at the same time, the literature has differed

widely in the variability of its results and there is no consistent message on the efficacy of

off-label uses and rarely ever a mention of clinical support as a significant factor in decision making

process. For this reason, we believe our research has bridged a wide gap in the literature in terms

of the drivers of off-label prescribing.

2.1 Off-label Use, Promotion, and Adverse Drug Reactions (ADR’s)

Though there is little doubt that instances of off-label use have resulted in positive public

health outcomes, there have also been situations where these prescriptions have led to

detrimental health. As mentioned earlier, in the 1990s, a physician Dr. Michael Weintraub

showed through a case study of 121 patients that a certain “off-label” drug combination was

effective for weight loss. Fenfluramine and phentermine, were both weight-loss drugs which

caused a loss of 30 pounds of average in the sample of study when used together. Since there had

been no previous evidence of adverse events for either drug, it was assumed that the interactions

of the “Fen-Phen” combination would be safe (Kolkata 1997). However, the study resulted in

several patients suffering from heart-valve damage (O’Reilly and Dalal 2003). This is a clear

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The study does not, however, capture a causal relationship between lack of clinical support and

welfare effects, calling for further study on characteristics that determine an effective evidence.

The literature has also linked drug promotion – potentially off-label- with the likelihood

of adverse drug reactions (David et al. 2010). In their paper on the effects of drug marketing and

promotion on ADRs, David, Markowitz, and Richards-Shubik find the two most significant

factors to be the channel of promotion as well as the condition being treated. The salient

observation is that promotion overall can lead to more ADR’s for conditions where the diagnosis

or risks are harder to assess (arthritis pain, depression, etc.) This conclusion emphasizes the need

for greater surveillance on the promotion of drugs for these conditions and contextualizes the

FDA’s concerns over off-label promotional activity, since these indications have limited

information on safety (David et al. 2010). Though the unique safety-benefit portfolio model used

by the authors and the results are interesting, their study does not indicate which drugs are a

cause for concern or whether the prescriptions are on-label or off-label.

Another study takes a different approach in investigating the extent to which promotion

causes specifically off-label prescribing, but does not take into account the positive or negative

welfare effects of these prescribing behaviors (Shapiro 2016). Their model assumes that

information shocks, in the form of consensus statements released by clinical studies, will

increase the marketing activities of drug companies and potentially affect off-label prescribing

behavior. The marketing activities geared specifically towards physicians by sales

representatives is termed “detailing.” Shapiro concludes that through there is a positive and

statistically significant effect of detailing on off-label prescribing, detailing actually slightly

pushes the distribution of prescriptions towards on-label instead of off-label (Shapiro 2016).

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off-label prescribing, there are two significant limitations that make it inapplicable to the focus of

our research and that we hope to address. Firstly, the literature only considers physicians that

receive detailing during the sample period that enter the estimation, a phenomenon that is termed

the “treatment effect on the treated.” Secondly, and more importantly, information shocks in the

form of consensus statements do not capture the evolving body of clinical support for each

off-labelled indication. In our study, we look at a much larger sample of physicians from the Medical

Expenditure Panel Survey (MEPS) to remove any bias on the estimation. Moreover, our dataset

evaluates a more comprehensive outlook on clinical support for various indications, providing

better measures of the information that is out there on off-label uses and how responsive

physicians are to said information.

2.2 Trends and Drivers of Off-label Prescribing

There is also a great degree of variability in the literature on the actual off-label

prescribing rates among physicians in the United States. In the two papers that attempt to

determine this rate, the empirical models use an innovative combination of data, which involves

matching prescriptions from the panel survey to the database of drugs and approved indications,

in order to determine whether a prescription is on- or off- label (Shapiro 2016; Williams et al.

2014). However, only one of these papers takes into account the problem of detection. Off-label

prescribing could be underreported due to administrative errors, form limitations (in this case

NAMCS), or even the incentive for physicians to misreport. By using a detection controlled

estimation (DCE) methodology to investigate this behavior, a much higher rate of off-label

prescribing is determined, nearly 35% in comparison to the 14% without the control (Shapiro

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Williams, Bradford, and Turner in their DCE study examine physician prescribing

behavior more generally and looked for trends and drivers of off-label prescriptions. The results

of their model made several novel conclusions, with the main being a general trend in off-label

prescribing increasing from 30.2% to 39.1% from 1993 to 2008 (Williams et al. 2014). Medicaid

patients are the most likely to be prescribed off-label with an estimate of 34.2%; given that

Medicaid expenditures total $15.2 billion (as of 2008), this finding becomes an important focus

for further study. Moreover, certain off-label prescribing patterns are consistent with welfare

enhancement as a 10% increase in on-label alternatives would decrease off-label prescribing by

5% (Williams et al. 2014). This paper largely informs the basis for my empirical model and

highlights significant variables I should control for when determining the casual effect of clinical

support on off-label prescribing.

