Traffic-Building Opportunities

(1)

TABLE OF CONTENTS

Packages ...2

Traffic-Building Opportunities

(2)

PACKAGES

Maximize your ROI by working with our Traffic-Building Specialist to design a custom package to fit your budget and exceed your marketing goals, or choose from one of three standard marketing packages. A custom package can be as simple or elaborate as your budget allows... the only limitation is your imagination!

WOC is offering three unique offers exclusively for 2016. They represent a blend of our most popular Digital and Traditional products that focus on pre-show and onsite communication with

pre-registered attendees.

Option 1

$1,950

Upgraded Profile

Increase Awareness & Visibility Inform & Educate Pre-Show Drive Traffic to Your Booth 24/7/365 Pre-Show Marketing Post-Show Awareness Video Marketing

Shared Attendee Eblast

Inform & Educate with this Pre- and Post-show opportunity Only 7 Positions Available (limited Availability)

Reach ALL Pre-Registered Attendees

(3)

Option 2

$4,970

Upgraded Profile

Shared Attendee Eblast Inform & Educate Pre- and Post-show Only 7 Positions Available (limited Availability) Reach ALL Pre-Registered Attendees Promote Company, Product and Brand Digital Promo Pack

Increase Awareness & Visibility Create a Memory Hook Pre- & Post-Show Marketing

Deliver Show Specials, Redeemable Coupons and Product Announcement Lobby Banner (10’ w x 5’ h)

High Traffic location Build Brand Awareness Promote Booth Location Announce New Product Onsite Marketing

Strategic Placement Availability Mobile Push Alert

YOU Pick the day and time your message is broadcast to attendees via the WOC App Promote In-Booth demos, specials, new products and announcements

(4)

Option 3

$7,960

Upgraded Profile

Targeted Attendee Eblast

Drive attendee engagement to your onsite booth Target Up To 5,000 attendees

Average Open Rate of 41%

Choose YOUR Day and Time to drop the campaign Target via how attendees register for WOC Limited Availability

Digital Promo Pack Increase Awareness & Visibility Create a Memory Hook Pre- & Post-Show Marketing

Deliver show specials, redeemable coupons and product announcement Rotating Lighted Kiosk (1 Panel)

Stand Out With a 46”w x 67”h panel

Increase awareness & visibility with this onsite opportunity Strategic Locations available

Limited Availability Production Included Mobile Push Alert

YOU Pick the day and time your message is broadcasted to attendees via the WOC App Promote In-Booth demos, specials, new products and announcements

(5)

SOCIAL MEDIA

$100

Attach any post, any status, any ad to the top of the World of Concrete page. This positioning will allow our Facebook audience to see your post right away. Increase your social media ad presence.

Post will remain pinned to the top of the WOC FB page for 7 days.

$250

Pin your booth number, advertisement, or your latest product to the top of the World of Concrete Twitter page

Have your tweet seen by more than 20,000 Twitter followers. Create a unique hastag for your company to gain more attention.

Post will remain pinned to the top of the WOC Twitter page for 7 days.

PIXE Social

$20,000

Have photos taken by PIXE of attendees at World of Concrete and shared to Social Media! Increase your social media presence by having your logo on the PIXE backdrop, located in high-traffic area, in all photos. Over 500,000+ total social impressions for World of Concrete 2016! • Branded Photos with Company Logo

• Rights to Photos for Internal and External Marketing • Branded Email Promoting Sponsored Event • Branded Step and Repeat (logo) on Backdrop • Social Media Hashtag

(6)

ONSITE PROMOTION

8-Second Big Screen Spot

$5,500

BIG SCREENS, BIG IMPACT

Don’t miss this interactive opportunity to spread the word about your brand THROUGHOUT the entire LVCC!

Your Brand! Your Eight-Second logo/ad featured! (There is NO sound) Increased Foot Traffic to your Booth!

Full-Motion Screens with a Minimum of 720 Exposures!

Five Full Days of Exposure: Four show days and one Education-only day!

For $5,500 you will get one message all five days of exposure on 14 screens located throughout the Las Vegas Convention Center with your custom 8-second message!

