AACC Integrated Portfolio

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AACC

2015 Integrated Portfolio

Advertising Representatives

Cunningham Associates

180 Old Tappan Rd.

Old Tappan, NJ 07675

(201) 767-4170; Fax: (201) 767-8065

[email protected]

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Table of Contents

2015 AACC MEDIA KIT

2

Clinical Laboratory News

Readership ...3

Buyer Profiles ...4

Editorial Calendar ...5

Advertising Rates ...6

Advertising Specifications ...7

E-Mail ...8

Online Ads ...9

CLN Stat e-Publication ...10

Clinical Chemistry

Readership ...11

Advertising Rates ...12

Advertising Specifications ...13

Digital Opportunities ...14

AACC Annual Meeting &

Clinical Lab Expo Opportunities ...15

CLN Daily & CLN Stat Spotlight ...16

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Readership

GENERAL INFORMATION

Published monthly and updated weekly online, Clinical Laboratory News is the authoritative source for timely analysis of issues and trends affecting clinical laboratories, clinical laboratorians and the practice of clinical laboratory science. In addition, all ads appearing in the print issue will also appear in the CLN interactive digital issue.

CIRCULATION

Established: 1975 by AACC

Circulation: 32,000 (July 2014)

INFLUENTIAL READERSHIP

Clinical Laboratory News has the critical Power Readers essential to the success of your sales efforts! With 85% of readers at large hospital and commercial/reference/public health labs, nearly three-quarters of Clinical Laboratory News recipients influence purchasing decisions.

Readership by Category

Director/Asst Dir/Manager/Administrator: ...20%

Chief Med Tech/Lab Supervisor/Point-of-Care Testing: ...14%

Lab Technologist: ...14%

President/VP/Other Executive: ...6.5% Manufacturing/Operations/Marketing: ... 5%

Research or Development Scientist/Engineer: ... 5%

Pathologist/Other MD: ... 4%

Educator: ... 3%

Clinical/Regulatory Affairs: ...1.5% Students: ... 2%

IMPORTANT DECISION MAKERS

60% make or influence buying decisions

0 10 20 30 40 50 60

60% (Recommend products) 60% (Evaluate options for purchase)

59% (Make purchasing decisions about capital equipment) 40% (Make final selection)

38% 23% 21% 18% 0-199 200-399 400-599 600+ Beds

Readers by facility size

0 5 10 15 20 25 30 35 40

BOARD OF EDITORS

Chair: Lorin M. Bachmann, PhD, DABCC Members: Joshua Bornhorst, PhD Andrew Don-Wauchope, MD Elizabeth Palavecino, MD Steven Goss, PhD Pamela Steele, PhD

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Power Editorial =

Power Buyers

2015 AACC MEDIA KIT

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Clinical Laboratory News’ power editorial is directed to

readers in the highest-volume labs.

With strong pass-along readership at facilities with heavy volumes, Clinical Laboratory News reaches buyers at some of the largest testing labs in the marketplace.

PASS-ALONG READERSHIP

More than 98% of readers pass along their issue of CLN to colleagues.

Less than 50,000 (9%)

50,000-99,000 (6%)

100,000-499,000 (14%)

500,000-999,000 (11%)

1,000,000-2,999,000 (20%)

Test volumes in readers’ laboratories

0%

5

10

15

20

25

30

35

40

3,000,000+ (40%)

Readers’ areas of management responsibility

0

5

10

15

20

25

30

35

Chemistry lab (35%) Core lab (30%) Point-of-Care (28%) Immunoassay lab (28%) Hematology lab (23%) Satellite lab (8%) Coagulation lab (19%)

Annual budgets

0

5

10

15

20

25

30

$101,000–$250,000 (12%)

$251,000–$500,000 (15%)

$501,000–$1,000,000 (16%)

Over $1,000,000 (26%)

40% of readers have a test

volume in their lab of more

than 3 million.

Clinical Laboratory News’

readers are well-represented

across many types of labs.

57% of Clinical Laboratory

News readers have annual

budgets for purchasing

instrumentation and

reagents that exceed

$250,000.