In sum, though there are numerous clinical papers written anecdotally on off-label use,

there has been relatively little work done so far on off-label prescribing and the factors that drive

it. A few papers have looked at modelling the physician’s prescription choice; however, even the

most relevant and recent work does not take into account the impact of clinical support on

decision making (Williams et al. 2014; Paker et al. 2016). To the best of our knowledge, there

has been no pre-existing literature studying clinical data in such a comprehensive manner, which

has greatly influenced our choice of topic and where we hope to make a major contribution in

this relatively understudied body of research. For this reason, clinical support is a major focus

for understanding off-label prescribing behavior and is important in the prediction of related

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5.

Data Sources

Our analysis seeks to use an unconventional combination of data from sources that have

previously been utilized in the literature on off-label prescriptions as well as sources that have

never been leveraged in this area of study and that have lent novel insights.

The Medical Expenditure Panel Survey (MEPS) comprises the bulk of our data,

informing our dependent and control variables. MEPS can be used to provide an extensive range

of information on the civilian population in the U.S, including but not limited to demographics,

insurance status, and various measures of health status. In addition to this data, we are interested

in the detailed (generic) drug name, drug class, and an ICD-9 code for every active prescription.

The ICD-9 code essentially indicates the diagnosis for which the prescription is being provided

to the patient. Our data looks at approximately 231, 237 non –refill prescriptions from 60, 750

patients over the period of 2007-2011, which is the time period of the study (Paker et al. 2016).

In order to be able to identify whether each prescription is on-label or off-label, we

further link the MEPS data with data from the Physicians’ Desk Reference (PDR), which lists the

FDA-approved indications, for each drug over the period of 2007-2011. This information was

extracted from hard copies of the annual editions of the PDR through the usage of

high-resolution scanner and Optical Character Recognition software (Paker et al. 2016). The text

descriptions of those indications were then translated into their corresponding ICD-9 codes by a

Clinical Documentation Specialist from a major medical center in Cleveland, OH (Paker et al.

2016). With these two datasets, we were able to determine whether or not the ICD-9 code (from

MEPS) for the prescribed drug matched any of the ICD-9 codes for approved uses (from the

PDR). If there was a match, the prescription was considered on-label; the lack thereof indicated

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An online version of The Merck Manual, a database of drug information and oldest

medical textbook, provided drug-level information on our independent variables, including but

not limited to generic name, labelled indications, off-labelled indications, boxed warnings etc.

The Merck Manual is a dataset that has never been utilized in relevant literature and has imparted

significant insight into physicians’ off-label prescribing behavior. Data was scrubbed from the

website and the off-labelled content for each drug, of significance to our study, was further

divided into individual indications, each of which contained a description on various

characteristics of clinical support for each off-label use.

We manually read through and analyzed each description in order to identify different

attributes of clinical support that could drive a prescription decision – level of control or

randomization in each clinical study, the presence of placebo, the degree of observations, the

incidence of ADRs, whether or not the study has been published, and if so in how many and

which papers and journals. The Manual also includes information on drug interactions, boxed

warnings, and importantly, the generic name of the drug. The generic name was one component

we used to eventually merge the Merck data with the MEPS data.

We then had the same Clinical Documentation Specialist codify the Merck descriptions of

the off-labelled indications into their respective ICD-9 codes. We used this information to

construct a separate database which contained ICD-9 codes for both on-label and off-label

indications at a drug-level. Using this data, we created a choice set for a particular diagnosis; for

example, an ICD-9 code of “556” could have 2 on-label alternatives and 8-off label alternatives.

This choice set was then merged with Merck data (based on generic name and ICD-9 code) so

that each off-label alternative possessed a vector of clinical support variables. This merged

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dataset for regression analysis was in long form, listing first the actual MEPS prescription choice

and underneath it all the foregone on-label and off-label alternatives for a particular ICD-9 code.

One of the limitations posed by the MEPS form was that ICD-9 codes could contain only

two or three characters (no decimals), and thus we extracted only the first 3 digits of each code

transcribed by the specialist. Due to this decrease in specificity, the Merck data had to be sorted

based on generic name and ICD-9 code; on a drug level, this led to there being several

off-labelled indications with the same ICD-9 code. We therefore collapsed Merck observations with

the same generic name and ICD-9 code, by averaging of the values of the categorical variables

for clinical support variables. Our rationale for doing so was firstly to make the merge between

Merck, MEPS, and the choice sets feasible in Stata through unique matches of generic name

and/or ICD-9 code. Secondly, we assumed that off-labelled indications with the same 3-digit

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6.

