Advertising Rates
Four Color 1x 2x 4x
Full Page $2,290 $1,875 $1,685
1/2 Page 1,120 1,035 910
1/4 Page 675 590 510
Black & White 1x 2x 4x
Full Page 900 875 850
1/2 Page 560 530 510
1/4 Page 345 310 285
1/8 Page 250 225 200
Agency Discounts
15% of gross on invoices paid within 30 days. Agency commission disallowed on invoices not paid within 30 days.
First-time Advertisers
Payment is due in advance for first-time advertisers. Visa, Mastercard, & American Express accepted.
FULL PAGE (COLOR AD MAY BLEED) 1/2 PAGE HORIZONTAL 1/2 PAGE ISLAND 1/4 PAGE 1/8 PAGE Cover Rates Cover 2 $2,050 Cover 3 2,300 Cover 4 2,650 Inserts/Wraps/Overprints
Preprinted Insert Call for Quote Overprints Call for Quote Magazine Wrap Call for Quote
Send all insertion orders/materials to: RUG INSIDER magazine
Peter Woodaman, Advertising
Address production questions to: 4 Fortsalong Road • Meredith, NH 03253 Tel: (603) 279-4938 • Fax: (603) 279-4838 email: [email protected]
A Quarterly Magazine For The Area Rug Professional
Page Size:
8.5” x 11” is final trim size.
Ad Size Width Height
Full page bleed 8.75" 11.25" Full page non-bleed 7.5" 10" 1/2 page island 4.875" 7.5" 1/2 page horizontal 7.5" 4.875" 1/4 page 3.5" 4.875" 1/8 page 3.5" 2"
Editorial & Advertising Deadlines
Spring 2015(mailed early March) High Point, ICFF
Editorial Deadline:
January 20, 2015
Ad Materials Deadline:
February 17, 2015
...
Summer 2015(mailed early June)
Atlanta Intl. Area Rug Market, Atlanta Gift & Home Markets, Las Vegas Market, NY Home Textiles
Editorial Deadline:
April 1, 2015
Ad Materials Deadline:May 1, 2015
...
Fall 2015(mailed mid August)
Metro Market Week, NYICS, The Rug Show @ Javits & High Point
Editorial Deadline:
June 1, 2015
Ad Materials Deadline:
July 7, 2015
...
Winter 2016(mailed early December)
Atlanta Intl. Area Rug Market, NY Home Textiles,
Las Vegas Market, Surfaces & Domotex, The Rug Show in LA
Editorial Deadline:
October 1, 2015
Ad Materials Deadline:October 31, 2015
We cannot guarantee placement of releases and artwork received after our deadlines. Only superior-quality artwork will be considered for editorial coverage. Call Peter Woodaman directly if you have questions about digital media at: (800) 411-6674.
Award-winning RUG INSIDER, Voice of the
Area Rug Industry
™, is the premier magazine
for area rug professionals. Each entertaining
issue is packed with information you need to
grow your business:
I InStyle product gallery, Trend Spotting and newtwists reveal up-to-the-minute trends and classic
designs.
I RI Profile and Inside Retailing offer up engaging
and insightful interviews with top importers and retailers. I What’s Looming pulls together indispensable,
handmade and machine-made industry news. I RI Notebook, Inside Markets, Calendar and
Final Pics bring you all the final touches you need to
make informed decisions about your business, including merchandising ideas, market trends and ground-breaking company news.
I What’s more, RI Special Reports, book reviews, industry and economy updates, along with detailed historical pieces round out our editorial coverage.
Demographics
RUG INSIDER magazine reaches top area rug buyers in
each quarterly issue. These important buyers represent carpet/flooring specialty stores, furniture stores, mass merchants, department stores, Oriental rug retailers, mail order catalogs and designers. RUG INSIDER magazine also is aggressively distributed at key industry trade markets including: High Point, New York Markets, Atlanta Intl. Area Rug Market, Las Vegas Market, and Surfaces. Please Note: We leave our editorial details deliberately flexible so that we can offer up-to-the-minute news and trends. Before each issue, a request fax goes out with more specific information about topics to be covered in a particular issue and what type of artwork/information we’re looking for.
