Of the leading e-commerce channels, Amazon takes the cake as the most customer-friendly, holding shoppers in highest regard to provide a quality, seamless purchase experience from item search to check out.
Like a magnet, Amazon’s consumer-centric approach is drawing more customers to the marketplace than ever, and online retailers should prime their businesses to capture some of the revenue flow.
HIGH STANDARDS
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DATA REQUIREMENTS
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RULES
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COMPLEX INTEGRATION
Eager to launch? Not so fast—selling on Amazon is no simple 2 + 2 process. The high standards, extensive data requirements and firm rules mean retailers listing on Amazon must be masters of multiple disciplines – and not measuring up can mean unrealized sales potential or, worse, suspension from the site.
THE AMAZON 360 SOLUTION
Like a network operations center for your Amazon business, ChannelAdvisor’s Amazon 360 gives you tools through a series of dashboards and analytics that provide timely, relevant and actionable information to see a complete view of your performance on Amazon all in one, convenient place.
In this product guide we’ll highlight key features of Amazon 360 and show you how ChannelAdvisor’s latest technology will give you the efficiency and insight to move beyond traditional integration to become a top seller in your category on Amazon.
CLARITY FOR SALES, PRODUCT PERFORMANCE AND LISTING
The Amazon 360 design congregates all the selling, listing and performance data you need into a single place, making multitasking manageable and efficient.
SALES AND ORDER HISTORY WITH THE SALES DASHBOARD
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Customizable date ranges. Viewsales and orders over any period of time for a daily, weekly, monthly, yearly and seasonal perspective into your business and top- performing products.
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Improved Tracking. View your salestrends, total GMV, and compare two date ranges for a historical analysis to
answer questions like, “How much did I sell during that week, month or quarter?”
We’ve made a commitment to deliver the best shopping experience possible on Amazon as well as
through all of our online channels. With Amazon 360 we now have the convenience of going to
one dashboard to see all of the key metrics we track, enabling us to focus on more than just whether
or not our products are live, but rather on being a successful Amazon retailer.
- Thomas Benge, Marketing Manager, eBags
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EASILY IDENTIFY “KEY PLAYERS”
The dashboard highlights Current Top Performing Products by GMV to ensure your current key players never go out of stock.
Ensure preparedness for peak selling periods and sales events by adjusting the dates to view past Top Performing Products for any time period.
ITEM BY ITEM DETAIL
Clicking on a SKU highlights detailed performance metrics and information at an individual product level to:
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Avoid listing errors ahead of time bycomparing product details against the item’s Amazon listing to view
discrepancies
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View current product errors quickly and efficiently✓
Track sales within a specified time frameERRORS WON’T FALL THROUGH THE CRACKS
The Product Listing Status bar is an easy-to-read graphic that reveals how many of your products are: Unlisted with Error, Pending System Processing, Listed with an Update Error or Successfully Listed. See what needs attention with a quick scroll over each category, which reveals a total count for products with that status.
Product Listing Errors can now be handled with ease, with detailed information on the problem at hand and accompanying lists of actionable solutions.
Reduce lag time spent searching for the “ItemType” value, a data piece required by Amazon that determines a product’s placement within Amazon’s site taxonomy, with automatic look-ups against your UPC and Title entries.
INSIGHT INTO SELLER REPUTATION
Amazon will eventually suspend sellers who receive “Fair” and “Poor” ratings, so maintaining a seller status of “Good” is crucial to success.
The Seller Reputation Dashboard breaks your
overall seller status down by each factor Amazon weighs in the final evaluation, so you can see which area needs attention.
Focus on the ratings that are most important to address with the
Negative Feedback Detail, which highlights feedback that scores a 3 out of 5 or less, a capability not available on the Amazon Seller Central site. Pinpoint the bumps along the road in specific messages by clicking on any message, which will reveal order details and a breakdown of the fulfillment process.
FASTER FULFILLMENT
Fast product fulfillment is a sure way to increase customer satisfaction; a happy customer at point-of-purchase could turn into a never-again, straight-to-your-competition shopper if the order isn’t received in a timely fashion.
See how you’re doing with the Order Defect Rate, which shows the total percent of how many orders have negative feedback, an A-to-Z Guarantee Claim or a credit card chargeback.
Stay on top of current orders with data on how many products need to ship out, organized by date of purchase.
STEP AHEAD OF THE COMPETITION
As competition gets stiffer on Amazon, sellers need to do anything they can to get an edge. Amazon 360’s Repricer automates your competitive pricing, ensuring you’ll stay up to speed and adjusting prices as your competition does the same.
HOW REPRICER WORKS
Sellers identify the product they’d like to adjust, their competition, and set a specified minimum and maximum price range. Repricer then analyzes a final cost-to-customer pricing across the competition, taking into account the limits, goals and filters set by the seller, and then suggests a new item price for that product.
Since price is one of the most powerful factors in winning Amazon’s coveted Buy Box, Repricer is a powerful tool for competitive edge and visibility on the Marketplace.
INFORMED DATA TO GET THE MOST OUT OF REPRICING
For every item sent to Repricer, a report is generated for competitive items, giving retailers detailed information on how the product pricing is being determined and an easy way to determine which merchants to target aggressively or exclude in setting Repricer rules and filters.
With the multi-angle approach of Amazon 360, sellers gain a simpler, faster integration process, have better insight into fixing problems that could cripple sales, gain visibility and have an edge on the competition—all steps to becoming a better seller on Amazon.
Amazon 360 frees retailers from tedious, technical tasks associated with staying up to par with all of Amazon’s requirements, meaning less stress, more sales and the allocation of attention to other important business duties and strategic company planning.
ChannelAdvisor every year, and thousands of customers depend on ChannelAdvisor to substantially grow their businesses.
Trust us. Be Seen.
To learn more:
Call 866.264.8594 • UK 0203 014 2700 • AU 1300 887 239 • DE +49 (0) 30 70 01 73 247
Visit www.channeladvisor.com
Email [email protected]