Theoretical Model and Econometric Methodology

The theoretical model for my paper follows that of a discrete choice random utility

model, a framework that is well supported in the literature (Greene 2009) and is used to analyze

a decision maker’s preferences among a finite set of alternatives. The individual choice is viewed

as the physician’s, who considers multiple factors before arriving at a prescription choice that

would maximize the patient’s utility. However, we cannot observe all factors that could affect

the physician’s preferences and thus we will use a functional representation of latent utility that

captures observed and unobserved factors. To demonstrate this, consider a physician’s choice

among two prescription alternatives, 𝑎 and 𝑏, and let utility for the two options be given by:

𝑈$ = 𝑥$𝛽 + 𝜀$

𝑈+ = 𝑥+𝛽 + 𝜀+

In this representation, 𝑥 includes observable attributes of the two options, such as

whether the option is FDA-approved for the patient’s ailment or the clinical support if the option

is off-label, and 𝜀 captures the unobservable features, such as patient risk factors, complications,

medical history, etc. We assume that the utility is observable to the physician and patient, and

that the option with the highest utility is chosen for the patient (Greene 2009).

However, because 𝜀 is unobserved to us, only probabilistic statements can be offered as a

function of 𝑥 and the parameter vector 𝛽. For example, in the two-option example above, the

probability that option 𝑎 is chosen is:

𝑃𝑟 𝑈$ > 𝑈+

= 𝑃𝑟 𝑥$𝛽 + 𝜀$ > 𝑥+𝛽 + 𝜀+

= 𝑃𝑟 𝜀+− 𝜀$ < 𝑥$𝛽 − 𝑥+𝛽

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where 𝜀 = 𝜀$− 𝜀+, 𝑥 = 𝑥$ − 𝑥+, and 𝐹3 is the cumulative distribution function of 𝜀. If

parametric assumptions are made on 𝐹3, the probability of option 𝑎 (and subsequently option 𝑏)

can be calculated for any value of the preference parameter, 𝛽. The goal would then be to infer

𝛽 via maximum likelihood estimation techniques (Greene 2009).

In our application, we must enrich the simple binary choice example to include a varying

number of alternatives for each patient and make parametric assumptions so that the model is

computationally tractable. We assume that 𝐹3 is such that the predicted probabilities yield a

conditional multinomial logit model. Specifically, if there are 𝐽(𝑖) alternatives for patient 𝑖, the

probability that an alternative 𝑘 is chosen amongst the alternatives is:

𝑃:;<= 𝑃𝑟 𝜀= < 𝜀;+ 𝑥;𝛽 − 𝑥=𝛽, ∀𝑗 ≠ 𝑘 =

𝑒𝑥𝑝 (𝑥;<𝛽) 𝑒𝑥𝑝 (𝑥=<𝛽)

C(:) =DE

Each alternative 𝑘 is associated with a vector of regressors, which is specific to the

alternative; our analysis in particular deals with a vector of clinical support variables. The other

prescribing drivers - which include patient characteristics, insurance status, the number of

FDA-approved drugs for the condition - vary across prescriptions but not across the alternatives for

each case. This results in all patient-specific variables factoring out of the probability and

cancelling out. Thus, our structural model of physician decision making will only identify the

role of variables describing clinical support across the alternatives for the patient’s ailment.

In order to estimate the 𝛽 vector that measures the important of different measures of

clinical support in physician decision making, we construct the likelihood function

corresponding to the alternative-specific conditional logit model we describe above. This is a

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ℒ = 𝑃:;<

:

where 𝑃:;< denotes the probability that patient i chose option 𝑘 among their 𝐽(𝑖) options. Our

estimate of 𝛽 maximizes this likelihood function, characterizing the data-generating process that

most likely generated our data. The estimates obtained for the alternative-specific parameters

will inform our analysis on how the nature of clinical support affects off-label prescribing, since

we only have alternative-specific vectors for the off-label alternatives.

While the alternative-specific conditional logit model is flexible, it is not without its

limitations. One of the limitations of standard logit model is the independence of irrelevant

alternatives (IIA) property (Green 2009). This implies that adding or changing an alternative

does not affect the relative odds between two existing options, which is not necessarily a realistic

depiction of decision-making behavior. One way to relax this assumption would be to rank

alternatives through a nested logit; however, due to the problem of unobservable attributes, we

are unable to determine this ranking. Thus, the probabilistic estimation of the parameters must be

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7.