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2015 Editorial Calendar

January

Ovarian Reserve

February

Genetic Testing in Cancer Diagnostics

March

Detection of Specimen Adulteration

April

Molecular Characterization of RBC Antigens

May

Evaluation of Monoclonal Gammopathies

June

Implementing Tandem Mass Spectrometry

July

Multiplex PCR for Diagnosis of Infectious Disease

August

Pediatric Reference Intervals

September

Test Utilization and Antimicrobial Stewardship

October

Hemoglobinopathies

November

Biomarkers for Alzheimer’s Disease

December

Utility of Lipid Subfractionation

Clinical Laboratory News

Industry Sponsored Editorial

A new, impactful way to showcase your company’s

latest technology to the

CLN

audience

A new advertorial feature from Clinical Laboratory News devoted to new technology This 1/2-page horizontal feature will include a product image and up to 360 words. Complete details to follow!

For additional information contact: Charlie Meitner

201-767-4170

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GENERAL INFORMATION

Advertising Representative Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675

Phone: 201-767-4170; Fax: 201-767-8065 www.aacc.org

Charlie Meitner ([email protected]) Jim Pattis ([email protected])

Jim Cunningham ([email protected])

ADVERTISING RATES

Note: Frequency in Clinical Laboratory News and Clinical Chemistry combines to earn a total frequency discount for both publications.

EARNED RATES

Rates based on number of insertions used within one calendar year, regardless of size. Space purchased by a parent company and subsidiaries is combined for accounting of earned rate.

SPECIAL POSITIONING

When an advertiser requests a position, it will be con-sidered “preferred” at the B&W rate + 10% premium. For

consecutive page ads, contact Cunningham Associates. Agency commission: 15% if paid within 60 days.

INSERTS

Inserts must be submitted for approval to Cunningham Associates. Insertion and production fees may apply.

• Two-page (single leaf): 2x earned page rate • Four-page: 4x earned page rate

For other insert formats or wall charts, contact Cunningham Associates.

CLOSING DATES FOR SPACE

• Reservations: 6th of month preceding month of issue • Materials: 8th of month preceding month of issue • Cancellations: Must be received in writing by

closing date

MISCELLANEOUS

All advertising is subject to Publisher’s approval. Disposition of electronic files: held one year and discard-ed unless otherwise instructdiscard-ed.

COVER TIPS & OUTSERTS

Please contact advertising representative for costs, sizes and quantity.

BLACK-AND-WHITE RATES

1X

6X

12X

24X

48X

Full Page

$4,500

$4,330

$4,170

$3,970

$3,845

2/3 Page

$3,330

$3,285

$3,200

$3,125

$3,035

1/2 Page

$2,790

$2,705

$2,620

$2,565

$2,555

1/2 Island

$2,325

$2,310

$2,265

1/3 Page

$2,125

$2,095

$2,050

1/6 Page

$1,205

$1,195

$1,185

2015 Ad Rates

COVER & PREFERRED POSITION RATES

(Over earned black-and-white page rate)

2nd cover ... 15% extra 3rd cover ... 10% extra 4th cover ... 25% extra Opposite Table of Contents ... 15% extra Other preferred positions ... 10% extra

COLOR RATES

(Color rates are in addition to earned black-and-white rates.)

Black and one process color ... $485 Black and each additional matched color* ... $805 Four-color ...$1,180

* CLN does not use spot or Pantone inks. Additional colors are matched using CMYK builds. Variations may occur from issue to issue due to color-building process

2015 AACC MEDIA KIT

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Advertising Specifications

PRINT ADVERTISING SPECIFICATIONS

Trim Size: 9” x 10.875” (all measurements in inches) Copy safe area: .25” in from trim

Bleed: .125” out from trim

Page Unit Width Height

(inches)* Full Page Non-bleed size 8.25 10.125 Bleed Size 9.25 11.125 2/3 Page Vertical Non-bleed size 4.875 10.125 Bleed Size 5.75 11.125 1/2 Page Horizontal Non-bleed size 7.875 4.875 Bleed Size 9.25 5.625 1/2 Page Vertical Non-bleed size 3.75 10.125 Bleed Size 4.625 11.125 1/2 Page Island Non-bleed size 4.875 7.25 Bleed Size 5.75 7.875 1/3 Page Vertical Non-bleed size 2.5 10.125 1/3 Page Square Non-bleed size 4.875 4.875 1/6 Page Island Non-bleed size 2.5 4.875

Paper stock: 50 lb. coated web offset. Type of binding: Saddle-stitch.