Badge Pick-Up Counters (2)

$7,500

Grand Concourse & South Hall Lobby

More than 25,000 pre-registered attendees will visit one of these stations to pick up their badges prior to entering the show. Prominently display your company logo or advertisement on the Badge Pick-Up Counter in two locations.

(7)

Aisle Signs

NEW!

Aisle signs are a simple and cost-effective way to broaden your company’s exposure and expand your footprint at the show at a terrific price point. Your logo will been seen from the front and back of the hall on double-sided aisle signs, guaranteeing maximum impressions throughout the entire event.

Aisle Signs, Entrance Aisle, Set of 3

$6,000

Entrance aisle signs are seen first, so maximize your brand presence by selecting the entrance aisle upgrade. You will receive:

4-color company logo on the front and back of one entrance aisle sign and two non-entrance aisle signs

Aisle Signs, Entrance Aisle, 1 Aisle Sign

$3,000

Entrance aisle signs are seen first, so maximize your brand presence by selecting the entrance aisle upgrade. You will receive:

4-color company logo on the front and back of one entrance aisle sign

Aisle Signs, Non-Entrance Aisle, Set of 3

$5,000

You will receive:

4-color company logo on the front and back of three non-entrance aisle signs

Aisle Signs, Non-Entrance Aisle, 1 aisle sign

$2,000

You will receive:

4-color company logo on the front and back of one non-entrance aisle sign. Please Note:

• Entrance Aisle signs are limited in availability. Contact your Account Executive for more information.

• Aisle signs will be placed on aisles adjacent to exhibitor booths whenever possible. These requests are filled on a first-come, first-served basis.

• Aisle sign placement to be determined by Show Management, on a first-come, first-served basis.

• Show Management will make every effort to insure that competitors’ aisle signs are not placed near competing booths.

(8)

Double-Sided Lobby Billboard (1)

$5,250

Size: 3’w x 8’h, double-sided

Advertise on a strategically placed billboard in a high-traffic area of the show--the lobby. Whether you’re launching a new product or just want to invite attendees to visit your booth, these signs are sure to get their attention.

Production included.

Education Program Sponsor

$30,000

Distribute 5,000 bags with your logo and company literature inside, digital offerings include a banner ad on the WOC education program webpage, pre-show email to 25,000 registered and prospective attendees, logo on the education pages in the onsite Program & Exhibits Guide, logo in the printed WOC Comprehensive brochure, and much more. Email us today to receive a detailed prospectus on this exclusive opportunity.

Exhibit Hall Floor Graphic (1)

$1,750

Place advertising at attendees’ feet throughout World of Concrete. These 3’ x 5’ floor graphics promote your company and double as great directionals to your booth.

Exhibit Hall Floor Graphic (3)

$4,500

Make an impression before attendees enter the exhibit halls; place advertising at attendees’ feet throughout World of Concrete. These 3’ x 5’ floor graphics (3) promote your company and double as great directionals to your booth.

(9)

First Timer’s Package

$2,225

Package includes:

• 3’ x 5’ booth floor graphic

• Upgraded Booth Profile includes Mobile App Company Profile with Logo and Yellow Highlighted Company Name

International Business Center (IBC)

$12,500

An excellent strategy for U.S. companies who want to increase their international exposure. The IBC is the place where international attendees come to register, network, and conduct business. Key benefits:

• Daily beverage and snack service

• Two Sponsored pre-show e-blasts to international attendees • Promotional signage throughout the show with sponsor’s logo

• Premium full-page, 4-color ad on the back cover of the Export Directory distributed in IBC and digitally post-show

Production included. For U.S. Exhibitors only.

Outdoor Banner

$4,500

Size: 10’w x 10’h

Prominently display your company logo or advertisement on the LVCC with a magnetic banner. This area is prime advertising real estate--it’s the first thing attendees see upon arrival at the show and overlooks the outdoor exhibits.

(10)

Large Outdoor Banner

$27,000

Size: 30’w x 20’h

Prominently display your company logo or advertisement on the LVCC with a large magnetic outdoor banner. This area is prime advertising real estate--it’s the first thing attendees see upon arrival at the show and overlooks the outdoor exhibits for maximum visibility throughout the week.

Production included. Not reusable.