Results

Descriptive statistics for the Merck Manual and MEPS data have been presented in Table

1 and Tables 2-4 respectively. Table 1, in particular, summarizes the different features of clinical

support that we encoded for. We can see that a high percentage of off-labelled indications in

Merck Manual dataset are considered safe and effective by the clinical community. 68% of the

current sample recommends the usage of a drug for the off-labelled indication. Furthermore,

nearly 86% of the off-labelled indications have been published in either papers or journal

guidelines with regards to their safety and efficacy, though there is relatively high degree of

variation in the number of papers or guidelines mentioned.

That said, clinical evidence for each indication on average was published in 0.86 papers

and 0.93 guidelines. Also promising is that less than 4% of the total sample mentioned the

presence of an adverse drug reaction (ADR) for the off-labelled indication. Finally, 30% of all

observations demonstrated clinical rigor by showing a level of randomization or control in a

clinical trial study, and 10% of these were double-blinded (where both participants and

researchers of the study are unaware as to who received the treatment). Overall, the summary

statistics seem to demonstrate a high caliber of clinical support for the off-labelled indications

listed in the Merck Manual.

Table 2 provides descriptive statistics for the nationally representative MEPS sample

across the estimated period 2007-2011. From 231, 237 total prescriptions it was found that

34.93% of prescriptions of our overall MEPS sample were for off-label uses from 2007-2011.

The estimate is consistent with the results of a previous study mentioned that used detection

controlled estimation (DCE) methodology on National Ambulatory Medical Care Survey data

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for all listed diagnoses, which was 70.05, with a large standard deviation of 48.578, indicating a

wide distribution (Paker et al. 2016).

The table also describes the case-specific variables used later in the alternative-specific

conditional logit model, including but not limited to patient characteristics (race, age, sex,

education levels, patient health status, etc.), source of payment for healthcare, number of ER and

doctor visits in a year, drug class, and so on. Though these descriptive statistics are interesting to

examine, they do not lend much insight into how each characteristic affects the physician’s

choice to prescribe off-label. Thus, we used linear probability and logit regressions to estimate

the marginal effects of these characteristics by controlling for effects of numerous determinants.

These results will be discussed later in this section.

Table 3 presents information on the rate of off-label prescribing specific to the various

drug categories. These categories were defined by the Multum Lexicon class codes, and the

classification was observed for all MEPS prescriptions. Across categories, we see variable

frequencies of off-label prescribing. Genitourinary track agents at 58.68% demonstrated the

highest incidence of off-label prescriptions, followed by central nervous system agents at

50.99%. The lowest rates of off-label prescribing were observed for metabolic agents at 13.40%

and respiratory agents at 27.70% (Paker et al. 2016).

Table 4, similarly, summarizes the variation of frequencies in off-label rates, but this time

for the twenty-five most-prescribed drugs in the MEPS sample. Again, we see a wide range in

the off-label prescribing rate from 3.09% (for insulin) to 76.20% (for gabapentin). Surprisingly,

these frequently prescribed drugs overall accounted for only 39% of the prescriptions in the

sample, which indicates that physicians extensively consider the available drug choices when

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this analysis particularly due to their importance to regulators. Given that the clinical and public

health implications of off-label prescriptions are not completely understood, if the FDA sought to

monitor the practice to assure it did not lead to health inequities, this information would be

helpful in highlighting specific drugs and drugs classes.

Table 5 reports the results from the earlier mention probabilistic analysis of the effects of

different determinants of physician prescribing behavior (not looking at clinical support yet).

Two model specifications, the linear probability and logit models are used, where the

independent variable is the determinant and dependent variable is binary, indicating whether the

prescription is on-label or off-label. The first column shows estimated coefficients from the

linear probability model (LPM) and the second column presents marginal effects from the logit

model. Given the similarity of the results, our analysis will be focused on the latter model

specification. Controlling for other factors, most of these estimates were found to be significant

at the p<0.01 level.

From the table, we see that off-label rates are higher depending on certain patient

characteristics, and tend to affect more minorities and vulnerable populations. For example, the

incidence is higher for older populations as opposed to younger populations. The age group most

likely to be prescribed off-label were the oldest patients in the sample, over 80 years old, and

were 10.2% more likely to be prescribed than patients aged 10 to 19. Moreover, patients who

identified as something other than “White/Other” were significantly more likely to be prescribed

off-label (Paker et al. 2016). Hispanics (3.9%), Asians (3.5%), followed by African-Americans

(2.4%) were more likely to receive an off-label prescription than a person who did not identify as

a racial minority.