Printing resolution: 133-line

* For metric sizes, contact Cunningham Associates.

DIGITAL AD SPECIFICATIONS

Format

• PDF/X-1a is the preferred file format.

• CLN does not accept native file formats (Quark, InDe-sign, etc.).

• Ads should be created according to SWOP guidelines for web coated printing (www.swop.org/certifications. html). Use CMYK web coated as the color space for all images; do not use compression on any images. • See “Specifications” (at left) for size, copy safe area and bleed requirements.

• If you wish to submit any other file format, please contact Bill Malone at 202-835-8756 or

[email protected]. Delivery

Files smaller than 10MB can be emailed. For more infor-mation and guidelines, contact Cunningham Associates.

CLOSING DATES

Space: 1st of month preceding month of issue Materials: ROB ad materials are due the 7th of every month preceding the month of issue

Inserts: 17th of month preceding month of issue Send all insertion orders & advertising materials to: Kathy Tamalonis

Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675 Tel: 201-767-4170 Fax: 201-767-8065 Email: [email protected] Full page 1/2 page horizontal 1/2 page horizontal 2/3 page vertical 1/2 page vertical 1/3 page vertical 1/3 page

square 1/6 page island

1/2 page island

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Clinical Laboratory News

Monthly ETOC Alert

Reach more than 60,000 of your customers monthly!

AACC has an extensive list of customer email addresses. These individuals include: • Attendees of the AACC Annual Meeting & Clinical Lab Expo

• Clinical Laboratory News subscribers

• AACC members

• Attendees of AACC conferences and webinars • Purchasers of AACC books and other products

PURCHASING POWER

60% of recipients have a role in selecting, recommending, or evaluating purchase decisions.

EVERY TYPE OF LABORATORY

ADVERTISING RATES

1X

3X

6X

12X

Leaderboard

$1,400

$1,300

$1,150

$1,000

Skyscraper

$1,100

$1,000

$900

$800

Half skyscraper

$700

$600

$500

$400

CLOSING DATES

Reservations: 15th of the month preceding the month of issue Materials: 22nd of the month preceding the month of issue

SPECIFICATIONS

Leaderboard ...700 x 90 pixels Leaderboard ...468 x 60 pixels Skyscraper ...120 x 600 pixels Half Skyscraper ...120 x 300 pixels Half Skyscraper ...125 x 60 pixels

Includes a link to your website. Please provide link with insertion order.

DIGITAL FILES

We accept GIF or JPEG files. Maximum size: 65kb. The following file types are not acceptable: video, third-party ads containing javascript, and flash-based formats.

INQUIRIES

Cunningham Associates 180 Old Tappan Rd. Old Tappan, NJ 07675

(201) 767-4170; Fax: (201) 767-8065 Charlie Meitner ([email protected]) Jim Pattis ([email protected])

0 5 10 15 20 16.6% Private Hospital State/County/Local Hospital Commercial/Reference University Group Practice/POL Research/Blood/Pharma/Forensic/Vet Government/Public Health Veterans’/Military 14.3% 8.1% 5.8% 4.2% 3.7% 1.5% 1.3%

2015 AACC MEDIA KIT

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OPEN

RATE:

25%

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Put your message in front of Clinical Laboratory News’

growing online audience

Clinical Laboratory News’ online editorial content is actively and regularly promoted to AACC’s largest readership base and promoted on AACC’s website – viewed by thousands of visitors each month.

• Promoted through the CLN Monthly ETOC Alert.

ALL FOUR SKYSCRAPER ADS AT ONE LOW PRICE

Includes all four skyscraper positions. Ads will rotate with a maximum of five advertisers per month.