E-mail all press releases to editor:
Diane Cotton Caplan at: [email protected]; cc: [email protected]
Diane Caplan
515 Knox Avenue, Wilmette, IL 60091; Phone: (847) 920-9130
RUG INSIDER Magazine Editorial Calendar
2015/2016
RUG INSIDER magazine
Peter Woodaman, Advertising
4 Fortsalong Road • Meredith, NH 03253 Tel: (603) 279-4938 • Fax: (603) 279-4838 email: [email protected]
www.RugInsider.com
2015 Website Rate Card
Mechanical Requirements
Web Ad Specs/Required File Format for Supplied Ads
RGB, 72 dpi GIF and JPG file formats are preferred. Ads will be linked directly to the URL you provide. GIF animations should not exceed 2MB. All ad files should be optimized for web viewing. (Flash/.swf ads are not preferred, but are also accepted).
Your web display ad will appear on the RugInsider.com home page and all content pages within the site. Classified ads run in a special section only.
Production
Our in-house advertising agency can handle your advertising production needs. Costs vary depending on the complexity of the ad. All production costs will be billed and are to be paid before ad is run.
Web Advertising Rates
Ad Size Dimensions 1 Month 6 Months 12 Months
Vertical Tower 165 x 425 pixels $575 $475 $375
Banner 410 x 85 pixels $550 $375 $275
Web Classified Text Only Monthly $100
*Call for special web advertising sizes, opportunities and rates
Send all insertion orders/materials to: RUG INSIDER magazine
Address production questions to: Peter Woodaman, Advertising
4 Fortsalong Road • Meredith, NH 03253 Tel: (603) 279-4938 • Fax: (603) 279-4838 email: [email protected]
Email Campaigns
2015 Rate Card
Better than ‘plain-old’ email, our Email
Marketing is the easy, effective, and
affordable way to communicate with your
customers. Our attractive,
professional-looking email communications, ecards,
announcements and newsletters deliver
your message and help build strong
customer relationships.
I Targeted area rug industry subscriber list
We can also deliver to your supplied, permission-based email list.
I Promote your social media links
We can Insert links to your blog, Facebook, Twitter, YouTube, Flickr, and LinkedIn pages.
Production
Our in-house advertising agency can handle your advertising production needs. Costs vary depending on the complexity. All production costs will be billed and are to be paid before campaign is run.
Email Marketing Rates
Call for special email marketing opportunities and ratesSend all insertion orders/materials to: RUG INSIDER magazine
Address production questions to: Peter Woodaman, Advertising
4 Fortsalong Road • Meredith, NH 03253 Tel: (603) 279-4938 • Fax: (603) 279-4838 email: [email protected]
Ad Rate: (see rate card) $ ____________________________
Signature: __________________________________________________________ Date:___________________________
Electronic Files: Enclosed II To Follow II
We will comply with the rates, mechanical requirements and closing dates as stated.
Advertiser:____________________________________________________________________________________________ Contact: _____________________________________________________ Tel: ____________________________________ Address: ______________________________________________________________________________________________
Advertising Insertion Order
I agree to participate in the following 2015/16
RUG INSIDER issues: I
I Spring 2015 II Summer 2015 II Fall 2015 II Winter 2016 Print Ad size: Full Page II 4/C II B/W II
1/2 Page Island II 4/C II B/W II 1/2 Page Horiz. II 4/C II B/W II 1/4 Page II 4/C II B/W II 1/8 Page II
I agree to participate in RugInsider.com Web site advertising: I
I 1 Month II 6 Months II 12 Months Web Ad size: Vertical Tower II
Banner II Classified (Text) II
2015
Closing Dates and Circulation
Issue Dates Market Focus Ad Materials Due*
Spring 2015 High Point Feb. 17, 2015 ICFF Summer 2015 Atlanta, May 1, 2015 Las Vegas Market Fall 2015 High Point, NYICS, July 7, 2015 Metro Market Week,
Rug Show@Javits Winter 2016 Atlanta, Surfaces Oct. 31, 2015 Las Vegas Market
Rug Show in LA *Subject to Change
Send all insertion orders/materials to: RUG INSIDER magazine
Address production questions to: 4 Fortsalong Road • Meredith, NH 03253 Tel: (603) 279-4938 • Fax: (603) 279-4838 email: [email protected]
Design Services: Our in-house advertising agency can
handle your advertising production needs. Costs vary depending on the complexity and size of ad. All production costs will be billed and are to be paid before the ad is run.