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that a higher level of patient education decrease the likelihood of being prescribed off-label. As

an extreme example, a patient that completed their graduate studies is 1.9% less likely to be

subjected to this practice. Another important insight, particularly for government regulators, is

that patients with public insurance on average have slightly higher off-label rates (0.6%) than

those with private insurance. Furthermore, patients who self-reported to have experienced

declining health (through health status and number of ER visits, hospital visits, and doctor visits)

have a much higher likelihood of being prescribed off-label. Another extreme comparison shows

that a patient with poor health is 5.5% more likely to receive an unapproved prescription than a

patient that is in supposedly excellent health (Paker et al. 2016).

Lastly, and importantly, the logit results demonstrate the effect of the number of on-label

alternatives on the probability of an off-label drug being prescribed. For a given indication, the

number of FDA-approved alternatives were counted using data from the Physician’s Desk

Reference. We found that with an increase in one on-label option for a particular diagnosis, the

probability of an off-label prescription decreases by 0.4%. Up until now, the results have shown

that incidence of off-label prescribing has been more likely in older, minority, less educated, and

less healthy patients. This particular result in the first to show that off-label prescribing, by

increasing the alternatives available to the physician when there are few on-label options

available, have the potential to increase welfare.

Having looked at the different trends and drivers of off-label prescribing, we now

evaluate the actual public health implications of the practice by linking off-label prescription

data to variables of clinical support. Table 6 shows the marginal effects results for the

alternative-specific conditional logit model that was described in the empirical framework. Only

(22)

The primary conclusion that can be made from this model is what we had hoped to

expect – efficacy, the presence of randomized/controlled studies, and the publication of clinical

evidence in guidelines have a positive and significant effect on the probability of an off-label

prescription being chosen. An off-labeled indication is 4.1% more likely to be prescribed if it

was tested with an RCT, 2.5% more likely to prescribed if it was deemed effective by the clinical

literature, and 2.0% more likely to be prescribed for each additional medical guideline that

published and recommended its use. This essentially means that physicians on average are

prescribing drugs for off-labelled uses that have been tested in clinical trials and shown to be

effective and deemed effective by the physician community.

There is also significant relationship (p<0.10) between publication in papers and off-label

prescribing. The magnitude of the marginal effect is strikingly large and positive and shows that

with each additional paper published, the off-labelled indication is 18.4% more likely to be

prescribed. This may initially be a confounding result as papers, unlike guidelines, can publish

either an effective or ineffective finding for an off-label use of a drug. Guidelines, on the other

hand, are recommendations based on clinical evidence and tend to include consensus statements

on the best and most effective practices in medicine. However, the result can be explained by

positive selection bias, that is, clinical trials and studies devote more time and energy towards

researching off-label uses that they believe are more likely to effective than not.

Next, the table shows that physicians are negatively responsive to claims that the drug

has adverse reactions for a particular use and risky for patients with certain characteristics. To

reiterate, an adverse drug reaction (ADR) is a harmful effect caused by taking the drug. Patient

risk factors are certain characteristics that make the patient more prone to harm when taking the

(23)

or risk factors, likely not coincidentally, giving us a small sample for comparison. Thus, though

these results are not statistically significant, the general negative trend is promising.

Not included in this regression table were certain characteristics of clinical trials

(single-blind, double-(single-blind, observational intensity). These were highly correlated with the other clinical

support variables, for example “single-blind” with “RCTs”, and were therefore dropped for

clarity in interpretation.

In addition to the IIA assumption made earlier, another major limitation to our results is

the potential bias created by the imputation of missing values. The descriptions for clinical

support varied in length and detail across off-labelled indications and thus the variables were

defined in a way that could encompass the scope of the data. For example, if level of

randomization/control was not mentioned for a study, that observation would get a value of “0”

for the categorical variable.

Our assumption was that missing values were not random in nature and Merck would not

deliberately leave out critical pieces of clinical evidence if they were existent. This allowed us to

impute values that were not described in the data. Furthermore, we took a practical and

conservative approach in our imputation to decrease the likelihood of an upward bias on the

estimators. Thus, it is likely that physicians are even more positively affected by the nature of

(24)

8.

Conclusion

Off-label prescriptions are highly prevalent yet understudied, and the levels of their clinical support even less so. In this paper, we take a crucial step towards identifying the factors that drive physician behavior, particularly off-label prescribing. We were optimistic that our findings would show welfare-maximizing practices, and our results indeed demonstrated that –

efficacy, the presence of randomized/controlled studies, and the publication of clinical evidence

in guidelines and papers have a positive and significant effect on the probability of an off-label

prescription being chosen.