12 Months

6 Months

3 Months

1 Month

Skyscrapers

$6,000

$4,150

$2,300

$1,650

CLOSING DATES

Reservations: 10th of the month for the next month’s issue. Materials: 15th of the month for the next month’s issue.

SPECIFICATIONS

120px wide x 380px high. Interlaced, non-transparent GIF; Animated GIF files – no flash. Maximum file size 25kb.

INQUIRIES

(201) 767-4170; Fax: (201) 767-8065 Charlie Meitner ([email protected]) Jim Pattis ([email protected])

Online Ads

CLN Home Landing Page: Your ad will appear on CLN’s Home Landing page on the AACC’s website Article Pages: Your ad will be featured next to CLN’s monthly featured story Bench Matters: Your ad will be prominently placed as a skyscraper ad on this popular feature Articles Landing Page: Your ad will be featured next to articles within the issue

https://www.aacc.org/publications/cln/articles/2014/december/bench-matters

https://www.aacc.org/publications/cln/articles/2014/december/lab-automation https://www.aacc.org/publications/cln

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Launched by AACC, CLN Stat is a dynamic new epublication. Featuring a sleek, modern design, this weekly publi-cation builds on the strong reputation of AACC’s flagship magazine, CLN – Clinical Laboratory News, for credible, timely coverage of key issues in the laboratory community.

CLN Stat features two alternating versions. Both cover news about research breakthroughs, legislative and regulatory actions, and public health and lab-related events.

• AACC MEMBERS-ONLY VERSION: Published every other Thursday and delivered to more than 8,000 AACC

Members

• NON-MEMBER VERSION: Published in alternating weeks from the members-only version and delivered to over 60,000 laboratory professionals, including all AACC

Members

CLN Stat

ePublication

2015 AACC MEDIA KIT

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Reach More than 60,000 Clinical Laboratory Professionals Each Month

A

B

D

E

F

G

C

Specs & pricing

Pixel Dimensions File Format Max File Size

A. Leaderboard (1 per issue) $2,800 per month

620 x 77 JPEG, GIF 40k

B. Skyscraper (2 per issue) $2,400 each per month 120 x 600 JPEG, GIF 40k C. Top Banner (1 per issue) $2,400 per month

D. Traditional Text Ad (2 per issue) $600 each per month Text: Five word headline, 15 word description

Text displays below image

E. Callout Text Ad (1 per issue) $1,200 per month Text: Five word headline, 25 word description Text displays to right of image

125 x 100 JPEG, GIF 30k F. Bottom Banner (1 per issue) $2,200 per month

G. Product Showcase (1 per issue) $2,360 per month Text: Five word headline, 50 word description

175 x 125 JPEG, GIF 30k Image URL’s & Destination URL’s are required for all ads

Frequency Discounts: (Based on

placements within the calendar year)

• 3 months: -5%

• 6 months: -10% • 9 months: -15%• 12 months: -20%

For additional information please contact: Charlie Meitner ([email protected]) Jim Pattis ([email protected])

Jim Cunningham ([email protected]) 201-767-4170

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GENERAL INFORMATION

Advertising Representative Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675

Phone: 201-767-4170; Fax: 201-767-8065 Charlie Meitner ([email protected]) Jim Pattis ([email protected])

PUBLISHING OFFICES

Published monthly by AACC. 1850 K Street, NW, Suite 625 Washington, DC 20006 Publisher: Mac Fancher

Phone: (202) 835-8714; Fax: (202) 833-4568 Internet: www.aacc.org

EDITOR-in-Chief

Nader Rifai, PhD AACC 1850 K Street, NW, Suite 625 Washington, DC 20006

CIRCULATION

Established: 1955 by AACC Circulation: 6,027 (September 2014) Guaranteed circulation: 6,000

TERRITORIAL DISTRIBUTION

All advertising is subject to Publisher’s approval.