Call your account executive for additional sizes, locations and pricing.

Lobby Banner

$2,500

Size: 10’w x 5’h

Place your company’s ad on a lobby banner in a prime, high-traffic location. This is a great opportunity to maximize your exposure and make your booth location known.

Call your account executive for additional sizes, locations and pricing. Production included. Not reusable.

Lobby Floor Graphic (1)

$2,025

Make an impression before attendees enter the exhibit halls; place advertising at attendees’ feet throughout World of Concrete. This 3’ x 5’ floor graphic promotes your company and doubles as a great directional to your booth.

Lobby Floor Graphic (3)

$5,250

Make an impression before attendees enter the exhibit halls; place advertising at attendees’ feet throughout World of Concrete. These 3’ x 5’ floor graphics promote your company and double as great directionals to your booth.

(11)

Rotating Lighted Kiosk (1 Panel)

$2,950

Size: 46”w x 67”h

Stand out with your company advertisement and booth number on one panel of a rotating lighted kiosk strategically placed throughout the LVCC in high traffic areas.

Production Included. Limited quantity available. Production included.

Rotating Lighted Kiosk (3 Panels)

$7,750

Size: 46”w x 67”h

Stand out with your company advertisement and booth number on three panels of rotating lighted kiosks strategically placed throughout the LVCC in high traffic areas.

Production included. Limited quantity available.

Rotating Lighted Kiosk (4 Panels)

$10,000

Size: 46”w x 67”h

Stand out with your company advertisement and booth number on three panels of rotating lighted kiosks strategically placed throughout the LVCC in high traffic areas.

(12)

PICK 3

$8,950

A great way to maximize your marketing budget by purchasing 3 opportunities for 1 special price! Pick any 3 of the following:

• One Rotating Lighted Kiosk Panel • 3’w x 5’h Floor Graphic

• 10’w x 10’h Outdoor Banner • 10’w x 5’h Lobby Banner • Lobby Billboard (Double-sided)

No substitutions. Once you make this purchase, your Account Executive will be in touch with you to finalize your selection of 3 items.

Production included

Restaurant Exposure*

$47,500

Make a big impact at World of Concrete by placing your brand on Lucky’s Restaurant located in the Grand Concourse or Ace’s Restaurant located in the South Hall Lobby.

Key Benefits:

• Sponsor Logo Featured at Entrance • Logo Cups/Napkins

• Column Wraps • Table Covers

3150 Lounge Exposure*

$18,000

Key Benefits:

• Logo Beer/Beverage Cups/Napkins • Menu Signage

Retail Food Outlets*

$19,500

Key Benefits:

• Logo Coffee Cups/Beverage Cups/Napkins • Logo Bottled Water

(13)

2016 MOBILE APP

All-in-one tool designed to extend user engagement from pre-show and onsite to post-show, enabling a higher quality event experience for attendees.

GOLD Sponsor

$28,000

The Exclusive Gold sponsorship provides your company maximum exposure on the WOC mobile app before, during and after the event.

As the sponsor, you will receive:

• Launch screen graphics with your company’s branding • Watermark logo on event and seminar schedule

• Logo in all attendee promotion -- includes: on-site signage, email, social media, show program and show website

• Rotating banner and landing page ad • Logo on interactive floor plan • Video in exhibitor profile

• Highlighted listing in exhibitor search • Upgraded online booth profile

SILVER Sponsor

$16,000

The mobile app Silver sponsorship provides your company with prime exposure on the event’s mobile app before, during and after the event.

As the sponsor, you will receive:

• Rotating banner ad on landing page • Logo on interactive floor plan • Video in exhibitor profile

(14)

Multimedia Package

$5,000

Engage attendees with a rotating banner ad and video in your exhibitor profile. You will receive:

• Rotating banner ad located on the app dashboard • Full-screen landing page ad

• Video within exhibitor profile

• Highlighted exhibitor profile within the app • Upgraded online booth profile

Custom Push Alert

$1,000

Engage show attendees and drive on-site booth traffic with a custom push alert! Let attendees know about current promotions, product demos, drawings or just to stop by your booth. Includes:

• One (1) custom push alert sent to all mobile and tablet users Includes subject line, description, URL Link

• The three (3) most recent alerts are shown on the app dashboard • Drive onsite booth traffic

• Instantly let registrants know about promotions, give-a-ways, demos, etc. • All alerts are stored within the alerts section of app

• Subject line: 29 characters max

• Unlimited content within the body of the message • URL link to redirect user

(15)

EMAIL SPONSORSHIP OPPORTUNITIES

Targeted Attendee E-Blast

$4,500

Reach your target audience (max. 5,000) with an email before or after the show. Create your own HTML message or we will assist you before we send it on your behalf. Email performance metrics are provided.