Though our results do not indicate a direct policy measure, they are of particular

importance given recent policy developments. Despite some recent settlements that opposed the ban, the DOJ is still enforcing the FDA guidelines that outlaw off-label promotion for drugs. The literature has shown that this ban has the potential to harm welfare by limiting information to the physician and thereby decreasing the choice of drug alternatives available to them for patients with a given diagnosis. However, previously reported findings were not able to determine whether or not the practice of off-label prescribing was actually a boon for public health. This research study has proven off-label use increases welfare, because physicians are responsive to positive clinical support backing off-labelled indications.

(25)
(26)

Table 1: Variable Means and Standard Deviation (Merck Manual)

Mean St. Dev. Observations % of Sample

Controlled 30.66% 0.461 1409 100

Single 00.57% 0.075 1409 100

Double 10.00% 0.300 1409 100

Observations 88.22% 0.323 1409 100

ADRs 3.90% 0.194 1409 100

Efficacy 68.42% 0.465 1409 100

Published 86.16% 0.345 1409 100

Papers 0.95 1.348 1409 100

Guidelines 0.65 0.837 1409 100

(27)

Table 2: Variable Means and Standard Deviation (MEPS)

Mean Std Dev

Prescription was off-label 34.93% 0.477

Number of on-label options for all listed diagnoses 70.05 48.578

Public insurance 49.52% 0.500

Private insurance 43.15% 0.495

Aged 0 to 9 years (excluded category) 6.76% 0.251

Aged 10 to 19 years 5.57% 0.229

Aged 20 to 29 years 5.53% 0.229

Aged 30 to 39 years 8.15% 0.274

Aged 40 to 49 years 12.95% 0.336

Aged 50 to 59 years 18.99% 0.392

Aged 60 to 69 years 19.13% 0.393

Aged 70 to 79 years 13.67% 0.344

Aged 80 years and up 9.24% 0.290

Caucasian (excluded category) 78.11% 0.414

Hispanic 9.37% 0.291

African-American 10.02% 0.300

Asian 2.50% 0.156

Northeast Census region (excluded category) 17.49% 0.380

Mid-West Census region 23.61% 0.425

South Census region 39.19% 0.488

West Census region 19.71% 0.398

Self-assessed excellent heath 14.16% 0.349

Self-assessed very good health 25.88% 0.438

Self-assessed good health 30.94% 0.462

Self-assessed fair health 19.01% 0.392

Self-assessed poor health (excluded category) 9.72% 0.296 Less than high school education (excluded category) 27.53% 0.447

High school education 27.54% 0.447

Some college 21.72% 0.412

College graduate 13.58% 0.343

Graduate school education 9.64% 0.295

Family income in first quartile 19.23% 0.394

Family income in second quartile 22.68% 0.419

Family income in third quartile 26.60% 0.442

Male 42.21% 0.494

Married or cohabitating 49.33% 0.500

(28)

Never married (excluded category) 13.80% 0.345

Employed 41.87% 0.493

No ER visits in year (excluded category) 75.71% 0.429

One ER visit in year 16.49% 0.371

Two or more ER visits in year 7.80% 0.268

No inpatient admissions in year (excluded category) 82.66% 0.379

One inpatient admission in year 11.83% 0.323

Two or more inpatient admissions in year 5.51% 0.228 Less than three doctor visits in year (excluded category) 20.33% 0.402

Three to six doctor visits in year 22.80% 0.420

Six to twelve doctor visits in year 28.19% 0.450

More than thirteen doctor visits in year 28.69% 0.452

Other Drug Class 0.93% 0.096

Anti-Infectives 15.98% 0.366

Biologicals 0.01% 0.012

Cardiovascular Agents 20.94% 0.407

Central Nervous System Agents 9.89% 0.299

Coagulation Modifiers 1.01% 0.100

Gastrointestinal Agents 5.37% 0.225

Hormones/Hormone Modifiers 6.54% 0.247

Miscellaneous Agents 0.99% 0.099

Genitourinary Tract Agents 0.54% 0.073

Nutritional Products 1.11% 0.105

Respiratory Agents 8.99% 0.286

Topical Agents 8.11% 0.273

Psychotherapeutic Agents 6.50% 0.246

Metabolic Agents 13.11% 0.337

Year = 2007 23.55% 0.424

Year = 2008 18.98% 0.392

Year = 2009 19.49% 0.396

Year = 2010 19.09% 0.393

Year = 2011 18.88% 0.391

Observations 231,237

(29)