New England ...362

Middle Atlantic ...692

East North Central ...565

West North Central ...212

South Atlantic ...575

East South Central ...138

West South Central ...208

Mountain States ...169

Pacific States ...854

**International ... 2,252 Total ... 6,027

PAID INTERNATIONAL CIRCULATION

BREAKDOWN BY REGION

Canada ...275

Central America/Caribbean ... 18

South America ... 88

Atlantic Islands & Caribbean ... 15

South Pacific/Australia/New Zealand ...136

Europe ... 1,134 Africa ... 68

Asia ...407

Middle East ...111

REACH THE MOST INFLUENTIAL DECISION MAKERS 77% of Clinical Chemistry readers influence purchases for the clinical lab. 38% of those make the FINAL selection of products.

• Final selection in the lab: 38% • Recommend products: 25% • Evaluate options for purchase: 15% REACH THE MOST IMPORTANT LAB LEADERS

• Director/Manager/Administrator: 37% • President/VP/Other Executive: 11% • Pathologist/Other MD: 14%

• Research or Development Scientist/Engineer: 9% • Chief Med Tech/Lab Supervisor/POCT: 8% • Manufacturing/Operations/Marketing: 6% • Clinical/Regulatory Affairs: 2%

• Lab Technologist: 3% REACH THE MOST SIGNIFICANT CUSTOMER LOCATIONS

• Hospital Lab: 67%

• Commercial/Reference/Public Health Lab: 24% • Group Practice/POL: 2%

• Research Lab: 2%

Clinical Chemistry

The No. 1 Cited Journal

*

*Thompson ISI Journal Citation Report 2013.

**The abroad advertising demographic edition circulates only outside the United States to Clinical Chemistry’s 2,252 international subscribers.

Read regularly by more than 6,027 thought leaders in clinical laboratories and research laboratories. In addition to be-ing the most cited journal in the field, Clinical Chemistry has the highest Impact factor at 7.77 among journals of clinical chemistry, clinical (or anatomic) pathology, analytical chemistry, and the subspecialties, such as transfusion medicine and clinical microbiology.

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Clinical Chemistry

Industry Sponsored Editorial

Clinical Chemistry Ad Rates

Rate and Data Card No. 55 – Effective January 1, 2015

SPECIAL ISSUES

January 2015: Special Issue – Molecular Diagnostics: A Revolution in Progress

January 2016: Special Issue – Mass Spectrometry

CIRCULATION

Established: 1955 by AACC

Circulation: 6,027 (Sept. 2014)

ADVERTISING RATES

Note: Frequency in Clinical Chemistry, the Clinical Chemistry Abroad demographic edition, and Clinical Laboratory News combines to earn a total frequency discount for all publications.

EARNED RATES

Rates based on number of insertions used within one calendar year, regardless of size. Space purchased by a parent company and subsidiaries is combined for accounting of earned rate.

SPECIAL POSITIONING

When an advertiser requests a certain position, it will be considered “preferred” and charged at the

black-and-white rate plus a 10% premium. For consecutive page ads, contact Cunningham Associates.

Agency commission: 15% if paid within 60 days. Bleed: No charges if suitable materials are supplied.

INSERTS

Inserts must be submitted for approval to Cunningham Associates. Insertion & production fees may apply.

• Two-page (single leaf): 2x earned page rate • Four-page: 4x earned page rate

For other insert formats or wall charts as well as cover tips and outserts, contact Cunningham Associates for rates, specs and quantities.

CLOSING DATES FOR SPACE

• Reservations: 1st of month preceding issue month • Materials: 5th of month preceding month of issue • Cancellations: Must be received in writing the first of

month preceding month

MISCELLANEOUS

All advertising is subject to Publisher’s approval. Disposition of electronic files: held one year and discard-ed unless otherwise instructdiscard-ed.

BLACK-AND-WHITE RATES

1-5X

6-11X

12-23X

24-47X

Full Page

$2,620

$2,535

$2,430

$2,380

2/3 Page

$2,095

$1,995

$1,905

$1,895

1/2 Page

$1,995

$1,905

$1,860

$1,825

1/3 Page

$1,735

$1,700

$1,640

$1,610

1/4 Page

$1,580

$1,570

$1,560

$1,540

COLOR RATES

(Color rates are in addition to earned black-and-white rates.)