• Reach highly targeted registrants pre-show and/or post-show • Average 33% Open Rate for WOC targeted e-blasts

• Delivered directly to registrant’s email inbox • Unlimited content

• Custom performance metrics will be provided

Shared Attendee E-Blast

TOP SPOT

Pre-Show: $1,500

Post-Show:

$1,950

Feature your company logo, product and product description in an attendee e-blast sent to ALL attendees & prospects for this year’s show. Average open rate for shared attendee e-blasts are 37%. Pre and post-show opportunities available *3 top spots per email, slots fill up fast.

• Top 3 spots available – first come, first served • Emails promote:

Company logo & URL Booth #

Product announcement, photo, and link to website

Shared Attendee E-Blast Pre-Show: $1,250

Post-Show: $1,750

Feature your company logo, product and product description in an attendee e-blast sent to ALL attendees & prospects for this year’s show. Average open rate for shared attendee e-blasts are 37%. Pre- and post-show opportunities available * 7 spots per email, slots fill up fast.

• Exhibitors listed in alphabetical order • Emails promote:

Company logo & URL Booth #

(16)

ONLINE SPONSORSHIP OPPORTUNITIES

EXCLUSIVE! Search Engine Sponsor

$8,500

Receive prime logo recognition by the search bar on every page of the WOC website. As the sponsor, you will receive:

• Logo in the header of all web pages of the show website • URL link to your company’s website or online booth profile • An excellent branding opportunity

Premium Web Ad $7,500

Feature your banner ad on the MOST prominent page of the show website with a custom web ad located ‘above the fold’ linked back to your company’s website. Detailed metrics report provided with total ad impressions and clicks.

As the sponsor, you will receive: • 180 x 150 web banner ad

• URL link to redirect users from WOC site to your site • Detailed metrics provided

Online Registration Sponsor Exclusive:

$30,000

Non-Exclusive (6 available):

$7,000

Expose your company’s brand to thousands of industry professionals as they register to attend the WOC Show by having your static web banner throughout the online registration site. *6 spots available

As a sponsor, you will receive:

• One (1) logo on every page of the online registration site

(17)

EMAIL SPONSORSHIP OPPORTUNITIES

Online Display Retargeting (100,000 Impressions): $3,000

(50,000 Impressions): $1,500

Remind prospective attendees about your company and products even when they aren’t on the World of Concrete website with retargeting ads. These ads will display on other sites our attendees visit like CNN, Wall Street Journal, etc. Our exclusive campaign option receives 100,000 impressions and our non-exclusive campaign option receives 50,000 impressions. As the sponsor, you will receive:

• One retargeting campaign

• Custom performance metrics provided

Upgraded Online Booth Profile $700

Make your company stand out! Upgraded profiles are 3x more likely to be viewed than basic profiles.

You will receive:

• Company logo and online floor plan logo • Product video

• Product previews (5) • Press releases (5) • Show specials (3)

• Highlighted booth profile on show app with logo

Digital Promo Pack $3,900

(18)

Booth Video

$1,500

Showcase your product or company in a fully produced and edited one- to two-minute

professional video, delivered to you electronically. You will be given full rights to use and promote the video on your website, at trade shows, in presentations, social media, etc.

Includes:

• Professionally shot and edited video (1-2 minutes), filmed at booth location at pre-determined time

• Product interview or script approval (options: “New Product,” “Company Profile,”or “Best Practice Tips”)

• Incorporation of logos and/or images provided by sponsor • One review/edit of video

• Ownership rights to finished video • Distribution through:

Traffic-Building Opportunities