Table 3: Frequency of Off-Label Status, by Multum Drug Class

Off-Label Percent Prescriptions Number of in Category

Percent of Sample

Cardiovascular Agents 28.14% 49,770 21.52%

Anti-Infectives 40.51% 35,661 15.42%

Metabolic Agents 13.40% 31,582 13.66%

Central Nervous System Agents 50.99% 22,686 9.81%

Respiratory Agents 27.70% 22,152 9.58%

Topical Agents 42.77% 18,313 7.92%

Psychotherapeutic Agents 41.95% 14,383 6.22%

Hormones/Hormone Modifiers 48.34% 13,876 6.00%

Gastrointestinal Agents 40.39% 12,611 5.45%

Nutritional Products 37.99% 2,640 1.14%

Coagulation Modifiers 70.93% 2,136 0.92%

Miscellaneous Agents 40.70% 2,108 0.91%

Other Drug Class 39.87% 2,097 0.91%

Genitourinary Tract Agents 58.68% 1181 0.51%

Biologicals 73.17% 41 0.02%

Totals 231,237 99.99%

Weighted Average 34.93%

(30)

Table 4: Frequency of Off-Label Status for the 25 Most-Prescribed Drugs

Off-Label

Percent Prescriptions Number of Percent of Sample

Amoxicillin 17.32% 9053 3.92%

Azithromycin 47.81% 8593 3.72%

Lisinopril 22.01% 6138 2.65%

Albuterol 26.66% 6025 2.61%

Simvastatin 16.01% 5684 2.46%

Metoprolol 29.98% 4944 2.14%

Levothyroxine 55.12% 4434 1.92%

Metformin 7.37% 4329 1.87%

Hydrochlorothiazide 7.21% 3896 1.68%

Omeprazole 28.18% 3556 1.54%

Prednisone 38.76% 3367 1.46%

Atorvastatin 3.37% 3120 1.35%

Amlodipine Besylate 13.21% 3095 1.34%

Furosemide 41.68% 2973 1.29%

Atenolol 20.13% 2816 1.22%

Montelukast 16.33% 2419 1.05%

Cephalexin 67.72% 2209 0.96%

Ciprofloxacin 37.28% 2020 0.87%

Gabapentin 76.20% 1937 0.84%

Insulin 3.09% 1846 0.80%

Esomeprazole 28.90% 1841 0.80%

Sertraline 20.63% 1784 0.77%

Alprazolam 34.16% 1780 0.77%

Clavulanate Potassium 29.10% 1739 0.75%

Potassium 30.62% 1698 0.73%

Totals 91,296 39.48%

(31)

Table 5: Models for Probability of Off-Label Prescription

(1) (2)

LPM Coefficients Logit Marginal Effects

Number of on-label options for all listed diagnoses -0.004*** -0.004*** (-110.21) (-132.19)

Public insurance 0.007 0.007

(1.45) (1.48)

Private insurance -0.008* -0.006

(-1.68) (-1.23)

Aged 10 to 19 years -0.007 -0.007

(-0.93) (-1.02)

Aged 20 to 29 years 0.049*** 0.045***

(5.21) (5.00)

Aged 30 to 39 years 0.065*** 0.058***

(6.73) (6.39)

Aged 40 to 49 years 0.070*** 0.061***

(7.16) (6.48)

Aged 50 to 59 years 0.074*** 0.065***

(7.82) (7.11)

Aged 60 to 69 years 0.082*** 0.073***

(8.82) (7.86)

Aged 70 to 79 years 0.090*** 0.080***

(9.13) (8.34)

Aged 80 years and up 0.114*** 0.102***

(10.89) (9.96)

Hispanic 0.040*** 0.039***

(7.21) (7.22)

African-American 0.024*** 0.024***

(6.64) (6.47)

Asian 0.033*** 0.035***

(4.84) (5.25)

Mid-West Census region -0.002 -0.001

(-0.37) (-0.30)

South Census region 0.015*** 0.015***

(3.30) (3.16)

West Census region 0.009* 0.008*

(1.85) (1.77)

(32)

(-9.97) (-9.35)

Self-assessed very good health -0.047*** -0.044***

(-7.99) (-7.76)

Self-assessed good health -0.029*** -0.028***

(-5.45) (-5.45)

Self-assessed fair health -0.014** -0.012**

(-2.34) (-2.27)

High school education -0.006 -0.006

(-1.43) (-1.56)

Some college -0.016*** -0.015***

(-3.33) (-3.43)

College graduate -0.007 -0.006

(-1.20) (-1.06)

Graduate school education -0.020*** -0.019***

(-3.01) (-2.86)