Black and one process color ...$470

Black plus two process colors ... $780

Four color ...$1,180 Matched color ... $640

Fifth color rate ...(Upon request)

COVER AND PREFERRED

POSITION RATES

(In addition to earned black-and-white rates.) 2nd cover ...$440

3rd cover ...$335

4th cover ...$775

Facing 2nd cover ...$320

Facing 3rd cover ...$295

Facing Table of Contents ...$490

Facing First Text ...$450

2015 AACC MEDIA KIT

CLINICAL CHEMISTRY ABROAD

BLACK AND WHITE RATES

1-5x 6-11x 12-23x 24-47x 1 page $1,875 $1,775 $1,695 $1,610 Two colors (black plus one process) ... $515

Three-colors (black plus two process) ...$525

Four-color (black plus three process) ...$690 These ads are placed in a special section of the issue. Only full pages are accepted.

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Send all Insertion Orders & Advertising Materials to:

Kathy Tamalonis Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675

201-767-4170; (Fax) 201-767-8065 E-mail: [email protected]

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Clinical Chemistry Ad Specs

Rate and Data Card No. 55 – Effective January 1, 2015

MECHANICAL SPECIFICATIONS

Trim size of publication: 81⁄8” (206.38mm) x 107⁄8” (276.23mm) Keep live matter ¼” (6.4mm) from all trim.

WIDTH DEPTH

Page Unit Inches MM Inches MM

One Page Trim size 7 178 10 254 Bleed Size 83⁄8 212.73 111⁄8 283 Gutter bleed 75⁄8 194 107⁄8 277 2/3 Page Trim size 49⁄16 116 10 254 Bleed size 51/2 140 111⁄8 283 1/2 Page Horizontal Trim size 7 178 47⁄8 124 Bleed size 8¼ 210 59⁄16 142 1/2 Page Vertical Trim Size 33⁄8 86 10 254 Bleed size 43⁄16 107 111⁄8 283 1/3 Page Vertical Trim size 23⁄16 56 10 254 Bleed size 31⁄8 80 111⁄8 283 1/3 Page Square Trim size 49⁄16 116 47⁄8 124 Bleed size 51/2 140 55⁄8 143 1/4 page Trim size 33⁄8 86 47⁄8 124 Bleed size 43⁄16 107 59⁄16 142 Paper stock: Inside pages – 40lb. Dependoweb Gloss Covers – 8pt. Cadmus Gloss Cover

Type of binding: Perfect binding

Halftone screens: 133 line screen (maximum)

DIGITAL AD SPECIFICATIONS

Digital File Requirements

Please note that digital files are preferred over film. • Only TIFF, EPS, or PDF files are accepted.

• The minimum requirement for resolution in raster files are 1200 DPI/PPI for monochrome, 300 DPI/PPI for halftomes (CMYK/Grayscale), and 600 DPI/PPI for combination halftones.

• All digital art submitted must be bitmap (mono-chrome), grayscale, or CMYK. RGB is not acceptable for print.

• All graphics should be submitted at their actual size; that is, they should be 100% of their print dimen-sions so that no scaling is necessary. Crop figures (or change the page size of your document) so that no unnecessary white space is left bordering the figure. • We support the use of the following Type 1

Post-Script fonts for the creation of digital art figures: European PI, Helvetica, Mathematical, PI, Times Roman, Arial, and Symbol.

• All files must be accompanied by a digital color proof imaged directly from the submitted file. • Files can be delivered as 3.5” diskettes (Mac/Win),

CDROM (Mac/Win), Iomega Zip Disk (Mac/Win), or Imation SuperDisk 120MB (Mac). If compressed, us PKSIP or WINZIP for Windows, Stufflt for Macintosh, or any self-extracting compression software. No adjustments will be made to files, incorrect materials will be returned for correction. For detailed instructions on creating and submitting digital, visit the website http://art.cadmus.com/da/index.jsp.

CLOSING DATE – MATERIALS

Complete materials: 5th of every month preceding month of issue.

Inserts: Must arrive at the printer no later than the 15th of the month preceding publication.

Disposition of material: Held one year, and then de-stroyed unless otherwise instructed.