Platform: We prefer Mac but PC files are acceptable. Preflight software: Utilizing software such as Markzware
FlightCheck or Extensis Preflight Pro is highly reccomended to catch problems with files prior to submission. If you are using Quark Xpress, the built-in “Collect for Output” command assists in gathering your files.
Applications: Supported applications in order of preference:
Quark Xpress (through 7), InDesign (through CC), Illustrator (through CC), and PhotoShop (through CC). Files created in other applications may be acceptable. Additional charges will apply to prepare or recreate them for proper reproduction.
Colorspace & Resolution: All color images should be in CYMK
colorspace. Minimum resolution is 300 dpi at 100% of reproduction size. Other colorspaces (i.e. RGB, indexed, etc) are acceptable but additional charges apply to convert to CYMK. Resulting color may need corrections, and is discouraged if color match is critical.
File Fomats/Compression: Contone images should be TIFF
or EPS. Please only use EPS when silos are necessary. LZW compression is recommended. JPEG compression is not acceptable. Please do not submit GIF files
Fonts: Include ALL fonts (screen AND printer versions for
Postscript Type 1) used in your document, including fonts used in placed EPS files. Type 1 Postscript fonts are preferred.
Linking: NEVER embed images; always link them. This allows
us to inspect & correct them if necessary. Please provide all linked images.
File Submission: Media we accept in order of preference: DVD,
CD ROM. Please provide a printout of disk contents.
Electronic File Submission/FTP: Email files of up to 10MB to:
Files greater than 10MB should be submitted via FTP.
1. Visit http://www.ruginsider.com/upload.html and follow the submission form instructions.
2. To use an FTP client, login to ftp.ruginsider.com, with username: [email protected] • password: RIUser_2013 Email [email protected] after file upload to ensure proper file identification and description.
Jobs submitted via email or FTP ideally should be compressed into a single file using Stuffit or Zip formats and named by company. Please contact [email protected] with questions.
Bleeds: Please adjust any bleeds to .125” (1/8") on all 4 sides. Ink Colors: RUG INSIDER is printed as 4-color process. Please be
certain all colors in your file(s) are defined as 4-color process.
Trapping: Please DO NOT attempt to trap your files. Do not set
any element to overprint.
Rich Blacks: Rich or bump blacks should not exceed 60% cyan,
40% magenta, 30% yellow, 100% Black.
Proofs: For 4-color ads please submit a contract proof with files.
An additional charge of $95 per page applies to 4-color ads with no contract proof. For single color ads please submit a hard copy printout or at very least a PDF file.
Film Ads: RUG INSIDER magazine is produced using
direct-to-plate technology. All ads should be submitted as files and not film. Ads supplied in film format are subject to additional charges of $275 to convert them to a digital format.
Ad Material Specs & Requirements
2015
RUG INSIDER magazine
4 Fortsalong Road • Meredith, NH 03253 Tel: (603) 279-4938 • Fax: (603) 279-4838 email: [email protected]
www.ruginsider.com
Page Size: 8.5” x 11” is final trim size.
Ad Size Width Height Full page bleed 8.75" 11.25" Full page non-bleed 7.5" 10" 1/2 page island 4.875" 7.5" 1/2 page horizontal 7.5" 4.875" 1/4 page 3.5" 4.875" 1/8 page 3.5" 2"