Family income in first quartile 0.000 0.000

(0.01) (0.08)

Family income in second quartile 0.002 0.002

(0.49) (0.54)

Family income in third quartile -0.004 -0.004

(-1.19) (-1.07)

Male 0.023*** 0.019***

(9.53) (8.07)

Married or cohabitating 0.004 0.005

(0.79) (0.96)

Separated or divorced 0.001 0.000

(0.08) (0.03)

Widowed 0.000 0.001

(0.02) (0.20)

Employed -0.002 -0.001

(-0.40) (-0.23)

One ER visit in year 0.009** 0.008**

(2.38) (2.27)

Two or more ER visits in year 0.008 0.006

(1.55) (1.12)

One inpatient admission in year 0.013*** 0.012***

(2.87) (2.86)

Two or more inpatient admissions in year 0.018*** 0.017***

(2.78) (2.76)

(33)

(2.27) (2.38)

Six to twelve doctor visits in year 0.006* 0.006

(1.67) (1.55)

More than thirteen doctor visits in year 0.017*** 0.016***

-4.09 (3.84)

Drug Category Fixed Effects

Yes Yes

Year Fixed Effects

Yes Yes

Number of Observations 231,237 231,237

* p<0.10, ** p<0.05, *** p<0.01

(34)

Table 6: Conditional Logit Estimates for Clinical Support Effects

(1)

Logit Marginal Effects

On-label Indicator 0.220***

(150.21)

Off-label Support: RCT count 0.041***

(35.04)

Off-label Support: Effective 0.025***

(19.36)

Off-label Support: ADRS -0.013

(-1.19)

Off-label Support: Risky -0.025

(-0.37)

Off-label Support: Published Papers 0.184*

(1.74)

Off-label Support: Guidelines 0.020***

(17.83) Year Fixed Effects

Yes

Number of Observations 231,237

* p<0.10, ** p<0.05, *** p<0.01

(35)

Bibliography

Bradford, David, John L. Turner, and Jonathan W. Williams. "Off-Label Use of Pharmaceuticals: Trends and Drivers." SSRN Electronic Journal (2014): Web.

Shapiro, Bradley. "Informational Shocks and the Effects of Physician Detailing." SSRN

Electronic Journal SSRN Journal (2016): Web.

"Off-Label Pharmaceutical Marketing: How to Recognize and Report It." Centers for Medicaid and Medicaid Services. October 2015. Accessed December 2, 2016.

David, Guy, Sara Markowitz, and Seth Richards-Shubik. "The Effects of Pharmaceutical

Marketing and Promotion on Adverse Drug Events and Regulation." American Economic Review

2.4 (2010): 1-25. Working Papers & Publications. The National Bureau of Economic Research, Jan. 2009. Web. 11 Oct. 2016.

Peeples-Dyer, Veleka, Vernessa T. Pollard, and Anisa Mohanty. "FDA Announces Public Hearing on Off-Label Communications; Registration Deadline October 19, 2016." The National

Law Review. The National Law Review, 20 Sept. 2016. Web. 8 Oct. 2016.

Greene, William. "Going Beyond Simple Discrete Choice." Handbook of Choice Modelling 2, no. 4 (2008). Accessed December 5, 2016. doi:10.4337/9781781003152.00022.

Figure

Table	1:	Variable	Means	and	Standard	Deviation	(Merck	Manual) Mean	 St.	Dev.	 Observations	 %	of	Sample
Table	2:	Variable	Means	and	Standard	Deviation	(MEPS)	 		 Mean	 Std	Dev	 Prescription	was	off-label	 34.93%	 0.477	 Number	of	on-label	options	for	all	listed	diagnoses	 70.05	 48.578	 Public	insurance	 49.52%	 0.500	 Private	insurance	 43.15%	 0.495	 Aged
Table	3:	Frequency	of	Off-Label	Status,	by	Multum	Drug	Class 		 Off-Label	 Percent	 Number	of	Prescriptions	 in	Category	 Percent	of	Sample	 Cardiovascular	Agents	 28.14%	 49,770	 21.52%	 Anti-Infectives	 40.51%	 35,661	 15.42%	 Metabolic	Agents	 13.40%	 3
Table	4:	Frequency	of	Off-Label	Status	for	the	25	Most-Prescribed	Drugs		 		 Off-Label	 Percent	 Number	of	Prescriptions	 Percent	of	Sample	 Amoxicillin	 17.32%	 9053	 3.92%	 Azithromycin	 47.81%	 8593	 3.72%	 Lisinopril	 22.01%	 6138	 2.65%	 Albuterol	 26
+2

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