INSERT REQUIREMENTS

(Under Size Not Accepted)

2-page inserts: 85⁄8” (219 mm) x 113⁄8” (289mm). 4-page inserts: 17¼” (438mm) x 113⁄8” (289mm). Trimming: Live matter specifications, allow ¼” (6.4mm) on all trim edges.

Stock weights acceptable: Maximum weight is 100# book, or not thicker than .0625” (1.6mm).

Quantity: Contact Cunningham Associates.

Closing date for inserts: Must arrive at the printer no later than the 15th of the month preceding publication. Shipping instructions: Clearly label insert packaging with the publication name, issue date, quantity, and name of advertiser.

Shipping address for inserts: Please contact Kathy Tamalonis (201)-767-4170 ([email protected]). One page 1/2 page vertical 1/4 page 2/3 island vertical 1/2 page horiz. 1/3 page 1/3 island vertical

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Reach over 140,000 unique IP addresses a month!

Clinical Chemistry

has over 2.6 million visits per year.

The premier journal in the clinical laboratory now offers the best online opportunities in the marketplace. • Leaderboard and skyscraper ads on the landing page ($10,000/year for each position)

• Exclusive support of monthly E-TOCs to all 6,000+ members of AACC ($10,000/year) • Exclusive support of the Clinical Case Studies ($25,000/year)

• Exclusive support of the Clinical Chemistry Journal Club ($25,000/year) Online and banner ads for Clinical Chemistry: must be either JPEG or GIF format

Clinical Chemistry Banner Ads: Leaderboard (728x90) and Skyscraper (120x600) ads appear on all pages generating over 200,000 impressions per position each month. Maximum of 6 advertisers in rotation for $10,000 per year for each position Electronic Table of Contents (eTOC): Sent once each month to 6,000+ opt-in’s. One leaderboard (600x60) ad per eTOC. $10,000 per year.

Clinical Chemistry Journal Club: One article des-ignated each month with author posting supple-mental PowerPoint slides. Sent once each month to 7,000+ opt-in’s. One leaderboard (600x60) ad per Journal Club email, $25,000 per year. Clinical Case Studies: Sent twice each month to 7,000+ opt-in’s. One leaderboard

(600x60) ad per Clinical Case Study email, $25,000 per year.

NEW! Clinical Chemistry App. Contact Cunningham Associates for details on app advertising.

Contact Cunningham

Associates to discuss how to take advantage of this fantastic opportu-nity to reach the key decision makers in the clinical laboratory. Clinical Chemistry Online can put you in front of these laboratory leaders every day.

INQUIRIES

(201) 767-4170 Fax: (201) 767-8065 Charlie Meitner ([email protected]) Jim Pattis ([email protected])

Clinical Chemistry

Digital Opportunities

2015 AACC MEDIA KIT

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AACC

Annual Meeting &

Clinical Lab Expo Opportunities

Annual Meeting

Registration Brochure

Reach more than 45,000 potential attendees prior to the Annual Meeting

Advertise in the AACC Annual Meeting and Clinical Lab Expo Registration Brochure

• Distributed in print and online around the world • A key source of information about the 2015

meet-ing, July 26-30 in Atlanta

• Sent to previous attendees and a list of highly tar-geted potential new attendees

BONUS FEATURES

• A rotating “skyscraper” banner ad on the AACC

Annual Meeting web page (scheduled to be online March 2015)

• Your company name/logo on a slide prior to each plenary session

• Contribution to priority point ranking for future booth assignments

Closing date for materials Friday, January 30th, 2015 For Production specifications: Kathy Tamalonis (201) 767-4170 ([email protected])

Program Guide and Exhibit Guide

Program Guide: Used extensively by attendees at the Annual Meeting to learn the contents of 200+ educa-tional sessions, the speakers and the time schedules. Exhibit Guide: Utilized by attendees to choose and find which of the 700 exhibitors they wish to visit first. Your ads in the guide will help direct traffic to your booth.

• 20,000 copies of each are distributed at the Annual Meeting & Clinical Lab Expo

• Exclusive Sponsorship

• Many attendees save the guides to use as a refer-ence source after the meeting

2015 Sponsorship Cost: $35,000*

Ad Positions: 4-color ads will appear on cover 2, 3 & 4

*Pending 2014 sponsor renewal

Deadlines: Friday, May 1st for materials

For additional information or to reserve space, please contact:

Charlie Meitner ([email protected]) Jim Pattis ([email protected])

Jim Cunningham ([email protected]) (201) 767-4170

2015 ADVERTISING RATES

(Based on a page four color)

Cover 2

$5,000

Cover 3

3,500

Cover 4

5,000

Run of Book Ads

3,500

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CLN Daily 2015

Official Newspaper of the

AACC

Annual

Meeting & Clinical Lab Expo

July 26 –30, 2015 Atlanta, Georgia:

• The ONLY official daily print publication

• Distributed at select hotels, available on the

shuttle buses an distributed at Atlanta’s World

Congress Center

• Live daily coverage of meeting activities

• More exposure than any other publication

• Earns you triple

AACC

Priority Points!

Clinical Laboratory News Daily will publish four

issues, July 27, 28, 29 & 30

Monday Edition

On Monday, July 27th a high visibility limited

advertising live news issue of CLN Daily will be

pub-lished. Advertisers in this issue required to be in all

four days.

Tuesday, Wednesday, Thursday,

July 28 – 30 Editions

These editions will offer an additional open

adver-tising section. Advertisers must be included in all

three issues.

To request a CLN Daily media kit please contact:

Charlie Meitner

Jim Pattis

180 Old Tappan Road

Tel: 201-767-4170

Fax 201-767-8065

E-mail: [email protected]

An electronic publication dedicated to

the premier event in the laboratory

medicine field

These special issues of the CLN Stat ePublication

will feature:

• Editorial dedicated to the 2015

AACC

Annual

Meeting & Clinical Lab Expo

• Three advertising positions, Leaderboard,

Sky-scraper and Top Banner

• New Product Showcase Listings

• Four issues will be distributed, June 30th and

July 7, 14 & 21

Distribution: 60,000+

2014 Open Rate: 12.55%

Banner advertising space and New Product

Showcase listings are limited and are sure to sell

out quickly. Reserve early to be assured a spot.

For complete rate, specs and closing dates

please contact:

Charlie Meitner

Jim Pattis

180 Old Tappan Road

Tel: 201-767-4170

Fax 201-767-8065

E-mail: [email protected]

AACC

Annual Meeting &

Clinical Lab Expo Opportunities

2015 AACC MEDIA KIT

16

The Official Publication of the AACC Annual Meeting & Clinical Lab Expo

CLN Stat: 2015 AACC Annual

Meeting and Clinical Lab Expo

Editions

(17)

With the November 2014 launch of the redesigned AACC.org website, space will be available for a limited number of banner ads.

AACC’s new website will serve as a valuable tool to all laboratory medicine stakeholders, providing information on up-to-date science in laboratory medicine, educational opportunities in the field, meetings, news about laboratory medicine, and policy initiatives. The redesigned AACC.org will provide essential, clinically relevant content to help laboratory professionals discover new adaptive solutions that advance patient care and bring better health to all people.

AACC

.org averages more than 340,000 page views per month from

laboratory professionals

Average Monthly Page Views: 340,000

Maximum Number of Advertisers per Month: 10 Ad Location: Leaderboard & skyscraper ads will appear on all pages except the home page and areas of interest

Specs: Leaderboard (728x90), Skyscraper (160x600) Max File Size: 40k

File Format: JPEG, GIF

Image files & destination URLs are required for all ads

RATES

Ads are sold on a monthly basis 1 Month: $2,000

3 Months: $1,750 per month ($5,250 total) 6 Months: $1,500 per month ($9,000 total) 12 Months: $1,000 per month ($12,000 total) Send all insertion orders & advertising materials to: Kathy Tamalonis

Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675 201-767-4170 (Fax) 201-767-8065

E-mail: [email protected] For additional information, please contact: Charlie Meitner

([email protected]) Jim Pattis ([email protected]) Jim Cunningham

([email protected]) 201-767-4170

AACC.org

Banner Advertising